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Would you buy horsemeat if it saved you cash?

13 February 2013

The mislabelling scandal over horsemeat shows that until told, many didn’t notice the difference. Yet if you KNEW it was horsemeat - and was bred for eating, thus safe - would it make a difference? How much cheaper would it need to be before you’d knowingly buy a horsemeat ready meal (or steak) compared to beef?

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The mislabelling scandal over horsemeat shows that until told, many didn’t notice the difference. Yet if you KNEW it was horsemeat - and was bred for eating, thus safe - would it make a difference?

How much cheaper would it need to be before you’d knowingly buy a horsemeat ready meal (or steak) compared to beef?

Results

I'd prefer horse to beef (eg, Hindus) 545 votes (4 %)
I’d buy horse or beef at the same price 2,234 votes (16 %)
Horsemeat would need to be at least 25% cheaper 1,467 votes (11 %)
Horsemeat would need to be at least half the cost 1,529 votes (11 %)
Horsemeat would need to be at least a quarter the cost 334 votes (2 %)
Horsemeat would need to be at least 10% of the cost 296 votes (2 %)
I wouldn't eat horsemeat even if it was free 5,837 votes (42 %)
Not relevant – I'm vegetarian/kosher/other religious reason 1,688 votes (12 %)

                   13,930 votes received.

We try to use technology to limit voting to one per person. Occasionally, this may erroneously block a few people's votes (eg, from shared offices). Apologies for that.

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