About MoneySavingExpert

The site, history and team

About MoneySavingExpert

MoneySavingExpert.com is the UK's biggest consumer website, with about 16 million users a month. The site's dedicated to cutting your bills and fighting your corner with journalistic research, cutting-edge tools and a massive community – all focused on finding deals, saving cash and campaigning for financial justice.

The average person in the UK can give themselves the equivalent of a 25% pay rise by being an active, savvy consumer and shifting to the very best deals. This site's here to show you how. To get started, see the Money Makeover guide.

In this guide

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A brief intro

Founder and Executive Chairman Martin Lewis created MoneySavingExpert in February 2003 for just £100. The site's ethical stance and consumer revenge approach have made it the UK's official number one money site. It's won many awards and is now a constant port of call for consumers and policymakers alike.

In September 2012, the site joined the MoneySupermarket group (see Martin on joining MoneySupermarket). This has boosted the technology resource and secured MSE's future, meaning even more people will benefit from its unbiased, campaigning stance. Yet the site continues to operate as an entirely independent entity and its stance of 'putting the consumer first' is protected by an iron-clad legal Editorial Code.

Honours: The site's honours include Radio 2's Most Useful Website of the Year, a parliamentary motion commending the site and the Bradford & Bingley Personal Finance Awards New Media winner. The site was also number one for business information in the Hitwise Awards.

In 2018, MoneySavingExpert won Brand of the Year at the Drum Online Media Awards, Organisation of the Year at the Protection Review Awards, and a gong for blogging at the Shomo Awards. MSE was also named Personal Consumer Website of the Year at the Santander Media Awards in 2015, and was runner-up in the Financial Consumer Website of the Year category at the same awards in 2016.

How the site works

The site never charges to save people money, nor does it take any advertising. Companies cannot pay to buy space on the site (see the How this site is financed guide for more info). Any top deals, best buys, tips or suggestions on the main site are purely down to journalistic research from the MSE team and Martin (see the Editorial Code).

The underlying philosophy is that we live in an adversarial consumer society:

A company's job is to make money. A consumer's job is to maximise their cash. Companies spend billions on advertising and teaching their staff to sell, yet we don't get buyers' training.

We want to redress the balance and aim to do it in a number of ways.

  1. The weekly MSE Money Tips email

    Thirteen million receive MSE's Money Tips email every week. All the latest deals, guides and loopholes go into it. And as more than two-thirds of the best deals expire within a week, the email's aim is to ensure you don't miss out.

  2. Super-detailed MoneySaving guides

    The main site has a huge range of guides, from Cheap Gas & Electricity and PPI Reclaiming to Balance Transfers and Budget Flight Fee-Fighting. Rather than just saying "shop around", the guides feature super-detailed product research. A good starting point's the Money Makeover guide.

  3. Nifty free MoneySaving tools

    The site's brimming with clever gadgets to help you bag deals, analyse finances and earn cash – from the Income Tax Calculator and the Amazon Discount Finder to the MSE Budget Planner.

  4. The MoneySaving Forum

    The MSE Forum is one of the UK's biggest social networks. It has more than 1.8 million members, and at any one time, thousands of users are discussing ways to save, as well as supporting and motivating each other.

    The forum's split into different subject boards, each with its own mini-community, including Debt-Free Wannabe (working together to get out of debt), Grabbit While You Can (top bargain spotting), Old Style MoneySaving (thrifty ways from older days) and Freebies (free stuff grabbing).

    New to the forum? If you're unsure where to start or find it daunting, read our Forum Intro guide to help you find your way around.

  5. Campaigning work

    MoneySavingExpert now has a small campaigns team, who work alongside Martin to liaise with charities and politicians to put the consumer's point of view across.

    We lobby over issues such as financial education, payday loans and claims management regulation, as well as making sure the consumer's voice is heard in the corridors of power.

Watch Martin's Money Rant Video

Video player requires JavaScript enabled. You can watch this video here: https://youtu.be/RTZ_BeBZg4E

Martin Lewis explains the philosophy behind MoneySavingExpert

Terms and conditions of use

It's important to let you know information on this site does not constitute financial advice. All information is based on journalistic research and analysis rather than tailored advice aimed at individuals.

Decisions should be taken only after considering the effects on specific circumstances. Please read the full legal terms and conditions. To protect the site, Martin Lewis is a registered trade mark belonging to Martin S Lewis, and Money Saving Expert, MSE and MoneySavingExpert.com (among others) are registered trade marks owned by MoneySupermarket Group PLC.

The history and growth of the site

The easiest way is to let Martin tell the tale...

It's funny to look back at the birth of MoneySavingExpert – in many ways it went viral before the term viral did.

I'd been working as the Money Saving Expert on TV and writing a newspaper column since 2000 – and during my research I'd often stumble across short-lived ways to save money – so I'd pop them in an email to friends with the tongue-in-cheek subject line 'Martin's Money Tips'.

I didn't think much of it until, after a couple of months, I was at a party and people I'd never met before were thanking me for the emails. My friends had been forwarding it to their friends. I thought I'd make it easier and set up an email list built around a basic homepage so anyone could get the info.

The email grew quickly and soon hit 1,000 recipients. I thought the site could help promote my journalism work, and paid a web designer in Uzbekistan the princely sum of £100 to design a more professional version. This was launched on 22 February 2003, which I count as the site's birthday.

