Christmas Deals Predictor
2024

Our calendar predicting the hottest deals to come, to help you plan when's best to purchase & spread the cost of Christmas

Take a slight pinch of salt with it. This is a predictor, and we've had a fairly unpredictable few years.

Last year we got 49% of deals completely spot on and 87% either spot on or only marginally out. We hope to get more right this year but give us some wriggle room. And as we say every year, only ever buy what you need and can afford. If you can’t afford it, DON’T buy it.

New for 2024 – MSE's 'up to XX% off' discount analysis. Some retailers will often advertise sales as having up to a certain percentage discount, for example 'up to 70% off', which allows them a lot of wriggle room. For these 'up to' sales, we're listing the maximum and minimum discount we've spotted, and calculating the typical discount based on 10 random items – this means you can hopefully get a better idea of how good an 'up to' sale actually is.

November 2024

The deals we predict will happen this month and why

Even though Black Friday isn't for a few weeks, this is where we see a lot of the big retailers kick off their Black Friday sales, and the price-matching commences – so Martin calls it 'Grey' Friday.

November 1st - 3rd

< >
It's on

25% off 6 bottles of wine in supermarkets

When it started
  • 2023: Wed 01 Nov
  • 2022: Mon 14 Nov
  • 2021: Thu 18 Nov
  • 2020: Wed 18 Nov
likelihood
did it happen? It's on!

It's on!

 

The wine price-cutting battle has begun - cheers to that! Morrisons has kicked things off this year where shoppers can get 25% off when buying six or more bottles of wine, sparkling wine (including prosecco) or champagne from Mon 28 Oct until Sun 1 Dec. See full Morrisons details. Tesco and Asda also have this offer on until Mon 2 Dec and Sun 15 Dec respectfully. Please be Drinkaware.

It's on

Boots discounts on beauty, fragrance etc the whole month

When it started
  • 2023: Wed 01 Nov
  • 2022: Tue 01 Nov
  • 2021: Mon 01 Nov
  • 2020: Sun 01 Nov
likelihood
did it happen? It's on!

It's on!

 

Earlier than we predicted, Boots began its Black Friday sale on Wed 30 Oct, instead of on 1 Nov as it's done the last three years. It has offers throughout the month across fragrance, beauty, electricals and more. Discounts vary from product to product, and while we don't think discounts will deepen, we're expecting more items to be added to the sale as we approach Black Friday. See our full Boots Black Friday analysis.

go to deal*
It's on

Shark up to £150 off selected products, until Cyber Monday

When it started
  • 2023: Wed 01 Nov
  • 2022: Thu 03 Nov
  • 2021: Tue 16 Nov
  • 2020: Tue 17 Nov
likelihood
did it happen? It's on!

It's on!

 

Earlier than we predicted, Shark launched its Black Friday sale on Wed 30 Oct exclusively for its email subscribers who were sent a secret link and unique discount code to shop its sale early. Since Wed 6 Nov, the sale has been open to all, but it only includes 11 products, so hardly an exciting sale. See our full Shark sale analysis.

 

go to deal*
It's on

John Lewis hundreds of deals throughout the month

When it started
  • 2023: Wed 01 Nov
  • 2022: Fri 04 Nov
  • 2021: Fri 19 Nov
  • 2020: Fri 20 Nov
likelihood
did it happen? It's on!

It's on!

 

Exactly as we predicted, John Lewis started its Black Friday sale on Fri 1 Nov offering discounts on hundreds of items across its electricals, beauty, and fragrance departments until Thu 5 Dec. From what we can see, John Lewis is adding more items to the sale as the month progresses, and we think it's likely to open up its sale to include fashion, home and toys. Some offers we've spotted so far include up to £300 off TVs and 20% off selected fragrances. See our full John Lewis Black Friday analysis

go to deal*

Dyson up to £150 off deals, likely until Cyber Monday

When it started
  • 2023: Wed 01 Nov
  • 2022: Wed 02 Nov
  • 2021: Wed 17 Nov
  • 2020: Thu 19 Nov
likelihood
It's gone

Iceland Bonus Card free £15 for topping up £100 by Fri 1 Nov

When it started
  • 2023: Fri 03 Nov
  • 2022: Fri 04 Nov
  • 2021: N/A
  • 2020: N/A
likelihood
did it happen? Yes, but it’s gone!

It's gone!

 

Iceland launched its Bonus Card scheme in 2021. In 2022 and 2023, shoppers could get £15 bonus cashback when loading £100 on their card between September and November. This year, it was only a £10 bonus. To qualify, you had to load £100 or more on your Bonus Card by Mon 4 Nov. This deadline has now passed, but if you did it, the £10 bonus will appear by Fri 22 Nov to help with your festive food shop.

Prediction

Corgi Homeplan six months half price boiler and home cover

When it started
  • 2023: Didn't Happen
  • 2022: Tue 25 Oct
  • 2021: Didn't Happen
  • 2020: Sun 01 Nov
likelihood
did it happen? No, this deal didn't happen!

Hasn't happened yet! 

 

Corgi Homeplan Black Friday offers have been intermittent over the years. In 2020, it had 25% off boiler cover for the entirety of November, then in 2021 there was no offer. In 2022 it had six months half-price boiler cover from mid-October until 13 Dec, followed by no deal again in 2023. We haven't seen an offer from it yet this year, but keep your eyes peeled. We'll update here if it does.

November 4th - 10th

< >
It's on

£8.50 to £10 1L Baileys at supermarkets

When it started
  • 2023: Wed 08 Nov
  • 2022: Wed 16 Nov
  • 2021: Thu 11 Nov
  • 2020: Thu 19 Nov
likelihood
did it happen? It's on!

It's on!
 

This year's 'battle of the Baileys' kicked off with Sainsbury's, where Nectar members (excl Scotland) could get 1L Baileys Original reduced to £10 (normally £22) from Wed 6 Nov till Sun 17 Nov. Currently, it's Tesco's turn as with a Clubcard you can pick up a bottle for £10 until Mon 9 Dec (£11.05 in Scotland). Sainsbury's has brought back its £10 deal in stores and online for Nectar members until Sunday 8 December. See full cheap Baileys info. Please be Drinkaware.

go to deal
It's on

AO.com discounts on 100s of items, lasting about four weeks

When it started
  • 2023: Wed 01 Nov
  • 2022: Wed 09 Nov
  • 2021: Wed 10 Nov
  • 2020: Wed 11 Nov
likelihood
did it happen? It's on!

It's on!

 

A few days later than we predicted, AO.com has discounted hundreds of items for Black Friday, beginning on Wed 6 Nov, and lasting until Wed 4 Dec. When we checked, there were over 1,400 deals online (last year it was only 800), with most being price-matched elsewhere. See our AO.com Black Friday analysis.

 

MSE's 'up to' discount analysis:
Max: 60% | Min: 5% | Typical based on 10 random items: 18%

go to deal*
It's gone

Halfords up to 30% off selected items

When it started
  • 2023: Thu 09 Nov
  • 2022: Thu 24 Nov
  • 2021: Wed 24 Nov
  • 2020: Fri 13 Nov
likelihood
did it happen? Yes, but it’s gone!

It's gone! 

 

Just as we predicted, Halfords kicked off its Black Friday sale of 'up to 30% off selected items' on Thu 7 Nov lasting until Mon 2 Dec. While the sale says selected items, we found the 30% off mostly applied to bikes (electric, adult and kids' bikes).

 

MSE's 'up to' discount analysis:
Max: 40% | Min: 10% | Typical based on 10 random items: 30%

 

 

It's gone

The Range 'up to 50% off' selected items, for a month

When it started
  • 2023: Mon 06 Nov
  • 2022: Thu 24 Nov
  • 2021: Wed 24 Nov
  • 2020: Fri 13 Nov
likelihood
did it happen? Yes, but it’s gone!

