Haggle with Sky
Top tips for cutting your bills with the TV giant
Sky tends to hike TV and broadband prices every year. So if you're out of contract, or you have the right to leave penalty-free, use the price hike as leverage when wielding the powerhouse weapon you possess – haggling.
1-min read: How to haggle with Sky to save £100s/yr
Sky came second in our easiest firms to haggle with survey, with 84% of people who tried having some sort of success. If you're out of contract, here are a few quick tips to cut costs – there's a more comprehensive list in our full guide below:

1. Ditch optional extras. Paying for Sky Movies, but never watch them? Do a channel audit to work out what you don't watch and consider ditching channels you don't need.
2. Call Sky and ask for a discount. First find out what newbies are paying as this will be useful ammo when negotiating.
3. If it won't budge, consider walking away. Some of the best deals are had when you're prepared to cancel your service completely. It may help you get a better discount, or if you do cancel, they can entice you back with 'welcome back' offers.
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'I haggled almost £1,500 off my Sky bill'
Our most recent haggling poll, in December 2022, found 84% of Sky TV and broadband customers who tried to haggle were successful in negotiating a better deal, showing what's possible. To see which other companies this works well on, see our list of the top service companies to haggle with.
Here are some MoneySavers who've managed to slash their Sky bills by haggling:
Thanks so much for telling us to haggle. We were paying Sky £106 per month for Broadband and TV. We went through the process of leaving and were eventually offered a better TV deal and upgraded to Superfast Fibre Broadband for £64 per month. A yearly saving of £504. Thanks again.
- Cathy, via email
Hi there, my Sky fixed deal for £40 a month came to an end and was told it would rise to £58 a month. I rang to cancel and was then quoted £43 a month to which I agreed.
I rang back the next day to say I had changed my mind and still wished to cancel but was asked if I would reconsider if they reduced my multiroom subscription by a further £5.50 taking my monthly payment down to £37.50.
A no brainer I think and a result!
- K, via email
After reading your article on haggling for a better deal I thought that I’d give it a go with my Sky package for TV, Broadband and landline telephone. I was just out of contract so I contacted Sky and told them that I was leaving.
I hardly had to speak as the Sky Customer Service agent walked me through my contract. I changed nothing in my bundle. The final upshot was that by taking on a new contract for eighteen months I am set to save £1,470. Happy viewing!
- Alan, via email
I have just haggled with Sky as my contract was coming up for renewal and I've got them to go down from £133 a month to £70 a month for TV, movies, sports and Netflix add-on. That's a saving of £756 a year! Used your haggling information. Thank you MSE.
- Luke, via email
I rang Sky to say that I was cancelling due to it being too expensive. I have Sky Signature, BT & Sky Sports, multi room & HD etc (including broadband). When prices rise in April, I would have been paying £164 per month (£1968/year).
I fiercely negotiated and got them down to £105.50 per month (£1266/year) which meant I was saving a massive £702 per year! Definitely worth haggling, thanks.
- Toni, via email
After reading your advice and forum about sky we cancelled our package, we were paying £70 a month for TV services and couldn’t warrant to continue using that price.
I had a phone call out of the blue asking me to stay. I’ve now got a full Sky package, Sky Cinema, Ultimate On Demand with Netflix, a second Sky box with Multiroom and £20 credited admin charge, all on an 18 month contract for £38 a month.
I’m happy it had saved us £384 over 18 months.
- Rob, via email
My rate was due to go up to £46.75/mth, so I rang to cancel. First, they offered a 35% discount. I wasn't satisfied and again told them to cancel. A week later, they rang me back and offered a 50% discount. Again, I told them that wasn't enough. Eventually, I accepted a 60% discount so I now pay £20/mth. Plus, it wasn't a new contract so I could cancel any time.
- Christopher, by email
Please let us know how you get on by sharing your success stories – or otherwise – via the MSE Forum, successes@moneysavingexpert.com or on Twitter using @MoneySavingExp.
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Don't settle for pricey Sky packages – make it fight to keep you, or switch
If you're fed up with price hikes or your bills are going up because your promo deal's ending, don't sit back – there's plenty you can do about it. If you want to stick with Sky, and many do, particularly given some of what it offers isn't available anywhere else – don't underestimate the power of haggling.
Now we know haggling's often seen as something you do in backstreet bazaars, but it's very much alive and kicking in the UK. There are huge savings to be made on Sky's services - in particular TV, but broadband and line rental too.
In a nutshell, call up and ask for a better deal. Say you're paying too much or rivals' deals are cheaper. If that doesn't work, tell them you're leaving. Usually you'll then get put through to companies' super-powerful hidden deals departments.
Why haggling works
Here's the key thing to understand:
Companies make their best deals only available for newbies, and they LOVE loyal customers as they stay with the firm through thick 'n' thin, paying full price and never looking for a better deal.
This lets big firms rake in regular, guaranteed, easy profit. So ask yourself a question: do you want to be a customer whose business is fought for, or one who's taken for granted? If you don't want to be taken for granted, take the haggle challenge.
Haggling is just one of your price cut weapons – check new deals too
Haggling can be mega powerful, but think of it as just one part of your battle to get the best deal. Sometimes 'new customer' offers from alternative providers are simply unbeatable. So by all means haggle, but always check the price you secure against the top deals from switching by comparing broadband, phone line and TV deals.
Eight top Sky haggling tips
Haggling may sound straightforward, but perfecting it is an art. Here are our top tips for haggling with Sky – for more, see our full guide on Haggling with Service Companies.
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