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Supermarket shopping tips
Supermarkets are brilliant at making us spend our hard-earned cash, yet with a few focused…
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How to get free (or cheap) food
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Top cashback sites
Cashback websites pay you when you go through them to spend with retailers or providers. You…
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Supermarket Coupons UK
Save on your shopping with freebies & discounts for groceries and more
Updated 2 November 2021
Coupons are said to have been around since the 1800s (the first one issued by Coca-Cola) and for years savvy shoppers have been clipping coupons, and later on, printing them off the web – but today, it's more about apps, online codes and cashback. Do couponing the right way and you can walk away with food, toiletries and more for free or a fraction of the normal cost. We've revamped this guide to help you navigate this new couponing world.
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Most coupons are now online – how to find them and how to max them
While it is still possible to clip coupons out of a magazine or newspaper, there are now fewer of these coupons available. Like many things, couponing has largely gone digital and most of the savings you can bag these days will be via your phone or online.
There are thousands of coupons and cashback deals out there, so the info below will help you to find them. However, MSE's coupon expert Rhiannon has found the top picks and regularly updates the very best below in the Supermarket Coupons round-up below.
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How times have changed. In previous years, this was the last method we mentioned for saving on your shopping, but it's now become the main way to save, and an integral part of couponing.
Here you download and sign up to special cashback apps which offer you money back on selected purchases. The apps work with brands who pay them for generating sales, and some of that money is passed on to you. Often, you can get the full amount back – nabbing a complete freebie.
Free cashback apps giving you money off groceries
Shopmium*
Top pick as it has the best variety of big brand offers and pays cashback automatically
Type of offers: Freebies, 50% off certain items, and try new-to-market products for £1, updated weekly.Brand examples: Birds Eye, Chicago Town, Costa, Dolmio, Kleenex, Lindt, McCain, Pepsi, Persil, PG Tips, Shreddies and Tampax.
Where you can shop: The big supermarkets, Boots, WHSmith, McColl's and more. Check cashback requirements as eligible stores where you can purchase products from vary, though most will allow you to shop in-store or online.
Green Jinn
Good for tailoring offers to your preference but you have to request cashback after earning minimum £1.50
Type of offers: Personalised money-off deals, so there's a good chance you'll be shown more coupons for products you actually want to buy – particularly good if you're vegan or gluten-free, for example. Coupons are released on a Monday and are usually valid for one week.
Brand examples: Alpen, Innocent, Persil and Whiskas. Plus supermarket own-brand 'everyday products' such as cereal, vegetables, fruit and pet food.
Where you can shop: In-store and online shops at Tesco, Sainsbury's, Holland & Barrett, Waitrose and more. Check cashback requirements to see which retailers are eligible.
CheckoutSmart
Often has free offers but you can only request cashback after earning £5 and it takes 5% of earnings up to £19.99
Type of offers: It is largely focused on new-to-market products. It's possible to get total freebies from time-to-time. While some offers are available to everyone, it also includes personalised cashback deals.
Brand examples: Creative Nature, Flora, Rachel's Organic, Richmond and Yeo Valley.
Where you can shop: The big supermarkets as well as Boots, M&S, Spar, Superdrug and more. Check cashback requirements carefully as many offers will only be for items purchased at particular stores, and some may be in-store or online only.
The main benefit of cashback over coupons you cut out or print off, is that it'll usually work on both in-store or online purchases (though always check the requirements first), plus you don't need a printer, ink or paper (or even a computer, just your smartphone).
See cashback as a bonus rather than a guarantee. There's arguably less risk with cashback not paying out with these supermarket cashback apps, because you aren't relying on your purchase 'tracking' like you do with online shopping cashback sites such as Topcashback or Quidco. But there's still a risk you won't be paid if you don't carefully follow the requirements for getting your cashback, so be sure to read the T&Cs so you don't end up out of pocket, as you'll need to pay the full-price for the item upfront.
How to get the cashback
Buy the correct product. Check the product to be sure you get the right item (be extra sure you've got the right size, flavour etc). With Shopmium, if you're shopping in a store you can even use the app to scan the barcode to be sure you've got the right one.
Get and keep your receipt – this is very important as it's proof you bought the product. Make sure you get a printed receipt in-store, or with your delivery/collection order if you shop online.
Take a photo of your receipt and upload it to the app. To get the cashback, you need to photograph the receipt and upload it in the app to get the money back. You'll also be able to use a photo of your online order if you shopped online. With Shopmium, you'll also need to scan the barcode when you upload your receipt, to be sure you've bought the right size/flavour of product.
Get your cashback – Shopmium pays it automatically but others you have to request it. With Green Jinn and CheckoutSmart, you need to physically request your cashback once it gets over a certain amount. With the Shopmium app, your cashback will be paid automatically into your PayPal or bank account, whichever you choose.
MSE Rhiannon's online shopping tip...
If you're shopping online, check the apps the day before you receive your delivery/collect your order and add any of the items in the deal that you'd like. Tick 'No Substitutions' so you're not left out of pocket if the items are unavailable.
