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London Eye

London Eye deals

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Merlin logo2for1 Alton Tws, Legoland etc with £3ish cerealAdults go 'free' vch on selected Kellogg's cereals and snacks

32 attractions

MSE Update Wed 19 Oct: Kellogg's has told us there may still be some promotional packs available but the majority will now be filtering out of stores so you may have to look a little bit harder to find one.

Look for promotional packs of Kellogg's cereal and snacks, including Rice Krispies, Frosties, Crunchy Nut and Squares (£2ish-£4ish at most supermarkets), to get free adult entry via a 'Grown-Ups Go Free' voucher for 32 Merlin attractions.

The voucher's valid until 30 Jun 2017. Effectively this is a 2for1, as you must buy a full-price on-the-gate child or adult ticket (usually up to £52ish) to get the free adult entry, but this could actually work out better than a 2for1 ticket if you’re an adult going with a child as generally child tickets tend to be cheaper than adult ones.

The vouchers can be exchanged for entry on the day at 32 Merlin attractions such as Legoland, Thorpe Park, Chessington, Alton Towers, Sea Life centres and sanctuaries, the Dungeons and Madame Tussauds. Some dates are excluded at attractions - see 'more info' below.

How much you’ll save

As this 2for1 is for on-the-gate tickets, you can save a great deal. For example, an adult ticket at Alton Towers is £51.60 on the gate, so even compared with buying a cheaper advance ticket online for £36.12, the voucher saves you £22.80ish factoring in the cereal cost. Before using the voucher, you should compare this offer against others to see if there's a better one for you (see all theme park deals).

You can also book online

To guarantee entry and beat the queues at selected attractions, there's also an option to book your tickets online in advance using unique codes found on Kellogg’s cereal packets (though you’ll still pay the on-the-gate price). Technically, these codes can be combined with the physical vouchers to obtain two free adult tickets with two full-price child tickets purchased - see 'more info' for full details.

More info

Here's a list of Kellogg's products with the voucher. Ensure you take the voucher with you on the day. It can only be used against the gate price, not the discounted online price. The age classification for an adult ticket varies between attractions so make sure you check before you go. Valid for standard entry tickets only.

Also check the venue's individual opening dates as some are closed at certain times of the year. For example, Chessington, Legoland Windsor, Alton Towers and Thorpe Park close in November. There are also some extra excluded dates listed below:

  • 25-28 Mar and 1-4 Apr 2016 at The London Eye
  • 9 Oct-6 Nov 2016 at The Blackpool Tower Attractions (The Blackpool Tower Eye is subject to weather conditions)
  • 21-31 Oct 2016 at Thorpe Park
  • Every Fri and Mon until Sun 27 Mar, and 29-31 Oct 2016 at The Blackpool Tower Dungeon
  • 28-31 Oct 2016 at The London, York and Edinburgh Dungeons
  • 1-31 Dec 2016 at Legoland Windsor
  • 25 Dec 2016 at all attractions


York Dungeon is currently closed due to flooding in late 2015 and there isn't a timescale for when it will reopen.

Promotional vouchers don’t guarantee entry into attractions in the event of venue capacity being reached. Offer can't be used with any other offer or concession, reward or loyalty schemes, pre-purchased/advance tickets, online or call centre bookings, combination tickets, two day passes, annual passes, Q-bot, Fastrack, priority entrance, early ride time, secondary ticketed events, hotel events or group bookings.

Or book online in advance using promo codes on cereal packets

To guarantee entry in advance, you can book tickets online (excludes The Blackpool Tower Circus) at a special Merlin website ahead of your visit. To do this, you need a unique 10 digit code found on promotional packs of Kellogg’s cereal only, either underneath the carton flap or on the base of the box.

This method of redeeming the offer requires you to pay the gate price in advance and print out your tickets. At selected attractions, you can scan these tickets and walk right through the gates, enabling you to beat the queues.

