
Supermarket coupons UK
Save on shopping with freebies & discounts for groceries and more
Coupons are said to have been around since the 1800s (the first one issued by Coca-Cola) and for years savvy shoppers have been clipping coupons, and later on, printing them off the web – but today, it's more about apps, codes and cashback. Do couponing the right way and you'll bag groceries for free or a fraction of the normal cost. This guide shows the top coupons available now, plus how to find even more.
Top Coupons
-
£15 off £60 online for Sainsbury's or Morrisons newbies
Full list of top supermarket coupons & discounts
This is our regularly updated list of the top coupons and cashback available in supermarkets. It's up to individual stores whether to accept any coupons, so don't make a special trip, and if using cashback, be sure to check you're picking up the correct product.
Food coupons
Via Shopmium cashback app. Valid at Tesco, Sainsbury's, Morrisons, Co-op & Ocado (in-store & online)
Product: Unbeleafable mixed baby leaves 80g
Buy from: Tesco, Sainsbury's, Morrisons, Co-op & Ocado (normally £1.50)
Cashback: 75p, or an amount making it 50% off – upload a photo of your receipt via the Shopmium app and scan the product barcode
End date: 11.59pm on Sunday 13 July (subject to change, so check link above)
You won't receive your cashback immediately – you can only request it once you've accumulated £10 in cashback via Shopmium, so bear in mind it could take a while to get the saving back, as you'll need to earn cashback on multiple items before you can withdraw it.
More info
Check the app before you buy to ensure you've been offered the deal, and don't buy unless it's something you'd use anyway. It's worth going quickly if it's something you want, as we've seen offers like this finish early.
How to get the cashback
-
Buy the correct product. Check the product to be sure you get the right item (be extra sure you've got the right size). With Shopmium, if you're shopping in-store you can even use the app to scan the barcode to be sure you've got the right one.
-
Get and keep your receipt. Make sure you get a printed receipt in store, or with your delivery/click and collect order if you shop online. You'll need this for your cashback.
-
Take a photo of your receipt and upload. To get the cashback, you need to photograph the receipt and upload it in the app to get the money back. You'll also be able to use a photo of your online order if you shopped online.
-
Keep the packaging with barcode. You'll also need to scan the barcode when you upload to be sure you've bought the right size/flavour of product
-
Request your cashback once you've reached Shopmium's £10 withdrawal threshold. You need to physically request your cashback once you've accumulated at least £10 within the Shopmium app. Your cashback will be paid into your PayPal or bank account, whichever you choose, within approximately 3-5 working days.
Via Shopmium cashback app. Valid at Tesco, Sainsbury's, Morrisons, Ocado & Booths (in-store & online)
Product: Unbeleafable rocket & baby leaves 80g
Buy from: Tesco, Sainsbury's, Morrisons, Ocado & Booths (normally £1.50)
Cashback: 75p, or an amount making it 50% off – upload a photo of your receipt via the Shopmium app and scan the product barcode
End date: 11.59pm on Sunday 13 July (subject to change, so check link above)
You won't receive your cashback immediately – you can only request it once you've accumulated £10 in cashback via Shopmium, so bear in mind it could take a while to get the saving back, as you'll need to earn cashback on multiple items before you can withdraw it.
More info
Check the app before you buy to ensure you've been offered the deal, and don't buy unless it's something you'd use anyway. It's worth going quickly if it's something you want, as we've seen offers like this finish early.
How to get the cashback
-
Buy the correct product. Check the product to be sure you get the right item (be extra sure you've got the right size). With Shopmium, if you're shopping in-store you can even use the app to scan the barcode to be sure you've got the right one.
-
Get and keep your receipt. Make sure you get a printed receipt in store, or with your delivery/click and collect order if you shop online. You'll need this for your cashback.
-
Take a photo of your receipt and upload. To get the cashback, you need to photograph the receipt and upload it in the app to get the money back. You'll also be able to use a photo of your online order if you shopped online.
-
Keep the packaging with barcode. You'll also need to scan the barcode when you upload to be sure you've bought the right size/flavour of product
-
Request your cashback once you've reached Shopmium's £10 withdrawal threshold. You need to physically request your cashback once you've accumulated at least £10 within the Shopmium app. Your cashback will be paid into your PayPal or bank account, whichever you choose, within approximately 3-5 working days.