It's gone! 

 

A few days later than we predicted, The Range started its Black Friday sale with 'up to 50% off' selected items on Thu 7 Nov until Mon 2 Dec. There was over 28,000 items included in the sale. 

MSE's 'up to' discount analysis:
Max: 70% | Min: 10% | Typical based on 10 random items: 26%

 

 

It's gone

Virgin Media three months' free on its 264Mb, 500Mb and 1Gb broadband

When it started
  • 2023: Fri 24 Nov
  • 2022: N/A
  • 2021: N/A
  • 2020: N/A
likelihood
did it happen? Yes, but it’s gone!

It's gone!

 

This year Virgin launched a three months free promotion on some of its broadband only services. We crunched the numbers and for its 264Mb and 1Gb speeds and was cheaper to go via our Broadband Comparison tool, rather than direct. However, its 516Mb Black Friday deal was cheaper direct. 

It's gone

Disney FLASH 25% off toys code, two days only

When it started
  • 2023: Tue 07 Nov
  • 2022: Tue 08 Nov
  • 2021: Tue 09 Nov
  • 2020: Tue 03 Nov
likelihood
did it happen? Yes, but it’s gone!

It's gone!

 

Just as we predicted, Disney Store started its 'Toy Tuesday' sale on Tue 5 Nov this year, with 25% off 500+ toys and more with the code TOYTUESDAY. The deal was only on for two days, lasting until 11.59pm on Wed 6 Nov. On the Wednesday only, it also had two codes that you can stack on top of the 25% off – one code gave an extra 10% off and the other gave free delivery.

 

 

November 11th - 17th

< >
It's on

Four half-price Soap & Glory gift sets at Boots

When it started
  • 2023: Wed 08 Nov
  • 2022: Tue 08 Nov
  • 2021: Sat 13 Nov
  • 2020: Tue 10 Nov
likelihood
did it happen? It's on!

It's on!

 

This year there's not only two half-price Soap & Glory gift sets, but four – and they're all 50% off the normal price, including: 'Glow All the Way' - £26.50 (was £54.00); 'It's the Shine of the Times' - £44.50 (was £90); 'Scent from the Stars' - £21.50 (was £44); and 'Soak in the Sparkle' - £29.95 (was £62). See our full Soap & Glory 'Star Gift' analysis

go to deal*
It's on

Boots half-price Sanctuary Spa 'Star Gift' set

When it started
  • 2023: Tue 10 Oct
  • 2022: Tue 01 Nov
  • 2021: Wed 20 Oct
  • 2020: Didn't Happen
likelihood
did it happen? It's on!

It's on!

 

The Sanctuary Spa 'Self Care Discovery' collection will be reduced to £26.50 (normally £54), making its second appearance for the festive season! You can buy it online and in-store from Wed 13 Nov until Tue 3 Dec in-store or 17 Dec online. This set was previously on offer from Wed 9 Oct until Tue 22 Oct. 

go to deal*
It's on

Boots half-price Ted Baker 'Star Gift' set

When it started
  • 2023: Wed 15 Nov
  • 2022: Mon 14 Nov
  • 2021: Fri 19 Nov
  • 2020: Mon 23 Nov
likelihood
did it happen? It's on!

It's on!


Just as we predicted, Boots cut the price of not one, not two but three Ted Baker gift sets on Wed 13 Nov lasting as part of its 'Star Gifts' promotion. You can get the Ted Baker Beauty Drawstring Drawer for £23.50 (was £48), the Ted Baker Bath & Body Collection for £25.50 (normally £52) or the Ted Baker Complete Collection gift set for £24.50 (normally £50).

 

go to deal*
It's gone

La Redoute 'up to 50% off everything', likely to boost

When it started
  • 2023: Thu 02 Nov
  • 2022: Thu 10 Nov
  • 2021: Thu 11 Nov
  • 2020: Thu 12 Nov
likelihood
did it happen? Yes, but it’s gone!

It's gone!

 

La Redoute started its Black Friday deals with 'up to 50% off' everything on Tue 12 Nov lasting until Mon 2 Dec. The offer started stronger compared to last year, where it was 'up to 40% off'. It included popular brands such as Converse & Dr Martens.

 

MSE's 'up to' discount analysis:
Max: 60% | Min: 5% | Typical based on 10 random items: 35%

It's gone

Google Store discounts on selected items till Cyber Monday

When it started
  • 2023: Fri 10 Nov
  • 2022: Thu 17 Nov
  • 2021: Thu 18 Nov
  • 2020: Wed 18 Nov
likelihood
did it happen? Yes, but it’s gone!

It's gone!

 

Earlier than we predicted this year, Google launched its Black Friday deals on Tue 12 Nov with discounts on selected products including £70 off Pixel Watch 3, £100 off Pixel 9 and Pixel Tablet, and more until Mon 2 Dec. We found some items for the same price at another retailer, and we even spotted some products cheaper elsewhere, so always compare prices before buying. 

It's gone

Kurt Geiger up to 40% off selected boots, for around two weeks

When it started
  • 2023: Fri 17 Nov
  • 2022: Didn't Happen
  • 2021: Fri 19 Nov
  • 2020: Wed 18 Nov
likelihood
did it happen? Yes, but it’s gone!

It's gone

 

A few days later than we predicted, Kurt Geiger bought back what it calls it's 'November offers' with up to 40% off selected boots (the sale isn't branded as 'Black Friday'). This was better than last year, where it was up to 30% off. There's no code or voucher needed, the discount is applied automatically and clearly marked online.

It's gone

Benefit 'up to 60% off' selected items

When it started
  • 2023: Mon 13 Nov
  • 2022: Mon 07 Nov
  • 2021: Mon 15 Nov
  • 2020: Fri 27 Nov
likelihood
did it happen? Yes, but it’s gone!

It's gone!

 

A week later than we predicted, Benefit had a diferent Black Friday offer this year of 'up to 60% off' selected items from Mon 18 Nov until Cyber Monday (Mon 2 Dec). We found 118 items included in this offer.

November 18th - 24th

< >
It's on

Half-price No7 beauty 'Star Gift' set at Boots

When it started
  • 2023: Wed 06 Dec
  • 2022: Wed 07 Dec
  • 2021: Wed 08 Dec
  • 2020: Wed 09 Dec
likelihood
did it happen? It's on!

It's coming! 

 

Boots will reduce its No7 10-piece skincare set to £39 (normally £85) on Wed 20 Nov, though we may have a trick to get it a day earlier than this. Keep an eye out on the MSE Weekly email to find out more.

go to deal*
It's on

£10-£60 West End theatre tickets, usually sell fast

When it started
  • 2023: Thu 16 Nov
  • 2022: Thu 24 Nov
  • 2021: Tue 23 Nov
  • 2020: Didn't Happen
likelihood
did it happen? It's on!

It's on

 

Official London Theatre's confirmed that from Thu 21 Nov, Mastercard holders can get access to £10-£60 tickets for top London shows for performances throughout 2025 – not just Jan and Feb as it has previously been. Tickets will go on general sale for everyone from Tue 26 Nov. See our full London theatre sale info.

go to deal
It's on

Interrail 25% off European train passes for 32 countries

When it started
  • 2023: Thu 16 Nov
  • 2022: Thu 24 Nov
  • 2021: Thu 25 Nov
  • 2020: N/A
likelihood
did it happen? It's on!

It's on

 

Five days after we predicted, Interrail is offering 25% off selected Global passe from Tue 26 Nov unti Tue 17 Dec. The passes give unlimited travel on most trains and some ferries in 32 European countries (and can only be used in the UK to exit/enter). In previous years, Interrail had 10%-20% off for Black Friday, so this and last year’s offering was its strongest. See full details.

