Top 25 online survey sites
Get paid cash for surveys and market research
Willing to give views on politics, washing-up liquid or what goes on between your bedsheets? If so, it's possible to earn £100s a year, without any special skill or talent. It's all about filling in online surveys for cash and taking part in focus groups. This guide will first go through some of the basics behind them and then we've a full rundown of the top 25 free survey sites that'll pay you.
Also see Make Money Online for many more ways to earn with a click of a mouse or tap of a finger.
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How online survey sites work
Marketing is big business. By learning to target products at the right people, companies cut their advertising spend and increase sales. Add to that the focus group world of politics and the media, and it's clear why businesses pay for your opinions.
Better still, because the whole point is focusing on different types of people, you don't need special qualifications. You just need to be you.
There are two ways to take part and start earning cash
Online surveys. All you have to do is sign up, wait for survey alerts to land in your inbox, then zip through the questions. Survey sites then add the cash or other rewards to your account. Polls are often fun – you get to vent about everything from video games to your sex life. This is the main focus of this guide, so for a full how-to, see Survey Sites below.
Focus groups. Traditional market research focus groups pay much more per session, but you're limited to a few a year. All it involves is giving opinions on the chosen subject (often online via Zoom these days), and you can walk away with anything from £50 to £150. See Focus Groups below for more.
It's possible to make £100s a year – here's some inspiration...

Dedicated survey-stashers can typically make £200 a year in cash and vouchers. Some Forumites have even pushed it to the max and made £800 a year.
While we don't want to give the impression that this is a way to earn thousands instantly, a little bit of inspiration may help. Please add your successes to the Survey Sites forum discussion.
It takes a few years to build up enough to cash out with various sites, but I can earn £800 a year in cash and vouchers. Comes in very useful!
- funnyguy
I have earned over £200 a year just doing online surveys while watching sport on TV or listening to the radio. The money from these – I always get cash if possible – just helped me pay for my new boiler. Next stop new windows!
- jet9cat
I've made over £800 a year on online surveys, but it does take a lot of spare time and all survey sites were definitely not created equally. If I really busted a gut and did every survey I received I could probably double it.
- nehpets81
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Do I need to pay tax on online survey income?
Before you start counting the dosh, there's a possibility some of it may belong to the taxman – though for most people this won't be the case, especially if you're just doing it as a hobby. But if you get serious with it, or already have income from self-employment, then you might need to pay tax.
Survey earnings are technically self-employed income, as you are being paid for a service you provide, even though that 'service' is in the form of providing data for the survey company.
The trading allowance introduced from 6 April 2017 essentially means you no longer have to report the first £1,000 you earn from self-employment or selling goods 'for profit'. Therefore if not already registered as self-employed, you won't need to do so if earning less than a grand from survey sites.
If you're earning over £1,000 from survey sites, you'll need to declare it to HMRC, regardless of whether you're self-employed or PAYE. It told us everyone must do this by registering for Self Assessment, if not already registered, and filling in a tax return. If PAYE, HMRC says it can collect your tax bill through a change to your tax code, providing you meet specific criteria.
If you're self-employed with total income over £1,000, if you earn just £1 from survey sites, HMRC appears to say you'll need to declare it. HMRC told us: "If an individual has combined gross income of more than £1,000 from their self-employment trades in a tax year, they must report this to HRMC."
Survey sites: The DOs & DON'Ts
DO set up a dedicated email address, and check it often so you don't miss out. Use your regular email address and it'll be immediately flooded. Instead, set up a dedicated one. This is also a quick way to check which surveys you've been given, and you'll need to log in often because surveys close once enough people have responded.
DON'T expect to be instantly rolling in it. One downer is you've no control over how many surveys you're picked for, so it can take a while to earn enough to hit survey sites' payout thresholds. It's important to understand it's not quick cash, and if you give up, it means the surveys were done for nowt. Yet it's nice extra income, provided you consistently fill out the surveys, and have a little patience.
DO spend gift vouchers ASAP. If you have a choice, opt to get paid in cash. If you do get paid in gift vouchers, spend them quickly. If the retailer goes bust, it'll likely invalidate cards. You could also lose them or forget them until after they expire. See full info in Gift Voucher Warning.
