Sad to say goodbye to Orange Wednesdays? Simple trick to bag a year’s ‘free’ cinema

The news that EE is stopping its ‘Orange Wednesdays’ 2for1 cinema offer from 25 February has come as a blow to many film fans. But there’s a nifty trick for bagging cheap cinema tickets… would a ‘free’ year’s unlimited Cineworld pass worth almost £200 do it for you? Here’s how I got one.

Step 1

Do you shop in Tesco? If you do you’re probably collecting Tesco Clubcard points already. Check how many you have. You’ll need £96 in Tesco Boost vouchers but if you don’t have quite enough Tesco points but do shop through cashback site Topcashback, you can convert up to £50 of cashback into Tesco Clubcard points every year (worth up to £210 in Tesco Boost). Read more in the Tesco Reclaim and Boost guide.

Step 2

Click on the Tesco Clubcard Cineworld pass page and add £96 in Tesco vouchers to your basket on the right-hand side and follow the instructions. Exclusions may apply so check the full terms and conditions first.

Step 3

You’ll be emailed a code by Tesco which you need to enter on the Cineworld website payment page to buy your annual pass – you’ll need to have a photo handy to upload. Cineworld should send you a temporary pass by email that you can start using straight away until your permanent one arrives in the post.

There is a limited number of cards available (3,213 as of 5pm Wed 28 Jan) so go quick if you want one. If you don’t have a Cineworld nearby or simply want to go somewhere else, check out our Cinema deals and Tesco Reclaim guide for more ways to cut the price.

I’ve seen a stack of films in the months since I got it (I’ve lost count now) including Paddington, Get Santa, Penguins of Madagascar, Frozen sing-a-long, American Sniper and Fury.

You can probably tell I’ve used it to take the kids quite a lot so I’m spending more on top for their tickets, which is probably the marketing reasoning behind it, but it’s fabulous to just be able to go whenever I like.  I’ve also seen a couple of films I probably wouldn’t have paid to see, but actually enjoyed them.

If you grab one let us know and tell us what you see with your pass in the comments below or on the MSE Forum.