It's gone

Nike 25% off for Nike Members when you spend £50 or more

When it started
  • 2023: Thu 16 Nov
  • 2022: Thu 24 Nov
  • 2021: Thu 25 Nov
  • 2020: Tue 24 Nov
likelihood
did it happen? Yes, but it’s gone!

It's gone!

 

Nike started its Black Friday sale on Tue 19 Nov, offering members only 25% off full-price items online when you spent £50 or more. It later expanded it's offering to include most items, including already-reduced, but there were some exclusions. 

It's gone

Adidas up to 50% off selected items, for over a week

When it started
  • 2023: Mon 13 Nov
  • 2022: Mon 14 Nov
  • 2021: Fri 19 Nov
  • 2020: Mon 23 Nov
likelihood
did it happen? Yes, but it’s gone!

It's gone!

 

Adidas kicked off it's 'up to 50%' off Black Friday sale on Tue 19 Nov with early access for 'adiClub' members. The sale then boosted to 'up to 60% off' on Black Friday to all (not just members), then it added an extra 20% when you spent £50 or more on selected items until 11.59pm on Cyber Monday (2 Dec).

 

MSE's 'up to' discount analysis:
Max: 60% | Min: 15% | Typical based on 10 random items: 37%

It's gone

Dunelm 'up to 50% off', including branded items

When it started
  • 2023: Sun 19 Nov
  • 2022: N/A
  • 2021: N/A
  • 2020: N/A
likelihood
did it happen? Yes, but it’s gone!

It's gone!

 

Dunelm had 'up to 50% off' selected items in its Black Friday sale both in stores and online from Wed 20 Nov until Mo 2 Dec. While it’s billed this sale as ‘up to 50% off’, we found the majority of items we spotted were discounted by 31%

 

MSE's 'up to' discount analysis:
Max: 50% | Min: 20% | Typical based on 10 random items: 31%. 

It's gone

Amazon 'lightning' & daily deals, lasting for 12 days

When it started
  • 2023: Fri 17 Nov
  • 2022: Fri 18 Nov
  • 2021: Fri 19 Nov
  • 2020: Fri 20 Nov
likelihood
did it happen? Yes, but it’s gone!

It's gone!

 

Amazon started pumping out Black Friday deals, with some daily offers and more frequent but short-lived 'lightning' deals, from Thu 21 Nov until Mon 2 Dec. Some deals we spotted included Echo Dot (5th gen) for £22.99 (was £43.98). This was £1 cheaper than it was during Amazon's Prime sale in October, but it's £1 more expensive than it was during Black Friday in 2023

 

It's gone

Amazon Resale BOOSTED to 30% off

When it started
  • 2023: Fri 17 Nov
  • 2022: Fri 25 Nov
  • 2021: Thu 25 Nov
  • 2020: Fri 20 Nov
likelihood
did it happen? Yes, but it’s gone!

It's gone!

 

You could get an extra 30% off selected products at Amazon Warehouse until 11.59pm on Mon 2 Dec as part of its Black Friday event. This section of Amazon's site offers returned items or mildly-damaged products for knock-down prices. The offer was previously 20% off on Thu 21 Nov, but it later boosted as it has done historically. 

AA 50% off breakdown cover for about three weeks

When it started
  • 2023: Mon 20 Nov
  • 2022: N/A
  • 2021: N/A
  • 2020: N/A
likelihood
It's gone

Smyths £5 off £50 or £10 off £100 for about a week

When it started
  • 2023: Tue 21 Nov
  • 2022: N/A
  • 2021: N/A
  • 2020: Fri 27 Nov
likelihood
did it happen? Yes, but it’s gone!

It's gone!

 

A week earlier than we predicted, Smyths toy stores was giving £5 off when you spend £50 to £99.99, or £10 off when you spend £100 or more in-store and online from Tues 19 Nov until Sun 24 Nov. It does currently have other offers on for its Black Friday sale however, including £5 off every £50 specifically for Barbie products, buy one get one half price on all board games, and three for two on Crayola products.

Prediction

B&M 10% off all toys, for about 10 days

When it started
  • 2023: Mon 20 Nov
  • 2022: N/A
  • 2021: N/A
  • 2020: N/A
likelihood
did it happen? No, this deal didn't happen!

We haven't seen this yet

 

Last year, discount retailer B&M offered 10% off all toys from Mon 20 Nov until Thu 30 Nov. There were 1,000+ lines included in the offer, with brands such as Lego, Barbie and Disney. The deal also included its usual 'two for £20' toy promotion, meaning those toys were discounted down to 'two for £18'. Sadly, we've not seen this deal for 2024 yet but we'll keep you posted here if that changes.

Prediction

Tesco up to 50% off toy sale for Clubcard members

When it started
  • 2023: Wed 15 Nov
  • 2022: Wed 30 Nov
  • 2021: Mon 13 Dec
  • 2020: Mon 19 Oct
likelihood
did it happen? No, this deal didn't happen!

We haven't seen this yet

 

Last year, Tesco had two pre-Christmas sales, the first on Wed 15 Nov lasting till Sun 26 Nov, then again in December from Wed 13 Dec till Thu 28 Dec. The discount of up to 50% was the same, but the Nov sale had more toys included (about 400), while the Dec sale had fewer (about 200). We haven't seen this for Nov yet, but keep your eyes peeled for Dec. 

Black Friday is 29 November this year. However, we see many retailers start sales much earlier than this. See our full Black Friday 2024 analysis.

Nov - Dec 25th - 30th

< >
It's on

H&M up to 70% off for memebers only

When it started
  • 2023: Thu 23 Nov
  • 2022: Thu 24 Nov
  • 2021: Wed 24 Nov
  • 2020: Thu 26 Nov
likelihood
did it happen? It's on!

It's on!

 

H&M offered 20% off selected items for members only as an early Black Friday sale from Mon 25 Nov. The 20% is automatically applied, there's no code needed, the ended at 11.30pm on Sat 30 Nov. There's now up to 70% off selected items until Wed 4 Dec, again for members only.

go to deal
It's on

M&S up to 40% off selected homeware, 20% off women's brands & more

When it started
  • 2023: Mon 20 Nov
  • 2022: Mon 21 Nov
  • 2021: Mon 22 Nov
  • 2020: Tue 24 Nov
likelihood
did it happen? It's on!

It's on!

 

Despite telling us it doesn't take part in Black Friday, M&S have a few 'Unmissable Offers' live this week across different departments. From Mon 25 Nov, we saw up to 40% off selected homeware, 20% off women's brands such as White Stuff, 30% off Adidas and more. No code is needed, the discount is already applied. Keep an eye on its website to see how these deals progress throughout the week. See full details.

go to deal*
It's on

Matalan 20% off when you spend £40 for members

When it started
  • 2023: Tue 21 Nov
  • 2022: Mon 21 Nov
  • 2021: Mon 22 Nov
  • 2020: Thu 26 Nov
likelihood
did it happen? It's on!

It's on!

 

High street retailer Matalan has 20% off when you spend £40, or 25% off when you spend £60 with the code FRIDAY for Matalan 'Me' Members until Wed 11 Dec. The offer includes sale items too. It's free to sign up to be a member. If you don't want to sign up, there is still 'Red Friday' sale of 'up to 50% off' which is open to all. 

go to deal*
It's on

RAC up to 55% off breakdown cover for about three weeks

When it started
  • 2023: Fri 24 Nov
  • 2022: N/A
  • 2021: N/A
  • 2020: N/A
likelihood
did it happen? It's on!

It's on!

 

For its Black Friday deal, RAC is offering up to 55% off breakdown cover which works out from '£4.59/month’ until Wed 4 Dec. Last year, the deal was 50% off, so this is a slightly stronger offer. You'll need to be a new customer to get this deal. 

 

 

It's on

O2 handset contract deals ‘up to £920 off’

When it started
  • 2023: Fri 24 Nov
  • 2022: N/A
  • 2021: N/A
  • 2020: N/A
likelihood
did it happen? It's on!

