Amazon Discount & Deals Finder

Find hidden 75%-off deals & more

Amazon's the biggest name in online shopping. Some may gnash their teeth because they think the company's tax structure means it avoids paying its fair share of the UK tax bill. Yet for many, it's a one-stop convenience store and the first place they look.

This guide has 23 tricks to help slash prices, as well as the Amazon Discount Finder Tool (below), which finds secret 75%+ off bargains on electronics, clothes, beauty and more. You can also track price reductions and beat delivery charges. 

Free Amazon Prime Trial

A trick gets a month's free unlimited next-day delivery. Just grab a free one-month Amazon Prime Trial* (usually £79/year). The offer's for Prime newbies, though a few previous triallists may be offered another trial. To check, log into your account, follow the link and see if it says "try Amazon Prime free".

If you don't want to continue, cancel before the month's up or it's £79/year. This is an ongoing offer.

Quick Questions

  • Prime only works on products sold by Amazon.co.uk itself, not third parties or Marketplace sellers. If you're unsure, add the product to your basket and ensure delivery's free before checking out. 

  • To cancel, go to Your Account, then Prime Settings and click "do not upgrade". The trial will run its course, even after you've said you won't pay. 

    If you don't cancel before the trial ends, Amazon will take £79 from your account. See the Amazon Prime Refund guide for more on this.

23 Amazon Buying Tips

  1. Take 20 secs to check that Amazon is REALLY cheapest

    The Amazon* business model is that it's a one-stop shop. It's tempting to do all your shopping in one easy sweep, but you can often undercut it.

    In the same time it takes to search Amazon, comparison sites whizz through scores of internet retailers to find the cheapest price. Our Cheap Online Shopping guide includes this and more tips to slash the cost of buying anything and everything online.

  2. Check whether you're buying from Amazon or its Marketplace

    If goods say "sold by" someone other than Amazon, then they're Marketplace – a trader selling via Amazon.

    Delivery can cost more. Items bought from Amazon Marketplace aren't eligible for free delivery (normally you get this on items costing more than £20). Delivery charges vary sharply, so always check.

    Know your rights. If there's a problem with the item or you want to return it, you need to go to the seller first, not Amazon. Items must be of satisfactory quality, fit for purpose, and as described though. See the Consumer Rights guide for more.

    If there are any problems, Marketplace purchases are covered by Amazon's buying guarantee. It reimburses you if goods don't arrive or aren't as described (up to £2,500 in value, including delivery). 

    But you won't be covered under Section 75, which usually covers items worth between £100 and £30,000 which are paid for with a credit card. The fact Amazon takes the money then passes it onto the retailer means you don't get that protection.

  3. Explore Amazon's secret bargain basement

    Amazon often offers 75% and better discounts, yet it directs people to other, higher profit margin products instead.

    There's a geeky way to manipulate Amazon's web links to display all heavily reduced bargains. All you need to do is fiddle with Amazon web addresses to bring up lists of knock-down prices.

    The problem is these are a faff to make yourself. So we built the Amazon Discount Finder tool (above). It creates your own bespoke pages in seconds, where you choose the discount and department.

    Top tips for using the Amazon Discount Tool

    When searching for treasure, don't just look at the first page of bargains, try a few. Try higher percentage discounts for cheaper, smaller items and lower percentages for niche, expensive ones.

    Just because something's listed with a huge discount, it doesn't make it a bargain or worth buying.

    Before you try the tool, here are some top discount links we made earlier:

    Popular hidden Amazon discount pages

    SECTION AND DISCOUNT SECTION AND DISCOUNT
    Fragrance* 75%+ off Jewellery* 80%+ off
    Fashion accessories* 75%+ off Shoes* 80%+ off
    Watches* 50%+ off Digital cameras* 50%+ off
    Electronics* 90%+ off White goods* 15%+ off
    TVs* 25%+ off Undies* 80%+ off
    Power tools* 55%+ off Gardening* 55%+ off
    Clothing* 85%+ off Beauty* 70%+ off
  4. Tool finds cheap items to help you hit £20 for free delivery

    If an item costs under £20 and is from Amazon itself (not a Marketplace seller), check the delivery cost. Standard delivery can be anything from 99p - if the order can be delivered in an envelope - to £4.49. So it may be worth buying something small you need that costs less than that to take you over the £20 free delivery threshold. (Books have a minimum free delivery threshold of £10.)

