
If you click a link with an * to go through to a provider, we may get paid. This usually only happens if you get a product from it. This is what funds our team of journalists, and keeps us free to use. Yet there are two crucial things you need to know about this.
- This never impacts our editorial recommendations – if it's in, it's in there because we independently rate it best.
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For a more detailed explanation see How MSE is financed.

Supermarket coupons UK
Save on your shopping with freebies & discounts for groceries and more
Coupons are said to have been around since the 1800s (the first one issued by Coca-Cola) and for years savvy shoppers have been clipping coupons, and later on, printing them off the web – but today, it's more about apps, online codes and cashback. Do couponing the right way and you can walk away with food, toiletries and more for free or a fraction of the normal cost. This guide will help you navigate this new couponing world.
For more tools and tricks to slash food bills, see our Supermarket shopping tips guide.

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Most coupons are now online – how to find them and how to max them

While it is still possible to clip coupons out of a magazine or newspaper, there are now fewer of these coupons available. Like many things, couponing has largely gone digital and most of the savings you can bag these days will be via your phone or online.
There are hundreds of coupons and cashback deals out there, so the info below will help you to find them. However, MSE's coupon expert Rhiannon has found the top picks and regularly updates the very best in the supermarket coupons round-up below.
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40+ supermarket coupons – the top freebies & discounts you can use now
This is our regularly updated list of the top coupons. It's up to individual stores whether to accept any coupons, so don't make a special trip, and if using cashback, be sure to check you're picking up the correct product before buying.
0 Current Deals
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You can get up to £3 cashback from VFC if you purchase a pack of VFC Original Recipe Vegan Fried Chicken Fillets 220g, Vegan Fried Chicken Popcorn 250g OR Vegan Fried Chicken Bites 275g at Tesco, Sainsbury's, or online at The Vegan Kind.
You'll need to upload a photo of your receipt online at VFC along with some information about the product you bought, and where you bought it, before 11.59pm on Tue 2 Aug to claim back the money via bank transfer or Paypal.
You'll receive the price you paid for the product back, up to £3. For example, if you paid £2 you'll receive £2. You can only claim one of the three items listed, once per household.
See all deals: Coupons (7 deals) -
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If you're new to cashback app Shopmium*, you can get a 'free' £2ish Lindt Excellence 100g chocolate bar. Once you've signed up, you'll need to enter the code MSE in the app, which gives you access to the offer – it'll be added to your account automatically.
Within 15 days of entering the MSE code, buy either the 'extra creamy', '70% cocoa dark', or 'dark a touch of sea salt' flavour at any store (including online). Take a photo of your receipt and upload it in the app, then select 'Request My Cashback'. You'll also need to scan the product barcode when you upload your receipt photo (so keep the packaging). You'll get the price of the choc back, up to £2.40 – when we've looked the choc usually costs about £2.
If you set up your payment method in your Shopmium app profile, your cashback will be paid automatically into your PayPal or bank account within a few days of it being verified by Shopmium.
See all deals: Shopmium (16 deals) -
If you're shopping at Waitrose only and pick up a La Famiglia Rana recipe kit, make sure you keep your receipt safe as you can claim up to £3 - or an amount making it £1 - back via Shopmium until Tue 31 May.
You'll need to photograph your receipt and upload it in the app, and you may also need to scan the product barcode.
Note: Check the app before you buy to ensure you've been offered the deal, and don't buy unless it's something you'd use anyway.
It's worth going quickly if it's something you want, as we've seen offers like this finish early.
See all deals: Shopmium (16 deals) -
If you're shopping at Sainsbury's only and pick up a 300g block of Arla B.O.B Cheddar cheese (normally £3), 200g grated, or 150 slices (normally £2) make sure you keep your receipt safe as you can claim up to £2 – or an amount making it £1 – via Shopmium until Thu 19 May.
Note: Check the app before you buy to ensure you've been offered the deal, and don't buy unless it's something you'd use anyway. You'll need to upload a photograph of your receipt and scan the item to get the cashback.
It's worth going quickly if it's something you want, as we've seen offers like this finish early.