DO keep a log as some sites are better than others at tracking which surveys you've completed. To avoid wasting 20 minutes, keep a record of all surveys filled out, jotting down the title and the promised payment. Take a screenshot and make a note of any reference numbers. If you're missing cash, chase the sites up and ask for the correct points – they're often happy to add them to your account. If you've complained about problems to no avail, MoneySavers report survey sites are swift to respond on their social media, as they want to manage their reputation.
DON'T tell porkies. When a survey pops up that's clearly aimed at a certain group, it's tempting to say: "Yes, I am a 41-year-old, tobacco-chewing dentist from north Manchester who was a middle child." Yet in the long run, you'll lose out. Sites often corroborate previous answers, and will uncover any fibs. A few Forumites have amassed £40 over a year, only for the site to accuse them of fraudulent answers and wipe the balance. Rare, but worth knowing. Likewise, don't sign up with two different email addresses to double the income – sites kick people out for this.
DO refer a friend to get you closer to the payout threshold. Most survey sites require you to earn a certain amount before you can withdraw your cash, for example £25. Trouble is, people often find themselves stuck 20p below the threshold, waiting for that one survey email to push them over. If you're left in limbo, try referring friends. Many pay you 50p for referring a mate – handy if your survey emails mysteriously dry up with a few pence to go.
DON'T worry too much about 'screenouts'. Some survey companies have a cheeky habit of asking several questions, then suddenly announcing that you don't qualify. Fine if it's only a few seconds, but frustrating if you've donated 10 minutes of your time for nowt. The list of top survey sites below notes the worst offenders, but in the long run, most people qualify for enough other polls to make up for it.
25 of the top online survey sites
This isn't about joining every single survey site you find on Google. It's about focusing on those with decent payouts, low payment thresholds and a reliable volume of surveys.
We tested and analysed MoneySavers' reviews to help compile this list. Huge thanks to all those whose feedback went into the guide. If you've found a top survey site we're missing, add it in the Survey Sites discussion.
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i-Say
Top payer, £10 Amazon vchs/mth typical*
A must-join, i-Say* (previously Ipsos) is probably the best-paying survey site. Its surveys are plentiful, and many folks rack up £10 or more of Amazon vouchers every month.
You earn points for taking surveys – between 5 and 250 points for each – which can then be redeemed for vouchers. It varies by retailer, but you need 490 points to get a £5 Amazon voucher, and most members average four surveys a month.
Forumites report i-Say is refreshingly upfront about payment and survey length before you start. It pays in retail vouchers, including John Lewis and "Compliments vouchers", which can be used at a number of high street shops such as Argos and Boots. Once you cash in, vouchers take two to three weeks to arrive.
i-Say quick stats
- Payment method: Vouchers for high street retailers incl Amazon, John Lewis and Argos
Typical ££ per survey: Between 5p and £1.80
Payout threshold: £5
Typical survey time: 15 mins
Feed back: Ipsos
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Swagbucks
Mega-popular with Forumites*
With a cult following in the MSE Forum, Swagbucks* pays you points (SB) to answer daily polls. You can also mix it up by getting paid to watch videos, search via its page instead of Google and even play free online games. Points can be spent on rewards in its Rewards Store – for example, 700 points equals a £5 Amazon voucher.
You'd normally get only a few points for registering, but newbies and existing members who sign up or visit via this MSE Blagged Swagbucks* link get bonus points worth £20 in Amazon eGift cards if they earn 1,300 SB (worth £10) within 30 days of registering.
Swagbucks only lets you earn points once a day on certain types of poll – answer a second poll and you won't get paid. So always read terms and conditions carefully.
Swagbucks quick stats
Payment method: Cash via PayPal, Amazon vouchers and more
Typical ££ per survey: From 70 Swagbucks (50p)
Payout threshold: Depends on reward
Typical survey time: 10-20 minutes
Feed back: Swagbucks
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PopulusLive
Infrequent surveys but pays well
PopulusLive specialises in business, culture and politics research. It's popular with Forumites as it pays pretty well at around £1 for every five minutes you spend on there.
On the downside, some say you don't get invites to surveys as often as with other sites (and quotas fill up sharpish so you have to be quick).