    To help, a cunning Super Saver Delivery tool (developed by ex-MSE team member Adam) scours Amazon for small filler items to bump up your order to £20. Simply enter your basket total and it displays a list of items with prices close to the cost of the difference. For example:

    Imagine Lois Price wanted a £19.73 hairdryer – she'd face £6.01 delivery, a total of £25.74. The tool reveals she could add a 29p paint brush, so she'd only pay £20.02 – saving £5.72 and getting a brush into the bargain.

    Do the maths. If the total price you pay getting the extra item is less than your original price plus delivery, it's worth it. As a rule of thumb, always check if you're spending £14-£19.99. The tool just shows a selection of items in the relevant price bracket, so tap in a few basket totals close to yours for more options.

    Lois tweeted: "Amazon order 2p below £20, so £3.99 delivery charge. Used the tool and added 25p key = free delivery! Thanks @MoneySavingExp"

    Items bought from third parties on Amazon's Marketplace do count towards the £20 free delivery threshold if they are marked as "fulfilled by Amazon".

    Also see how to beat delivery charges with a free Prime trial below.

    Do you use Amazon 1-Click? Some Amazon users ordering via 1-Click have been charged up to £4.75 delivery on items eligible for free delivery. See our Amazon 1-Click charging for delivery news story for full info.

  5. Free price-drop alerts monitor when it's cheapest

    Our hidden discount finder's proved hugely popular. Yet, as we've warned, just because Amazon lists it as reduced, it doesn't make it cheap. Before you buy, plonk any item's Amazon URL (its web address) into CamelCamelCamel, which charts Amazon price changes, to show if the 'was' price is realistic. 

    As an example, we found a Philips iron '44% off' at £44.99, but the tool showed it was £40 three months ago, so the deal wasn't all that.

    Results can be fascinating. Use the tickboxes to add and remove different seller types or drag the slider to adjust the date range.

    Get alerts when prices drop

    Amazon prices often yo-yo up and down, and when they're cheap, things sell out quickly. CamelCamelCamel lets you enter your desired price and fires off an email when Amazon hits it.

    Simply pop an item's URL into it, and enter the maximum price you want to pay. It will email when the price falls to that amount or lower.

    Alternatively, Zeezaw works in a similar way. Sign up, create a list with the max price you want to pay for Amazon items, and it sends emails when the price drops.

  6. Tool scans prices on Amazon's European sites to find goods cheaper

    Buying from Amazon's European sites rather than Amazon UK can be cheaper. Clever tool Curiua checks prices across Amazon's sites in France, Germany, Italy and Spain, converts them into pounds and compares them to the UK.

    The weakened pound means items might cost slightly more than they would have on Amazon EU sites, but there are still bargains to be had.

    The best deals tend to be on high-end electricals. Prices jump up and down, so always double-check.

    Louise tweeted: "@MartinSLewis Saved nearly £100 on my new Dyson by buying it from Amazon in Germany. Fantastic deal. Thanks."

    When is it worth it?

    As a rule of thumb, it can be worth buying from Amazon's EU sites if you'll save more than £10. Delivery varies, but it's usually £5 to £10. In the UK, you get free delivery when spending over £20 on Amazon (usually not Marketplace sellers).

    Curiua can be glitchy and didn't always display every result when we checked. So if you're buying something expensive, it's worth checking the EU sites individually too.