As soon as you get your shopping, photograph the receipt (or screenshot your email if you don't get a paper receipt) and add it to the app there and then so you don't forget. For Shopmium, you'll need to scan the barcodes of the items, so do that while you're putting them away. This way, you won't forget your cashback.
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We're well into the digital age and like many things, couponing has largely moved to smartphones, but you can still sometimes find coupons you can clip out of magazines or newspapers. Here's what to look out for:
Free in-store supermarket magazines, eg, Tesco has previously offered £1.50 off Alpro Greek style yogurt
If you pop into most major supermarkets at the start of the month, you might be lucky enough to grab their free magazine which could have coupons inside, usually at the front or back. Tesco releases a new magazine with coupons inside monthly, and other supermarkets such as Waitrose, Asda, Lidl, Morrisons and Co-op have them occasionally.
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The Sainsbury’s mag isn't free, it'll cost you a whopping £3 – not worth it if the coupons inside amount to less than the cost of the mag. Occasionally, you may find it on special offer for £1 so it's worth checking the content for coupons if you're a Sainsbury's shopper.
Newspaper coupons, eg, occasional £5 off a £25 Lidl spend
Every so often, newspapers will include coupons you can clip out, usually for a specific store or brand.
If you're a commuter or just nearby to many of the big stations across England, Scotland and Wales, we find the free Metro newspaper to be good for this – in September, it included a voucher for £5 off a £25 Lidl spend for example. The voucher also appeared in The i, Daily Mail and Mail on Sunday paid-for papers.
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If the newspaper isn't free, check to see whether you'll actually save. If a coupon's worth less than what you've paid for the paper, then it's only worth it If you were buying the paper anyway. If not though, you could try politely asking someone reading a copy of said paper whether they'll use the coupon, and if they aren't, could you have that page.
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Online shopping has become increasingly popular since the start of the coronavirus pandemic so if you're doing an online shop, have a look for codes that can get you money off, or even a freebie.
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Sainsbury's frequently offers selected products for free via codes as part of an online shop, which you can find at its little-known Freebies & Competitions page. Some examples over the last year include 'free' £2.85 Tampax, 'free' £2.75 Yeo Valley yogurt, and 'free' £1.65 Dentastix dog treats.
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Tesco is another that often gives online coupons on selected products when doing an online shop. Some examples in the last year include £4 off a £12 spend on frozen food such as Birds Eye and Ben & Jerry's, and £5 off a £15 spend on cleaning/laundry items such as Persil and Dettol. We add these when we spot them to our Coupons round-up below.
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Iceland online shoppers should also look out for codes on selected products or categories. For example, in September it offered an online shopping code for free fruit or vegetables (up to £3-worth).
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These are considered the crème de la crème of coupons, as these are often high-value and usually net you a complete freebie, so brands send them out rarely.
To get these, there are a few things you can try below, but it does take effort, and you're not guaranteed to get them, so think of it as a bonus rather than guaranteed.
Love a company? Let it know and you might charm a coupon out of it
Brand loyalty might not be rewarded in many places, but if you're a big fan of a company or one of its products, why not tell it? You might get sent a little something in the post.
MSE Rhiannon's coupon charmer...
"Sending something sweet that companies can use on their social media for free advertising is not only a nice thing to do, but you might get a coupon out of it, too. Think of sending a kid's drawing, a selfie with the product, either via email or post. You could even try something simple like tagging the brand in a story on Instagram – I recently got sent a free bag from a tofu company for doing this.
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Try sending a rhyming ditty to a company you like. Here's something to get you thinking:
Hey there, my favourite brand,
I don't think you understand,
Just how much you mean to me,
I hope this email helps you see.Maybe don't add PS. send me a freebie unless you're feeling very cheeky. You're not guaranteed anything other than making the day of whoever reads your email, but we have seen this kind of charm reap rewards."
Coupon expired during lockdown? Test the company's generosity
MSE Rhiannon had some coupons which expired during lockdown, so she emailed the companies about it. So far a couple have sent a replacement coupon with a longer end date. Again, this isn't guaranteed, as not every company will have replacement coupons or be willing to send them, but it's worth a polite email to the company anyway.
Anything wrong? Let them know
Feedback can make or break a brand, and if there's something genuinely wrong, eg, the packaging wasn't sealed and the food has gone bad, tell the company what happened. Do a quick search for the relevant company's feedback form online and fill in a few details from the packaging – usually the barcode, batch number, where it was bought and what went wrong.
Often, you'll receive coupons to cover the cost of a replacement. MSE Rhiannon has had £5 off Andrex to cover toilet paper which was mouldy (eek!) and £4 off Walkers to cover crisps which weren't sealed properly and had gone bad.
Look out for competitions from your favourite brands
Many brands hold competitions for coupons or free products on social media. Most of these only require you to comment, tag a friend, follow, like or retweet, so why not? Someone's got to win, so it might as well be you.
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Occasionally, it's possible to legally walk out of a shop with food you didn't pay for. This is when you're able to use a coupon with a higher value than the selling price of the product. You can't always do it, and you may need to check prices in a few places before you find it, but it's easier if you've a high value coupon from a manufacturer, or for a free product that gives a specific amount off.