Via Shopmium cashback app. Valid at Tesco, Ocado & Booths (in-store & online)
Product: Unbeleafable zesty baby leaves 80g
Buy from: Tesco, Ocado & Booths (normally £1.50)
Cashback: 75p, or an amount making it 50% off – upload a photo of your receipt via the Shopmium app and scan the product barcode
End date: 11.59pm on Sunday 13 July (subject to change, so check link above)
You won't receive your cashback immediately – you can only request it once you've accumulated £10 in cashback via Shopmium, so bear in mind it could take a while to get the saving back, as you'll need to earn cashback on multiple items before you can withdraw it.
More info
Check the app before you buy to ensure you've been offered the deal, and don't buy unless it's something you'd use anyway. It's worth going quickly if it's something you want, as we've seen offers like this finish early.
How to get the cashback
-
Buy the correct product. Check the product to be sure you get the right item (be extra sure you've got the right size). With Shopmium, if you're shopping in-store you can even use the app to scan the barcode to be sure you've got the right one.
-
Get and keep your receipt. Make sure you get a printed receipt in store, or with your delivery/click and collect order if you shop online. You'll need this for your cashback.
-
Take a photo of your receipt and upload. To get the cashback, you need to photograph the receipt and upload it in the app to get the money back. You'll also be able to use a photo of your online order if you shopped online.
-
Keep the packaging with barcode. You'll also need to scan the barcode when you upload to be sure you've bought the right size/flavour of product
-
Request your cashback once you've reached Shopmium's £10 withdrawal threshold. You need to physically request your cashback once you've accumulated at least £10 within the Shopmium app. Your cashback will be paid into your PayPal or bank account, whichever you choose, within approximately 3-5 working days.
Via cashback. Get item from Tesco or Ocado only
If you buy a pack of Onken Kiddos kids' yogurts 4x90g at Tesco (including online) or Ocado, you can get up to £2.25 back – paid into a PayPal or bank account – via marketing platform Hashting. When we checked, the yogurts were £2.25 at both Tesco and Ocado, so the cashback makes the item free.
To claim, go online to Hashting (it's best viewed on a mobile), and confusingly you'll be sent another link to claim via WhatsApp, or if you'd prefer, sent via text message – so you'll have to give your mobile number if you don't use WhatsApp.
This offer will end at 11.59pm on Wednesday 1 October or more likely when 1,500 redemptions have been made – so go quick if you want it. Each household can apply for cashback once.
Eligible varieties:
-
Raspberry & banana
-
Blueberry, blackberry & banana
Hashting says you should receive your cashback within 30 days – see full terms and conditions.
More info
Hashting describes itself as something like an 'app-less' cashback app, as all the links and information you'll need to claim is sent to you via text message or WhatsApp, so unlike apps such as Shopmium, Topcashback, or Quidco you don't need to join up.
Drinks coupons
Via Cashback. Get the item at Sainsbury's and Morrisons only
If you buy a can of Jimmy's donut limited edition iced coffee at Sainsbury's or Morrisons (including online), you can get up to £1.80 back – paid into a PayPal or bank account – via marketing platform Hashting. When we checked, the coffee was £1.70 at Sainsbury's (£1 with Nectar) and £1 at Morrisons until June 15 (then £1.75), so the cashback makes the item free.
To claim, go online to Hashting (it's best viewed on a mobile), and confusingly you'll be sent another link to claim via WhatsApp, or if you'd prefer, sent via text message – so you'll have to give your mobile number if you don't use WhatsApp.
This offer will end at 11.59pm on Friday 15 August or when 1,800 redemptions have been made – so go quick if you want it. Each household can apply for cashback once.
Hashting says you should receive your cashback within 30 days – see full terms and conditions.
More info
Hashting describes itself as something like an 'app-less' cashback app, as all the links and information you'll need to claim is sent to you via text message or WhatsApp, so unlike apps such as Shopmium, Topcashback, or Quidco you don't need to join up.
Baby coupons
Click & post coupon via Netmums. Collect in-store at Aldi
If you go via this Netmums link, you can get a voucher for a free full-size pack of 24 Mamia 'Newborn Premium Dry Fast' nappies (normally 85p) which you can redeem in-store at Aldi, while stock lasts.
The nappies come in a 'Size 1', which Aldi says fits babies weighing between 4-11lbs (2-5kg). Netmums says the coupon will be posted within two weeks.
If you're looking for ways to budget for your baby, see our 40+ tips and tricks to save with a baby or toddler.
More info
How to get this freebie
Simply fill out the Netmums online form with your name, address and email – Netmums says the voucher will be posted to you within two weeks.
It's one pack per person (but a parent and grandparent could each do it), and once you’ve received your voucher, show it at the checkout in any Aldi store (find your nearest). We can’t guarantee your local will have the nappies in stock so it’s best to do it as part of a bigger shop rather than making a special trip. You'll have until 31 March 2024 to use the voucher.