    Here are the key tips for buying from Europe:

    • Translate the page. Most web browsers (including Chrome, Explorer and Firefox) do it at the click of a button. Voila!

    • Shipping costs vary. They aren't included in the comparison.

    • If you change your mind... You've 14 days after receipt to change your mind, and another 14 days to send the item back. You've got a bit more time with Amazon – its returns policy usually gives 30 days on the EU sites above too.

    • If it's faulty... You should be able to get a refund, replacement, repair or reduction in the cost with similar rules to buying in the UK.

    • Beat exchange rates. Pay in euros using a specialist overseas card and you get the same near perfect exchange rate that banks do.

    • Use a credit card for £100+ purchases. Then, under Section 75 laws, the credit card is jointly liable if things go wrong (excluding Marketplace sellers).

    • You can't buy some things. Amazon blocks you from buying some products, such as Kindles, from abroad. Marketplace sellers may not ship abroad either.

    • Don't forget about European plugs. Adapters cost as little as £1.

    • Try Amazon Austria and Amazon Netherlands too. They're not on Curiua.

    You can buy from Amazon's sites outside Europe (Priceonline.eu works like Curiua but compares Amazon US too), but you may need to pay customs, plus consumer rights vary.

  7. Beat delivery charges with a free Prime trial

    Amazon used to give free delivery if you spent £10, now it's a £20 minimum. The exception's books, which still have a minimum free delivery threshold of £10.

    If you don't qualify for free delivery, the standard charge depends on the total weight of your ordered – it will be between £0.99 and £4.75. (If spending under £20, also see the tool above that helps you find small filler items to hit the threshold.)

    How to get a free Prime trial

    Prime gets you unlimited free one-day delivery, and Amazon* offers newbies a free one-month trial of the service. The beauty is you can sign up, order, then just cancel the trial before Amazon charges you.

    Only do this if you are super-organised and will remember to cancel though, otherwise £79 will be taken from your account (or £7.99 if you selected monthly billing).

    • You can grab a free one-month Amazon Prime Trial* (usually £79/year) if you're a Prime newbie, though a few previous triallists may be offered another trial. To check, log into your Amazon account, click on 'Prime' and see if you're offered a 30-day free Prime trial.

      Prime only works on products sold by Amazon.co.uk itself, not Marketplace sellers. If you're unsure, add the product to your basket and make sure delivery's free before checking out.

      How to cancel

      To cancel, go to Your Account, then Prime Settings and click 'End Membership and Benefits'.

      Is it worth paying for Prime?

      Unless you're subscribing for the TV and film/music streaming services or are a mega-shopper, Amazon Prime is not worth your dough. Better to be organised, order early or wait until you need £20 worth of goods.

      Important! If you don't cancel before the trial ends, Amazon will take £79 (or £7.99 if you selected monthly billing) from your account. Check your bank statement once you've cancelled, because mistakes happen. See below for how to get a refund if you forget to cancel your Amazon Prime subscription before your free trial's up.

  8. Been hit by a £79 charge for unwanted Amazon Prime? How to get a refund

    We're swamped with complaints from people who unwittingly paid £79 for Amazon Prime membership, so we wrote a Reclaim unwanted Amazon Prime guide.

    Forumite Tianna is just one of the successes: "I followed instructions from your weekly email and got £79, thanks."

  9. Get Kindle books and Amazon Prime benefits on two devices for the price of one

    If you pay for Amazon Prime or buy e-books from Amazon, it's possible to share your benefits and purchases with another adult (and up to four kids) in your home for free, via Amazon Household.

    You may think that's obvious in some cases, as you can play a film on your TV for all to watch. But we're talking about being able to take advantage of your Prime benefits or read an e-book on more than one phone, Kindle etc.

    This is a great way of splitting the cost of purchases or a Prime subscription without having to share login details.

    What you can share with the household:

    • If you have Amazon Prime: one-day delivery; Prime Video streaming; early access to lightning deals, Kindle owners' Lending Library; selected Amazon Family discounts.
    • If you make digital purchases: Kindle e-books; apps and games downloaded from Amazon Appstore.