By coincidence at the same time I got my first big TV slot, on ITV, and the two became symbiotic. My reputation built; the site grew; the site growing built up the demand for me as a journalist.

From that point the site's growth exploded. There were 100,000 on the email list after just a year, less than three years after it hit a million, and by 2014 10 million people had opted in to 'Martin's Money Tips'.

MSE joined the MoneySupermarket group in 2012 and in late 2016 I moved from being Editor-in-Chief of MSE to the highfalutin title of Executive Chairman. That means while I still oversee the site's content, quality, ethics and strategy, the site is day-to-day run by the brilliant MSE team now nearing 100 people.

And as I don't write all of it anymore Martin's Money Tips has become the MSE weekly email, and as I write this in August 2017, over 12.5 million people get it.

Looking back, I'm staggered by how it all happened. I wish I'd been clever enough to design the growth with a masterplan, but, in truth, it's been a gradual instinctive thing over many years.

The fact this once little site is now a campaigning beast, such that when it growls even Number 10 listens, as well as being a place millions have saved billions, is a source of great pride.

Yet the most important thing's still that this is a place consumers can call home.

The MoneySavingExpert team

At first, the site was a one-man band. Then, in May 2004, the first team member joined as full-time web manager to look after the technical side of the site. Now based at what we lovingly call MSE Towers in central London, there are just a few more...

The MoneySaving Team

Amy. Senior Money Writer (see bio) Adam. Delivery Manager
Andrea. Forum Manager (see bio) Amina. CRM Manager – Credit Club
Andrew. Energy Analyst (see bio) Andrew. Email Developer/Designer
Anthony H. Deals Editor (see bio) Andy. Managing Director
Anthony S. Video & Social Media Manager Angelika. Developer
Becky. Deals Researcher Ben H. Product Manager
Callum. News Reporter Ben W. Product Manager – Money
Chris. Assistant Sub-editor Bryns. Technical Lead
Deborah. Deals Manager (see bio Carol. Personal Assistant
Eesha. Money Analyst (see bio) Catherine. Martin's EA
Gary. Money & Social Editor (see bio) Cerys. Product Manager
Guy. Deputy Editor (see bio) Chris. User Support Executive
Hannah. Editorial Assistant Claire. SEO Manager
Jenny. Lead Writer (see bio) Dan C. Product Designer
Jo. Associate Editor (see bio) Dan P. Head of UX & Design
Jordon. MSE's Coupon Kid (see bio) David H. Senior Product Manager
Julie. Assistant Money Editor David G. Technical Lead
Karl. Personal Finance Researcher David K. QA Expert
Kate. Assistant Press Officer David M. Developer
Katie. Senior Press Officer D'Lena. Developer
Kelvin. Consumer Writer Duane. Technical Architect
Kirsty. Head of Campaigns, PR & Social Emeline. Product Designer
Laura. Deals Researcher Emily. Senior Channel Manager
Luke. Sub-editor Gabriella. Senior Product Manager
Marcus. Editor-in-Chief Guilherme. Head of Product – Money
Mark. Energy & Utilities Editor Hamzah. Test Engineer – Cheap Energy Club
Megan. Assistant News & Features Editor (see bio) Harry. User Support Executive
Moa. Income & Benefits Writer (see bio) Holly. User Relations Manager
Naomi. News Reporter (see bio) Jameel. Commercial Director
Oli. Senior Deals Writer (see bio) Jason C. Service Desk Analyst
Rhiannon. Deals Researcher (see bio) Jason S. Front End Developer
Rosie. Senior Money Analyst (see bio) Jennifer. Digital Analyst
Sarah G. Money Writer (see bio) Jermaine. Developer
Sarah M. Consumer Writer (see bio) Joanna. Senior Product Manager
Steve B. Senior Utilities Analyst (see bio) John. Technical Lead
Steve N. News & Features Editor (see bio) Julia. Artworker
Thiri. Campaigns Executive Julie. Commercial Director
Tom. Deals Researcher (see bio) Kalpesh. Test Engineer
Tony. Insurance Analyst (see bio) Keith. Organic Performance Executive
Will. Senior Policy & Campaigns Officer (see bio) Linda. Senior Commercial Manager
  Lindsay. Email Communications Manager
  Matt. UI Designer
  Mwayi. User Support Executive
  Olu. Test Engineer
  Omar. Commercial Manager – Money
  Patricia. UX Manager
  Raff. Developer
  Ric. Data Engineer
  Roxanne. CRM Executive
  Sadiah. Junior Developer
  Sam. Product Director
  Shukhrat. Operations Assistant
  Simon. DevOps Engineer
  Tamar. Head of Legal
  Tolu. Test Engineer
  Weleid. Commercial Executive
  Zoey. Executive Assistant

The MSE Charity Fund

This site's dedicated to empowering consumers and putting money in their pocket, and the MoneySavingExpert.com Charity Fund does it even more directly. With almost £1 million donated so far, it's MoneySavingExpert's way of giving back to users.

A large chunk of the money goes to support the MSE Charity, which offers grants to groups to provide education and information about consumer and debt issues. The rest goes to five general charities nominated by site users, and other one-off donations.

This is separate to the money Martin put into the Martin Lewis Charitable Fund when MoneySavingExpert joined the MoneySupermarket group. For more information on what Martin's donated, see his blog.