For example, MSE Rhiannon had a coupon worth £2 for a 'free' drink which she found on sale for £1.50, so she got an extra 50p off her other shopping as supermarkets won't give you change if your total goes below zero – so make sure you pick up at least one other product you need, and you're effectively getting a freebie plus money off your other item too.
Check how much money your coupon will take off
With this neat trick, you can check how much your supermarket coupon or printable coupon will scan for before you pay. This trick works with most coupons, but it's more useful for those without an amount specified, eg, coupons that just say 'free'.
Look at the barcode on your coupon, and ignoring the last digit, check the three digits before that and you'll have cracked the barcode. The coupon in the image below has '299', so it'll scan at £2.99. If it said '075' you'd get 75p off.
![crack coupon barcodes]()
What if the barcode reads '000'? This usually happens for 'free' products when the value isn't set, so the cashier has to input it manually at the till.
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40+ Supermarket Coupons – the top freebies & discounts you can use now
This is our regularly updated list of the top coupons. It's up to individual stores whether to accept any coupons, so don't make a special trip, and if using cashback, be sure to check you're picking up the correct product before buying.
0 Current Deals
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If you're new to cashback app Shopmium*, you can get a 'free' £2ish Lindt Excellence 100g chocolate bar. Once you've signed up, you'll need to enter the code MSE in the app, which gives you access to the offer – it'll be added to your account automatically.
Within 15 days of entering the MSE code, buy either the 'extra creamy', '70% cocoa dark', or 'dark a touch of sea salt' flavour at any store (including online). Take a photo of your receipt and upload it in the app, then select 'Request My Cashback'. You'll also need to scan the product barcode when you upload your receipt photo (so keep the packaging). You'll get the price of the choc back, up to £2.40 – when we've looked the choc usually costs about £2.
If you set up your payment method in your Shopmium app profile, your cashback will be paid automatically into your PayPal or bank account within a few days of it being verified by Shopmium.
See all deals: Shopmium (8 deals) -
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If you go online to frozen food retailer Farmfoods, you can sign up to the newsletter (click the black circle on the right) to be sent a link to download coupons for 10% off various shopping totals. The coupons are valid for two weeks from the date you sign up.
You can get £2 off a £25 spend, £5 off a £50 spend, or £10 off a £100 spend. Don't buy anything you don't need to get up to the total required, but if you need to stock up on frozen fruit & veg these coupons could help.
See all deals: Farmfoods (1 deal) -
If you're shopping at Tesco only and pick up a 460ml tub of Jude's ice cream, make sure you keep your receipt safe as you can claim up to £1.50 back via Shopmium until Fri 3 Dec.
You'll need to photograph your receipt and upload it in the app, and you may also need to scan the product barcode.
Note: It's worth going quickly if it's something you want, as we've seen offers like this finish early. Check the app before you buy to ensure you've been offered the deal, and don't buy unless it's something you'd use anyway.
See all deals: Shopmium (8 deals) -
5 days leftIf you're shopping at Tesco, Morrisons, Waitrose and Co-op and pick up a 4x123g pack of Dole fruit in jelly, make sure you keep your receipt safe as you can claim up to £1 back - or an amount making it £1 - by uploading your receipt to the Shopmium app and scanning the product barcode by Mon 6 Dec.
You'll need to photograph your receipt and upload it in the app, and you may also need to scan the product barcode.
Note: Check the app before you buy to ensure you've been offered the deal, and don't buy unless it's something you'd use anyway.
It's worth going quickly if it's something you want, as we've seen offers like this finish early.
See all deals: Shopmium (8 deals) -
If you're shopping at Tesco only and pick up a pack of Plantastic plant-based flapjacks, make sure you keep your receipt safe as you can claim up to 50p back – or an amount making it 50p – via Shopmium until Thu 16 Dec.
You'll need to photograph your receipt and upload it in the app, and you may also need to scan the product barcode.
Note: Check the app before you buy to ensure you've been offered the deal, and don't buy unless it's something you'd use anyway.
It's worth going quickly if it's something you want, as we've seen offers like this finish early.
See all deals: Shopmium (8 deals) -
If you're shopping at Co-op only and pick up a 25g bag of Chika's wholegrain rice crisps, make sure you keep your receipt safe as you can claim up to 90p back - or an amount making it free - by uploading your receipt to the Shopmium app and scanning the product barcode by Fri 31 Dec.
Note: Check the app before you buy to ensure you've been offered the deal, and don't buy unless it's something you'd use anyway.
It's worth going quickly if it's something you want, as we've seen offers like this finish early.
See all deals: Shopmium (8 deals)
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If you're shopping at Waitrose only and pick up a 1L bottle of Vita Coco Choc-o-lot drink, make sure you keep your receipt safe as you can claim up to £3.75 - or an amount making it free - back via Shopmium until Thu 16 Dec
You'll need to photograph your receipt and upload it in the app, and you may also need to scan the product barcode.
Note: It's worth going quickly if it's something you want, as we've seen offers like this finish early. Check the app before you buy to ensure you've been offered the deal, and don't buy unless it's something you'd use anyway.