    What you can't share:

    How to do it

    1. Start by creating your Amazon Household, and linking the adult Amazon account you want to share with.
    2. Both adult account holders will need to authorise the other to use the existing payment cards on the two accounts (doesn't apply to kids' profiles).
    3. You can choose what digital content you do or don't want to share – see the Amazon website for detailed info on sharing and accessing shared content.
  10. 'Free' £1 digital credit trick for Prime members (incl those on a free trial)

    Prime members can currently grab £1 digital credit (for movie streaming, Kindle e-books, etc) EVERY TIME they spend £3 or more on Amazon*. You just need to opt for three-to-five day No Rush Delivery, instead of Prime members' usual free one-day delivery, at checkout. 

    You get one £1 credit per transaction, so split orders and buy each thing that costs over £3 separately. 

    People taking a free Prime or Amazon Student trial are eligible, though it excludes Amazon Marketplace purchases.

    Amazon adds the credit to your account when the order's dispatched – it's then applied automatically when you buy from the Instant Video, Kindle, App or Digital Music stores. You can stack the £1s, eg, use three to bag a £3 e-book. The credit has an expiry date though (click 'Details' next to the delivery option to see when).

    Amazon is staying tight-lipped on the specifics, including when the deal ends.

  11. Grab rare cashback on Amazon purchases – if you have (or know) a kid

    With cashback sites, you sign up, then click through them to buy something or get financial products. They get paid for sending traffic and give some of this cash to you (see our full Top Cashback Sites guide for more). Yet it's rare to get cashback on Amazon shopping via these sites – perhaps because it has no problem attracting custom.

    However, there is one way to bag 2% cashback to pass on to your kids (or someone else's). KidStart gives you money back on purchases from Amazon and 1,500 other shops – the catch is you need to use it towards a child's savings.

    But you don't need to be a parent. The child can be yours, a grandchild or a friend's. It can even be a twinkle in your eye that you plan to have one day (though you need the child's name and actual or expected date of birth to withdraw the cash).

    In most cases you'll need to withdraw money into a separate child's account - either a Child Trust Fund, Junior ISA or a child's bank or building society. If none of these accounts can accept top-ups from your KidStart savings, you can simply use your own current account.

    You MUST be legitimately saving for a child though. KidStart says it has ways of checking and if it suspects you're not, it could wipe the savings in your account.

    How to do it:

    1. Sign up to KidStart (it's free). You don't need to add a child's details to start earning cashback – you can add them later.
    2. Log in and click KidStart's link to visit Amazon. Your visit is then tracked and an amount is put into your KidStart account once the transaction's processed.
    3. You can withdraw your cash once you've reached the £10 threshold. Before you take the money out you must add a child, enter their name and date of birth, then link that profile to a Child Trust Fund, junior ISA or bank account (though this doesn't have to be the child's – it can be your own current account).

    This usually works, but as with any cashback site, there can be issues tracking your visits, so see it as an added bonus. KidStart won't pay Amazon cashback when you buy or use gift cards, or use 'Subscribe and save'.

    It's also possible to give to charities when you shop on Amazon instead – see Give to charity below.

    Can I use KidStart for other shopping too?

    KidStart features 1,500 retailers, but we found the top cashback sites often beat it (compare its rates with the sites' featured in our Top Cashback Sites guide). That said, it offers 1.5% cashback at John Lewis, 2% on Next and 5% on Asos, but only for new customers (existing customers can still bag 2%), which we were unable to find elsewhere – so it's always worth checking.

    If you're a regular shopper it can quickly rack up, as MSE Steve's found: "Over the past six years, we've earned a huge £275 cashback for our kids, mainly at John Lewis and Amazon. We started the account before our first child was even born."

