3.6 - just a number? You may suspect an interest rate or price, yet it's much more important. Every 3.6 seconds someone in the world dies of hunger, and a huge proportion of the 21,000 daily deaths are children under five years old. Yet there's a way to feed them that won't cost you a penny - it's called The Hunger Site.
Every 3.6 seconds someone in the world dies of hunger, and a huge proportion of the 21,000 daily deaths are children under five years old. Yet there's a way to feed them that won't cost you a penny - it's called The Hunger Site.
Click through to www.thehungersite.com and amid a pile of banners you'll see an orange button in the middle of the site's front page. There's an emblazoned message: "Click here - it's free!" Click on this link and its sponsors will then donate some money to charity.
The logic behind this site is brilliant. It's a win-win-win situation for the starving, the internet user and the sponsors. The companies get cost-effective, feel-good public relations, especially powerful when helping to promote ethical brands.
Where does the food go?
The Hunger Site is a US site, and while two-thirds of the donations go to alleviating hunger in the developing world, one third helps those within the US. Yet clicks from anywhere in the world count.
How it really works
The Hunger Site is a very clever idea. In effect, it's an advertising site where much of the profit is distributed to charity. In actual fact, the organisation behind the site these days, GreaterGood, isn't a charity - it's a profit-making company.
Do any other sites do it?
The Hunger Site launched in 1999. Since then its parent company has set up sister sites to help support a range of worthy causes, including breast cancer treatment, child health, literacy, the rainforests and animal rescue. These all help in a similar way.
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