See all deals: Shopmium (16 deals) -
If you're shopping at Morrisons only and pick up a 150g tube of Primula burger cheese make sure you keep your receipt safe as you can claim up to £1.50 back – or an amount making it £1 – via Shopmium until Tue 31 May.
Note: Check the app before you buy to ensure you've been offered the deal, and don't buy unless it's something you'd use anyway. You'll need to upload a photograph of your receipt and scan the item to get the cashback.
It's worth going quickly if it's something you want, as we've seen offers like this finish early.
See all deals: Shopmium (16 deals) -
If you're shopping at Asda or Morrisons and pick up a 150g tube of Primula in 'Cheese 'n' Sriracha' or Primula 'Light Cheese 'n' Onion' dairy cheeses (Asda) or 'Perfectly Plant' vegan cheese (Morrisons) make sure you keep your receipt safe as you can claim up to £1.10 back – or an amount making it 50p – via Shopmium until Tue 31 May.
Note: Check the app before you buy to ensure you've been offered the deal, and don't buy unless it's something you'd use anyway. You'll need to upload a photograph of your receipt and scan the item to get the cashback.
It's worth going quickly if it's something you want, as we've seen offers like this finish early.
See all deals: Shopmium (16 deals) -
If you're shopping at Asda only and pick up a Bol Foods soup, Veg pot, or noodles (norm £2.95 or £3), make sure you keep your receipt safe as you can claim up to £1 back - or an amount making it £2 - via Shopmium until Wed 25 May.
Eligible products include Bol Creamy Thai green curry, Japanese katsu curry, Roasted red pepper tomato soup, Garden pea & spinach soup, Korean sweet chilli noodles, and Sweet Teriyaki udon noodles. You can claim for one of each.
Note: Check the app before you buy to ensure you've been offered the deal, and don't buy unless it's something you'd use anyway.
It's worth going quickly if it's something you want, as we've seen offers like this finish early.
See all deals: Shopmium (16 deals) -
If you're shopping at Tesco, Sainsbury's, Waitrose, Asda or Morrisons and pick up a 220g pack of Aunt Bessie's '4 Spectacular Yorkshires' (normally £2), make sure you keep your receipt safe as you can claim £1 back – or an amount making it £1 – via Shopmium until Thu 30 Jun.
Note: Check the app before you buy to ensure you've been offered the deal, and don't buy unless it's something you'd use anyway. You'll need to upload a photograph of your receipt and scan the item to get the cashback.
It's worth going quickly if it's something you want, as we've seen offers like this finish early.
See all deals: Shopmium (16 deals) -
If you're shopping at Tesco only and pick up a 40g bar of Hershey's Cookies n Crème (normally 70p) make sure you keep your receipt safe as you can claim 35p – or an amount making it 50% off – via Shopmium until Wed 25 May.
Note: Check the app before you buy to ensure you've been offered the deal, and don't buy unless it's something you'd use anyway. You'll need to upload a photograph of your receipt and scan the item to get the cashback.
It's worth going quickly if it's something you want, as we've seen offers like this finish early.
See all deals: Shopmium (16 deals)
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If you're shopping at Tesco, Asda or Waitrose and pick up a 330ml can of Evian sparkling water, make sure you keep your receipt safe as you can claim up to 79p back via Shopmium by 11.59pm on Wed 15 Jun.
Note: Check the app before you buy to ensure you've been offered the deal, and don't buy unless it's something you'd use anyway. You'll need to upload a photograph of your receipt and scan the item to get the cashback.
It's worth going quickly if it's something you want, as we've seen offers like this finish early.
See all deals: Shopmium (16 deals) -
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If you spend £10 on selected breakfast products, such as coffee, online only at Tesco* you can use the code GRJGKK to get £3 off your order when you order for delivery or collection on or before Tue 31 May.
See all deals: Tesco (7 deals) -
If you're shopping at Sainsbury's or Morrisons and pick up a 750ml carton of Yeo Valley organic chocolate or raspberry flavoured milk (normally £2.50) make sure you keep your receipt safe as you can claim up to £1.50 back – or an amount making it £1 – via Shopmium until Tue 31 May.
Note: Check the app before you buy to ensure you've been offered the deal, and don't buy unless it's something you'd use anyway. You'll need to upload a photograph of your receipt and scan the item to get the cashback.