If you haven't received your voucher within two weeks, email producttrials@netmums.com. Netmums has confirmed your data is only shared with a third party fulfilment company so it can send your voucher, and won’t be used for any other purpose.
What is Netmums?
Netmums is an online community for parents. Its site includes a range of topics and content including recipes, product reviews, courses, a newsletter and a forum known as 'Coffee House', to share advice and get support from others going through the same experience.
Click & print coupons for nappies, plus other freebies
If you sign up to Pampers Squad, you could get coupons for money off nappies – we've previously seen £2 off coupons emailed to members – as well as the opportunity to test Pampers products for free.
Click & post coupons for baby food, plus other freebies
If you sign up to Ella's kitchen baby club, you could get coupons for free baby food, wallcharts and stickers.
Cleaning & home coupons
Using household items, useful if there aren't coupons
We all love a good coupon, but there are alternative ways to save money on cleaning products when they're not available. See forumite Rachelle's tips on how to use vinegar, cornstarch and baking soda substitutes to save money on cleaning.
Health & Personal hygiene coupons
We don't currently have any deals.
Pet coupons
Via Shopmium cashback app. Valid at Tesco, Asda & Morrisons only
Product: Harringtons wet dog food tray 400g (see varieties below)
Buy from: Tesco, Asda or Morrisons only (normally £1.60)
Cashback: £1.60 or an amount making the product free – upload a photo of your receipt via the Shopmium app and scan the product barcode
End date: 11.59pm on Thursday 17 July (subject to change, so check link above)
Eligible varieties:
-
Chicken
-
Salmon
-
Turkey
-
Duck
You won't receive your cashback immediately – you can only request it once you've accumulated £10 in cashback via Shopmium, so bear in mind it could take a while to get the saving back, as you'll need to earn cashback on multiple items before you can withdraw it.
More info
Check the app before you buy to ensure you've been offered the deal, and don't buy unless it's something you'd use anyway. It's worth going quickly if it's something you want, as we've seen offers like this finish early.
How to get the cashback
-
Buy the correct product. Check the product to be sure you get the right item (be extra sure you've got the right size). With Shopmium, if you're shopping in-store you can even use the app to scan the barcode to be sure you've got the right one.
-
Get and keep your receipt. Make sure you get a printed receipt in store, or with your delivery/click and collect order if you shop online. You'll need this for your cashback.
-
Take a photo of your receipt and upload. To get the cashback, you need to photograph the receipt and upload it in the app to get the money back. You'll also be able to use a photo of your online order if you shopped online.
-
Keep the packaging with barcode. You'll also need to scan the barcode when you upload to be sure you've bought the right size/flavour of product
-
Request your cashback once you've reached Shopmium's £10 withdrawal threshold. You need to physically request your cashback once you've accumulated at least £10 within the Shopmium app. Your cashback will be paid into your PayPal or bank account, whichever you choose, within approximately 3-5 working days.
Via Shopmium cashback app. Valid at Tesco, Sainsbury's, Asda, Morrisons, Ocado & Pets at Home (in-store & online)
Product: Harringtons senior dry dog food, chicken, 1.7kg
Buy from: Tesco, Sainsbury's, Asda, Morrisons, Ocado & Pets at Home (normally £5.29)
Cashback: £2 – upload a photo of your receipt via the Shopmium app and scan the product barcode
End date: 11.59pm on Thursday 17 July (subject to change, so check link above)
You won't receive your cashback immediately – you can only request it once you've accumulated £10 in cashback via Shopmium, so bear in mind it could take a while to get the saving back, as you'll need to earn cashback on multiple items before you can withdraw it.
More info
Check the app before you buy to ensure you've been offered the deal, and don't buy unless it's something you'd use anyway. It's worth going quickly if it's something you want, as we've seen offers like this finish early.
How to get the cashback
-
Buy the correct product. Check the product to be sure you get the right item (be extra sure you've got the right size). With Shopmium, if you're shopping in-store you can even use the app to scan the barcode to be sure you've got the right one.
-
Get and keep your receipt. Make sure you get a printed receipt in store, or with your delivery/click and collect order if you shop online. You'll need this for your cashback.
-
Take a photo of your receipt and upload. To get the cashback, you need to photograph the receipt and upload it in the app to get the money back. You'll also be able to use a photo of your online order if you shopped online.
-
Keep the packaging with barcode. You'll also need to scan the barcode when you upload to be sure you've bought the right size/flavour of product
-
Request your cashback once you've reached Shopmium's £10 withdrawal threshold. You need to physically request your cashback once you've accumulated at least £10 within the Shopmium app. Your cashback will be paid into your PayPal or bank account, whichever you choose, within approximately 3-5 working days.
