MSE Easter taste test egg-travaganza – winner cost just 80p

Jordon Cox

By MoneySavingExpert's Coupon Kid, Jordon Cox

Easter is rapidly approaching, which means eggs will be bunny hopping off the shelves. But how much do you need to shell out, and is it worth paying eggs-tra for a ‘premium’ version? We did a taste test to find out…

Here at MSE Towers, we’ve a team of researchers and analysts who’ll leave no stone unturned in their search for the best deal. So while it may be a loathsome and difficult job, tasting eight chocolate eggs is all in a day’s work for our poor, hard-done-by staff.

We asked 40+ MSE tasters the egg they thought was best and which they thought tasted the worst from a mixture of supermarket and branded eggs. For each ‘best’ vote, one point was awarded, and for each ‘worst’ vote, one point was taken away.

Before laying your money down on eggs, see our results – they might surprise you…

 In first place… the 80p Sainsbury’s egg*. Despite being one of the cheapest options, it scored highly with our testers. It won our 2015 taste test and came second last year, but has come back and beaten its expensive opponents this year. 

 In second place, the more expensive Waitrose egg*, and in third place, Lidl, priced £7 and £1.99 respectively. Our testers spotted the luxury in the more expensive egg, but put one of the cheaper options very close behind it.

– The most expensive egg from M&S came middle ground in fourth.

 Surprisingly, big brands Cadbury* and Mars* were way down the list in our poll, with the Mars egg finishing in LAST place.

So if you are yet to buy Easter eggs this year, this test is proof you don’t need to shell out to get egg-cellent tasting eggs. Enjoy!

Have you ever found that buying a cheaper product tastes better than buying a premium one? Have you tasted any of these eggs yourself? I’d love to know your thoughts in the comments below, on Twitter @MSE_Deals or on Facebook.