It's on!

 

Currently O2 has Black Friday offers across selected handset and sim tarrifs. The biggest discount we've seen so far is £920 off the Samsung Galaxy S24 (256GB) but this is only on selected tarrifs. The offers end Wed 11 Dec. You can compare more Black Friday sim and mobile phone deals here.

 

 

It's on

British Gas Black Fri offers including 25% off homecare

When it started
  • 2023: Fri 24 Nov
  • 2022: Didn't Happen
  • 2021: Fri 10 Dec
  • 2020: Mon 09 Nov
likelihood
did it happen? It's on!

It's on!

 

British Gas has offers across different departments for Black Friday. These include 25% off homecare (heating, plumbing and electric breakdowns), energy deals where if you switch to a fixed tariff you can claim a £25 Amazon gift card, £200 off a new boiler, four for three on kitchen appliance cover and £500 cashback on Daikin heat pumps. Offers end on either Tue 3 Dec or Fri 6 Dec. 

 

 

It's on

BT fast fibre (100Mb+) broadband '£25/month'

When it started
  • 2023: Fri 24 Nov
  • 2022: N/A
  • 2021: N/A
  • 2020: N/A
likelihood
did it happen? It's on!

It's on!

 

BT doesn't tend to be the cheapest, but if you prefer a big name and decent service (rated 'good' in our last service poll), it usually launches a deal on its fibre (55Mb) and fast fibre (100Mb) speeds during Black Friday. We expect to see prices on these two speeds to be the equivalent of £25-£30/month. And that's exactly what we've seen for 2024 with full fibre broadband for £29.99/month on a 24mth contract.

 

 

It's gone

Asos up to 70% off everything, for about five days

When it started
  • 2023: Wed 22 Nov
  • 2022: Wed 23 Nov
  • 2021: Thu 25 Nov
  • 2020: Thu 26 Nov
likelihood
did it happen? Yes, but it’s gone!

It's gone!

 

Asos kicked off its Black Friday sale of 'up to 70% off' on Wed 27 Nov, on it's app only before opening to all on it's website on Thu 28 Nov. There was also a few codes of up to 25% on Black Friday and Cyber Monday too. 

 

MSE's 'up to' discount analysis:
Max: 80% | Min: 14% | Typical based on 10 random items: 47%

Urban Outfitters up to 50% off selected items

When it started
  • 2023: Thu 23 Nov
  • 2022: Thu 24 Nov
  • 2021: Thu 25 Nov
  • 2020: Fri 27 Nov
likelihood

Habitat 20% off code on selected furniture

When it started
  • 2023: Thu 23 Nov
  • 2022: Didn't Happen
  • 2021: Didn't Happen
  • 2020: Wed 11 Nov
likelihood

Three unlimited data Sim £20/mth, but not best value

When it started
  • 2023: Fri 24 Nov
  • 2022: N/A
  • 2021: N/A
  • 2020: N/A
likelihood

eBay 20% off 100s of outlets, 35% off Dyson, 30% off Ninja

When it started
  • 2023: Fri 24 Nov
  • 2022: Fri 25 Nov
  • 2021: Fri 12 Nov
  • 2020: Tue 24 Nov
likelihood
It's gone

Ryanair 'Cyber Week' daily deals for seven days

When it started
  • 2023: Tue 21 Nov
  • 2022: Mon 21 Nov
  • 2021: Mon 22 Nov
  • 2020: Mon 23 Nov
likelihood
did it happen? Yes, but it’s gone!

It's gone!

 

Like previous years, low cost airline Ryanair kicked off its 'Cyber Week' promotion, with a different deal happening every day for the week of Black Friday which started Mon 25 Nov. This year some of the deals we saw included fly one way from £19.99 and 10% off Easter flights.

It's gone

Disney Store 30% off full-price items, online only, for nine days

When it started
  • 2023: Mon 20 Nov
  • 2022: Wed 23 Nov
  • 2021: Wed 24 Nov
  • 2020: Fri 27 Nov
likelihood
did it happen? Yes, but it’s gone!

It's gone!

 

ShopDisney's offered 30% off 100+ items online from Wed 22 Nov to Sun 26 Nov while stocks last. There was no code needed, the discount was automatically applied. Though, if you're subscribed to its emails, you could shop the 30% off early from Mon 20 Nov.

It's gone

Sainsbury's Tu 25% off everything

When it started
  • 2023: Mon 13 Nov
  • 2022: Tue 22 Nov
  • 2021: Didn't Happen
  • 2020: Tue 24 Nov
likelihood
did it happen? Yes, but it’s gone!

It's gone

 

Eleven days later then we predicted, Sainsbury's started its Tu 25% off sale on Fri 22 Nov online and in stores until Fri 29 Nov. There was no code needed, the discount was automatically applied. The sale included branded items too such as French Connection and Hush Puppies.

It's gone

French Connection 30% off everything, lasting a few days

When it started
  • 2023: Mon 20 Nov
  • 2022: Mon 21 Nov
  • 2021: Mon 22 Nov
  • 2020: Mon 23 Nov
likelihood
did it happen? Yes, but it’s gone!

It's gone!

 

Just as we predicted, French Connection kicked off its Black Friday offer on Mon 25 Nov with 30% off everything until Mon 2 Dec. There was no code or voucher needed, the discount is applied automatically. Excludes giftcards. 

It's gone

Illy discounts on selected coffee machines and accessories

When it started
  • 2023: Didn't Happen
  • 2022: Mon 21 Nov
  • 2021: Mon 22 Nov
  • 2020: Didn't Happen
likelihood
did it happen? Yes, but it’s gone!

It's gone!
  

Illy Black Friday offerings have differed over the years, and 2024 was no exception. This year, you could get up to 50% off Iperespresso coffee machines, up to 25% off selected coffee (pods, capsules, beans, ground and instant) and up to 15% off selected accessories. There was no code needed, the discount is marked on the product. 

It's gone

Game deals on video games & accessories, for seven days

When it started
  • 2023: Mon 20 Nov
  • 2022: Mon 21 Nov
  • 2021: Mon 22 Nov
  • 2020: Tue 24 Nov
likelihood
did it happen? Yes, but it’s gone!

It's gone!

 

Game had various different offers on for its Black Friday sale this year, including 'save £65 on PS5 console' or 'save £40 on Xbox series S'. Last year, it flagged the sale as 'up to 50% off selected items' so it's interesting to see it's changed it's approach for 2024. In 2022, if you spent £100 or more on toys, board games, software and gaming accessories, you received a £20 voucher - but we haven't seen this in two years now.

It's gone

Travelodge up to 30% off selected stays

When it started
  • 2023: Sat 23 Dec
  • 2022: Sat 24 Dec
  • 2021: Sun 26 Dec
  • 2020: Sat 26 Dec
likelihood
did it happen? Yes, but it’s gone!

It's gone

 

Travelodge kicked off its Black Friday promotion on Wed 27 Nov until 5pm on Mon 2 Dec, where you could get 10% off a one night hotel stay or 30% off the cheapest night on a multiple night stay (from two to 28 night stays). There was no code needed, this was automatically applied. The sale was valid on selected stays between Wed 1 Jan and Fri 7 Feb 2025.

It's gone

Ralph Lauren 25% off selected items through to Cyber Monday

When it started
  • 2023: Wed 22 Nov
  • 2022: Wed 23 Nov
  • 2021: Fri 26 Nov
  • 2020: Fri 27 Nov
likelihood
did it happen? Yes, but it’s gone!

It's gone!

 

Just as we predicted, Ralph Lauren offered 30% off selected items across men's, women's and kid's fashion it its Black Friday sale, from Wed 27 Nov until 11.59pm on Mon 2 Dec. Though Ralph Lauren isn't the cheapest of brands, given the discount, this could have been a good time to buy. 

