MSE cookie policy

MoneySavingExpert.com Cookie Policy

Here's where you can find out why and where we use them

This is the Cookie Policy for MoneySavingExpert.com, our related mobile apps or other similar devices, our clubs and tools, and the MSE Forum (the "Site").

Protecting your personal information is really important to us and falls squarely into our strategy of helping you, the consumer. We recommend you read our Privacy Policy which details how we collect, use and protect your personal information.

Cookie Policy Q&A

  • What is a cookie?

    A cookie is a small computer file, which may be downloaded to your device when you visit a website. Cookies are harmless files containing small pieces of information which can help improve your experience of using a website if your browser's preferences allow it. The website can tailor its operations to your needs, likes and dislikes by gathering and remembering your online preferences.

    Cookies work by dropping a small text file on to your local hard drive, which allows the website to read information stored within that file.

    Most cookies are deleted as soon as you close your browser – these are called 'session cookies'. Others, known as 'persistent cookies', are stored on your device until you delete them, or they automatically expire. The list of cookies we use below includes information on how long each one lasts. If you return to our Site after a previous visit, we will only drop session cookies, or any persistent cookies that have been removed or expired.

    We also work with third parties in providing you services through our Site and they may set a cookie on your computer as part of this arrangement.

  • How do we use cookies?

    In general, the cookies used on our Site fall into five groups:

    • Strictly necessary: These cookies are necessary to enable you to use our Site. They are used to maintain the security and stability of our Site, making sure that it operates as expected and displays images correctly. They are also used to manage active sessions if you use Cheap Energy Club, Credit Club or the Forum. Without these cookies, our Site won't work properly, and you may not be able to use our tools.

    • Functionality: These cookies allow us to improve your experience, to remember the choices you make (such as your username) and to make sure that our Site is running smoothly. For example, the free tools we build often use a cookie to make them easier to use. The cookie may remember which questions you've answered in a quiz so that we can tell you your score. They will also be used to test new features that may be used on our Site in future. We can only use these cookies if you give us consent.

    • Analytics & tracking: If you give us consent, we use these cookies to understand how you use our webpages and services while on our Site. This data is used to measure how many people visit each page, where they have come from, and what options they click on. We also use these cookies as part of how we try to get our articles as high as possible on search engine rankings. Information is collected anonymously – we don't know which people have done what.

    • Social media: We don't allow advertising (for more on this, see How this site is financed). But we do promote ourselves on social media and use cookies to let you know about what we think you'll be interested in, based on your previous visits to our Site. The cookies help us understand how effectively we're doing this and limit the number of times you see promotions of us. We also include cookies on our Site that are set by a range of social media services to enable you to share our content with your friends and other social networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may affect the content and messages you'll see on other websites you may visit. If you don't allow these cookies you may not be able to use or see these sharing tools. We list these third-party cookies below.

    • Marketing or advertising: On limited occasions, MoneySavingExpert.com pays to ensure links to our content appear near the top of the page on search engines. These links are labelled as "ads". We only do this defensively – on searches that see a lot of ads from other companies at the top of the page – so you can find our tools and help guides more easily. Here, cookies are used to measure how effective these paid-for promotions are, how often they are shown and how you interact with them. We can only use these cookies if you give us consent.

    We don't use any information derived from cookies to identify any individual users. 

    We audit the types of cookies that are used on our Site, but it is possible that the services we use may make changes to their cookie names and purposes. Some services, particularly social networks (such as Facebook and Twitter), change their cookies regularly.

  • How can I control or delete these cookies?

    The majority of web browsers automatically enable cookies as a default setting. To stop cookies being stored on your device in future, you can manage your cookies with this pop-up.

    Please note that by deleting our cookies or disabling future cookies you may not be able to post messages in our Forum. Further information on deleting or controlling cookies is available at AllAboutCookies.org.

Cookies we use

This section details where and why we use the cookies listed below.

Strictly necessary

Site location

Cookies

Description

How long do we keep it for?

Supplier / more information

Site wide

ckmse

We use this cookie to store your 'cookie consent' preferences.

90 days

 

cookieNotification-test2
dropCookieTest 

We use these cookies when you're new to our Site. You'll see a message that lets you know how and why we use cookies. We drop a cookie to make sure you only see this message once. We also drop a cookie to notify you if we're experiencing issues dropping cookies that may affect your onsite experience.

1 year
1 day

 

source

We use this cookie to store where you've come from and to help deliver better and more relevant information to you about our Site that we think you'd be interested in.

Session

 

web-session-id

We use this cookie as a unique ID to remember your interactions on our Site. It helps us to make your onsite experience better.

Session

 

visitorId

We use this cookie as a unique ID to remember your interactions on our Site. It helps us to make your web browsing experience better.

Until 6 October 2037

 

__cfduid
__cfruid
__cf_bm

We use these cookies to maintain Site stability and functionality.

