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Boots launches new discount scheme for Advantage card holders - here's how it stacks up

Boots has announced a new discount scheme for Advantage cardholders that will see them eligible for exclusive deals on everyday items when they shop in store.

The high street retailer has brought back the 'Price Advantage' initiative it trialled last summer, which offers up to 50% off selected products. 

Savings from the newly-launched scheme are only available in-store for now but may become available online in the future, according to the retailer.

We've more on the new initiative below, but if you're a Boots shopper, check out our 8 Boots Tips and Tricks and our Loyalty Points Boosting Guide to get the most out of your Advantage membership. 

Offers include up to 50% off beauty buys

Boots has released a few examples of the products that will be available under the scheme during the first month of launch, and discounts on its examples range from 14% to 50% depending on the item.

Examples of exclusive savings for Boots Advantage customers

Product Usual price Price with 'Price Advantage' Saving
Aveeno Daily Moisture + Oat Milk Blend Shampoo 354ml £8.99 £4.50 £4.49 (50%)
Boots Ingredients Hyaluronic Acid Serum 30ml £5.00 £4.00 £1 (20%)
L'Oréal Paris Revitalift Laser Pure Retinol Deep Anti-Wrinkle Night Serum £24.99 £16.60 £8.39 (34%)
No7 Lash Extender Fiber Mascara £13.95 £11.95 £2 (14%)

You need to scan your Advantage card at the till to get the discounts

If you're already a Boots Advantage member, all you need to do is make sure you've scanned your card or app at the checkout. If any of the products you're buying are included in 'Price Advantage' that month you'll automatically get the money off.

Boots says it will make it easy for shoppers to spot which products are part of the scheme with every store marking the discounted items with a pink tag - so keep your eyes peeled.

If you aren't already a Boots Advantage member then you can sign up for free by either downloading the Boots app and signing up to the Advantage Card digitally, or by subscribing for a Boots Advantage card in-store. 

Boots Advantage cardholders will continue to receive other offers and points

Boots loyalty cardholders will continue to receive four reward points for every £1 spent in-store or online. Each point is worth roughly 1p and they can be redeemed in-store and online.

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