It's worth going quickly if it's something you want, as we've seen offers like this finish early.
See all deals: Shopmium (16 deals) -
If you're shopping at Tesco and pick up a 100g pack of Tetley green tea 50s (normally £2.15, see link for included types), make sure you keep your receipt safe as you can claim £1 back when you upload your receipt via the Shopmium app and scan the product barcode by Wed 25 May.
Note: Check the app before you buy to ensure you've been offered the deal, and don't buy unless it's something you'd use anyway.
It's worth going quickly if it's something you want, as we've seen offers like this finish early.
See all deals: Shopmium (16 deals) -
If you're shopping at Asda only and pick up a 250g pack of Tetley Gold Brew tea, 80 bags (normally £2.75), make sure you keep your receipt safe as you can claim 75p back - or an amount making it £2 - when you upload your receipt via the Shopmium app and scan the product barcode by Sat 11 Jun.
Note: Check the app before you buy to ensure you've been offered the deal, and don't buy unless it's something you'd use anyway.
It's worth going quickly if it's something you want, as we've seen offers like this finish early.
See all deals: Shopmium (16 deals) -
If you're shopping at Asda only and pick up a 46g pack of Tetley Discovery black tea, 20 bags (normally £1.60, check the link for types included), make sure you keep your receipt safe as you can claim 60p back - or an amount making it £1 - when you upload your receipt via the Shopmium app and scan the product barcode by Sat 11 Jun.
Note: Check the app before you buy to ensure you've been offered the deal, and don't buy unless it's something you'd use anyway.
It's worth going quickly if it's something you want, as we've seen offers like this finish early.
See all deals: Shopmium (16 deals)
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We all love a good coupon, but there are alternative ways to save money on clothes washing products when they're not available. See forumite Rachelle's tips on how to use vinegar, cornstarch and baking soda substitutes to save money on your washing products.
See all deals: Cleaning (2 deals) -
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If you're shopping at Asda or Sainsbury's and pick up a 10-pack of Spontex soap pads (normally £1.50), make sure you keep your receipt safe as you can claim 75p back – or an amount making it 50% off – via Shopmium until Tue 5 Jul.
Note: Check the app before you buy to ensure you've been offered the deal, and don't buy unless it's something you'd use anyway. You'll need to upload a photograph of your receipt and scan the item to get the cashback.
It's worth going quickly if it's something you want, as we've seen offers like this finish early.
See all deals: Shopmium (16 deals) -
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We all love a good coupon, but there are alternative ways to save money on cleaning products when they're not available. See forumite Rachelle's tips on how to use vinegar, cornstarch and baking soda substitutes to save money on cleaning.
See all deals: Cleaning (2 deals)
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We all love a good coupon, but there are alternative ways to save money on beauty products when they're not available. See our Cheap make-up & beauty deals page, or MSE Rhiannon's blogs Beauty downshift challenge: is it worth ditching brands for cheaper 'dupes'? and How to bag skincare rewards for recycling.
See all deals: Coupons (7 deals) -
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55,000 available
If you go via this Netmums link, you can get a voucher for a free full-size pack of 24 Mamia 'newborn' nappies (norm 79p) which you can redeem in-store at Aldi, while stock lasts. The nappies come in a 'Size 1', which Aldi says fits babies weighing between 4-11lbs (2-5kg). Netmums says the coupon will be posted within two weeks, and it's valid until 31 Dec 2022.
If you're looking for ways to budget for your baby, see our 47 tips and tricks to save with a baby or toddler.
See all deals: Aldi (4 deals) -
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If you sign up to Pampers Squad, you could get coupons for money off nappies - we've previously seen £2 off coupons emailed to members - as well as the opportunity to test Pampers products for free.
See all deals: Coupons (7 deals) -
If you sign up to Ella's kitchen baby club, you could get coupons for free baby food, wallcharts and stickers.
See all deals: Coupons (7 deals)
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If you're shopping at Tesco, Sainsbury's, Asda, or Morrisons and pick up a pack of Dentalife small, medium, or large dog treats (normally £2), make sure you keep your receipt safe as you can claim up to £2 back when you upload a photo of it and scan the product barcode via Shopmium until Mon 23 May. The cashback will then make the product free.