See all deals: Shopmium (8 deals) -
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14 days left
If you're shopping at Sainsburys, Waitrose, Asda, or Wilko and pick up a 1.2L bottle of Persil laundry sanitiser, make sure you keep your receipt safe as you can claim up to £2.50 back, or an amount making it £1.50, via Shopmium until Wed 15 Dec.
You'll need to photograph your receipt and upload it in the app, and you may also need to scan the product barcode.
Note: Check the app before you buy to ensure you've been offered the deal, and don't buy unless it's something you'd use anyway.
It's worth going quickly if it's something you want, as we've seen offers like this finish early.
See all deals: Shopmium (8 deals) -
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Register with Persil to get a free washing liquid dosing device or powder scoop sent to you in the post.
See all deals: Coupons (7 deals) -
We all love a good coupon, but there are alternative ways to save money on clothes washing products when they're not available. See forumite Rachelle's tips on how to use vinegar, cornstarch and baking soda substitutes to save money on your washing products.
See all deals: Cleaning (2 deals)
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28 days left
If you're shopping at Tesco, Asda, Morrisons, Co-op, or Waitrose and pick up a Zip firelog, make sure you keep your receipt safe as you can claim up to £1 - or an amount making it 50p - back via Shopmium until Wed 29 Dec.
You'll need to photograph your receipt and upload it in the app, and you may also need to scan the product barcode.
Note: It's worth going quickly if it's something you want, as we've seen offers like this finish early. Check the app before you buy to ensure you've been offered the deal, and don't buy unless it's something you'd use anyway.
See all deals: Shopmium (8 deals) -
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We all love a good coupon, but there are alternative ways to save money on cleaning products when they're not available. See forumite Rachelle's tips on how to use vinegar, cornstarch and baking soda substitutes to save money on cleaning.
See all deals: Cleaning (2 deals)
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We all love a good coupon, but there are alternative ways to save money on beauty products when they're not available. See our Cheap make-up & beauty deals page, or MSE Rhiannon's blogs Beauty downshift challenge: is it worth ditching brands for cheaper 'dupes'? and How to bag skincare rewards for recycling.
See all deals: Coupons (7 deals) -
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55,000 availableIf you go via this Netmums link, you can get a voucher for a free full-size pack of 24 Mamia 'newborn' nappies (norm 79p) which you can redeem in-store at Aldi, while stock lasts. The nappies come in a 'Size 1', which Aldi says fits babies weighing between 4-11lbs (2-5kg). Netmums says the coupon will be posted within two weeks, and it's valid until 31 Dec 2022.
When we checked on Mon 2 Aug, there were 55,000 vouchers available and the offer will end when all have been claimed.
If you're looking for ways to budget for your baby, see our 47 tips and tricks to save with a baby or toddler.
See all deals: Aldi (8 deals) -
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If you sign up to Pampers Squad, you could get coupons for money off nappies - we've previously seen £2 off coupons emailed to members - as well as the opportunity to test Pampers products for free.
See all deals: Coupons (7 deals) -
If you sign up to Ella's kitchen baby club, you could get coupons for free baby food, wallcharts and stickers.
See all deals: Coupons (7 deals)
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OngoingSign up to the newsletter at Pooch & Mutt to get a coupon for 50p off its grain-free range of dog food or treats valid where stocked at Sainsbury's, Pets at Home and Waitrose.
See all deals: Pooch & Mutt (1 deal) -
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If you buy Whiskas or Sheba cat food pouches, look out for the boxes with a sticker saying 'coupon inside' to get coupons for other Whiskas products, Dreamies, Sheba creamy snacks and more.
See MSE Rhiannon's blog on How to get FREE cat treats and other MeowneySaving pet tips for more information on what to look for.
See all deals: Coupons (7 deals)
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OngoingWe all love a good coupon, but there are alternative ways to save money on healthcare products when they're not available. See our Cheap & free prescriptions page which tells you how to spot identical meds at a third of the price.
See all deals: Coupons (7 deals) -
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Ongoing
We all love a good coupon, but there are alternative ways to save money on hair care products when they're not available. See MSE Rhiannon's Shampoo Downshifting Challenge blog to see if you could save by downshifting your favourite hair care brands for non-branded 'dupes' or own-branded alternatives.
See all deals: Coupons (7 deals) -
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If you sign up to the newsletter at Drynites, you can get a free sample of girls' or boys' Drynites in one of three sizes (3-5, 4-7 or 8-15 years). You'll also usually get a coupon for £1 off valid on any Drynites product. Drynites says it could take up to 30 working days for you to receive the sample.
See all deals: Drynites (1 deal) -
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Smartphone users can get a free Caffè Nero hot or cold drink from 10am on Monday to Thursday via the O2 Priority app. Simply show the code from the app to staff at the checkout. Previously we've had reports of users unable to get the codes after 3pm so it's worth going quick if you'd like this deal.
Available drinks are: Iced Latte, Iced Americano, Caffè Latte, Cappuccino, Americano, Espresso, Flat White, Cortado, Mocha, Hot Chocolate or Tea.
