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The MoneySaving Forum: join to chat & swap tips with other MoneySavers. Learn how in the Forum Introduction Guide

About MoneySavingExpert

The site, history and team

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For all the latest deals, guides and loopholes - join the 10m who get it. Don't miss out is the UK's biggest consumer website, with about 15 million users a month. The site's dedicated to cutting your bills and fighting your corner with journalistic research, cutting-edge tools and a massive community – all focused on finding deals, saving cash and campaigning for financial justice.

The average person in the UK can give themselves the equivalent of a 25% pay rise by being an active, savvy consumer and shifting to the very best deals. This site's here to show you how. To get started, see the Money Makeover guide.

A brief intro

Founder and Executive Chairman Martin Lewis created MoneySavingExpert in February 2003 for just £100. The site's ethical stance and consumer revenge approach have made it the UK's official No. 1 money site. It's won many awards and is now a constant port of call for consumers and policymakers alike.

In September 2012, the site joined the MoneySupermarket group (see Martin on joining MoneySupermarket). This will boost the technology resource and secure the site's future, meaning even more people will benefit from its unbiased, campaigning stance. Yet the site continues to operate as an entirely independent entity and its stance of 'putting the consumer first' is protected by an iron-clad legal Editorial Code.

Honours: The site's honours include Radio 2's Most Useful Website of the Year, a Parliamentary Motion commending the site and the B&B Personal Finance Awards New Media winner. The site was No. 1 for business information in the Hitwise Awards. In 2015 won the Personal Consumer Website of the Year in the Santander Media Awards.

How the site works

The site never charges to save people money, nor does it take any advertising. Companies cannot pay to buy space on the site (see the How this site is financed guide for more info). Any top deals, best buys, tips or suggestions on the main site are purely down to journalistic research from Martin and the team (see the Editorial Code).

The underlying philosophy is that we live in an adversarial consumer society:

A company's job is to make money. A consumer's job is to maximise their cash. Companies spend billions on advertising and teaching their staff to sell, yet we don't get buyers' training.

We want to redress the balance and aim to do it in a number of ways.

  1. The weekly Martin's Money Tips email

    This isn't a site with an email, it's an email with a website to back it up. All the latest deals, guides and loopholes go in the Martin's Money Tips weekly email. More than two-thirds of the best deals expire within a week, and the email's aim is to ensure you don't miss out.

  2. Super-detailed MoneySaving guides

    The main site has a huge range of guides, from Cheap Gas & Electricity to PPI Reclaiming, Balance Transfers to Budget Airline Fee Fighting. Rather than just saying "shop around", the guides feature super-detailed product research. A good starting point's the Money Makeover guide.

  3. Nifty free MoneySaving tools

    The site's brimming with clever gadgets to help you bag deals, analyse finances and earn cash – from the Local eBay Deals Mapper and the Amazon Discount Finder to the MSE Budget Planner.

  4. The MoneySaving Forum

    The MSE Forum is one of the UK's biggest social networks. It has more than 1.5 million members, and at any one time, thousands of users are discussing ways to save, as well as supporting and motivating each other.

    The forum's split into different subject boards, each with its own mini-community, including Debt-Free Wannabe (working together to get out of debt), Grabbit While You Can (top bargain spotting), Old Style MoneySaving (thrifty ways from older days) and Freebies (free stuff grabbing).

    New to the Forum? If you're unsure where to start or find it daunting, watch our Forum Intro Guide to help you find your way around.

  5. Campaigning work

    MoneySavingExpert now has a small campaigns team, who work alongside Martin to liaise with charities and politicians to put the consumer's point of view across.

    We lobby over issues like financial education, payday loans and claims management regulation, as well as offering a free conduit for opinion formers to ensure the consumer's voice is heard.

Watch Martin's Money Rant Video

Martin Lewis explains the philosophy behind Money Saving Expert

Terms and conditions of use

It's important to let you know information on this site does not constitute financial advice. All information is based on journalistic research and analysis rather than tailored advice aimed at individuals.

Decisions should be taken only after considering the effects on specific circumstances. Please read the full legal terms and conditions. To protect the site, Martin Lewis is a registered trade mark belonging to Martin S Lewis, and Money Saving Expert, MSE and (among others) are registered trade marks owned by MoneySupermarket Group PLC.

The history and growth of the site

The easiest way is to let Martin tell the tale...

I'd been working as the Money Saving Expert on TV as well as writing a national newspaper column since 2000. During the course of my research, I began to send tips to my friends as and when I spotted a good deal and jokingly used the subject line 'Martin's Money Tips'.

After a couple of months, I was at a party and people I'd never met before were thanking me for the emails. It turned out my friends were forwarding it to their friends. To make it easier, I set up an email list built around a basic homepage so anyone could get the info.

