The cost of Now TV's Entertainment Pass will increase by £1 a month, with the rise due to come in just before the end of the new Game of Thrones series - but you may be able to beat the hike.

The price of the Entertainment Pass, which gives you access to channels such as Sky Atlantic, MTV and the Discovery Channel, is to jump from £6.99/mth to £7.99/mth.

The rise takes effect from Tuesday 15 August – towards the climax of the new series of Game of Thrones, the blockbuster fantasy action drama.

With Now TV, you pay for Sky content such as entertainment, films and sport to watch live or on demand.

The new rise won't apply if you're a Combo customer, or you're part way through an offer. Sky, which launched Now TV in 2012, says no other pass prices for its streaming service will increase for the "foreseeable future".

Check if you can beat the rise

There could be ways to beat the rise – at least for a few months.

  • If you're a new customer. Many retailers sell Now TV boxes with Entertainment Passes included. Among the cheapest we found is a three-month pass and box from Argos for £14.99.
  • If you're an existing customer. Now TV itself has an offers page – most are for new passes only, but some may be to extend existing passes. You could also try cancelling your contract via your Now TV account, as some customers have reported immediately being offered a discount to entice them to stay. You could also try haggling via Now TV's online chat.

See our Watch Movies & TV Online Legally guide and our Digital TV Deals guide for more information.

Price rises are coming... Now TV to hike cost of Entertainment Pass by £1/mth
A White Walker from the Game of Thrones series