Get a free digital photograph

For a limited time in Tesco stores, special packs of Kellogg’s Corn Flakes 750g will include an additional voucher to claim a free digital photograph at participating venues.

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National Rail logo2for1 attractions with National RailBuy train ticket & print vch to save up to £50

Save up to £50

If you register and print a voucher from Days Out Guide then buy a National Rail ticket from a train station you can get 2for1 entry to over 150 top UK attractions, including SeaLife Centres, Thorpe Park, Chessington World of Adventures, Alton Towers and Legoland Windsor when you present both at the attraction. See the full theme park list or the zoo and wildlife list

You need to print a voucher for the relevant attraction (follow the link above and search for it) AND have a valid rail ticket bought from National Rail on the same day for a single or day return ticket, or within the days of travel for a return ticket. 

What if I live near the attraction/am travelling by other means?

It's worth doing this even if you are not travelling by train as a cheap single ticket can be available for a couple of quid, far cheaper than the entry ticket price (Alton Towers is the most expensive at £51.60 on the gate). 

Just stop by the nearest station on your way and pick one up, then present both to get your 2for1. Crucially, your rail ticket must show that you have travelled to one of the stations nearest the attraction. So for Thorpe Park, you need to have a ticket with an end destination of Staines or Chertsey. 

The offer's ongoing, but check the voucher for each individual attraction's restrictions, as these vary. See the full T&Cs including which tickets are valid.

MSE Rhiannon says:

Electronic ticket barriers can sometimes retain your ticket (especially if it's a single), so to make sure you don't lose your proof of travel, ask a member of the station staff at a manned gate to help you through.

More info
Excludes family, advance and web tickets as well as Oyster cards, and tickets and travelcards bought from London Underground. Can't be used with other offers or promotions. Excludes Thorpe Park from Mon 26 Oct 2015 until Sun 1 Nov 2015.

Expired Deals

Merlin logoDiscounted 1-yr Merlin theme parks pass £129Norm £169. Unlimited entry to Legoland, Alton Towers etc

Expired

Until 11.59pm on Thu 30 Jun, you can get an annual 'standard' Merlin pass at the discounted price of £129 per person. After that, it will rise to the normal 2016 price of £169 per person.

The pass gets you unlimited visits to 32 attractions including Legoland, Alton Towers, Thorpe Park, Madame Tussauds, London Dungeon, London Eye and the Blackpool Tower. 

Given you could also go to many attractions using a 2for1 voucher (see our Theme Parks guide), you need to make about six theme park visits during the year to make it worth buying an annual pass. Legoland for two people costs £50ish with 2for1 tickets.

However, if theme parks aren't your thing, you'd need to visit cheaper attractions such as Sea Life Centres (tickets £20-£25ish) more regularly to make it work out cheaper than buying tickets separately. See 'more info' below as a few exclusions apply, so check before buying.

If you're buying passes for between three and five people (max three over-12s), you can get them at the reduced 'standard family' rate of £109 per person, going up to £129 on Thu 30 Jun. You don't technically need to be family, or even visit together, so adults can team up to get the cheaper rate.

How do I get one?

Buy online at Merlin or call 0844 4774 444 (13p/min from landlines plus your access charge, so better to buy online if you can). Depending on the attraction, passes can either be posted out (allow 3-5 working days for distribution) or collected from the box office within six months of purchase. They'll be valid for one year from the date they're posted to you or from the date you collect them.

Alternatively, if you've got Tesco points, you can buy an annual pass for £50 in Clubcard Boost vouchers. See our Tesco Clubcard Boost page for more info.

More info

To get the group discount select the 'family' rate, which is for groups of three to five purchasing together. A maximum of three adults (which Merlin defines as anyone aged 12+) can get passes at the discounted rate.

Children aged 3+ will need their own pass at most Merlin attractions, although the age at which Merlin charges varies depending on the attraction (see number 32 in the full Merlin annual pass T&Cs). There's no difference in price for children's and adults' annual passes.

