Unfair Tesco Clubcard Changes

Shake-up to reward scheme is a ‘slap in the face to 100,000s of loyal customers’

The UK’s biggest consumer website, MoneySavingExpert.com is calling on supermarket giant Tesco to urgently review its decision to slash the maximum boost customers can get with some Clubcard Reward Scheme partners by 25%.

The popular scheme previously let you swap Clubcard vouchers for Rewards ‘tokens’ worth up to four times as much with partner firms such as Prezzo, Café Rouge and Pizza Express. But Tesco announced yesterday that all rewards tokens will now be worth three times the value – with immediate effect.

Martin Lewis, founder of MoneySavingExpert.com, says: “Tesco has done a little, but it certainly doesn’t help. Under the guise of simplification,its changes to its reward scheme is a slap in the face to 100,000s of loyal customers.

The issue is that these changes have been made immediately without any notification. Many people save their reward points month after month after month, waiting to redeem on a big item. These changes leave many of those people missing out on £50 or £100 – not good when so many are struggling.

This is a terrible policy implementation by Tesco. I call on it to urgently review its policy to give a window of opportunity to those who’ve already saved substantial points, and will lose out by these changes, to still redeem at the prior value.”

Tesco emailed customers on Monday informing them of the immediate changes to the Clubcard Rewards Scheme prompting an angry reaction.

MoneySaver David told MSE: "I've just received an email from Tesco Clubcard ... having saved vouchers for almost two years, this is quite a blow and to do it with no notice whatsoever only piles insult on injury."

Nicola said: "Great notice huh? Had they given their valued customers adequate notice we could have taken advantage of the x4 before it changed as I never ever purchase 2x as I don’t find it good value for money when there are so many other sites offering 2for1, 50% off etc. Very disappointed as I use their 4x on days out and meals out regularly."

Find full analysis and reaction to the Clubcard changes here.


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Katie Watts

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About Martin Lewis: Martin Lewis OBE, Money Saving Expert, is the journalist and consumer campaigner who created MoneySavingExpert.com and is now the site’s Executive Chair. Martin also founded and chairs the Money and Mental Health Policy Institute charity.

He’s the UK’s most-googled man, Citizens Advice’s Consumer Champion of the Year, and has spearheaded major financial justice campaigns including bank charges reclaiming (over seven million template letters downloaded), PPI reclaiming (over six million) and a successful large-scale campaign to get financial education in schools. He has his own prime-time ITV programme, The Martin Lewis Money Show, as well as a range of other regular media slots. He was appointed OBE in the Queen’s Birthday Honours in June 2014.

About MoneySavingExpert.com: MoneySavingExpert.com is dedicated to cutting consumers’ bills and fighting their corner. The free-to-use consumer finance help resource aims to show people how to save money on anything and everything, and campaigns for financial justice. It was set up in 2003 for just £100, and its free-to-use, ethical stance quickly made it the UK’s biggest independent money website, according to internet ranking site Alexa.com, and the number one ‘Business and Finance – Business Information’ site, according to Hitwise. It has more than 12 million people opted-in to receive the weekly MSE’s Money Tips email, and more than 16 million unique monthly site users who visit more than 28 million times a month. In September 2012, it joined the MoneySupermarket.com Group PLC.