Ever received a gift you never used? The NUPP campaign aims to take the stigma out of NOT giving unnecessary gifts just for the sake of it, fighting the over-commercialisation of Christmas.
It isn't anti-presents. Family Christmas gift-giving's a lovely tradition. Yet a tick-list of presents for friends, which will only languish unused in cupboards, isn't.
Not giving can be a bigger gift. Buying presents can oblige friends to do the same, even if they can't afford it.
What about small gifts? That's NUPP-Lite, where you agree to limit gift costs to £5 or £10 and some thought. Or why not give yout time or give to charity instead?
Alternatively, just talk to your friends about it. Though by sending the email, you're part of something bigger, so it makes it easier to get the message across. See a NUPP email preview.