Published Date, 3 Nov 2004
For BBC1's 'Should I Worry About Spending?' I designed a brand new dummy credit card - the aim was to make it look good and get people to sign up, but actually with all the hideous tricks that credit card companies play on people.
Unfortunately, I don't have a copy of the printed leaflet. However, below you will find the original specs.
What was it all about? |
Remember the marketing was glossy, it was glam, it was all about "photos from your phone onto your card." There were pics of kittens and children, holidays and the sun - a perfect escape from credit card realities.
Would you have signed up? |
To continue the experiment, we went to a shopping centre and set up a stall. We had three good looking actors (one man, two women) who I trained to sell the card, just to add a little extra marketing buzz.
On the day many people were willing to sign their names on the dotted line. Don't worry, they were told very shortly afterwards that it wasn't real and it was all for a TV programme.
Would you have signed up? Can you spot the reasons why? Discuss the Macs card and the problems with it.
Here's the spec. Now let me say, this card is pants. It shouldn't be touched with a bargepole.
NB. The MACS card, logo & concept was designed by me for the sole purpose of the programme and has no connection to any organisation, charity or business which may possess the same name.
Macs Out! Get Macs credit without maxing out the cost. · Personalise your card with your own photo. · Collect a massive 12 MACS POINTS on every pound you spend. · 0% interest on balance transfers for 6 months. · 13.9% APR (variable) on purchases. · No Annual fee* · Lowest minimum payments of any card GET 12 MACS POINTS PER POUND YOU SPEND - THAT'S MORE POINTS PER POUND THAN ANY OTHER REWARD SCHEME! REWARD YOURSELF TO THE MACS WITH · A SPA WEEKEND · A WIDE SCREEN TV · GOLF LESSONS · FREE FLIGHTS · PLUS MACS mugs, MACS T-shirts, CDs, DVDs, manicures and more How do you get your photo on the card? Simple, after you've applied for the card, just send us a multi-media text message from your phone of the chosen photo and that's what you'll get.
SIGN UP YOUR CONTACT DETAILS TO RECEIVE AN APPLICATION FORM. Please fill in our questions for market research
Written quotations are available on request. Credit is available, subject to status, only to The MACS Credit Promotion is run by the programme makers of | |||||||||||||||||||||||||||||||||||||||||||||||||||||
Related Articles | |
| |
Want To Discuss This Or Ask A Question? | |
| |