You get varying numbers of points for each survey, with a conversion value of £1 per point. The payout threshold is quite high at £50, so it'll probably be a while before you're cashing in.
PopulusLive quick stats
Payment method: Bank transfer or cheque
Typical ££ per survey: £1 per five minutes
Payout threshold: £50
Typical survey time: 15-20 mins
Feed back: PopulusLive
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Google Opinion Rewards
Quick way to collect Google Play credit
The free Google Opinion Rewards app for Android and iPhone is an easy way to earn credit for purchasing apps, games, books, music and movies on the Google Play store.
The beauty of this is its speed – surveys take seconds (ex-MSE Nick was once paid 36p for answering two questions), and can be done anywhere you're online. Earnings are relatively small but can quickly add up, with Forumites reporting they've raked in as much as £48.
I've got several 'free' movies by spending the credit you get from them. By far the easiest surveys and cleanest, simplest app I've tried.
- beansOnToastI've earned £33.50 since starting – I don't remember the last time I actually paid for an app. Surveys rarely take more than 30 seconds and they can be quite fun.
- Lexy- What sort of surveys are they? Surveys might come from academic researchers, businesses or Google itself, and cover everything from whether you're a movie lover to how romantic the restaurant you ate at last night was.
- How do I do it? You'll need to download the app and grant it access to your location, then provide some basic info about yourself. You'll get a notification whenever a survey becomes available.
- How does the credit work? It's applied to your account immediately after you complete a survey, and expires after one year. It can be used to buy any item on the Google Play store (except subscriptions), though you'll need enough to cover the entire payment, as you can't pay part-cash, part-credit.
Google Opinion Rewards quick stats
- Payment method: Google Play store credit
Typical ££ per survey: Between 6p and 60p
Payout threshold: Enough for a single purchase (paid-for apps start at 10p)
Typical survey time: 15-30 seconds
Feed back: Google Opinion Rewards
- What sort of surveys are they? Surveys might come from academic researchers, businesses or Google itself, and cover everything from whether you're a movie lover to how romantic the restaurant you ate at last night was.
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Curious Cat
Nifty app where you only need to earn £1 before it pays
Great for doing surveys on the go, Curious Cat is a nifty free surveys app. You'll need to download it via Google Play or App Store.
MoneySavers describe its surveys as “short and fun”. Plus you only need to earn a super-low £1 before it pays out.
On the downside, a few Forumites complain about often getting screened out after answering several questions. That said, it can be a nice little earner, as Forumite diggingdude found:Don't do it religiously, but have made about £300 in eight months on Curious Cat. Best app I have.
- diggingdudeCurious Cat quick stats
Payment method: Cash via PayPal
Typical ££ per survey: 50p
Payout threshold: £1
Typical survey time: 3 mins
Feed back: Curious Cat
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Crowdology
You only need to earn £4 before it pays
Another popular site, Crowdology pays hard cash via PayPal. The payment threshold's a low £4, and many folks rack this up every month.
Unlike some other sites it doesn't operate a points-based system – it just gives you straight cash for completing surveys.
Crowdology quick stats
Payment method: PayPal or Amazon vouchers
Typical ££ per survey: 40p-£10
Payout threshold: £4 (£10 if you want to redeem with Amazon vouchers)
Typical survey time: 2-15 mins
Feed back: Crowdology
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Branded Surveys
Points rack up swiftly for regular payouts
Forumites say that Branded Surveys is easy to earn points with – some reach payout levels in as little as two days. It'll pay once you reach $5 (about £3.50).
It runs a daily poll and 'Quick Survey' to help you nab points, with extra bonuses available for completing these on consecutive days.
Be aware some in the past have reported that they've had completed surveys and studies rejected for unclear reasons, though more recently it seems such issues are rarer.
Branded Surveys quick stats
- Payment method: Cash via PayPal, or high street vouchers
Typical ££ per survey: $0.50 (35p)
Payout threshold: $5 (£3.50)
Typical survey time: 10-20 mins
Feed back: Branded Surveys
- Payment method: Cash via PayPal, or high street vouchers
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Prolific Academic
Big payouts, but only if you're eligible
Designed to support academics in need of high quality data, Prolific Academic offers top dollar for taking part in survey studies with some paying as much as £10 (though often it's less).