It's gone

Gap 20% off selected items online only for Cyber weekend

When it started
  • 2023: Fri 24 Nov
  • 2022: Fri 25 Nov
  • 2021: Mon 22 Nov
  • 2020: Tue 24 Nov
likelihood
did it happen? Yes, but it’s gone!

It's gone!

 

Gap kicked off its Black Friday sale on Fri 29 Nov with 20% off selected items online only until Mon 2 Dec. This wa a stronger deal than last year where it had 20% off but with the min spend of £100 or more. There was no code needed, the discount is clearly marked.

It's gone

Vodafone 150Mb & line £17/mth 24mth-contract

When it started
  • 2023: Fri 24 Nov
  • 2022: N/A
  • 2021: N/A
  • 2020: N/A
likelihood
did it happen? Yes, but it’s gone!

It's gone!

 

If you're new to Vodafone you could get 150Mb& line £17 a month on a 24 month contract. You'd pay £22 a month and can claim a £120 voucher. This offer ended at 11.59pm on Mon 2 Dec.

It's gone

Apple 'free' gift card with big purchase, for Black Friday weekend

When it started
  • 2023: Fri 24 Nov
  • 2022: Fri 25 Nov
  • 2021: Fri 26 Nov
  • 2020: Fri 27 Nov
likelihood
did it happen? Yes, but it’s gone!

It's gone!

 

Just as we predicted, Apple offered 'free' gift cards of up to £160 with selected large purchases during its Black Friday "shopping event", from Fri 29 Nov to Mon 2 Dec. The value of this voucher has fluctuated throughout the years – last year it was also up to £160, but the offer was much stronger in 2022 with an up to £250 gift card. 

Prediction

Eurostar £78 return tickets for about seven days

When it started
  • 2023: Tue 21 Nov
  • 2022: Tue 08 Nov
  • 2021: Fri 05 Nov
  • 2020: Didn't Happen
likelihood
did it happen? No, this deal didn't happen!

It's gone

 

This deal came later than we predicted on Tue 21 Nov instead of Tue 7 Nov where Eurostar released 75,200 fares at £39, so you could get a return for £78. This sale ended at 10.59pm on Mon 27 Nov. While it is possible to get £78 return tickets at Eurostar throughout the year, you usually need to be flexible with dates and avoid weekends. We spotted plenty of availability at weekends with the extra £39 one-way fares Eurostar released with this deal.

Prediction

Selfridges 20% off code, for a few days

When it started
  • 2023: Didn't Happen
  • 2022: Didn't Happen
  • 2021: Wed 24 Nov
  • 2020: Fri 13 Nov
likelihood
did it happen? No, this deal didn't happen!

Hasn't happened yet!

 

In previous years, Selfridges has run a 'Christmas Comes Early' Black Friday promotion, however like last year, we're yet to see this happen or any other seasonal discount yet. We'll update here if that changes. In 2021, it offered up to 20% off with a discount code, valid on selected items including fashion, homeware and accessories, but beauty was capped at 10% off. 

Prediction

National Express 75% off for Amazon Prime members

When it started
  • 2023: Fri 24 Nov
  • 2022: Fri 25 Nov
  • 2021: N/A
  • 2020: N/A
likelihood
did it happen? No, this deal didn't happen!

It's gone

 

 

From Fri 1 Dec to Tue 12 Dec, those with the M&S Sparks app could get daily offers, prizes and even some freebies as part of the '12 Days of Sparks'. This year some of the freebies we spotted included an Apothecary diffuser, a bauble and a bag of chocolate coins, alongside discounts up to 20% to use across clothing, home and food. 

December 2024

The deals we predict will happen this month and why

December 1st - 8th

< >
It's on

Free Santa letter in Braille, deadline Sun 1 Dec

When it started
  • 2023: Fri 01 Dec
  • 2022: Fri 02 Dec
  • 2021: Wed 01 Dec
  • 2020: Tue 01 Dec
likelihood
did it happen? It's on!

It's on! Confirmed deadline Sun 1 Dec

 

Santa and his elves at the RNIB send Braille, audio or large print replies for free via post or online (if posting you'll need to send it with a stamp, but that's the only cost involved). This year, the closing date for letters is Sun 1 Dec. See Free Santa letters for full info. Alternatively, Santa can even respond by email. For an email response, you'll need to get in touch with santa@rnib.org.uk by Thu 19 Dec.

It's on

Ikea digital advent calendar, 24 daily deals

When it started
  • 2023: Fri 01 Dec
  • 2022: N/A
  • 2021: N/A
  • 2020: N/A
likelihood
did it happen? It's on!

It's on

 

Ikea's digital advent calendar is back for it's second year with daily deals featured online from Sun 1 Dec until Tue 24 Dec. It told us that each day, a new offer will be revealed exclusively on the IKEA website, live for one day only, and will be redeemable either instore, online or both. Today's offer is the chance to win a £1,000 gift card via a social media competition.

go to deal
It's on

24 Treats of Christmas: Daily deals on the John Lewis app

When it started
  • 2023: Fri 01 Dec
  • 2022: N/A
  • 2021: N/A
  • 2020: N/A
likelihood
did it happen? It's on!

It's on!

 

From Sun 1 Dec to Tue 24 Dec, those with the My John Lewis app can get daily offers, prizes and even some freebies as part of the '24 Treats of Christmas'. Last year, it was only 12 days. John Lewis told us the treats this year will include discounts, free gifts, and competitions. So far this year we've seen a free box of Monty Bojangles chocolates (normally around £5, you have three days to claim) and a competition to win a Sage coffee machine.

go to deal
It's coming

Toby Carvery, Harvester & Stonehouse £10 Santa breakfast

When it started
  • 2023: Sat 02 Dec
  • 2022: Sat 03 Dec
  • 2021: Didn't Happen
  • 2020: Didn't Happen
likelihood
did it happen? This deal is coming!

It's coming

 

Exactly as we predicted, Breakfast with Santa willl return on Sat 7 Dec. For a festive morning out, kids can have breakfast with Santa for £9.99 at three Mitchells & Butlers restaurants – Toby Carvery, Harvester and Stonehouse – during selected weekends in December. This deal tends to be popular, so you're advised to book. It returned in 2022 after two years away due to the pandemic.

go to deal
Prediction

NOT HAPPENING: 12 Days of Sparks: Daily deals on the M&S app

When it started
  • 2023: Fri 01 Dec
  • 2022: Thu 01 Dec
  • 2021: Wed 01 Dec
  • 2020: N/A
likelihood
did it happen? Watch this space!

Predicted start date: Sun 1 Dec

 

For the past three years, those with the M&S Sparks app have been able to get daily offers and even some freebies as part of the '12 Days of Sparks' promo from 1 Dec. Last year, some of the deals and freebies we spotted included 20% off Christmas cards and wrapping, alongside a free bauble or a free bag of Percy Pigs. Watch this space for what offers appear on Sun 1 Dec.

Prediction

B&M up to 50% off selected Christmas decorations

When it started
  • 2023: Fri 01 Dec
  • 2022: N/A
  • 2021: N/A
  • 2020: N/A
likelihood
did it happen? Watch this space!

Predicted start date: Sun 1 Dec

 

If you usually wait until early December to decorate your home for Christmas, this could be a good time to get some decorations cheaply. Last year, B&M offered 'up to 50% off' selected Christmas decorations and homewares in stores while stocks last. When we checked there were over 100+ items included.

Prediction

M&S 30% off Christmas decorations, while stock lasts

When it started
  • 2023: Mon 04 Dec
  • 2022: Mon 05 Dec
  • 2021: Thu 09 Dec
  • 2020: Didn't Happen
likelihood
did it happen? Watch this space!

