Shoppers have been warned not to get suckered into paying more than they need to this Black Friday, after analysis by MoneySavingExpert.com revealed that cut price deals at major retailers may not be as good value as they first seem.

Bargain hunters are expected to descend on high-streets across the country today, while others will be eagerly monitoring online discounts, as the year's biggest shopping bonanza gets underway.

However, while some consumers may be lured by the attractive discounts from the UK’s high street and online retailers, in reality, a host of better offers on big-name brands can be found.

Some Black Friday favourites are offering discounts on electricals, clothing, white goods and more, but many could be found much cheaper elsewhere:


Black Friday 'dud' deals
Retailer Product Previous Price *(Before Black Friday event) Black Friday event price** Cheapest deal***
Littlewoods.com Karcher Premium Window Vac £99.99 £54.99 £49.99 at Very.co.uk (which has the same owner as Littlewoods.com, Shop Direct)
Currys PC World Microsoft Office Home and Student £119.99 £89.99 £79.98 at Ebuyer and Amazon
Currys PC World Dyson V6 Absolute cordless vacuum cleaner £449.99 £279 £269.99 at Euronics
AO.com Indesit 50/50 white fridge freezer £263 £209 £199 (at John Lewis)

* Based on analysis by MoneySavingExpert.com
** Prices correct as of 3pm on 24 November 2016
*** These deals could be discounted further on Friday 25 November
Please note these are examples found by the MoneySavingExpert.com deals team – there may be many more across the market

Check out our Cheap Online Shopping guide for full info on how to bag a bargain.

Martin Lewis
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'Make sure you do your homework before parting with your cash'

MoneySavingExpert.com deals editor Gary Caffell says: "Stores will do whatever they can to get consumers to spend their hard-earned cash, so if there’s something you need and can afford, make sure you do your homework so you don’t part with more money than you need to.

"The key is to make sure you only buy items you were looking for anyway, and not because you fall for the marketing hype. There are some great deals out there but make sure you do your own price comparisons, as prices can fluctuate wildly from store to store – don’t just take a retailer’s word for it that something is a bargain."