Eligibility depends on a number of very specific factors though, so it's pretty hit and miss as to whether you'll get an invite.
Everyone has a "Prolific Score", which drops if your submissions aren't considered up to scratch, meaning you'll get fewer invites to studies. We've heard that some academics can be a bit harsh with accepting or rejecting, so go in with a thick skin.
Prolific Academic quick stats
Payment method: Cash via PayPal (it takes 2.9% plus a 30p fee)
Typical ££ per survey: 30p-£10
Payout threshold: £5
Typical survey time: 30-45 mins
Feed back: Prolific Academic
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Qmee
You only need to earn 1p before it pays out*
You may have heard of Qmee* for its browser add-on that pays you to Google. It now lets you take surveys for cash too, and you can take part online or via its app. (Download the app on Google Play or App Store.)
MoneySavers report that surveys are frequent but on the lower-paying side. However, one huge advantage is there’s no minimum amount you need to earn before it pays.
Qmee quick stats
Payment method: Cash via PayPal
Typical ££ per survey: 30p
Payout threshold: No minimum
Typical survey time: 5-20 mins
Feed back: Qmee
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Panelbase
Decent earnings on a range of subjects
Covering everything from newspapers to computer games, Panelbase is a favourite with some due to the frequency of its surveys, which can lead to decent earnings – some Forumites have cashed in £100+ in just a couple of months.
Panelbase's own surveys have been praised as pretty quick to complete, but beware its partner surveys which have been described as "tedious". Forumites also complain about it regularly screening them out.
It also offers market research projects such as keeping a spending diary. It also runs focus groups and product testing from time to time.
Panelbase quick stats
Payment method: Cash via bank transfer, Love2shop and Compliments vouchers
Typical ££ per survey: 25p-£10
Payout threshold: £10
Typical survey time: 5-10 mins
Feed back: Panelbase
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OnePoll
Best for fun, quick polls
Mega-popular for its speedy surveys, OnePoll runs polls for the press, meaning fun questions about celebs and your love life. It works slightly differently to other survey sites and doesn't send out invitations – you need to log on daily to check.
You can also access surveys via the free OnePoll app for iPhone and Android. Enable notifications, and you’ll get a ping every time a new survey becomes available.The payment per survey is tiny, often 20p. But while hitting the £30 withdrawal target takes ages, it's still worth it, as surveys are super-quick.
Some Forumites are also peeved by the number of surveys that just enter you into a competition, rather than giving you cash.
Warning. A recent update to the app and website has left some users complaining about the number of surveys available, the speed of the website, and glitches in the app.
OnePoll quick stats
- Payment method: Cash (bank transfer or PayPal)
Typical ££ per survey: 20p
Payout threshold: £25
Typical survey time: 2-3 mins
Feed back: OnePoll
- Payment method: Cash (bank transfer or PayPal)
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Pinecone
Invitation-only – but generous
The holy grail of survey sites, Pinecone pays well, but is invitation only. You get £3 for every survey. Sadly, the recruitment process is more secretive than MI6. You have to wait until you're invited or spot a web banner advert on another site to sign up.
We've included it so you'll know to jump on an invite if one appears. If you're lucky enough to be recruited, you get paid cash via bank transfer or PayPal. Yet it's tough to join, as the first rule of Pinecone is "do not talk about Pinecone".
Pinecone quick stats
- Payment method: Cash via bank transfer or PayPal
Typical ££ per survey: £3
Payout threshold: £3
Typical time to complete: 15-20 mins
How to sign up: Look for banner adverts on websites (often mum and baby sites)
- Payment method: Cash via bank transfer or PayPal
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Newvistalive
Lucrative, but must earn £50 before it pays
While Newvistalive has a high 5,000 points (£50) payout threshold, many MoneySavers have racked up £50 cheques fairly quickly. It usually pays between 50p and £1 per survey – some Forumites have made £50 in six months.
It's especially important to read questions carefully and answer truthfully. Newvistalive adds in 'quality control' questions to weed out members who fib to get more surveys.
Newvistalive quick stats
Payment method: Amazon, John Lewis and other gift vouchers
Typical ££ per survey: £1
Payout threshold: £50
Typical survey time: 15 mins
Feed back: Newvistalive
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YourSayPays
Doesn't pay much but surveys are quick
Though rewards aren't staggering, YourSayPays has been praised for its quick and simple surveys. Fortunately it has a relatively low payment threshold of £20.