Predicted start date: Mon 2 Dec

 

This deal has got smaller over the years, and 2023 was no exception. Last year, M&S had 20% off selected Christmas trees, though this only applied to two trees, and both were over £100, so it's not the most MoneySaving. Previously, decorations and baubles were discounted too. You may have to do a bit of digging to find this offer, but if there is a discount running on decorations, we predict it'll be 20%-50% off from Mon 2 Dec. Keep an eye on our M&S page for updates.

 

Prediction

Hometree Boiler Cover 'free' £100-ish night away for two

When it started
  • 2023: Mon 04 Dec
  • 2022: N/A
  • 2021: N/A
  • 2020: N/A
likelihood
did it happen? Watch this space!

Predicted start date: Mon 2 Dec

 

We haven't seen Hometree directly promote Black Friday offers, but in 2023, it offered customers who were new to Hometree a voucher for one complimentary night away for two adults when purchasing a new cover plan. This offer ran between Mon 4 Dec to Thu 14 Dec. Based on this, we predict it could offer this again from Mon 2 Dec. Of course, you shouldn't choose boiler cover just for a perk such as this – see our Best boiler cover guide to see what's right for you.

Prediction

Lidl £10 off £40 voucher via newspaper

When it started
  • 2023: Didn't Happen
  • 2022: Didn't Happen
  • 2021: Thu 09 Dec
  • 2020: Thu 10 Dec
likelihood
did it happen? Watch this space!

Predicted start date: Thu 5 Dec

 

From 2019 to 2021, we saw a voucher in newspapers for £10 off a £40 spend at Lidl. However, both last year and 2022 we didn't spot this deal. In 2021, it was available for free in the Metro on Thu 9 Dec and Fri 10 Dec, and in the i and Daily Mail from Thu 9 Dec to Sat 12 Dec. In 2020 it was in The Sun. Given we haven't seen this deal for two years now, we're unsure if it will return, but it's worth checking these newspapers during the first week of December.

Prediction

NOT happening: Amex 'Shop Small' £5 cashback

When it started
  • 2023: Fri 01 Dec
  • 2022: Sat 03 Dec
  • 2021: Sat 04 Dec
  • 2020: Sat 05 Dec
likelihood
did it happen? Watch this space!

Confirmed: It's not happening this year

 

Amex told us this offer will not happen this year. This is the first time in eight years it hasn't run its 'Shop Small' promotion. Last year from Fri 1 Dec to Sun 3 Dec, American Express cardholders (some exclusions), could get £5 cashback when spending £15+ at selected local businesses including restaurants, clothes shops and hairdressers after registering their Amex with the Shop Small website. 

December 9th - 15th

< >
It's on

'Free' Santa letter (Royal Mail), deadline Mon 9 Dec

When it started
  • 2023: Thu 30 Nov
  • 2022: Fri 09 Dec
  • 2021: Fri 10 Dec
  • 2020: Fri 11 Dec
likelihood
did it happen? It's on!

It's on! Confirmed deadline Mon 9 Dec

 

Some companies charge up to £10 to reply to kids' letters to Father Christmas. Yet if you apply to Royal Mail, you could get a response from Santa for the price of a return stamp (£1.65 first class, 85p second class). The deadline this year is Mon 9 Dec, and the address to send your letters to is: Santa/Father Christmas, Santa's Grotto, Reindeerland, XM4 5HQ

It's on

'Free' Santa letter (NSPCC), deadline Sun 15 Dec

When it started
  • 2023: Wed 13 Dec
  • 2022: Fri 09 Dec
  • 2021: Fri 10 Dec
  • 2020: Fri 11 Dec
likelihood
did it happen? It's on!

It's on! Confirmed deadline Sun 15 Dec

 

If you apply to NSPCC, little ones can get a personalised letter from Santa with the suggested minimum donation of £3, though you're welcome to donate as much as you like. This money allows the NSPCC to help kids who need it most. The deadline this year is Sun 15 Dec. Find full details in our Santa freebies round-up.

Prediction

Ikea up to 50% off winter sale, online and in stores

When it started
  • 2023: Mon 11 Dec
  • 2022: Mon 12 Dec
  • 2021: Mon 13 Dec
  • 2020: Tue 01 Dec
likelihood
did it happen? Watch this space!

Predicted start date: Mon 9 Dec

 

Ikea has changed its sale dates in recent years. In 2018 and 2019, the 'up to 50% off' winter sale started on the Thursday before Christmas. However, in 2020 it began earlier on Tue 1 Dec, then in 2021, 2022 and 2023 it started on the second Monday in December. Based on that, we predict it'll be back on Mon 9 Dec.

 

Last year's discounts:
Max:
50% | Min: 5% | Typical based on 10 random items: 21%

 

Prediction

H&M up to 50% off sale, likely to boost to up to 70% off

When it started
  • 2023: Mon 11 Dec
  • 2022: Thu 15 Dec
  • 2021: Mon 20 Dec
  • 2020: Thu 17 Dec
likelihood
did it happen? Watch this space!

Predicted start date: Mon 9 Dec

 

H&M has changed the start dates of this sale over the years – from 2016 to 2018, it began the Friday before Christmas. Then from 2019 to 2020 it started a day earlier on the Thursday. In 2021, it was the Monday before Christmas, then in 2022, it arrived even earlier, 10 days before Christmas on Thu 15 Dec. Then, to keep us guessing, last year it was Mon 11 Dec.

 

Last year's discounts:
Max:
50% | Min: 10% | Typical based on 10 random items: 21%

Prediction

Matalan up to 50% off selected Christmas items and brands

When it started
  • 2023: Wed 13 Dec
  • 2022: N/A
  • 2021: N/A
  • 2020: N/A
likelihood
did it happen? Watch this space!

Predicted start date: Wed 11 Dec

 

Last year, you could get 'up to 50% off' selected Christmas items as well as brands such as Hush Puppies, Ben Sherman, Reebok and Clarks at Matalan online, in stores and via its app. As this is a pre-Christmas sale, it could be a good time to get gifts.

 

Last year's discounts:
Max:
69% | Min: 20% | Typical based on 10 random items: 38%

Prediction

John Lewis up to 30% off selected Christmas decorations

When it started
  • 2023: Thu 14 Dec
  • 2022: Thu 15 Dec
  • 2021: Fri 17 Dec
  • 2020: Tue 15 Dec
likelihood
did it happen? Watch this space!

Predicted start date: Thu 12 Dec

 

In the last five years, John Lewis has offered 30% off Christmas decorations around 10 days before Christmas. However, this isn't as strong as previous years, where it offered up to 50% off. Plus, the selection has got smaller over the years. In 2022, there were 432 items included, while last year there was only 220. We predict to see the 30% off appear again on Thu 12 Dec. Check our John Lewis page for updates.

December 16th - 22nd

< >
Prediction

15p cheap Christmas veg, supermarket price war

When it started
  • 2023: Mon 18 Dec
  • 2022: Thu 15 Dec
  • 2021: Mon 13 Dec
  • 2020: Thu 17 Dec
likelihood
did it happen? Watch this space!

Predicted start date: Mon 16 Dec

 

For the last few years, supermarkets have been battling in a price-war over Christmas vegetables a few days before Christmas. Aldi went first last year, reducing potatoes to 15p, and a range of Christmas veg (including swede, sprouts, parsnips, carrots and cabbage) to 19p in-store from Mon 18 Dec. Tesco joined in a day later on Tue 19 Dec, where Clubcard members could get various veg from 15p, and Sainsburys did the same for Nectar members where again various veg was reduced to 15p.

Prediction

Asos up to 70% off sale, likely to boost

When it started
  • 2023: Mon 18 Dec
  • 2022: Mon 19 Dec
  • 2021: Mon 20 Dec
  • 2020: Mon 21 Dec
likelihood
did it happen? Watch this space!