1 year
1 year
1 year

Cloudflare cookie reference

em_cdn_uid
em_p_uid

Embedly provides technology to put 'rich media' and other content into a website.

1 year
30 days

Embedly privacy policy

__st_user_uuid

We use this cookie to help measure user interaction on our Site, which in turn helps us to improve the quality and reliability of our Site.

10 years

Swiftype privacy policy

dtCookie
dtLatC
dtPC
dtSa
rxVisitor
rxvt

We use these cookies to:
dtCookie – track our Site users across multiple visits. It also measures the amount of time it takes for the host server to receive and process a request for an object on a page.
dtLatC – track user behaviour, but this doesn't collect information that identifies you. All information in this cookie is aggregated and therefore anonymous. It's only used to improve how our Site works.
dtPC – store information about Site interaction.
dtSa – improve how our Site works.
rxVisitor and rxvt – store an anonymous ID to associate our Site sessions from returning users and to remember choices you've made. This allows us to provide personal features to you on our Site.

Session
Session
Session
Session
Session
Session

Dynatrace privacy policy

Multi-Compare: Car Insurance

userid

We use this cookie as a unique ID to remember your interactions on our Site. It helps us to make your web browsing experience better.

20 years

 

session-id

Maintains session-state for the Multi-Compare: Car Insurance tool.

20 years

 

Mortgages

TABLE_CELL_STYLE

Podium.MSE.SessionId
mse_webapp_view

We use these cookies to manage the Mortgage Best Buys experience, keeping your data secure and your onsite experience consistent. They're necessary to run, as our Mortgage Best Buys tool will not function correctly without them.

Session
Session

 

pod-browser-id

We use this cookie to test whether the browser supports cookies.

90 days

 

Starting _hj(…)

These cookies track how you use different pages on our website. They also allow us to run (optional) short questionnaires on the website to get your direct feedback on what you think about our service. We use this information to test new features and make the website easier to use.

1 year

Hotjar privacy policy and Hotjar cookie info

Forums

TABLE_CELL_STYLE

vf_mse_(…)-tk
vf_mse_(…)-Vv
 vf_mse_(…)-vA
__vnf
vf_mse_(…)-sid

We use these cookies to operate our Forum.

Session
20 minutes
2 years
256 days
10 minutes


Vanilla Forums cookies

Credit Club

TABLE_CELL_STYLE

CC-TOKEN
ccSessionID
JSESSIONID
ccWWW

We use these cookies for functionality for our Credit Club. If these cookies are disabled, you'll have difficulty using Credit Club.

1 year
1 year
Session
Session

 

Cheap Energy Club / Broadband Unbundled / MSE Eligibility

TABLE_CELL_STYLE

optimizelyBuckets
optimizelyDomainTestCookie
optimizelyEndUserId
optimizelyPendingLogEvent
optimizelyRedirect
optimizelyReferrer
optimizelySegment
AWSELB
optimizelyRumELb

We use these cookies to help us maintain the performance of our Site and for A/B testing – a method of comparing two versions of a webpage against each other to determine which one performs better.

6 months
6 months
6 months
15 seconds
15 seconds
15 seconds
6 months
Session
Session

Optimizely cookies and more

Cheap Energy Club

TABLE_CELL_STYLE

landingPage
cec-source
legacySource

We use these cookies for analytics and tracking for Cheap Energy Club.

Session
1 year
Session

 

sessionID
JSESSIONID
ECSession

We use these cookies to improve user experience on our Site and test the guest checkout functionality. They also allow us to keep you logged in and to serve you more relevant content. These cookies make it easier for our user support team to answer your questions too.

Session
Session
30 mins

 

isGuest

Used for an A/B test where we test the guest checkout functionality.

Session

 

Collective-switch-tariff
isAuthenticated

We use these cookies for storing your tariff choice and which tariff you're interested in. They will also identify whether you are logged in to complete your tariff switch.

Session
Session

 

cecOkOrBetterModalCookie

We use this cookie to check whether you've already seen our message on the results page explaining that you can filter results by customer service rating.

30 days

 

cecIgnoreResultPreferencesLoadingModal

Used to check if the user no longer wants to see the saved filters pop-up on the results page.

90 days

 

_help_center_session

We use this cookie to help us power our FAQ systems.

Session

Zendesk privacy policy

__zlcmid

We use this cookie to store the Zendesk Chat ID used to identify a device across visits.

1 year

Zendesk Chat privacy policy

Starting .AspNetCore.Antiforgery(…)

We use this cookie to generate a unique cookie name to reduce forgery on our site.