The following restrictions apply to the 'standard' Merlin annual pass, but not to the 'premium' pass, which currently costs £159 (rising to £209):

  • Madame Tussauds London, London Eye, Sea Life London aquarium, DreamWorks Tours Shrek’s Adventure London and London Dungeon: no entry during the whole of August
  • Madame Tussauds London, London Eye, Sea Life London aquarium, DreamWorks Tours Shrek’s Adventure London and London Dungeon: no entry on UK bank holidays 1 Jan, 25 Mar, 28 Mar, 2 May, 30 May, 29 Aug, 26 Dec, 27 Dec
  • London Eye: no entry 14 Feb
  • London Dungeon: no entry 28-29 Oct
  • Secondary attractions at Warwick Castle will be subject to additional charges
  • Parking not included

 

'Standard' and 'premium' Merlin annual passes are subject to additional charges including entrance fees and/or booking fees for concerts, themed and special events, Christmas event openings, Blackpool Tower circus, secondary attractions at Alton Towers, Chessington and Thorpe Park, any other event as determined by Merlin.

 

Merlin logo1-yr Merlin pass for theme parks £119Price rises to £169 in Feb. Unlimited entry to Alton Towers etc

Expired

Until 11.59pm on Mon 15 Feb, you can get an annual 'standard' Merlin pass at the discounted price of £119 per person. After that, it will rise to the normal 2016 price of £169 per person. The pass gets you unlimited visits to 32 attractions including Alton Towers, Thorpe Park, Legoland, Madame Tussauds, London Dungeon, London Eye and the Blackpool Tower. 

Given you could also go to many attractions using a 2for1 voucher (see our Theme Parks guide), you need to make about six theme park visits during the year to make it worth buying an annual pass. Alton Towers for two people costs £50ish with 2for1 tickets. However, if theme parks aren't your thing, you'd need to visit cheaper attractions such as Sea Life Centres (tickets £20-£25ish) more regularly to make it work out cheaper than buying tickets separately. See 'more info' below as a few exclusions apply, so check before buying.

If you’re buying passes for between three and five people (max three over-12s), you can get them at the reduced 'family' rate of £99, going up to £129 on Mon 15 Feb. You don't technically need to be family, or even visit together, so adults can team up to get the cheaper rate.

How do I get one?

Buy online at Merlin or call 0844 4774 444 (13p/min from landlines, so better to buy online if you can). Passes can either be posted out or collected from the box office at one of the attractions within six months of purchase. They’ll be valid for exactly one year from the date of issue.

Alternatively, if you've got Tesco points, you can buy an annual pass for £50 in Clubcard Boost vouchers. See our Tesco Clubcard Boost page for more info.

More info

To get the group discount select the 'family' rate, which is for groups of three to five purchasing together. A maximum of three adults (which Merlin defines as anyone aged 12+) can get passes at the discounted rate. Children aged 3+ (or measuring above 90cm tall) will need their own Merlin annual pass to gain entry. There's no difference in price for children's and adults' annual passes.

The following restrictions apply to the 'standard' Merlin annual pass, but not to the 'premium' pass, which currently costs £149 (rising to £209):

  • Madame Tussauds London, London Eye, Sea Life London aquarium, DreamWorks Tours Shrek’s Adventure London and London Dungeon: no entry during the whole of August
  • Madame Tussauds London, London Eye, Sea Life London aquarium, DreamWorks Tours Shrek’s Adventure London and London Dungeon: no entry on UK bank holidays 1 Jan, 25 Mar, 2 May, 30 May, 29 Aug, 26 Dec, 27 Dec
  • London Eye: no entry 14 Feb
  • London Dungeon: no entry 28-29 Oct
  • Warwick Castle: secondary attractions including the castle dungeon will be subject to additional charges
  • Thorpe Park: secondary attractions including Fright Nights will be subject to additional charges
  • Parking not included

Merlin logo1-yr Merlin passes £129 for Alton Towers, Legoland etcGet it before prices go up. Unlimited entry to theme parks & more

Expired

You can buy an annual Merlin pass for £129 per person until Mon 1 Jun. After that, it goes up to £169. The  pass gets you unlimited visits to attractions including Alton Towers, Thorpe Park, Legoland, Madame Tussauds, London Dungeon, London Eye and the Blackpool Tower. 

