Sam D | Edited by Johanna
Many savers fed up with risible rates of return on their cash are being tempted to invest in stock markets instead. Our beginners' guide explains what taking a punt on shares really means for your money, what and where to buy, and how much risk to take.
Here are 10 key questions and answers about investing, including how to find free research on your investment and its performance.
10 key investing questions
Investing for beginners: The 10 need-to-knows
What is an investment?
An investment - or investing - is a long way from putting your cash in a bank account where it sits to earn interest. An investment is a gamble: instead of the security of guaranteed returns, you're taking a risk with your money. The hope is that you make a lot more than you put in (a juicy profit), but there's the possibility you end up with less (a nasty loss).
You can invest in almost anything, from the most mainstream popular targets...
- Government bonds (gilts)
- UK property market
... to the rather more exotic such as...
- Vintage cars
- Fledgling technology firms
- Art, eg, paintings, sculptures
But this guide is first and foremost about investing in stock markets. And putting your cash into these markets is exactly what it says on the tin: you buy shares in one or more companies with the aim of making a profit.
And although there are different ways to do it, such as funds (see below), the principle of investing remains the same: you're taking a gamble with your money as there's no guarantee you'll get it all back. In the worst case scenario, you could lose it all.
This message is so crucial, it's worth repeating:
Investing in stock markets is a gamble: while you could win small or win big, you could also lose small or big - and end up empty-handed.
While the concept of stock markets may trigger images of young brokers yelling "Buy! Sell!", heads in hands one minute and a fist-pump in the air the next, the reality of long-term investing tends to be rather more mundane - pick a few shares or funds, keep an eye on them and then cash them in when you need to.
This is not the racy, glamorous or high-adrenaline action you see in Hollywood films where fortunes are made and lost in minutes - and thank goodness.
For the vast majority, it's about nurturing a reasonable and calm attitude to the stock market in a bid to generate decent investment returns that can weather downturns and ride out wild surges.
How do stock markets work?
To keep it as simple as possible, and for the purposes of this article, a stock market is simply a place where buyers and sellers meet to sell shares - each one a tiny part of a company listed on an exchange (see below).
Why do shares exist in the first place? To grow, and hopefully boost profits to turn a business into a financial success, firms offer investors the chance to back them with their own cash.
Enter a stock market: in return for your cash, a business offers you a share in its future – so you essentially own a tiny slice of that company and become a ‘shareholder’.
And if you wish, this slice of the company you own can then be traded with anyone who wants to buy it.
The price is initially set by the firm offering shares but its price on any given day can be determined by poor financial results, the UK’s economic health and so-called ‘sentiment’, ie, if City buyers think a firm will struggle, its price can fall.
Here in the UK, on a daily basis, people buy and sell billions of pounds' worth of shares on the London Stock Exchange. You can trade in any number of roughly 3,100 different types of companies. Shares are listed on an ‘index’ and the UK’s biggest is the FTSE 100 – the 100 biggest firms.
How does a company get listed on the stock exchange?
In industry jargon, ‘going public’ – or becoming a listed company on a public stock exchange where anyone can buy your shares - means striking a deal.
In return for access to investors’ cash (called ‘capital’) used to plough into staff, development and expansion, a firm takes on new responsibilities to investors, employees and the market itself.
To actually be listed, a firm must hire an adviser – usually an investment bank – to draw up a so-called ‘admission document’. This sets out why the firm wants to list, its targets for expansion, and a long-term strategy. Once a level of interest from backers is set, an initial share price is set, and trading can begin.
What returns should I expect?
This is usually the question that most investors want an answer to - and the very reason behind most people's decision to put their cash into the stock market. With savings rates hovering at historically low levels - eg, 0.5% on a typical competitive savings account - the incentive to look elsewhere for decent returns is strong.
Of course, everyone would prefer to make 5% on their cash instead of 0.5% - or £50 on £1,000 instead of £5 - but only if you take the right level of risk to suit you. We've said it above but there's no harm in repeating this 'til we're blue in the face...
Warning: investing is risky and any money you put in could fall in value. Put bluntly, you could lose it all. There's a reason you'll see the phrase 'Past performance is no indicator of future success' - you've no guarantee your investment is going to do well.