Via Shopmium cashback app. Valid at Tesco, Sainsbury's, ASDA, Morrisons, Ocado & Pets at Home (in-store & online)
Product: Harringtons puppy dry dog food, turkey 1.7kg
Buy from: Tesco, Sainsbury's, Asda, Morrisons, Ocado or Pets at Home, in-store & online (normally £5.29)
Cashback: £2 – upload a photo of your receipt via the Shopmium app and scan the product barcode
End date: 11.59pm on Thursday 17 July (subject to change, so check link above)
You won't receive your cashback immediately – you can only request it once you've accumulated £10 in cashback via Shopmium, so bear in mind it could take a while to get the saving back, as you'll need to earn cashback on multiple items before you can withdraw it.
More info
Check the app before you buy to ensure you've been offered the deal, and don't buy unless it's something you'd use anyway. It's worth going quickly if it's something you want, as we've seen offers like this finish early.
How to get the cashback
-
Buy the correct product. Check the product to be sure you get the right item (be extra sure you've got the right size). With Shopmium, if you're shopping in-store you can even use the app to scan the barcode to be sure you've got the right one.
-
Get and keep your receipt. Make sure you get a printed receipt in store, or with your delivery/click and collect order if you shop online. You'll need this for your cashback.
-
Take a photo of your receipt and upload. To get the cashback, you need to photograph the receipt and upload it in the app to get the money back. You'll also be able to use a photo of your online order if you shopped online.
-
Keep the packaging with barcode. You'll also need to scan the barcode when you upload to be sure you've bought the right size/flavour of product
-
Request your cashback once you've reached Shopmium's £10 withdrawal threshold. You need to physically request your cashback once you've accumulated at least £10 within the Shopmium app. Your cashback will be paid into your PayPal or bank account, whichever you choose, within approximately 3-5 working days.
Via Shopmium cashback app. Valid at Tesco, Sainsbury's, Asda, Morrisons, Co-op, Waitrose, Ocado & Pets at Home
Product: Harringtons adult dry dog food, 1.7kg (see varieties below)
Buy from: Tesco, Sainsbury's, Asda, Morrisons, Co-op, Waitrose, Ocado or Pets at Home (normally £5.29)
Cashback: £2 – upload a photo of your receipt via the Shopmium app and scan the product barcode
End date: 11.59pm on Thursday 17 July (subject to change, so check link above)
Eligible varieties:
-
Turkey 1.7kg
-
Lamb 1.7kg
-
Salmon 1.7kg
-
Chicken 1.7kg
You won't receive your cashback immediately – you can only request it once you've accumulated £10 in cashback via Shopmium, so bear in mind it could take a while to get the saving back, as you'll need to earn cashback on multiple items before you can withdraw it.
More info
Check the app before you buy to ensure you've been offered the deal, and don't buy unless it's something you'd use anyway. It's worth going quickly if it's something you want, as we've seen offers like this finish early.
How to get the cashback
-
Buy the correct product. Check the product to be sure you get the right item (be extra sure you've got the right size). With Shopmium, if you're shopping in-store you can even use the app to scan the barcode to be sure you've got the right one.
-
Get and keep your receipt. Make sure you get a printed receipt in store, or with your delivery/click and collect order if you shop online. You'll need this for your cashback.
-
Take a photo of your receipt and upload. To get the cashback, you need to photograph the receipt and upload it in the app to get the money back. You'll also be able to use a photo of your online order if you shopped online.
-
Keep the packaging with barcode. You'll also need to scan the barcode when you upload to be sure you've bought the right size/flavour of product
-
Request your cashback once you've reached Shopmium's £10 withdrawal threshold. You need to physically request your cashback once you've accumulated at least £10 within the Shopmium app. Your cashback will be paid into your PayPal or bank account, whichever you choose, within approximately 3-5 working days.
New-customer delivery codes
Online code for new customers only
If you're a new online Morrisons shopper, you can get £15 off your first £60+ shop when you enter the code SAVE15 at the checkout.
Morrisons told us this is an ongoing deal with no end date, but we'll update you here if that changes.
Minimum spend excludes pharmaceuticals, tobacco products, fireworks, postage, alcohol, stamps, infant milk and formula, gift coupons, gift cards, lottery online game and instant tickets, ‘top-up’ mobile phone cards, E top-up, digital Christmas saver stamps, delivery charges and carrier bag charges.
Online code. Maximum £20 discount
If you're a new online customer to Ocado, you can get 25% off your first £60+ shop when you enter the code: VOU7311870 found on its website. The maximum discount is £20.