How to get it
If you're on O2 and you haven't got the app already, you can download it for free from Apple's App Store or Google Play for Android. Open the app, search for 'Caffè Nero' and the offer should appear.
Once you redeem the offer, it'll give you a unique code which you need to show on your smartphone in store at Caffè Nero. Some stores aren't included during lockdown.
Warning: If you click accept you'll only have a limited time to redeem the offer, so make sure staff at the checkout are ready and know how to accept the offer before you tap 'Use it now'.
Not on O2?
There's a sneaky way of getting Priority offers even if you're not an O2 customer. See our O2 Priority for everyone guide to find out how.
See all deals: Caffè Nero (1 deal) -
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'VeryMe' is a free smartphone app for Vodafone customers - it works a lot like O2 Priority.
If you've got a smartphone on the mobile network Vodafone, you can download a free app called 'VeryMe'.
Register on the app and it'll show you a mix of discounts, freebies, rewards and competitions that change every so often. It works a lot like O2 Priority but is only available to Vodafone customers.
Simply download the app and give it a try, as offers change frequently and it's pretty self-explanatory. See Vodafone support for help if you have any questions.
Examples of what we've seen free in the past include free hot drinks at Greggs or Costa, free wine at Majestic, and free Tesco gift cards.
The idea is then to check the app, swiping through various offers and rewards until you see something you want. Claiming a reward is usually as straightforward as tapping the screen to get a code to show in store.
See all deals: Vodafone (1 deal)
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If you're a new online customer to Sainsbury's, you can get £12 off your first £60+ shop when you enter the code SCSEO21NV12.
Your shopping must be delivered before 11.59pm on Wed 1 Dec (so ensure you book a slot before this time). Delivery costs from £1 to £7 depending on the slot you choose. There are some exclusions, see ‘more info’ below.
See all deals: Sainsbury's (4 deals) -
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You can get £5 off your £30 shop at Iceland* using the code ICENEW53. The offer is valid up to and including deliveries on Fri 31 Dec.
Delivery is £3 or free if you spend over £40. You'll only be able to use the code once, plus a compulsory 50p 'carrier bag' charge is added on all orders.
See all deals: Iceland (1 deal) -
You can get £10 off your £60 shop at Morrisons via Amazon* using the code 10FIRSTOFF. You can only get this offer if you have an Amazon Prime account. It's valid until 11:59pm on Fri 31 Dec.
Same-day delivery's free when you order before 3pm. The offer is not available if you have a free trial of Amazon Prime.
See all deals: Morrisons (5 deals) -
Until 31 DecMorrisons (find your nearest*) is offering NHS staff 10% off in stores until 31 Dec 2021 when you join its free 'More for NHS Club*' with your NHS staff email address. Alternatively, if you aren't a More Club member, Morrisons says you can present a valid NHS ID badge at the till to claim the 10% off in-store, but you won't get additional special offers that you would with its free membership card.
If shopping online, you won't get the 10% discount, but Morrisons says you can get a free 'Anytime' delivery pass (unlimited free deliveries, norm £65).
See all deals: Morrisons (5 deals) -
If you go in store or online to Morrisons*, you can get selected vegetables and fruit branded 'wonky', which may be slightly irregular in shape or appearance, but totally fine to eat.
In most cases it makes Morrisons veg cheaper than all other major supermarkets - including Aldi and Lidl - but what's available will depend on the season and stock in your local store.
It's worth noting that all of these fruit & veg are provided in non-recyclable packaging.
See all deals: Morrisons (5 deals)
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If you're a student with a Totum, NUS Apprentice Extra or Young Scot card, you can get 10% off food and drink (exclusions are listed in 'More info' below) at participating Co-op Food stores.
Just show your card at the checkout to get the discount. Not all stores accept NUS Extra/Totum - check if your local store is participating.
See all deals: Co-op Food (2 deals) -
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If you regularly shop in Superdrug* either in stores or online, it's worth picking up a free Superdrug Health & Beautycard* as not only can you collect one point per £1 spent for money off future purchases, you can get exclusive deals, too.
Every week it has a special 'Treat Thursday' event, with various deals and offers. Examples of previous discounts we’ve seen include a free bottle of water, free delivery, triple points offers and 10% off all own-brand products.
If you're collecting points, every 100 points is £1 off a future purchase but unlike Boots, you can part-pay with points and then pay the rest with cash, which means you can use your discounts as soon as you've got 100 points.
See all deals: Superdrug (3 deals) -
If you have a Boots Advantage Card, you can get personalised offers and discounts at Boots* by downloading the Boots app. The offers vary for each person, as they are tailored to your shopping habits.
How to get the app and offers
- Download the Boots app* via the App Store or Google Play.
- Go to 'My offers' and sign in using your Advantage Card number. This links your card to the app and you can then select offers by loading them onto your card.
- Choose the offers you'd like to use in 'Offers just for me' and select 'Load offer to Advantage Card'.
- Next time you use your Advantage Card, the cashier or self-checkout will ask you if you want to use the offer in that transaction.
What can I get?
These are some examples of offers we've seen when trying the app (of course as the offers are personalised, not everyone will receive the same ones):
- £1.50 off when you spend £15 or more in a single transaction
- 20% off a shower gel or body wash
- 100 points when you buy two or more shampoo or conditioner products
What if I don't have a smartphone?