Factoring in the regular 2for1 vouchers available (see our Theme Parks guide), you need to make about six theme park visits during the year to make it worth paying so much upfront. Alton Towers for two adults costs £50ish with 2for1 tickets. However, if theme parks aren't your thing, you'd need to visit cheaper attractions such as Sea Life Centres (tickets £20-£25ish) more regularly to make it work out cheaper than buying tickets separately.

If you’re buying passes for between three and five people (max three over-12s), you can get them at the reduced 'family' rate of £109 each in the sale, before it rises to £129. You don't technically need to be family, or even visit together, so adults can team up to get the cheaper rate. See 'more info' for details - a few exclusions apply, so check before buying.

How do I get one?

Buy online at Merlin or call 0844 4774 444 (premium call rates apply, so better to buy online if you can). Passes can either be posted out or collected from the box office at selected attractions. They’ll be valid for exactly one year from the date they're issued, but bear in many attractions such as theme parks aren't open for the whole year and there are additional excluded dates – see ‘more info’ below.

Alternatively, if you've got Tesco points, you can buy an annual pass for £50 in Clubcard Boost vouchers. See our Tesco Clubcard Boost page for more info.

More info

To get the group discount select the 'family' rate, which is for groups of three to five purchasing together. A maximum of three adults (which Merlin defines as anyone aged 12+) can get passes at the discounted rate. Children aged 3+ (or measuring above 90cm tall) will need their own Merlin annual pass to gain entry. There's no difference in price for children's and adults' annual passes.

The restrictions listed below apply to the ‘standard’ Merlin annual pass, but not to the 'premium’ Merlin pass, which is currently priced at £179, but will rise to £209. Both passes are subject to additional charges including entrance and/or booking fees for all Christmas event openings and selected secondary attractions.

  • London Eye, Madame Tussauds (London), London Dungeons and Sea Life London Aquarium: No entry during the month of August, or on bank holidays.
  • London Eye and London Dungeon: No entry from Thu 29 Oct until Sat 31 Oct.
  • Madame Tussauds (London): No entry from Thu 14 May until Sat 31 May.
  • Warwick Castle: Not valid for admission to The Castle Dungeon.
  • Parking not included.

Merlin logo1-yr Merlin passes £119 for Alton Towers, Legoland etcGet it before prices go up. Unlimited entry to theme parks & more

Expired

Until Sun 8 Feb, you can get annual Merlin passes for £119 per person. After that, prices will be going up to £169 per person. The pass gets you unlimited visits to attractions including Alton Towers, Thorpe Park, Legoland, Madame Tussauds, London Dungeon, London Eye and the Blackpool Tower. 

Factoring in the regular 2for1 vouchers available (see our Theme Parks guide), you need to make about six theme park visits during the year to make it worth paying so much upfront. Alton Towers for two people costs £50ish with 2for1 tickets. However, if theme parks aren't your thing, you'd need to visit cheaper attractions such as Sea Life Centres (tickets £20-25ish) more regularly to make it work out cheaper than buying tickets separately.

If you’re buying passes for between three and five people (max three over-12s), you can get them at the reduced 'family' rate of £99 each in the sale (norm £129). You don't technically need to be family, or even visit together, so adults can team up to get the cheaper rate. See 'more info' for details - a few exclusions apply, so check before buying.

How do I get one?

Buy online at Merlin or call 0844 4774 444 (10p/min from landlines, so better to buy online if you can). Passes can either be posted out or collected from the box office at one of the attractions within six months of purchase. They’ll be valid for exactly one year from the date they’re printed.