Predicted start date: Mon 16 Dec

 

In the past, Asos had an up to 50% off 'January sale' on the Friday before Christmas, however since 2020 it changed things slightly and started on the Monday. In recent years, the sale begins at 'up to 70% off', then boosts a week later to 80% off. We expect to see the same this year, starting on Mon 16 Dec. See our Asos deals page for updates.

 

Last year's discounts:
Max: 70% | Min: 13% | Typical based on 10 random items: 40%

Prediction

Virgin Atlantic winter sale, until 31 Jan

When it started
  • 2023: Mon 18 Dec
  • 2022: Tue 20 Dec
  • 2021: Fri 17 Dec
  • 2020: Tue 15 Dec
likelihood
did it happen? Watch this space!

Predicted start date: Mon 16 Dec

 

For the last few years, we've seen Virgin Atlantic launch its 'Winter sale' a week or so before Christmas. In 2023 it launched on Mon 18 Dec, so we expect to see it return on Mon 16 Dec this year. Last year we spotted Heathrow to New York return flights from £394 and Manchester to Barbados from £491. As ever, if you're flexible with dates, you're more likely to find a cheaper deal.

Prediction

British Airways 'January' sale, until 30 Jan

When it started
  • 2023: Tue 19 Dec
  • 2022: Fri 23 Dec
  • 2021: Thu 16 Dec
  • 2020: Thu 17 Dec
likelihood
did it happen? Watch this space!

Predicted start date: Tue 17 Dec

 

The start date of this sale has changed over the years. From 2019 to 2021, British Airways launched its sale about a week before Christmas. In 2022, it came on Fri 23 Dec, and last year on Tue 19 Dec, lasting until Sat 30 Jan. We spotted return flights from London to New York for £374 return and London to Los Angeles for £413 return. The flights and holidays available vary depending on dates. We predict a similar sale to start on Tue 17 Dec this year.

Prediction

Easyjet 20% off 1,250,000 seats, lasting until early Feb

When it started
  • 2023: Thu 21 Dec
  • 2022: Fri 23 Dec
  • 2021: Thu 23 Dec
  • 2020: Wed 23 Dec
likelihood
did it happen? Watch this space!

Predicted start date: Thu 19 Dec

 

Easyjet used to launch its seat sale around a week before Christmas, but since 2019 it's started two to four days before. In 2022, the sale arrived on Fri 23 Dec, however the offer was slightly weaker at 20% off 700,000 seats (rather than the usual 25% off). Last year, the sale started on Thu 21 Dec with 20% off 1,250,000 seats, including Manchester to Belfast from £13.49 one-way and Birmingham to Lisbon from £16.99 one-way. We reckon these seat prices will go flying, so check back on Thu 19 Dec when we predict this'll start.

For the last few years, we've seen some sales start pre-Christmas. If you see a good deal for something you need around this time, it may be safer to pounce on it. After Christmas is where we expect to see more of the big sales start, and some existing sales boost to larger discounts – usually up to 70% off, though some years we’ve seen boosts of up to 90% off. While it can be worth the wait to get a cheaper price, you risk an item going out of stock.

December 23rd - 29th

< >
Prediction

Boots up to 50% off sale, likely to boost in stores in Jan/Feb

When it started
  • 2023: Sat 23 Dec
  • 2022: Fri 23 Dec
  • 2021: Thu 23 Dec
  • 2020: Thu 24 Dec
likelihood
did it happen? Watch this space!

Predicted start date: Mon 23 Dec

 

In past years, Boots launched its 'up to 50% off' sale online on Christmas Eve and in stores on Boxing Day. From 2021 to 2023, the sale started slightly earlier online on 23 Dec (in-store from Boxing Day), so we expect to see the same this year on Mon 23 Dec. See our Boots page for updates.

 

Last year's discounts:
Max: 50% | Min: 25% | Typical based on 10 random items: 40%

Prediction

John Lewis up to 50% off sale, could boost further

When it started
  • 2023: Sun 24 Dec
  • 2022: Sat 24 Dec
  • 2021: Fri 24 Dec
  • 2020: Thu 24 Dec
likelihood
did it happen? Watch this space!

Predicted start date: Tue 24 Dec

 

John Lewis usually starts its 'January sale' online on Christmas Eve, having done this consistently since 2015. Since 2022, the in-store sale has started on 27 Dec, rather than Boxing Day. Last year, the sale started at 'up to 50% off' and it usually boosts to 'up to 60% off' during early Jan. See John Lewis deals for updates.

 

Last year's discounts:
Max:
60% | Min: 20% | Typical based on 10 random items: 35%

Prediction

M&S up to 50% off sale, could boost but unlikely

When it started
  • 2023: Sun 24 Dec
  • 2022: Sat 24 Dec
  • 2021: Fri 24 Dec
  • 2020: Thu 24 Dec
likelihood
did it happen? Watch this space!

Predicted start date: Tue 24 Dec

 

M&S usually starts its 'up to 50% off' sale online on Christmas Eve. It used to launch the sale in stores on Boxing Day, but since 2022, the in-store sale has started on 27 Dec. We expect the same again this year with it starting on Tue 24 Dec online, followed in-store three days later.

 

Last year's discounts:
Max:
53% | Min: 15% | Typical based on 10 random items: 26%

Prediction

Argos up to 50% off sale, lasts a couple of weeks

When it started
  • 2023: Sun 24 Dec
  • 2022: Sun 25 Dec
  • 2021: Sat 25 Dec
  • 2020: Thu 24 Dec
likelihood
did it happen? Watch this space!

Predicted start date: Tue 24 Dec
 

For the last few years, Argos has started its sale online on either Christmas Day or Christmas Eve, and in stores on Boxing Day. It's usually billed as 'up to 50% off' on items across home, furniture, appliances, jewellery and more. We expect it see it return on Tue 24 Dec.

 

Last year's discounts:
Max: 50% | Min: 10% | Typical based on 10 random items: 30%

Prediction

Body Shop up to 50% off sale, lasting a few weeks

When it started
  • 2023: Sun 24 Dec
  • 2022: Fri 23 Dec
  • 2021: Fri 24 Dec
  • 2020: Thu 24 Dec
likelihood
did it happen? Watch this space!

Predicted start date: Tue 24 Dec

 

For the last five years, The Body Shop has kicked off its 'up to 50% off' sale on or around Christmas Eve (mostly on the day itself), so this year we're predicting a start date of Tue 24 Dec. The sale is normally online and in stores, and we don't usually see it boost any further. See The Body Shop deals for the latest updates.

 

Last year's discounts:
Max:
66% | Min: 25% | Typical based on 10 random items: 33%

Prediction

Next at least 50% off sale, for a couple of weeks

When it started
  • 2023: Sun 24 Dec
  • 2022: Sat 24 Dec
  • 2021: Fri 24 Dec
  • 2020: Thu 24 Dec
likelihood
did it happen? Watch this space!

Predicted start date: Tue 24 Dec

 

As it does every year, we expect the Next 'Boxing Day' sale to start online on Christmas Eve. The sale used to begin in stores on Boxing Day but for the last couple of years stores were closed, and the sale began on 27 Dec. The discount is at least 50% off. We've not seen the discount boost in previous years, so we wouldn't expect it to this year. If there's something you're after, it might be worth buying before stock sells out. Keep an eye out for Next updates.

Prediction

Matalan up to 50% off sale, could boost to up to 70% off

When it started
  • 2023: Sun 24 Dec
  • 2022: Sat 24 Dec
  • 2021: Fri 24 Dec
  • 2020: Thu 24 Dec
likelihood
did it happen? Watch this space!

Predicted start date: Tue 24 Dec

 

For the last seven years, Matalan has launched its 'up to 50% off' Boxing Day sale on Christmas Eve online and on Boxing Day in stores. It's likely to boost to up to 70% off in January. We expect to see the same as last year and for this to start on Christmas Eve. See our Matalan page for updates.

