Sainsbury's has apologised after selling the same style of Valentine's Day card at two different prices - charging 2 for a card to give to your wife, but 2.50 for a card to give to your husband.

Eagle-eyed shopper Julie Marlow tweeted an image of the two cards side-by-side yesterday morning, and asked Sainsbury's: "Why do I have to pay 50p more for a card for my husband than he has to spend for virtually the same card?"

Both two cards have the same white background, feature images of felt dogs and a felt heart, and are part of the Sainsbury's Home range. But the card titled "For My Wife" was priced at 2, while the card titled "For My Husband" was 50p more expensive.

See our Valentine's Day 2018 page to get the best deals on gifts for your loved ones.

'Usually love your cards, but what's going on here?'

Julie's original tweet can be seen below:


The Sainsbury's Twitter account later replied to Julie saying it "didn't seem right".

A Sainsbury's spokesperson told MoneySavingExpert: "We appreciate this error being brought to our attention. Both designs are now available in store for 2."

If you've seen more Valentine's pricing mismatches, let us know at news@moneysavingexpert.com.

Martin Lewis
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