You can also use the Boots website* to select offers and load them to your Advantage Card. Just register or log-in to view your account and offers.
See all deals: Boots (6 deals)
Now you know how to find coupons, check our top tips for using them most effectively so you can maximise your savings. Some of the tips here can involve a bit of planning or be time-consuming, so these might not all be for everyone – but MoneySavers have previously managed to get £50+ shops for pennies, or even be PAID to shop using these methods.
Coupons will all have specific terms and conditions, and while reading T&Cs is never fun, it's important to check them to understand what you can and can't do with a coupon or cashback offer.
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As a coupon aficionado, you can often end up in the slightly embarrassing situation of knowing couponing rules better than shop assistants. Coupon policies differ by supermarket, and sometimes by offer too, so to be fair to shop workers it can be very difficult to know exactly what is allowed. To help, we've asked all the major supermarkets for their coupon policies.
The policies below set out the rules at Tesco, Asda, Sainsbury's, Morrisons, Lidl, Co-op, and Waitrose – they come directly from the companies' press offices.
Aldi isn't in the list as it doesn't currently accept coupons (though it does accept Free School Meal vouchers).
Stores' coupon policies
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![ASDA]()
Q. Does Asda accept all coupons?
A. Yes, in line with the T&CsQ. Can you use coupons on reduced stock (such as damaged items/things that are nearly out of date, etc)?
A. YesQ. Do you have a magazine with coupons in?
A. Our customer magazine Good Living occasionally includes coupons.Q. How many coupons can you use in one transaction?
A. As many as are valid – so as long as it relates to a qualifying product that is in the basket, is in date etc. We adhere to the T&Cs, so if it's one coupon per one product then that is the restriction that will apply.Q. If the bill comes to zero, is that ok?
A. Yes, but this would be rare.Q. Do you need to buy the exact product mentioned in the coupon?
A. YesQ. Do coupons need to be printed in colour?
A. No – if they're internet coupons printed in black and white, that's fine.Q. Can you show coupons on your mobile?
A. YesQ. Will you ever give money out if you hit minus figures?
A. No, and this situation is unlikely to occur as coupons usually relate to one coupon for one product.Q. Do you have a raincheck voucher system to offer shoppers the same discount when a product comes back in stock?
A. NoQ. What's your policy on people using other peoples' vouchers or loyalty cards? What if it's a discarded voucher or coupon from the car park?
A. Yes - we are aware of 'wombling' but we don't really see it happening at our stores.Q. If an item is BOGOF, can you use two coupons?
A. We don't do BOGOFs.Q. If it's one coupon per transaction, are you allowed to split your shop into two or more to get maximum coupon use?
A. It's usually one coupon per one product so there's no need to. -
![The co-operative]()
Q. Can you use coupons on reduced stock (such as damaged items/things that are nearly out of date, etc)?
A. Coupons that can only be used on specific products can be redeemed against reduced stock, as long as they are like-for-like. Money-off coupons which do not specify any product can also be used on reduced stock. The discount applied to alcohol will not reduce the price below the minimum legal selling price.Q. Do you have a magazine with coupons in? How often does it come out?
A. On occasions, our in-store food magazine will include coupons on branded lines. Our magazine is available bi-monthly. Shoppers can make some great savings by joining Co-op’s membership offer. Members using the new Co-op app will be able to select up to two offers each week from a unique and personally tailored shortlist. In addition, members will also be eligible for exclusive in-store deals - and will see 2p in every pound spent on Co-op branded products added to their membership rewards balance. A further 2p per pound will also be given to good causes operating in UK communities.Q. How many coupons can you use in one transaction?
A. This would depend on the coupon terms and conditions, which are found in the T&Cs. These T&Cs outline the limitation of the number of coupons that can be used per transaction.Q. What's your policy on stacking coupons and deals?
A. This policy would be outlined on the individual coupon terms and conditions. However, customers can redeem their coupons as well as taking advantage of store promotions, e.g. buy-one-get-one-free and half-price offers.Q. If the bill comes to zero, is that ok?
A. This would be fine.Q. Do you need to buy the exact product mentioned in the coupon?
A. If the coupon is for an exact product then the coupon could only be redeemed against that line. This would not apply to general money-off coupons.Q. Do coupons need to be printed in colour?
A. As part of our own terms and conditions, original coupons are only valid and photocopies are not accepted. Coupons available as part of Co-op’s membership app can be scanned at the till.Q. Can you show coupons on your mobile?
A. Selected coupons can be scanned in stores at PayPoint machines – this will be included in the T&Cs. Customers can find their nearest store here. Personalised Co-op member coupons found on the membership app can be scanned from the mobile. Paper coupons which have been photographed are not accepted.Q. Will you ever give money out if you hit minus figures?
A. The terms and conditions of the coupons outline that no change will be given.Q. Do you have a raincheck voucher system to offer shoppers the same discount when a product comes back in stock?
