Amazon Prime Now trick: London or West Midlands postcode gets you £10 off £30 spend (eg, £32 FIFA 16)

If you’re buying something from Amazon for £30 or more, until Fri 20 Nov, there’s a smart way you might be able to save £10 by using the Amazon Prime Now app*. It’s available in most (not all) postcodes within the M25 and the West Midlands (see postcode checker* to find out if you’re eligible).

The app lets you choose from thousands of products – including gadgets, toys and games – for free delivery within just two hours of ordering. Not everything Amazon sells is available via the app, but we haven’t found many bestsellers that aren’t.

When Amazon ran a similar deal in September, giving a £20 discount off a £50 spend, it was a big hit with MoneySavers. Unfortunately, anyone who grabbed it last time around won’t be eligible to use it this time. Here’s everything you need to know…

Who can get it?

You must meet all three of the following criteria:

1. You’re a Prime member or JUST sign up for a free trial. To buy through the app you’ll need Amazon Prime – its premium subscription that gives speedy delivery and other perks. Yet if you’ve got its free trial membership, that counts. So providing you’ve not done that before, sign up* to get 30 days’ Prime membership for free.

Important: After the free trial, Prime costs £79 a year. So if you don’t want that, cancel before the trial ends (see our Amazon Prime Reclaim guide).

2. You can get it delivered somewhere in/near London, Birmingham, Coventry or Wolverhampton. If you live or work in or around one of these cities – or know a lovely person who does – you could be eligible for Prime Now delivery (8am-midnight). Use this postcode checker* to find out if an address is eligible before downloading the app.

3. You’re using the Prime Now app for the first time. Once you’ve downloaded the app (for iPhone, Android and Amazon phones, but not Windows, BlackBerry or tablets) and entered an eligible postcode, use the code PRIMENOW10 at the checkout to get the discount. It won’t work if you’ve ordered via the app before.

Only selected postcodes are eligible for Prime Now delivery. We’ve found both London and the West Midlands are generally well covered, yet it’s a bit of a postcode lottery.

In London, the most central areas (what Londoners might call zones 1 and 2) seem pretty much entirely covered, but further from the centre it’s a bit hit-and-miss. For example, South West London postcodes SW10 and TW10 are eligible, while North London postcodes N3 and NW3 aren’t.

In the West Midlands, there’s widespread coverage across Birmingham, Dudley, Wolverhampton, Coventry, Solihull, Walsall and Sutton Coldfield.

What can I use it on?

Not all items Amazon sells are available for Prime Now delivery, but Amazon says “tens of thousands” are (and we haven’t found many top sellers that aren’t). Search within the app for whatever you’re after – it’ll only show if it’s available via the app.

A few examples we found on Tue 13 Oct:

– FIFA 16 (PS4)* for £32 (£42 pre-code, next cheapest £37.85 at Simply Games)
Lego Minecraft set* for £29.88 (£40 pre-code, next cheapest £35 at Hamleys)
The Wire: S1-5 (Blu-ray)* for £39.99 (£49.99 pre-code, next cheapest £57.99 at Zavvi)
Kindle e-reader* for £49.99 (£59.99 pre-code, next cheapest £59 at Tesco)

We’ve checked this out as much as we can, and Amazon’s confirmed all the info. Yet as Prime Now’s still quite new, we can’t fully vouch for how well it’ll work.

Share your experiences in the comments below or tweet us.