To show what's typical, let's take the performance of funds. Our table below (with June figures from Morningstar analyst) shows how average funds in industry sectors and different parts of the world have performed over the different periods shown:
|Sector investing in...||Over 1 year||Over 5 years||Over 10 years|
|UK income shares||19%||85%||75%|
|UK company bonds||8%||40%||76%|
|US stock markets||31%||128%||160%|
|European countries (but not the UK)||32%||122%||13%|
|Asia (inc Japan)||37%||94%||113%|
|A mix of global stock markets||30%||96%||98%|
Within each of the above sectors, there are also hundreds of funds to pick and choose from. In total, there are well over 3,000 on offer.
In which case, it's the perfect time to remind about the golden rules...
ALWAYS remember the five golden rules of investing:
The greater return you want, the more risk you'll usually have to accept.
Don't put all your eggs in one basket. Try to diversify as much as you can to lower your risk exposure, ie, invest in different companies, industries and regions.
If you're saving over the short-term, it's wise not to take too much of a risk. It's recommended you invest for at least five years. If you can't, it's often best to steer clear of investing and leave your money in a savings account.
Review your portfolio. A share might be a dud or you might not be willing to take as many risks as you did before. If you don't review your portfolio regularly, you could end up with a share account which loses money.
Don't panic. Investments can go down as well as up. Don't be tempted to sell or buy shares just because everyone else is.
Is investing really right for me?
It doesn't matter if you're about to buy your first share or pick a stock market fund for the first time, always ask yourself WHY you're looking to invest.
Over the long run, historically stocks and shares have outperformed money in savings accounts.
But that's no guarantee they'll do so in the future. It's all about your personal circumstances. For example, you might be one of the many who've despaired at the rotten rates on offer in savings accounts but are prepared to take a risk in the hunt for bigger returns.
Or you may have drawn up a well-researched plan to save £10,000 over the next decade to help pay for your children's school fees. In both these cases, it's a clear green light to go and invest.
But if a friend has suggested a share tip in the pub, or a family member or friend has suggested you "bung a few quid" into a hot share or fund that is currently – in industry jargon – "shooting the lights out", then it's probably best to think twice unless you've got money to spare that you can afford to lose.
However, if you're struggling to keep up with credit card payments, say, or have taken on an expensive remortgage and have little savings, then it's time to step back and think again.
This might sound like basic housekeeping, but the lure of quick gains in the stock market can prevent many people from seeing how dire their overall financial circumstances might be.
If this is you, far better to try and sort out your personal debts than turn the risk of making them far worse: see our debt help guides. Or if on reflection a savings account will be a far better home for your money, see our guides to putting money away in a cash ISA or top savings account.
How much should I set aside to put in?
Too many people think you need to have a load of cash to be able to invest in the stock market - you don't, and many smaller investors who 'drip feed' in small sums on a regular basis can do much better than those who simply dump a big lump sum into the market.
In a very general rule of thumb, you should never invest more than you can afford to lose. This is because, in the event of a stock market crash, you could face losing a huge chunk of your wealth if you've got too much of your money invested. Many financial advisers would suggest you should invest for at least five years. This allows enough time to ride out any bumps in the market that might see you make a loss on your money.
Remember, as we say above, if you've little savings and are heavily indebted, gambling on stock markets could be bad for your financial health. But if you've built up a nest-egg and are fed up with low savings rates, then putting a chunk of it (that you don't need to rely on for living expenses) on the stock market could be a decent way to try and earn bigger returns.
Many fund managers allow you to invest a regular small monthly sum - typically £25 a month (though a few including M&G will go as low as £10 - which will help build up a larger sum over time, as well as being more manageable for your finances.
How do I invest?
You can buy shares or funds from different providers, but for the cheapest offers you'll want to do it through a website, often called a platform.
It's actually a two-stage process. First you need to pick which platform to buy your shares or funds from, then you need to decide what investments to buy.
It's like buying bread in a supermarket. You first need to pick where you want to buy the bread from (decide which platform to use), then choose what bread you want to buy from there (your shares or funds).
As a rule, you'll be charged both for using the platform and buying the investment. To stretch the analogy somewhat, imagine each supermarket charges a different price for its shopping bags.
