Score 'secret' flash codes during the World Cup - eg, 20% off Just Eat, New Look

The World Cup is in full swing and whether you’ve got football fever or not, there could be a reason to look forward to the next England match. 

If you’re planning on doing some shopping, or if you’ve had your eye on something for a while, you may want to hold off until the next time England plays. A few of us here at MSE Towers noticed various short-lived ‘flash’ sale codes kicking about during each of England's World Cup matches, and while we can’t guarantee it, we reckon it’s worth keeping an eye out during England’s next game, against Croatia, Wednesday 11 July at 7pm (and any other matches after that).

So what have we seen previously?

On each day England’s been playing in the World Cup, we’ve seen emails coming through from retailers, either shortly before kick-off or during the match, promoting discount codes that are only available for a very limited time – in fact, one code was set to expire at the final whistle. Here’s a snapshot of my phone screen last Sunday afternoon, when England beat Panama:

We've saved you the extra time and have done a quick round-up of emails and push notifications we've seen so far:

Time received Company/Offer Duration
Mon 18 Jun - kick off 7pm
6.53pm New Look - 20% off full-price items code (online and in stores) 7pm - midnight
Sun 24 Jun - kick off 1pm
10.04am New Look - 20% off full-price items code (online) 10am - 6pm
11.01am Benefit - 15% off code (online) From kick-off to final whistle
12.32pm Just Eat - 20% off orders over £25 VoucherCloud code Limited codes
1.37pm Urban Outfitters - 20% off Champion code (online) 1pm - 3pm
1.45pm Boohoo 20% off everything code (push notification) 2pm - midnight
2.04pm Boohoo - 20% off everything code 2pm - midnight
Thu 28 Jun - kick off 7pm
3.19pm Groupon - up to 25% off Local deals and up to 15% off Travel code 28 Jun only
7.01pm Miss Selfridge - £10 off if you spend £40 7pm - midnight
Tue 3 Jul - kick off 7pm
6.31pm Benefit - 15% off code (online) From kick-off to final whistle
6.34pm Urban Outfitters - extra 20% off sale code 7pm - 9pm
6.53pm New Look - 20% off footwear & accessories code (online) 7pm - midnight
6.53pm Elsie's Attic - 10% off everything code (online) 'Tonight only'
7.01pm Treatwell - 20% off everything when you book through the app (push notification, app only) During the match

What about freebies?

We’ve also seen that some gyms are offering a free day pass on England match days, but availability and dates you can use these may vary.

See our World Cup 2018 Deals round-up for more freebies, cheap England shirts, food, beer and more.

How to be on the ball

An easy way to keep yourself informed of flash codes is to subscribe to sites and retailers you’re interested in, or if you have a smartphone, download their apps to receive notifications without clogging up your email inbox.

If you don’t like to receive a lot of promotional emails, you could always create a separate dedicated email address just to receive these, or use your normal email and unsubscribe afterwards.

Take a look at our High Street Sales page for all the big summer sales on now.

When's the next match?

England’s next match is Wednesday 11 July at 7pm. We can’t guarantee any of these same offers will come up again - or if there’ll even be any at all - but judging by what’s happened around the previous England games, we’d say it’s pretty likely there’ll be a few dribbling through.

But don't go over the line and get too caught up in the hype. Remember MSE's Money Mantras so you only buy what you need and can afford.