Note: Check the app before you buy to ensure you've been offered the deal, and don't buy unless it's something you'd use anyway.
It's worth going quickly if it's something you want, as we've seen offers like this finish early.
See all deals: Shopmium (16 deals) -
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Ongoing
Sign up to the newsletter at Pooch & Mutt to get a coupon for 50p off its grain-free range of dog food or treats valid where stocked at Sainsbury's, Pets at Home and Waitrose.
See all deals: Pooch & Mutt (1 deal) -
If you buy Whiskas or Sheba cat food pouches, look out for the boxes with a sticker saying 'coupon inside' to get coupons for other Whiskas products, Dreamies, Sheba creamy snacks and more.
See MSE Rhiannon's blog on How to get FREE cat treats and other MeowneySaving pet tips for more information on what to look for.
See all deals: Coupons (7 deals)
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Ongoing
We all love a good coupon, but there are alternative ways to save money on healthcare products when they're not available. See our Cheap & free prescriptions page which tells you how to spot identical meds at a third of the price.
See all deals: Coupons (7 deals) -
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Ongoing
We all love a good coupon, but there are alternative ways to save money on hair care products when they're not available. See MSE Rhiannon's Shampoo Downshifting Challenge blog to see if you could save by downshifting your favourite hair care brands for non-branded 'dupes' or own-branded alternatives.
See all deals: Coupons (7 deals) -
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If you sign up to the newsletter at Drynites, you can get a free sample of girls' or boys' Drynites in one of three sizes (3-5, 4-7 or 8-15 years). You'll also usually get a coupon for £1 off valid on any Drynites product. Drynites says it could take up to 30 working days for you to receive the sample.
See all deals: Drynites (1 deal) -
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If you're shopping at Tesco, Sainsbury's, Waitrose or Morrisons and pick up a nine-pack of Andrex Untracare toilet tissue (normally £5.95) make sure you keep your receipt safe as you can claim up to £2 back via Shopmium until Thu 19 May.
Note: Check the app before you buy to ensure you've been offered the deal, and don't buy unless it's something you'd use anyway. You'll need to upload a photograph of your receipt and scan the item to get the cashback.
It's worth going quickly if it's something you want, as we've seen offers like this finish early.
See all deals: Shopmium (16 deals)
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New and existing users of the Lidl Plus app (download via App Store or Google Play) will receive a £2 coupon when spending £100 in a calendar month. If you spend a further £100, bringing your total spend to £200 in the same month, you'll also receive a £10 coupon.
As well as these money-off coupons, you can claim a free in-store bakery item when you've spent at least £50 in a month. To track the amount spent, scan your virtual Lidl Plus card (within the app) each time you shop. Of course, this shouldn't be an excuse to overspend, but it could be a nice bonus when doing your normal shopping anyway.
Once you've reached the spend target, your coupons should appear automatically in the Coupons section of the app. You can't get change from the coupons, eg, you'll need to spend £2 to use the £2 coupon, and you'll need to use it within seven days of issue at any Lidl store in the UK (find your nearest).
The app also works in Northern Ireland but the deals and coupons may differ slightly.
The qualifying spend excludes infant formula, and the £2 and £10 coupons can't be used on alcohol or infant formula.
What else you can get from the app – 30% off in-store bakery items and weekly coupons
Check the 'Coupons' section of the Lidl Plus app weekly for extra offers. You can get 30% off all in-store bakery items on Monday to Saturday (excluding bank holidays) from 7pm until closing time.
Every Thursday, you'll be offered a different selection of item-specific coupons valid for one week. When we checked, you could get 20% off cookies and 15% off salted nuts, bacon and stonebaked pizzas.
How to use the Lidl Plus app
Scan your virtual card at the till or self-service till each time you shop. Spend coupons by loading them onto your virtual card, then scanning your card before paying. You can use more than one coupon at the same time, but Lidl says there may be a limit of six promotional items per customer.
For more ways to save on the weekly shop, whichever supermarket you frequent, see our supermarket coupons.