Many have reported that they don't receive email invites to surveys, though if you log in most say there's usually a few available at any given time.
It also runs competitions from time to time, with prizes awarded in Amazon vouchers.
YourSayPays quick stats
Payment method: Cash via PayPal
Typical ££ per survey: 50p
Payout threshold: £20
Typical survey time: 2 mins
Feed back: YourSayPays
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Opinium
Good for politics fans
Another decent site to add to your arsenal is Opinium. The consensus among MoneySavers is that surveys are short and the site rarely screens people out after making them answer questions.
It usually takes around a year to reach the £25 needed to withdraw, as it doesn’t send invites as often as some other sites. But surveys are interesting, delving into topics such as politics and your attitude to life in the coronavirus pandemic.
Opinium quick stats
Payment method: Cash via bank transfer or Amazon voucher
Typical ££ per survey: 50p
Payout threshold: £25
Typical survey time: 5 minutes
Feed back: Opinium
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YouGov
Reliable, but a long slog to hit target
People either love or hate YouGov. The surveys are short 'n' snappy, and the site is commissioned by everyone from academics to charities, so you get to put in your tuppence on serious subjects. Yet MoneySavers say it typically takes one to two years to hit the payout threshold.
Surveys are infrequent (about one per month), and you can't cash in until you hit £50. At 50p per survey, this takes years. The £50's paid via bank transfer.
YouGov quick stats
- Payment method: Cash via bank transfer
Typical ££ per survey: 50p
Payout threshold: 5,000 points (£50)
Typical time to complete: 5 to 10 mins
Feed back: YouGov
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- Payment method: Cash via bank transfer
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Panel Opinion
Pays in hard cash, up to £5 per survey
Paying in cold hard cash, Panel Opinion has a low payout threshold of £10. We've a little less feedback on this one than some other sites, but what we do have is good. MoneySavers have made up to £5 for one survey.
Forumite Marteebies says:
This is my favourite survey website. It's simple but effective and I have made a lot of cash on here. It doesn't take that long to build up a good amount.
Panel Opinion quick stats
- Payment method: Bank transfer, PayPal or cheque
Typical ££ per survey: 50p
Payout threshold: £10
Typical survey time: 10 mins
Feed back: Panel Opinion
- Payment method: Bank transfer, PayPal or cheque
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Survey Friends
Earn Amazon and other vouchers
This site works a little differently to the others. As well as spending Survey Friends points on retail vouchers, you can use them to bid on rewards such as Kindles and gift vouchers.
You can exchange survey points for £10 vouchers, including Love2Shop (that can be used in over 75 high street shops) and Amazon, when you earn 20,000.
The other option is to use points to enter Survey Friends's Gift Lottery. The more points you bid, the more chance you have of winning the prize.
The prizes are very winnable, and several MoneySavers have got lucky. Forumite stardaylily says:
I won a cool prize of a flat screen TV. I received my prize very quickly. Fab site.
Survey Friends quick stats
Payment method: PayPal, Love2Shop, Amazon vouchers and other rewards
Typical ££ per survey: 400-3,000 points (2p-£1.50)
Payout threshold: 20,000 points (£10)
- Typical survey time: 5 mins or less
Feed back: Survey Friends
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Vanson Bourne
Top payer, must work in IT/business
For anyone who works in IT or business, Vanson Bourne is a must-join. It typically pays £5 in Amazon vouchers per survey. People usually receive the voucher by email just a few hours after completing a poll.
Only certain IT and business professionals qualify. Fill in your job details on the application form and it will let you know.
To verify that members are business professionals, it asks for details of the business you work for. It says it will only use this data to verify your eligibility and will never pass it on.
Vanson Bourne quick stats
Payment method: Amazon vouchers
Typical ££ per survey: £5
Payout threshold: None
Typical survey time: 20 mins
Feed back: Vanson Bourne
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Toluna
Earn paypal payments or gift cards
Another survey site to try is Toluna, where you can earn rewards in the form of e-vouchers or a PayPal payment.
Once you reach 27,000 points, you can start redeeming them for rewards, eg, 27,000 will get you a £5 Starbucks gift card and 55,000 an Argos one.
