Companies spend billions of pounds a year on marketing, advertising and teaching their staff to sell, yet we don’t get ANY “buyers’ training”. This is a real practical teenage survival guide to living in one of the most competitive consumer economies in the world.
In July 2007, the ITV1 Tonight programme gave me a challenge: take a class of ordinary teenagers for one day and turn them into junior Money Saving Experts. It was a scary concept, like nothing I’d tried before. Yet the results were astonishing: after class, the 12 pupils went home and saved their families a whopping £5,050! This guide has been written using the transcripts of from those six hours of filming.
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What's inside?
Lesson 1: A company's job is to make money
A company's job is to make money; it is NOT there to help you, it is NOT your friend. They spend billions on advertising, marketing, and teaching their staff to sell; all to make you part with your cash, even when you shouldn't!
Lesson 2: Debt isn't bad, bad debt is bad
There's very little chance you'll be able to live your life without borrowing money at any point, whether it's for university, a house or something else you need. Get it wrong and it'll cost you a fortune. Unlike most other things we spend cash on, you can't cancel debts, so you need to get it right the first time.
Lesson 3: Loyalty doesn't pay
Loyalty is for losers, and doesn't pay. The normal rules don't apply here, stick with the same people longer and you'll get less.
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