See all deals: Lidl (6 deals) -
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Claim once a month
Smartphone users can get a free Caffè Nero hot or cold drink once per calendar month, from 10am any day via the Priority app. Simply show the code from the app to staff at the checkout.
Available drinks are: Latte, Cappuccino, Americano, Espresso, Flat White, Cortado, Mocha, Hot Chocolate, Tea, Iced Latte, Iced Americano, Iced Pistachio Latte, Frappe Crème, Fruit Boosters and Quenchers.
How to get it
If you're on O2 or you're a Virgin Media broadband customer and you haven't got the app already, you can download it for free from Apple's App Store or Google Play for Android. Open the app, search for 'Caffè Nero' and the offer should appear.
Once you redeem the offer, it'll give you a unique code which you need to show on your smartphone in-store at Caffè Nero.
Warning: If you click accept you'll only have a limited time to redeem the offer, so make sure staff at the checkout are ready and know how to accept the offer before you tap 'Use it now'.
See all deals: Caffè Nero (1 deal) -
'VeryMe' is a free smartphone app for Vodafone customers - it works a lot like O2 Priority.
If you've got a smartphone on the mobile network Vodafone, you can download a free app called 'VeryMe'.
Register on the app and it'll show you a mix of discounts, freebies, rewards and competitions that change every so often. It works a lot like O2 Priority but is only available to Vodafone customers.
Simply download the app and give it a try, as offers change frequently and it's pretty self-explanatory. Examples of what we've seen free in the past include free hot drinks at Greggs or Costa, free wine at Majestic, and free Tesco gift cards.
The idea is then to check the app, swiping through various offers and rewards until you see something you want. Claiming a reward is usually as straightforward as tapping the screen to get a code to show in store.
See all deals: Vodafone (1 deal)
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If you're a new online Sainsbury's shopper, you can get £15 off your first £60+ shop when you enter the code SSEO22MAY15 at the checkout.
Your shopping must be delivered before 11.59pm on Tue 31 May (so ensure you book a slot before this time). Delivery costs from £1 to £7 depending on the slot you choose. See 'More info' below for exclusions.
See all deals: Sainsbury's (5 deals) -
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If you're a new online customer to Iceland*, you can use the code ICEFIVEOFF to get £5 off a £45+ spend online only. Delivery's free as you're spending over £40.
Important: If you amend your offer before delivery, you must re-enter the code or you'll be charged full-price, so it's worth making sure you've added everything you need before checkout to avoid this.
Carrier bags and Bonus Card electronic savings are excluded from the minimum £45 spend, along with alcohol in Scotland only – see full terms and conditions*. There are other offers available if a friend refers you that could beat this offer, so it's worth asking friends who already shop at Iceland to see if you could get £6 off a £45 shop instead.
See all deals: Iceland (2 deals) -
Ongoing
If you go online to frozen food retailer Farmfoods, you can sign up to the newsletter (click the black circle on the right) to be sent a link to download coupons for 10% off various shopping totals. The coupons are valid for two weeks from the date you sign up.
You can get £2 off a £25 spend, £5 off a £50 spend, or £10 off a £100 spend. Don't buy anything you don't need to get up to the total required, but if you need to stock up on frozen fruit & veg these coupons could help.
See all deals: Farmfoods (1 deal) -
If you head into a Lidl store (find your nearest) you can pick up a 5kg 'Too Good To Waste' box of fruit and veg for £1.50. The boxes contain 'edible but not perfect' fruit and veg, which are slightly past its best, but still safe to eat. This is currently an ongoing offer with no end date, but we'll update you here if that changes.
These are available in stores in England, Scotland and Wales only, and found by the checkout area. However, they are subject to availability, so if you want one be quick as there are only a limited number of boxes available every day, from the time stores open until midday. Any unsold boxes will be donated to local good causes.
What you'll actually get is completely random as the boxes are made up on the day with whatever fruit and veg is looking past its best in each store. Some could be damaged or discoloured, but you'll be able to see what you're getting before you buy.