Some supermarket bags are cheaper than others, but the ones that have the most expensive bags may be the ones that sell the bread the cheapest. So it's a combination of the two factors that needs to be taken into consideration.
Note that while the platform fee is charged by the platform you choose, the company buying the shares on your behalf or running the funds will be charging you for the service.
What is a share?
A share is simply a divided-up unit of the value of a company. For example, if a company is worth £100 million, and there are 50 million shares, then each share is worth £2 (usually listed as 200p). Those shares can and do go up and down in value for various reasons.
Companies issue shares to raise money and investors (that’s you) buy shares in businesses because they believe the company will do well and they want to ‘share’ in its success. See our shares guide for a full rundown, and remember what you choose will be down to your attitude to risk.
What is a fund?
Unlike a share, when you're the direct owner of a slice of a company, a fund investment sees you pool your money with other people in a collective investment - known as a fund.
You buy 'units' in this fund, which can then either rise or fall in price (or stay the same, of course) - multiply the price of each unit in your fund with the number of units, and you'll have the value of your investment.
All funds have a theme - anything from geography (European, Japanese, emerging markets), industry (green companies, utility firms, industrial businesses), types of investment (shares, corporate bonds, gilts), to the size of the company. What you choose will be down to your attitude to risk.
Say the fund focuses on "fledgling biotech companies in emerging markets", all the elements involve a high degree of uncertainty. So if it goes well you could be in for massive gains, and if it goes badly, massive losses.
Alternatively, it could be a FTSE 100 tracker, where the fund simply invests in the UK's 100 biggest companies, and therefore is much more mainstream.
Here, while there can still be substantial ups and downs, the fluctuations are likely to be smaller. See our funds guide for a full explanation.
What's a stocks & shares ISA?
Everyone in the UK over 18 has a £20,000 annual ISA allowance - a wrapper that means you don't have to pay any tax on any stock market gains you may make.
You can choose to use all of this ISA allowance for a stocks & shares ISA if you want, or you can put some in a cash ISA and the rest in a stocks & shares ISA. You can also choose to put the whole amount into a cash ISA.
The new ISA rules that came into effect in 2014 mean you can now split the money between stocks & shares ISAs and cash ISAs any way you like. Read our full guide for the lowdown on how it works, plus see our new guide on the Lifetime ISA if you're saving for your first home.
How do I research what to invest in?
If you're not sure what type of investment to pick, or wonder if you might take on too much risk, there are plenty of free websites packed full of free detailed fund and stock market information. Here are our top picks to get up-to-date, in-depth and easy-to-read information on shares and funds - and they'll help you keep an eye on performance too...
You can search for shares or funds by name, company and sector to find out more about them. Or start by reading about the type of investment sector you're interested investing in; for example Asia, the U.S, smaller companies in the UK or the so-called 'Equity Income' sector. For each, you can find an overview of how it's performed over specific time periods as well as reviews of specific funds within the sector and an explanation of how the sector itself works.
The research team at Hargreaves Lansdown regularly runs a "Fund in focus"* feature to highlight one of the funds in the Wealth 150+ (Hargreaves Lansdown's selection of the best funds). Each focus gives detailed information about the fund's history and how it's performing, as well as the lowdown on any charges you'd have to pay on the fund.
- beginner's guides on a range of investments and a glossary of terms you might come across while you're researching investments.
In particular, Interactive Investor's research team has also produced tables showing the top 10 funds, the bottom 10 funds and the 10 most traded funds on its website in each monthly period.
If you sign up for a free account you'll also be able to access the more in-depth technical insight section. Here, once you're logged in, you'll be able to select specific funds and review performance and see any patterns that have emerged over time.
- guides available to download for free, covering everything from how to spot the worst performing funds, to the top rated funds and general information on how stocks & shares ISAs and other products work.
Bestinvest's Premier Guide is a summary of all the top funds (in Bestinvest's opinion) and breaks down how they choose them, how they rate funds and in-depth information on all the top performers.
You'll also find stock market news and a tool that allows you to search for particular fund managers by their performance and track record.
There's also a news section on the website which is split by news, comment and fund research - so there's plenty of reading you can do before you get started.
If you're not sure how to invest and what to invest in, seek independent financial advice. Read the Financial Advice guide for more information.