Session

 

pwd-reset-token We use this cookie to keep your unique password recovery token protected from third-party scripts while you change your password. Session  
energyPriceCapNotificationSeen We use this cookie to check whether you've already seen our message on the results and top tariffs pages explaining regulator Ofgem's price cap changes. Session  

Cards and Loans Eligibility

TABLE_CELL_STYLE

session-id
sticky

Maintains session-state for eligibility tools.

2 hours
Session

 

Broadband Unbundled / Cheap Energy Club 

TABLE_CELL_STYLE

_dd_s

This cookie tells us how many people are using our website. We use this information to make sure the website works quickly which gives you a better experience when you use it.

Session

Datadog cookies

Broadband Unbundled

TABLE_CELL_STYLE

cookie_policy
usercontext
_dtl_analytics_filter
_dtl_cookie_consent
_dtl_cookie_preferences

These cookies allow us to remember your preferences and some features of your journey, for example, saving you the trouble of typing in your postcode every time you search for a better deal. They also tell us if you have closed pop-ups on the site (so we don't bother you with them again). These cookies also store some of the deals you have viewed so we can email them to you if you ask us to.
These cookies also tell us if you have seen our Cookie Policy and whether you have opted out of receiving non-essential cookies.

1 day
Session
Session
1 year
1 day

 

_dtl_ref1
_dtl_ref2
_dtl_ref3
_dtl_tsid

These cookies show us how you found our website and which website you came from, or something else about your journey to our website. This helps us to understand which of our online marketing channels is most effective. These cookies also allow us to reward some external websites for directing you to us.

1 day
1 day
1 day
Session

 

_dtl_uid
algoStoreSessionId

These cookies allow us to see if you have made separate visits to our website at different times. This allows us to offer you a more customised experience by remembering your previous preferences.

2 years
Session

 

sid
trk
c(number)

These cookies track when you click on a supplier's offer on our website and we direct you through to that chosen supplier's website, so you can complete your order. The cookies subsequently allow us to see when your order has resulted in a sale with a supplier.

Session
5 years
1 month

DT Tracker / GetCake (affsecure.com):
GetCake privacy policy

_adiCookieCheck
> adiLP
asiS
adiV
adiVi
initial_entry

These cookies enable us to track the progress of a telephone order you have placed.

Session
30 minutes
30 minutes
1 year
30 minutes
7 days

ResponseTap

Functionality

Site location

Cookies

Description

How long do we keep it for?

Supplier / more information

Site wide

Tip

We use this cookie if you're new to our Site. You should've seen a pop-up inviting you to sign up to our free weekly Money Tips email. This makes sure you only see it once if you're a regular visitor.

90 days

 

_gaexp
_gaexp_rc

We use these cookies to help us maintain the performance of our Site and for A/B testing – a method of comparing two versions of a webpage against each other to determine which one performs better.

90 days
Session

Google Optimize cookie policy

Cheap Energy Club

TABLE_CELL_STYLE

Uzchkcookie
_mkto_trk
UZ_TI_*

We use these cookies to understand how our Site is being used, to improve your experience.

Session
1 day
2 years

UserZoom privacy policy

Analytics & tracking

Site location

Cookies

Description

How long do we keep it for?

Supplier / more information

Site wide

Starting _ga(…)
Starting _gat(...)
_gali
_gid

These cookies allow us to use a unique anonymous ID that Google has created. We use this cookie to generate statistical data on how you use our website so we can see when you purchase a product from one of our suppliers. If you ask us to email you, we use this to recognise if you return to our website to help us offer you a better service.

2 years
1 minute
Session
Session


Google Analytics cookies
 and

Google's privacy policies and how to manage the use of cookie settings

_cb_ls
_chartbeat2
_chartbeat4
_cb
_cb_ls
_chartbeat2
_chartbeat4
_cb_svref

We use these cookies to help us see where you are on our Site so we can tailor articles and your onsite experience. User data is kept anonymous throughout.

395 days
395 days
Session
395 days
395 days
395 days
Session
Session

Chartbeat cookies

_cs_same_site
_cs_c
_cs_root-domain
_cs_ex

We use these cookies to help us understand how our Site is being used to improve your experience.

Session
395 days
Session
30 days

Contentsquare
privacy policy

PHPSESSID
appsact

We use these cookies to identify whether you are logged in, for security purposes, and to allow the use of software features. This allows us to see how visitors use our Site and to identify a unique survey response for users taking part in surveys on our Site.

Session
2 hours

Alchemer privacy policy

Local eBay Deals Mapper

TABLE_CELL_STYLE

localPostCode_mse

We use this cookie to store your postcode. It's not essential for the tool to work, but it makes your experience easier when using this tool.

Session

 

Broadband Unbundled

TABLE_CELL_STYLE

Starting _hj(…)

These cookies track how you use different pages on our website. They also allow us to run (optional) short questionnaires on the website to get your direct feedback on what you think about our service. We use this information to test new features and make the website easier to use.