To give you a rough idea of how much of a saving you could make, we picked up a box on Tue 29 Mar which contained the following items:
- One 250g punnet of raspberries – normally £2.99
- 2 x bananas – normally 37p for two (£0.78/kg)
- 5 x apples – normally 89p for a 5-pack (17p each)
- 13 x satsumas – normally 95p for a 500g bag (£1.90/kg)
- 2 x pears – normally 95p for a 550g bag (£1.72/kg)
- One 500g pack of leeks – normally 69p for a 500g pack (£1.38/kg)
- 2 x aubergines – normally 69p each
- 3 x lettuce – normally 69p for a 2-pack (34p for one)
- 13 x potatoes – normally 91p for a 2.5kg bag (36p/kg)
- One punnet of black grapes – normally £1.09
Based on the price of each individual item in the box, we've calculated that it would cost over £10 to buy it all separately – so buying a box for £1.50 really does save a bunch.
For more ways to save money during your weekly shop, find our Lidl deals, or check our Supermarket coupons page.
See all deals: Lidl (6 deals) -
Ongoing
If you go in-store or online to Morrisons*, you can get selected vegetables and fruit branded 'wonky', which may be slightly irregular in shape or appearance, but totally fine to eat.
In most cases it makes Morrisons veg cheaper than all other major supermarkets - including Aldi and Lidl - but what's available will depend on the season and stock in your local store.
It's worth noting that all of these fruit & veg are provided in non-recyclable packaging.
See all deals: Morrisons (5 deals)
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If you're a student with a Totum, NUS Apprentice Extra or Young Scot card, you can get 10% off food and drink (exclusions are listed in 'More info' below) at participating Co-op Food stores*.
Just show your card at the checkout to get the discount. Not all stores accept NUS Extra/Totum - check if your local store* is participating.
Co-ops are convenience stores, so it won't always be as cheap as the supermarket giants, however you'll often find some really good offers - especially if you combine them with coupons.
See all deals: Co-op Food (2 deals) -
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If you regularly shop in Superdrug* either in stores or online, it's worth picking up a free Superdrug Health & Beautycard* as not only can you collect one point per £1 spent for money off future purchases, you can get exclusive deals, too.
Every week it has a special 'Treat Thursday' event, with various deals and offers. Examples of previous discounts we’ve seen include a free bottle of water, free delivery, triple points offers and 10% off all own-brand products.
If you're collecting points, every 100 points is £1 off a future purchase but unlike Boots, you can part-pay with points and then pay the rest with cash, which means you can use your discounts as soon as you've got 100 points.
See all deals: Superdrug (2 deals) -
If you have a Boots Advantage Card, you can get personalised offers and discounts at Boots* by downloading the Boots app. The offers vary for each person, as they are tailored to your shopping habits.
How to get the app and offers
- Download the Boots app* via the App Store or Google Play.
- Go to 'My offers' and sign in using your Advantage Card number. This links your card to the app and you can then select offers by loading them onto your card.
- Choose the offers you'd like to use in 'Offers just for me' and select 'Load offer to Advantage Card'.
- Next time you use your Advantage Card, the cashier or self-checkout will ask you if you want to use the offer in that transaction.
What can I get?
These are some examples of offers we've seen when trying the app (of course as the offers are personalised, not everyone will receive the same ones):
- £1.50 off when you spend £15 or more in a single transaction
- 20% off a shower gel or body wash
- 100 points when you buy two or more shampoo or conditioner products
See all deals: Boots (5 deals)

Now you know how to find coupons, check our top tips for using them most effectively so you can maximise your savings. Some of the tips here can involve a bit of planning or be time-consuming, so these might not all be for everyone – but MoneySavers have previously managed to get £50+ shops for pennies, or even be PAID to shop using these methods.
Coupons will all have specific terms and conditions, and while reading T&Cs is never fun, it's important to check them to understand what you can and can't do with a coupon or cashback offer.
Having trouble printing a coupon?
For starters, make sure your printer is on and has enough paper.
If you have a pop-up blocker installed on your web browser, disabling it may help. You may be asked to install a coupon software application before the voucher will print; just follow the instructions to do this. Some anti-virus software will flag up the file but it's not malicious - if you're worried you can always delete it after you've printed the coupons you'd like. Some coupons will allow you to bypass the software download by putting in your mobile number to receive a code.

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