  12. Double-check the delivery option so you don't pay more by default

    While Amazon lists free delivery on some products, you must select the 'free delivery' box at checkout. If not, the default delivery option is first class.

    If you are willing to pay for first class, you can collect your item from selected local Post Office branches. See Amazon to deliver to Post Offices MSE News story.

  13. Reclaim 19 YEARS of lost music

    If you've bought CDs or vinyl, you're entitled to the downloads for nowt back to 1999. 

    To recover 19 years of lost music, just login to your Amazon Music library to see if you've any past tracks available. As forumite JHL1959 told us: "Crikey, it's given me 182 albums, that's 2,367 tracks. Amazingly, I still like a lot of them – cheered me up."

    It's not always such a success though. GingerJuice says: "Thought it was brilliant then realised I'd bought the mother-in-law a Susan Boyle CD last year... ugh."

  14. You can pay monthly for Prime – but it'll cost you more

    You're now able to opt for a monthly subscription of its one-day Prime delivery service (plus other benefits – see above for more) for £7.99/month, instead of the £79 annual fee.

    While this means paying less upfront, it'll cost you more over the course of a year – £95.88 compared to £79 upfront.

    This is still a lot of money though, so consider whether you really want Prime; a Twitter poll we did in 2016 indicated the majority don't. You may find it encourages you to spend more online (precisely what Amazon wants you to do).

    Of course if you just want to try it out for a bit or want it for the run-up to Christmas (and you've already used the free trial), paying monthly might be a better option, especially as you cancel at any time.

  15. Get free Amazon vouchers with credit cards

    A couple of credit cards reward spending with loyalty points that can be swapped for Amazon vouchers.

    The Amex Gold* credit card gives you 20,000 reward points if you spend £2,000+ on it within three months, enough for a £100 Amazon gift card. There's normally a £140 annual fee, but it's waived in year one, so if you don't want to pay, cancel before year two.

    With the Amazon Platinum credit card, you get a £20 Amazon gift card when you become a cardholder for the first time, and then earn 1.5 Amazon Reward Points for every £2 you spend at Amazon.co.uk and one Amazon Reward Point for every £2 you spend elsewhere - 1,000 points can be exchanged for a £10 Amazon gift card.

    Make sure you repay IN FULL every month or you'll pay 22.9% interest (57.6% rep APR incl fee) with the Amex Gold or 21.94% interest (21.9% rep APR) with the Amazon Platinum, which'll quickly wipe out the rewards gain. The easiest way to do this is to set up a direct debit to repay in full. You'll be subject to a credit check when you apply. See Credit Card Rewards for more.

  16. Earn Amazon vouchers with online surveys and competitions

    If you're willing to give your views on things like drinking habits, celebrities, lingerie or the latest moisturiser, you could earn Amazon and other gift vouchers by doing online surveys. All you have to do is put the hours in filling in surveys online. 

    Dedicated survey do-ers earn £200ish a year from home, and several sites pay you in Amazon vouchers. For a full list of the top paying online survey sites, see the Top Online Survey Sites guide.

    If you're feeling lucky, another potentially rewarding hobby is to enter free online competitions to win Amazon vouchers. Read our Comping Tips guide for full details on how to do it..

  17. Students can get six months' free one-day delivery and video streaming

    The Amazon Student* club is a version of Prime specifically for, well, students. It gives those aged 18+ who are in higher education access to free one-day delivery, Amazon's video and music streaming services and photo storage (excludes Kindle lending library).

    It costs £3.99 a month or £39 a year for membership (compared with £7.99 or £79 normally), but students can get a six-month trial free.

    You need to sign up with a valid .ac.uk email address or other form of student ID. Don't forget to cancel if you don't want to be charged £39 (or £3.99 a month if you selected that option). Go to Manage Your Prime Membership to do that.

  18. Tap into free cash with Amazon Associates

    If you've a blog or website, set up a free account with Amazon Associates, a scheme where you earn Amazon vouchers or cash for linking to the site. Just follow the steps to add links and banners to your website. 