A. We inform our store staff as to which coupons are live at the time.Q. What's your policy on people using other peoples' vouchers or loyalty cards? What if it's a discarded voucher or coupon from the car park?
A. Coupons in Co-op’s magazine are available to the general public, so can be exchanged as long as they are in their original format. However, many of the member coupons are linked with their corresponding membership card, so will not be accepted without that card present.Q. If an item is BOGOF, can you use two coupons?
A. This would depend on the T&Cs of the coupon and whether there is a restriction on how many coupons can be used per transaction. We would advise customers to check the fine print.Q. If it's one coupon per transaction, are you allowed to split your shop into two or more to get maximum coupon use?
A. This would be fine. -
![Lidl]()
Q. Does Lidl accept all coupons?
A. We accept a specific range of official coupons including Healthy Start Vouchers, coupons advertised in national newspapers, those available in our Lidl Plus app and coupons sent alongside our magazines through the post.Q. Can you use coupons on reduced stock (such as damaged items/things that are nearly out of date, etc)?
A. Yes, although most of our vouchers are 'spend X, get Y off'. We ask customers to check the T&Cs on each specific voucher and/or coupon.Q. Do you have a magazine with coupons in? How often does it come out?
A. Yes, sporadically throughout the year.Q. How many coupons can you use in one transaction?
A. We would ask that customers check the T&Cs on each voucher.Q. If the bill comes to zero, is that ok?
A. This is unlikely as our vouchers have a minimum spend.Q. Do you need to buy the exact product mentioned in the coupon?
A. Yes, if the voucher is product-specific although we would ask that customers check the T&Cs on each voucher.Q. Do coupons need to be printed in colour?
A. We do not currently accept any “print-at-home” coupons.Q. Will you ever give money out if you hit minus figures?
A. No.Q. Can you show coupons on your mobile?
A. Yes, with the Lidl Plus app customers can access coupons each week on our products, they can also receive money off if they reach certain spending totals.Q. Do you have a raincheck voucher system?
A. No.Q. What's your policy on people using other peoples' vouchers or loyalty cards? What if it's a discarded voucher or coupon from the car park?
A. As long as they are original vouchers, we will accept them.Q. If an item is BOGOF, can you use two coupons?
A. No.Q. If it's one coupon per transaction, are you allowed to split your shop into two or more to get maximum coupon use?
A. We ask that customers check the T&Cs, as if these state one use per household then this cannot be split up into multiple transactions during the same visit. You are welcome to come back and use any remaining vouchers another time! -
![Morrisons]()
Q. Does Morrisons accept all coupons?
A. We accept all Morrisons coupons, including My Morrisons digital coupons and money-off coupons from suppliers that we can claim back. We do not accept other retailer coupons. We do not accept digital coupons from other retailers or suppliers that are not hosted on the My Morrisons app or website.Q. Can you use coupons on reduced stock (such as damaged items/things that are nearly out of date, etc)?
A. It depends on the specific coupon - if it is a product coupon, for example, 50p off a pack of teabags, then you can't use it on reduced tea bags – but if the coupon is a basket level coupon, eg, £5 off when you spend £40, then so long as you spend £40, you can use it on reduced stock.Q. Do you have a magazine with coupons in? How often does it come out?
A. No.Q. How many coupons can you use in one transaction?
A. There is no limit. So long as the customer has followed the terms and conditions on the specific coupons, so for example, if the customer has purchased the correct products that the coupons are valid on, and they are all in date, then we would accept them all. Some coupons do state that they cannot be used in conjunction with other offers/coupons so these could not be used together.Q. What's your policy on stacking coupons and deals?
A. Coupons can be used with shelf deals, but you would need to refer to the individual coupons for any specific exclusions.Q. If the bill comes to zero, is that ok?
A. Yes.Q. Do you need to buy the exact product mentioned in the coupon?
A. Yes.Q. Do coupons need to be printed in colour?
A. Coupons need to be original coupons, not photocopied. If the original coupon is in black and white, we will accept it.Q. Will you ever give money out if you hit minus figures?
A. No.Q. Can you show coupons on your mobile?
A. Digital My Morrisons coupons, when activated will automatically link to a customer's account so the coupon does not need to be shown. We do not accept digital coupons from suppliers or other retailers, or a photocopy of a digital coupon.Q. Do you have a raincheck voucher system to offer shoppers the same discount when a product comes back in stock?
A. No.Q. If an item is BOGOF, can you use two coupons?
A. Yes, if the coupons allows it. Some coupons will state one per customer. No change will be given.Q. If it's one coupon per transaction, are you allowed to split your shop into two or more to get maximum coupon use?
A. No -
![Sainsbury]()
Q. Can you use coupons on reduced stock (such as damaged items/things that are nearly out of date, etc)?
A. Yes.Q. Do you have a magazine with coupons in? How often does it come out?
A. Yes, Sainsbury’s magazine is released monthly with coupons, usually for £3.Q. How many coupons can you use in one transaction?
A. No limit but multiples of the same type of coupon cannot be used in one transaction.Q. What's your policy on stacking coupons and deals?
A. In line with terms and conditions, customers can buy into promotions and use coupons at the checkout so long as they have met the necessary requirements of the coupon - ie, they've bought the required products or spent the required amount in the correct time period.Q. If the bill comes to zero, is that ok?