Alternatively, if you've got Tesco points, you can buy an annual pass for £50 in Clubcard Boost vouchers. See our Tesco Clubcard Boost page for more info.

More info

To get the group discount select the 'family' rate, which is for groups of three to five purchasing together. A maximum of three adults (which Merlin defines as anyone aged 12+) can get passes at the discounted rate. Children aged 3+ (or measuring above 90cm tall) will need their own Merlin annual pass to gain entry. There's no difference in price for children's and adults' annual passes.

The following restrictions apply to the ‘standard’ Merlin annual pass:

  • London Eye, Madame Tussauds (London), London Dungeons and Sea Life London Aquarium: No entry during the month of August, or on bank holidays.
  • London Eye and London Dungeon: No entry from Thu 29 Oct until Sat 31 Oct.
  • London Eye: No entry on Sat 14 Feb.
  • Madame Tussauds (London): No entry from Thu 14 May until Sat 31 May.
  • Thorpe Park: No entry during 'Fright Nights' and other special events.
  • Warwick Castle: Not valid for admission to The Castle Dungeon.
  • Parking not included.
     

None of these restrictions apply to the ‘premium’ Merlin pass, currently £149 (norm £209).

Merlin logo£50 off year's Alton Towers, Thorpe Park pass - £105Gets unlimited entry to theme parks, zoos & dungeons

Expired
You can get an individual annual Merlin pass (new ones and renewals) for £105 – usually £159 – to get unlimited visits to its attractions, including Alton Towers, Thorpe Park, Chessington, Legoland, Madame Tussauds, London Eye, Blackpool Tower and more.

If three or more of you want one, you can get the family pass for £79 each. You don't need to be related or all visit at the same time, so adults can team up to get the cheaper rate. There's more info below on how it works.

How do I get one?

Buy online at Merlin or call 08444 77 44 44 (10p/min from landlines). It can be posted – the pass is valid for a year from the date it's printed – or you can collect it from your local attraction within six months (check the opening times first).

Alternatively, if you've got Tesco points, getting the individual pass for £50 in Clubcard Boost vouchers may work out cheaper for you. See the Tesco Clubcard Rewards* page or the Reclaim Lost Tesco Vouchers guide for more.
MSE Paloma says:

The sale price has crept up in price from last year (was £99) but even at £105, you only need to make three theme park visits to get your money's worth. A ticket to Alton Towers would set you back £48 on the day.

More info

The ‘family’ rate is for groups of three to five purchasing together, though a maximum of three adults aged 12+ can use the family pass.

Children aged 3+, or measuring above 90cm tall, will need their own Merlin pass as well.

Excluded dates at the attractions include:

  • Madame Tussauds (London): 1-31 Aug
  • EDF Energy London Eye: 1-31 Aug, 14 Feb, 29-31 Oct
  • Sea Life London Aquarium: 1-31 Aug
  • London Dungeon: 1-31 Aug, 1-10 Mar, 29-31 Oct
  • Warwick Castle: Attractions within the attraction, eg, Castle Dungeon and Merlin the Dragon Tower
  • Thorpe Park: Additional booking fee on Fright Nights and other special events
  • Bank holidays at all London attractions on these dates (in 2014: 1 January, 18 and 21 April, 5 and 26 May, 25 August and 26 December).
use the money mantras

Before spending, use Martin's Mantras. If you answer 'NO' to any, Don't buy!

are
you
Skint? ask:
  • Do I need it?
  • Can I afford it?
are
you
not skint? ask:
  • Will I use it?
  • Is it worth it?
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And although Section 75 doesn't apply to debit cards, there is something else to fall back on if you've paid using a debit card, or used a credit card for a purchase under £100. Known as Chargeback, this is part of banks' and card companies' internal rules and not a legal requirement. Read full details of Section 75 or Chargeback, plus how to claim, in our guides.

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