    When someone clicks on Amazon from your site and makes a transaction, it's recorded and you're paid different rates of commission depending what products you sell and what categories they're in. See a full list of payments.

  19. Get up to 15% off household products

    For regular household product purchases, there's an easy way to get 5% off – and it's possible to boost this to 15%.

    From loo roll to vacuum cleaner bags, pet food to bin liners, Amazon's Subscribe & Save* service covers a host of items that you might order regularly.

    The service is free – simply select the item and how regularly you want it delivered. Amazon will automatically send it out and apply the 5% discount when it charges you. You do need to save your payment details to your account.

    If you have five or more subscriptions, Amazon boosts the discount to 15% on all your regular deliveries. There is no minimum subscription length, so you can set up your order, get the discount, then cancel.

  20. Use a cashback credit card

    You can earn up to 5% every time you spend by using a cashback credit card, although always ensure you pay it off in full to avoid interest charges. For the current top payers, see the full Cashback Credit Cards guide.

  21. Grab more discounts with Amazon vouchers

    A clever bit of retail spin, this. Amazon's voucher page* lists scores of discount vouchers, which you click on to collect (they're then applied at check out).

    When we checked, many of these 'vouchers' were similar to its bog-standard online discounts, for example, 5% off a wicker pet basket or 10% off a doormat. 

    Yet dig through the list and some deals are quite decent. For example, in the past it had a 74-pack of Finish All-in-One Max Dishwasher Tablets for £5 when you used Subscribe and Save. The next cheapest was Morrisons, on offer at £10.

    So it's worth checking – sign in to your account to see all available vouchers, as some are specifically targeted at different users.

  22. Combine Subscribe and Save with Amazon Family for 20% off nappies

    You can combine two Amazon discounts to grab a big saving on nappies and wipes, when you have five or more subscriptions delivered on the same day to the same address. Don't assume Amazon's cheapest though – compare first.

    - Step 1: Get 5% off with Subscribe & Save*. Amazon's Subscribe and Save service gives 5% off selected household items when you place a repeat order, including nappies and wipes. There's no minimum commitment, so if you want, you can simply cancel after your first delivery.

    - Step 2: Extra 15% off with Amazon Family*. This'll boost savings to 20%, but you need to subscribe to five items and get them delivered on the same day.

    Amazon Prime* members (costs £79) can sign up 'free' to the Amazon Family* club. It's aimed at parents, though is open to all. 

    Confusingly, Amazon Prime and Family are essentially the same thing. The difference is Family members get Prime automatically, while Prime customers can get Family membership by clicking to sign up free to the club.

    How much can I save? Amazon sells a jumbo pack of 174 Pampers Baby Dry Size 4 nappies for £20.23 full price. With Subscribe and Save and Amazon Family discounts, it drops to £16.18.

  23. Get Amazon to give to charity as you shop

    OK so it's not a MoneySaving tip exactly, but it is possible to give charities a boost at no extra cost to you. Simply click through to Amazon from a charity's special link, log in and click on the product you want.

    When you grab something, it's recorded and Amazon pays the charity 5% of your purchase in cash – no small beer.

    Click through to Amazon from there BEFORE you put anything in your basket, otherwise the charities won't get the money. Charities doing this include Macmillan Cancer SupportRoyal National Lifeboat Institution and Epilepsy Action.

    If you work for a registered UK charity, add it to the Amazon Charity Clicks forum thread, so MoneySavers can help their favourite causes.

    Donate 0.5% with Amazon Smile

    Alternatively, you can sign up at Amazon Smile and select a charity to donate to. Then when you do your shopping through that URL rather than the normal co.uk site, it donates 0.5% when you purchase eligible items. You will see eligible products marked "Eligible for Amazon Smile" on their product detail pages.

    It excludes VAT, returns and shipping fees, as well as subscribe and save items.

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