1 year

Hotjar
privacy policy
 and Hotjar cookie info

Marketing or advertising

Site location

Cookies

Description

How long do we keep it for?

Supplier / more information

Site wide

Starting _gac(…)
Starting _gcl(...)
IDE

We use these cookies to show us how you found our website and which website you came from, or something else about your journey to our website. This helps us to understand how well our limited, paid-for, defensive, search-engine-promoted "ads" are working.

90 days
90 days
13 months

Google Ads
privacy policy
 and find out more about Google's use of these cookies and how to control its settings

Starting mui(…)
Starting _uet(…)

We use these cookies to show us how you found our website and which website you came from, or something else about your journey to our website. This helps us to understand how well our limited, paid-for, defensive, search-engine-promoted "ads" are working.

390 days
Session

Microsoft Advertising Universal Event Tracking
FAQ

_fbp

We use this cookie when you share content from our Site on Facebook. We also use Facebook Analytics to understand how our Facebook page and Site are being used and to optimise Facebook user activities based on users interacting with our Facebook content. User data is all anonymous. Any information generated by these cookies will be used in accordance with our Privacy Policy, this Cookie Policy, and Facebook's privacy policy and cookie policy.

3 months

Facebook:

Cookie policy

Privacy contact

Opt out
 

Find out more about Facebook's use of this cookie and how to control its setting

Third-party cookies and content sharing

We also work with third parties to provide you with services through our Site. Some of these third-party cookies are essential for our Site.

Cookies from the named third parties listed below are used to record your visit to our Site, the pages you have visited and the links you have followed. 

(1) Twitter

Twitter is a social-networking service that allows users to post and interact. We use this cookie as part of Twitter's embedded services on our website, for example, sharing articles/posts from our Site.

Twitter privacy contact

Twitter opt-out

(2) Facebook

Facebook is an online social-media and social-networking service. We use this cookie when you share content from our Site on Facebook. We also use Facebook Analytics to understand how our Facebook page and Site are being used and to optimise Facebook user activities based on users interacting with our Facebook content. User data is all anonymous.

Facebook privacy contact

Facebook opt-out

(3) Awin

Awin operates an affiliate marketing network. Awin saves cookies on the devices of users who visit or use websites or other online products provided by advertisers and publishers working with Awin.

Awin privacy contact

Awin opt-out

(4) YouTube

We use these cookies to register a unique ID on mobile devices to (i) enable tracking based on geographical GPS location; (ii) keep statistics of what videos from YouTube the user has seen and to estimate users' bandwidth on pages with integrated YouTube video.

YouTube privacy contact

YouTube opt-out

(5) Bing

We use these cookies to show us how you found our website and which website you came from, or something else about your journey to our website. This helps us to understand which of the online search channels are most effective.

Bing privacy contact

Bing opt-out

(6) Google Ads

On limited occasions, MoneySavingExpert.com pays to ensure links to our content appear near the top of the page on search engines. These links are labelled as "ads" on Google. We only do this defensively – on searches that see a lot of ads from other companies at the top of the page – so you can find our tools and help guides more easily. Here, cookies are used to measure how effective these paid-for Google Ads promotions are, how often they are shown and how you interact with them. We can only use these cookies if you give us consent.

Google Ads privacy contact

Google Ads opt-out

Similar technologies to cookies

We use 'LocalStorage' which behaves more like persistent cookies. Data is not automatically destroyed unless it is cleared through JavaScript code.

We use 'web beacons' which are clear picture files used to keep track of your navigation through a website or websites. Web beacons can also be referred to as web bugs, page bugs, clear GIFs or tracking pixels. We use the following web beacons:

  • Google Analytics – used to help improve the functionality and performance of our Site. Data that is collected is always aggregated to provide statistical information about site usage, ie, reporting visitors/clicks by day/source/device/channel (page).

  • Visitor pixels – this enables us to record page impressions for each user session and across different sessions (ie, visits) to our Site. We also use it for analytics to capture where traffic has come from to reach our Site (eg, Google, our Money Tips email, social media etc).

We also use 'tracking pixels' in our weekly Money Tips email from our email delivery service provider. This helps us to ensure that it reaches your inbox safely and tells us whether you opened it and how you engaged with it. For example, it will tell us the device type the email was opened on and how long it was opened for. We only use this information to help us improve our Money Tips email. 

Other information

We aim to keep the cookies information provided to you as accurate as possible and use all reasonable efforts to review and update the details. It's possible that the services we use may make changes to their cookie names and purposes. This won't be reflected in our Cookie Policy straightaway.

If you want any further information on cookies, including how to see what cookies have been set and how to manage, delete and turn them off, please visit AboutCookies.org or AllAboutCookies.org. Please note these are external websites and we're not responsible for the accuracy of the information provided to you on these sites.

Spotted out of date info/broken links? Email: brokenlink@moneysavingexpert.com