The email grew quickly and soon hit 1,000 recipients. I decided the site had potential to help me promote my journalism work, and paid a web designer in Uzbekistan £100 to design a more professional version. This was launched on 22 February 2003, which I count as the moment this site was born.

By fortune, that coincided with a step up in the profile of my broadcasting and the two became symbiotic, building my reputation and thus bringing people to the site.

After that the growth was nothing short of exponential. Now, 13 years later (September 2016), that same Martin's Money Tips is sent to more than 11 million email addresses. And there are nearly 26 million visits a month to the site, from about 15 million different people in the UK.

For years now, running the site has been my main job, and still is, though since we joined MoneySupermarket I've now got the highfalutin title of 'Executive Chairman'. As you can probably imagine, I don't do everything on this monster site by myself. There's a loyal and dedicated team – who suffer my extreme MoneySaving pedantry to ensure everything is up to standard.

Looking back, I'm staggered by how it all happened. I wish I'd been clever enough to design the growth with a master plan, but, in truth, it's been a gradual instinctive thing over many years.

The fact this once little site is now a campaigning beast, as well as a place to save people money, is a source of great pride. We're now called upon by charities, policymakers, ministers and even Prime Ministers to help communicate and discuss policies that shape the nation's personal finances.

Yet the most important thing's still that this is a place consumers can call home.

The MoneySavingExpert Team

At first, the site was a one-man band. Then, in May 2004, the first team member joined as full-time web manager to look after the technical side of the site. Now based at what we lovingly call MSE Towers in central London, there are just a few more...

The MoneySaving Team
Editorial and Forum Teams Technical and Office Teams
Amy. Senior Money Writer (see bio) Andy. Managing Director
Andrea. Forum Editorial Liaison (see bio) Aneta. HR Business Partner
Andrew. Energy Analyst (see bio) Archna. Head of Clubs & Operations (see bio)
Anthony. Senior Deals Researcher (see bio) Cai. Commercial Executive
Callum. Senior News Reporter (see bio) Carol. PA to the MD
Deborah. Deals Manager (see bio) Catherine. Martin's EA
Eesha. Money Analyst (see bio) Dan L. Operations & Compliance Manager
Faye. News Reporter (see bio) David D. Data Development Analyst
Gary. Deals Editor (see bio) David G. Senior Front End Developer
Guy. Managing Editor (see bio) David M. Assistant Front End Web Developer
Helen. Chief Product Analyst (see bio) D'lena. Web Developer
Jason. Editor-in-Chief (see bio) Duane. Senior PHP Developer
Jenny. Lead Writer (see bio) Erica. Head of Commercial
Jessica. Digital Community Executive Imogen. User Relations Executive (see bio)
Jo G. Associate Editor (see bio) Jason. Service Desk Analyst
Jordon. MSE's Coupon Kid (see bio) Jermaine. Assistant Front End Developer
Karl. Personal Finance Researcher Josie. Commercial Executive
Kirsty. Campaigns Editor Julia. Senior Search Executive
Lucia. Deals Researcher (see bio) Laura. Clubs Support Coordinator
Luke. Sub-editor Matthew. Commercial Executive
Maeve. Money Writer (see bio) Neil. Head of Technology
Matt. Forum and Community Manager Raffaele. Front End Developer
Megan. Consumer Writer (see bio) Rose M. Clubs Product Manager
Nick. Consumer & Technology Writer (see bio) Roxanne. Clubs Support
Oliver. Deals Editorial Assistant Ryan. User Relations Manager (see bio)
Rhiannon. Deals Researcher Sarah E. Senior PR Manager (see bio)
Rosie. Money Analyst (see bio) Shaun. Head of Delivery
Sally. Senior Writer & Editorial Operations Manager (see bio) Shrey. Back End Developer
Sam M. Personal Finance Writer (see bio) Stephanie. Assistant Back End Developer
Sarah G. Deals Researcher (see bio) Tamar. Head of Legal
Sarah M. Senior Deals Researcher (see bio) Tara. Head of Online Performance
Steve. News & Features Editor (see bio)  
Susie. HTML Email Developer  
Tom. Deals Researcher (see bio)  
Tony. Insurance Analyst (see bio)  
Weleid. Consumer Researcher (see bio)  
Will B. External Affairs & Campaigns Officer (see bio)  

The MSE Charity Fund

This site's dedicated to empowering consumers and putting money in their pockets, and the Charity Fund does it even more directly. With almost one million donated so far, it's's way of giving back to users.

A large chunk of the money goes to support The MSE Charity, which offers grants to groups to provide education and information about consumer and debt issues. The rest goes to five general charities nominated by site users, and other one-off donations.

This is separate to the money Martin put into the Martin Lewis Charitable Fund when joined the MoneySupermarket group. For more information on what Martin’s donated see his blog.

The MSE Charitable Fund