On the downside, some MoneySavers have commented recently that earning the amount you need to get a voucher takes ages, as they've been offered so few surveys.Toluna quick stats
Payment method: Cash via PayPal, or high street vouchers
Typical ££ per survey: 15 to 50,000 points
Payout threshold: Varies by reward
Typical survey time: 15-30 mins
Feed back: Toluna
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Pureprofile
Reliable site, but infrequent surveys
One for dedicated survey stashers, Pureprofile is a reliable player, but surveys are scarce. With about one survey per month, it usually takes nine months to two years to reach the £20 target.
You usually have to log on to check for new surveys rather than getting alerts.
Once your balance does reach £20, the cash is paid into your bank account (can take up to 30 business days).
Pureprofile quick stats
Payment method: Bank transfer or PayPal
Typical ££ per survey: 10p-£3
Payout threshold: £20
Typical survey time: 15 mins
Feed back: Pureprofile
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Opinion Outpost
One to join for belt and braces*
Opinion Outpost* pays Amazon and other vouchers, or cash via PayPal. Forumites initially reported surveys were sporadic, but they appear to have picked up in recent years.
Other surveys enter you into prize draws rather than giving cash – obviously far from a sure bet.
Opinion Outpost quick stats
Payment method: Amazon and other vouchers or cash via PayPal
Typical ££ per survey: 50p
Payout threshold: Varies depending on reward
Typical survey time: 15 mins
Feed back: Opinion Outpost
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Answerpoints
Slow burner, only for keen survey fans
Rewards at Answerpoints (formerly known as Justtheanswer) start at a mere 50 answerpoints, which you get just for registering. With 50 points you can buy one entry for the quarterly prize draw and you can enter as many times as you want.
If you don't fancy the risk, save up 500 points for a £5 Amazon voucher. Be warned, it can take ages to earn points on Answerpoints thanks to an incredibly slow trickle of surveys.
This is only one for very dedicated survey stashers, as we've little feedback from Forumites who've managed to cash in.
Answerpoints quick stats
- Payment method: Amazon vouchers, donations to Macmillan Cancer Support
Typical ££ per survey: 50p-£1.50
Payout threshold: 500 points
Typical survey time: 10 mins
Feed back: Answerpoints
- Payment method: Amazon vouchers, donations to Macmillan Cancer Support
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Mindmover
Infrequent but interesting surveys
Another slow-burner, Mindmover pays out cash via PayPal or Amazon vouchers when you reach £20. Surveys are infrequent – Forumites say it takes a while to clock up enough of them to get paid.
PayPal payment takes up to 30 days. On the upside, some find the surveys more interesting than ones on other sites.
Mindmover quick stats
Payment method: PayPal or Amazon vouchers
Typical ££ per survey: 50p to £10
Payout threshold: £20
Typical survey time: 15 mins
Feed back: Mindmover
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Valued Opinions
Established site, pays vouchers incl M&S
One of the more established survey sites is Valued Opinions, though MoneySavers have reported glitches in the past. It pays in retail vouchers, including M&S, John Lewis, TK Maxx and Amazon.
Valued Opinions pays high amounts of £1-£5 per survey. Once you cash in your points, vouchers take four to six weeks to arrive.
Note there is a 50p admin fee charged when redeeming gift cards and vouchers, which means for a £10 voucher, you'll need to cash in £10.50 worth of points.
Valued Opinions quick stats
Payment method: Vouchers and gift cards for Amazon, M&S, Boots, Sainsbury's, John Lewis and more
Typical ££ per survey: Varies according to reward
Payout threshold: £10.50
Typical survey time: 15 to 20 mins
Feed back: Valued Opinions
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Market research focus groups
Traditional market research can also be a banker. Companies pay cash for taking part in focus groups. Right now, many are done on the phone, via video conference, or online in a designated chat forum, though they can also take place at a pre-organised address or in your own home.
You could walk away with £50-£150 from taking part in a market research focus group. As many of these projects have moved online, you can often take part wherever you live in the UK.
We've rounded up the top agencies to join, based on which are the best payers and have the most projects available. See our How to earn £50-£150 in a couple of hours via focus groups for a full rundown.
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