 

Last year's discounts:
Max: 69% | Min: 20% | Typical based on 10 random items: 38%

Prediction

Amazon up to 40% off sale, from Boxing Day

When it started
  • 2023: Tue 26 Dec
  • 2022: Mon 26 Dec
  • 2021: Sun 26 Dec
  • 2020: Sat 26 Dec
likelihood
did it happen? Watch this space!

Predicted start date: Thu 26 Dec

 

For the last eight years on Boxing Day, Amazon has offered 24-hour 'Deals of the Day' and one-off deals every five minutes. While it doesn't give the sale a discount amount, from what we've seen, 'up to 40% off' is a fair summary. In the past, we've seen deals from big brands including Philips, Oral-B, Fitbit and Bosch. See our Amazon deals page for updates.

 

Last year's discounts:
Max: 92% | Min: 11% | Typical based on 10 random items: 42%

Prediction

Kurt Geiger up to 50% off, could boost to up to 70% off

When it started
  • 2023: Tue 26 Dec
  • 2022: Mon 26 Dec
  • 2021: Mon 20 Dec
  • 2020: Fri 04 Dec
likelihood
did it happen? Watch this space!

Predicted start date: Thu 26 Dec

 

Previously, Kurt Geiger's 'up to 50% off' sale started in mid-December, giving you time to get last minute gifts in the sale before Christmas. However, in 2022 and 2023, it came on Boxing Day, so we predict the same again this year on Thu 26 Dec. In past years, we've seen the sale boost in the first or second week of January to up to 70% off.

 

Last year's discounts:
Max: 75% | Min: 10% | Typical based on 10 random items: 45%

Prediction

Mulberry up to 50% off sale, not likely to boost any further

When it started
  • 2023: Tue 26 Dec
  • 2022: Mon 26 Dec
  • 2021: Sun 26 Dec
  • 2020: Thu 31 Dec
likelihood
did it happen? Watch this space!

Predicted start date: Thu 26 Dec

 

Let's be honest, £900 handbags certainly aren't MoneySaving. However, if you're going to buy one anyway and can afford it, you might as well get it while there's a decent discount to be had. Mulberry usually starts its 'up to 50% off sale' on Boxing Day, online and in stores. We expect to see the same again this year, so keep an eye on our Mulberry page for updates.

 

Last year's discounts:
Max: 50% | Min: 30% | Typical based on 10 random items: 42%

Prediction

Asos up to 80% off sale, plus extra up to 30% off code

When it started
  • 2023: Wed 27 Dec
  • 2022: Sun 25 Dec
  • 2021: Tue 28 Dec
  • 2020: Wed 30 Dec
likelihood
did it happen? Watch this space!

Predicted boost date: Fri 27 Dec

 

For the last few years, Asos has boosted its sale around 28-30 Dec. Last year, it boosted from 'up to 70% off' to 'up to 80% off' on Wed 27 Dec. If you've got your eye on something and don't want to risk it going out of stock, you may want to buy at the beginning of the sale.

 

Last year's discounts:
Max: 80% | Min: 13% | Typical based on 10 random items: 42%

Prediction

Ryanair flights from £29.99 on over 200 destinations

When it started
  • 2023: Wed 27 Dec
  • 2022: Mon 26 Dec
  • 2021: Thu 30 Dec
  • 2020: Didn't Happen
likelihood
did it happen? Watch this space!

Predicted start date: Fri 27 Dec

 

In past years, Ryanair has offered 500,000 seats from £9.99, for a few days over New Years. For example, in 2021, there were 200,000 seats discounted to £12.99, then reduced further to £9.99. But since 2022, the offer has weakened to £29.99 flights to over 200 destinations. The same deal launched last year on Wed 27 Dec, for flights from 4 Jan to 15 March, with routes such as Birmingham to Verona, London to Marrakesh, and Manchester to Paris.

January 2025

The deals we predict will happen this month and why

January 1st - 14th

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Prediction

Veganuary offers at Pizza Express, Papa Johns & more

When it started
  • 2024: Mon 01 Jan
  • 2023: Sun 01 Jan
  • 2022: Sat 01 Jan
  • 2021: Fri 01 Jan
likelihood
did it happen? Watch this space!

Predicted start date: Wed 1 Jan
 

Veganuary is a yearly initiative inviting people to go vegan for the month of January, and supermarkets and restaurants often have deals on vegan items throughout the month. In previous years we've seen 50% off Pizza Express, £1 off Plant Balls at Ikea, 60% off Papa Johns, and 2for1 vegan mains at Las Iguanas.

Prediction

Five cinema tickets for £22 via Groupon for two to three weeks

When it started
  • 2024: Tue 02 Jan
  • 2023: Fri 06 Jan
  • 2022: N/A
  • 2021: N/A
likelihood
did it happen? Watch this space!

Predicted start date: Wed 1 Jan
 

The cinema seems like a good escape from the cold, dark days of January, which is probably why we tend to see deals site Groupon offer cinema ticket deals. In 2024, it had five Vue tickets for £22 and in 2023, it had five Odeon tickets for £30. As you needn't use them all in one go, this is a good way to cheaply stock up on tickets. We predict we'll see a similar offer around Wed 1 Jan for either Vue or Odeon. Keep a watch on our Cinema MoneySaving guide.

Prediction

H&M sale boosting to up to 70% off

When it started
  • 2024: Wed 03 Jan
  • 2023: N/A
  • 2022: Fri 07 Jan
  • 2021: Tue 28 Dec
likelihood
did it happen? Watch this space!

Predicted boost date: Fri 3 Jan

 

The H&M sale usually boosts to up to 60% to 70% off during late December or early January. Last year, it boosted to 'up to 70% off' on Wed 3 Jan (having been 'up to 50% off' when the sale started).

 

Last year's discounts:
Max:
70% | Min: 10% | Typical based on 10 items: 48%

Prediction

The Sun '£9.50' holidays via tokens, collect in newspaper

When it started
  • 2024: Sat 06 Jan
  • 2023: Sat 07 Jan
  • 2022: Sat 08 Jan
  • 2021: Sat 09 Jan
likelihood
did it happen? Watch this space!

Predicted start date: Sat 4 Jan

 

Historically, we've seen The Sun offer its '£9.50' holidays at the beginning of January – and 2024 was no exception, as the offer was on from Sat 6 Jan until Thu 25 Jan. In reality, they're never actually £9.50, but if you dodged the costly extras you could get a trip for four people for £44. We expect this to start again on Sat 4 Jan. See our Sun Holidays guide for updates.

Prediction

M&S sale boosting to up to 70% off

When it started
  • 2024: Didn't Happen
  • 2023: Didn't Happen
  • 2022: Didn't Happen
  • 2021: Didn't Happen
likelihood
did it happen? Watch this space!

Predicted boost date: Wed 8 Jan
 

M&S used to boost its sale to 'up to 70% off' in the second week of Jan. We then used to see it boost further in mid-Jan to 'up to 90% off'. We haven't seen it boost at all in the last four years, so we doubt it'll do it again this year. However, based on previous years, if it does boost we're predicting it'll be on Wed 8 Jan. If you've got your eye on something and don't want to risk it going out of stock, you may want to buy at the beginning of the sale.

Prediction

Eurostar £78 return (Jan-Mar trips)

When it started
  • 2024: Tue 16 Jan
  • 2023: Tue 10 Jan
  • 2022: Tue 01 Feb
  • 2021: Tue 05 Jan
likelihood
did it happen? Watch this space!

Predicted start date: Tue 14 Jan

 

In previous years, from early-to-mid-January, you could grab £58 return train tickets to Paris, Lille, Calais or Brussels from London St Pancras in Eurostar's January sale. In 2023 and 2024, you could get £78 return train tickets which isn't as strong as before. This deal also came later last year on Tue 16 Jan, so we predict it'll return on Tue 14 Jan this year. Stay right on track for a bargain by keeping an eye on our Eurostar deals page.