Do tear-jerker Christmas ads, such as the bouncing John Lewis dog, change where you shop?MoneySaving Poll Results

Souk

Whether it’s John Lewis’s dog bouncing on a trampoline, Aldi’s carrot traversing a Christmas dinner or Waitrose’s two robins uniting over a mince pie, a host of maudlin Christmas ads are designed to tug at our heart and purse strings.

While they certainly get column inches and boost brand recognition, do they change where you do your Christmas shopping?

Has this year’s or previous years’ ads ever affected where you shop? Which of these is closest to your answer…?

Results

I'm male aged under 25 (225 votes)
Big impact – these ads regularly push me to shop in a store more4 votes (2%)
An impact – I remember a few that have made me shop in that store more7 votes (3%)
Rare impact – a really good one may have subtly influenced me once or twice22 votes (10%)
No impact – I’ve never changed where I shop after watching these Christmas ads135 votes (60%)
No TV – I don’t ever see these ads16 votes (7%)
No memory – I like some of the ads but never remember who they’re for15 votes (7%)
No chance – these ads mostly turn me off and I avoid the stores26 votes (12%)
I'm female aged under 25 (208 votes)
Big impact – these ads regularly push me to shop in a store more2 votes (1%)
An impact – I remember a few that have made me shop in that store more10 votes (5%)
Rare impact – a really good one may have subtly influenced me once or twice37 votes (18%)
No impact – I’ve never changed where I shop after watching these Christmas ads140 votes (67%)
No TV – I don’t ever see these ads8 votes (4%)
No memory – I like some of the ads but never remember who they’re for3 votes (1%)
No chance – these ads mostly turn me off and I avoid the stores8 votes (4%)
I'm male aged 25 to 34 (791 votes)
Big impact – these ads regularly push me to shop in a store more2 votes (0%)
An impact – I remember a few that have made me shop in that store more18 votes (2%)
Rare impact – a really good one may have subtly influenced me once or twice101 votes (13%)
No impact – I’ve never changed where I shop after watching these Christmas ads483 votes (61%)
No TV – I don’t ever see these ads52 votes (7%)
No memory – I like some of the ads but never remember who they’re for37 votes (5%)
No chance – these ads mostly turn me off and I avoid the stores98 votes (12%)
I'm female aged 25 to 34 (757 votes)
Big impact – these ads regularly push me to shop in a store more4 votes (1%)
An impact – I remember a few that have made me shop in that store more20 votes (3%)
Rare impact – a really good one may have subtly influenced me once or twice129 votes (17%)
No impact – I’ve never changed where I shop after watching these Christmas ads514 votes (68%)
No TV – I don’t ever see these ads26 votes (3%)
No memory – I like some of the ads but never remember who they’re for30 votes (4%)
No chance – these ads mostly turn me off and I avoid the stores34 votes (4%)
I'm male aged 35 to 49 (1215 votes)
Big impact – these ads regularly push me to shop in a store more9 votes (1%)
An impact – I remember a few that have made me shop in that store more30 votes (2%)
Rare impact – a really good one may have subtly influenced me once or twice102 votes (8%)
No impact – I’ve never changed where I shop after watching these Christmas ads838 votes (69%)
No TV – I don’t ever see these ads43 votes (4%)
No memory – I like some of the ads but never remember who they’re for60 votes (5%)
No chance – these ads mostly turn me off and I avoid the stores133 votes (11%)
I'm female aged 35 to 49 (1952 votes)
Big impact – these ads regularly push me to shop in a store more13 votes (1%)
An impact – I remember a few that have made me shop in that store more40 votes (2%)
Rare impact – a really good one may have subtly influenced me once or twice191 votes (10%)
No impact – I’ve never changed where I shop after watching these Christmas ads1410 votes (72%)
No TV – I don’t ever see these ads45 votes (2%)
No memory – I like some of the ads but never remember who they’re for141 votes (7%)
No chance – these ads mostly turn me off and I avoid the stores112 votes (6%)
I'm male aged 50 to 64 (1282 votes)
Big impact – these ads regularly push me to shop in a store more8 votes (1%)
An impact – I remember a few that have made me shop in that store more15 votes (1%)
Rare impact – a really good one may have subtly influenced me once or twice100 votes (8%)
No impact – I’ve never changed where I shop after watching these Christmas ads853 votes (67%)
No TV – I don’t ever see these ads29 votes (2%)
No memory – I like some of the ads but never remember who they’re for92 votes (7%)
No chance – these ads mostly turn me off and I avoid the stores185 votes (14%)
I'm female aged 50 to 64 (2845 votes)
Big impact – these ads regularly push me to shop in a store more10 votes (0%)
An impact – I remember a few that have made me shop in that store more34 votes (1%)
Rare impact – a really good one may have subtly influenced me once or twice232 votes (8%)
No impact – I’ve never changed where I shop after watching these Christmas ads2122 votes (75%)
No TV – I don’t ever see these ads46 votes (2%)
No memory – I like some of the ads but never remember who they’re for204 votes (7%)
No chance – these ads mostly turn me off and I avoid the stores197 votes (7%)
I'm male aged 65+ (827 votes)
Big impact – these ads regularly push me to shop in a store more2 votes (0%)
An impact – I remember a few that have made me shop in that store more6 votes (1%)
Rare impact – a really good one may have subtly influenced me once or twice43 votes (5%)
No impact – I’ve never changed where I shop after watching these Christmas ads576 votes (70%)
No TV – I don’t ever see these ads12 votes (1%)
No memory – I like some of the ads but never remember who they’re for60 votes (7%)
No chance – these ads mostly turn me off and I avoid the stores128 votes (15%)
I'm female aged 65+ (1399 votes)
Big impact – these ads regularly push me to shop in a store more9 votes (1%)
An impact – I remember a few that have made me shop in that store more14 votes (1%)
Rare impact – a really good one may have subtly influenced me once or twice69 votes (5%)
No impact – I’ve never changed where I shop after watching these Christmas ads1059 votes (76%)
No TV – I don’t ever see these ads12 votes (1%)
No memory – I like some of the ads but never remember who they’re for110 votes (8%)
No chance – these ads mostly turn me off and I avoid the stores126 votes (9%)

                   11,501 votes received.

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