A. Yes.Q. Do you need to buy the exact product mentioned in the coupon?
A. The coupon will always state the products that need to be bought for the coupon to apply.Q. Do coupons need to be printed in colour?
A. Sainsbury's will accept all valid couponsQ. Will you ever give money out if you hit minus figures?
A. No.Q. Can you show coupons on your mobile?
A. Digital coupons can be used in line with terms and conditions.Q. Do you have a raincheck voucher system to offer shoppers the same discount when a product comes back in stock?
A. No.Q. What's your policy on people using other peoples' vouchers or loyalty cards? What if it's a discarded voucher or coupon from the car park?
A. Coupons that are sent out to customers directly from Sainsbury's (through mailings, emails and in store) are targeted to specific customers and the majority of customers use the vouchers in the way they’re intended.Q. If an item is BOGOF, can you use two coupons?
A. Sainsbury’s stopped offering multi buys many years ago.Q. If it's one coupon per transaction, are you allowed to split your shop into two or more to get maximum coupon use?
A. Technically not but this would be at the store’s discretion. -
![Tesco]()
Q. Can you use coupons on reduced stock (such as damaged items/things that are nearly out of date, etc)?
A. Yes, as long as they correspond to the product.Q. Do you have a magazine with coupons in? How often does it come out?
A. There are free magazines sometimes available around the store which contain coupons.Q. How many coupons can you use in one transaction?
A. As many as the customer has bought products for. However there is a limit on spend and save coupons – only one can be spent in a single transaction, eg, £5 off £40.Q. If the bill comes to zero, is that ok?
A. Yes as long as the products corresponding to the coupons have been purchased.Q. Do you need to buy the exact product mentioned in the coupon?
A. Yes.Q. Do coupons need to be printed in colour?
A. No, we accept home printed coupons which can be in black and white.Q. Can you show coupons on your mobile?
A. We do accept phone/app coupons.Q. Will you ever give money out if you hit minus figures?
A. No, we cannot give change on coupons.Q. Do you have a raincheck voucher system to offer shoppers the same discount when a product comes back in stock?
A. We have special offer promise vouchers for items that are on promotion but are out of stock when the customer wishes to buy it and the promotion will end before the customer is able to shop again.Q. What's your policy on people using other peoples vouchers? Or loyalty card, etc? Discarded voucher/coupons from the carpark, etc?
A. Our customer service assistants ask to see a Clubcard when vouchers are being redeemed instore; however this is not a requirement, because we know that families like to be able to share their vouchers.Q. If an item is BOGOF, can you use two coupons?
A. Yes.Q. If it's one coupon per transaction, are you allowed to split your shop into two or more to get maximum coupon use?
A. Yes, you can do this. -
![Waitrose]()
Q. Can you use coupons on reduced stock (such as damaged items/things that are nearly out of date, etc)?
A. Yes as long as you still meet all of the coupon’s terms and conditions (for example if the coupon requires you to spend a minimum of £5).Q. Do you have a magazine with coupons in? How often does it come out?
A. We have a weekly newspaper called Waitrose Weekend – from time to time it does feature coupons for specific products.Q. How many coupons can you use in one transaction?
A. It depends on the coupon type - we state all terms and conditions on each coupon.Q. What's your policy on stacking coupons and deals?
A. Each coupon will state the terms and conditions on it.Q. If the bill comes to zero, is that ok?
A. Yes.Q. Do you need to buy the exact product mentioned in the coupon?
A. Yes.Q. Do coupons need to be printed in colour?
A. No, printing them off in black and white or colour is absolutely fine.Q. Can you show coupons on your mobile?
A. Yes, and our customers can scan them themselves rather than hand their phone over to the cashier.Q. Will you ever give money out if you hit minus figures?
A. No.Q. Do you have a raincheck voucher system to offer shoppers the same discount when a product comes back in stock?
A. No but typically we ensure that any products featured in a coupon have high stock levels.Q. What's your policy on people using other peoples' vouchers or loyalty cards? What if it's a discarded voucher or coupon from the car park?
A. Our terms and conditions state that: 'The myWaitrose card, in whatever form, is not transferable, cannot be copied and can only be used by the member who is named and registered for the card or their partner/spouse/civil partner.'Q. If an item is BOGOF, can you use two coupons?
A. It depends on the coupon type - we state all terms and conditions on each coupon.Q. If it's one coupon per transaction, are you allowed to split your shop into two or more to get maximum coupon use?
A. Yes as long as any terms and conditions for the coupon are still met.
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Having trouble printing a coupon?
For starters, make sure your printer is on and has enough paper.
If you have a pop-up blocker installed on your web browser, disabling it may help. You may be asked to install a coupon software application before the voucher will print; just follow the instructions to do this. Some anti-virus software will flag up the file but it's not malicious - if you're worried you can always delete it after you've printed the coupons you'd like. Some coupons will allow you to bypass the software download by putting in your mobile number to receive a code.
Spotted out of date info/broken links? Email: brokenlink@moneysavingexpert.com
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