Delivery is free for three months with this code, subject to availability. Ocado delivers across England and Wales, but you can check here if it delivers to your area. Ocado doesn't deliver to Scotland.
The discount can't be redeemed against orders delivered between Thursday 18 December and Friday 26 December, and there are some product exclusions (see ‘More info’ below).
More info
Minimum spend excludes tobacco products, alcohol, postage stamps, infant formula, the purchase of Ocado Gift Vouchers, and food donations with Ocado. See full T&Cs.
Online code for new customers only
If you're a new online Iceland* shopper, you can get £5 off your first £45+ shop when you enter the code ICEFIVEOFF at the checkout.
Iceland told us this is an ongoing deal with no end date, but we'll update you here if that changes. Next day delivery's free if you're spending over £40, so you'll automatically get free delivery with this offer.
Supermarket deals
Slightly past its best, but still edible. In stores nationwide, excluding Northern Ireland
If you head into a Lidl store (find your nearest) you can pick up a 5kg 'Waste Not' box of fruit and vegetables for £1.50, while stock lasts. The boxes contain 'edible but not perfect' fruit and veg, which are slightly past its best, but still safe to eat. This is currently an ongoing offer with no end date, but we'll update you here if that changes.
These are available in stores in England, Scotland and Wales only, and found near the checkout area. However, they are subject to availability, so if you want one you'll need to be quick as there are only a limited number of boxes available each day, from the time stores open until midday. Any unsold boxes will be donated to local good causes.
What you'll actually get is completely random as the boxes are made up on the day with whatever fruit and veg is looking past its best in each store. Some could be damaged or discoloured, but you'll be able to see what you're getting before you buy.


A box we spotted in Aug 2023 in a London branch of Lidl
To give you a rough idea of how much of a saving you could make, when we picked up a box to check this deal out, we got:
-
One 250g punnet of raspberries – normally £2.99
-
Two x bananas – normally 37p for two (£0.78/kg)
-
Five x apples – normally 89p for a 5-pack (17p each)
-
13 x satsumas – normally 95p for a 500g bag (£1.90/kg)
-
Two x pears – normally 95p for a 550g bag (£1.72/kg)
-
One 500g pack of leeks – normally 69p for a 500g pack (£1.38/kg)
-
Two x aubergines – normally 69p each
-
Three x lettuce – normally 69p for a 2-pack (34p for one)
-
13 x potatoes – normally 91p for a 2.5kg bag (36p/kg)
-
One punnet of black grapes – normally £1.09

Based on the price of each individual item in the box, we've calculated that it would cost over £10 to buy it all separately – so buying a box for £1.50 really does save a bunch.
Don't have a Lidl near you? Try Sainsbury's similar fruit and veg box.
In larger stores only
If you head into selected Sainsbury's stores (find your nearest), you can pick up a 'Taste Me, Don’t Waste Me’ box of surplus fruit and veg for £2, while stock lasts. The boxes contain fresh fruit and vegetables that would have otherwise gone to waste.
Sainsbury's says the boxes are a permanent feature, though they will be subject to availability. Look out for them in larger stores, rather than Locals (you can't get them online).
If boxes are available, they'll be in the fresh produce aisle. What you'll actually get is completely random, though Sainsbury's did say typical contents could include: apples, bananas, broccoli, carrots, cauliflower, courgettes, oranges, peppers, plums, red cabbage, and swede.

To give you a rough idea of how much of a saving you could make, we've made some calculations based on the products mentioned above:
-
One pack apples (six in pack) – normally 99p (17p each)
-
One pack Fairtrade bananas (five in a pack) – normally 78p (16p each)
-
One loose broccoli – around 72p (depending on weight)
-
One loose cauliflower – normally £1.19
-
One pack courgettes (500g) – normally £1.45
-
Loose orange – normally 30p
-
Loose red pepper – normally 69p
-
One punnet of plums (400g) – normally £1.29
-
Loose red cabbage – normally 75p
-
Loose swede – normally 62p
Based on the price of each individual item in the box, we've calculated that it would cost about £9 to buy it all separately – so we reckon buying a box for £2 is a good deal.
Don't live near a Sainsbury's? Try Lidl's similar fruit and veg box.
Often includes wonky potatoes, wonky carrots, wonky apples & more
If you go in-store or online to Morrisons, you can get selected vegetables and fruit branded 'wonky', which may be slightly irregular in shape or appearance, but totally fine to eat.
In most cases it's the cheapest way to eat fresh at Morrisons, and means it's often priced competitively against other major supermarkets. However, what's available will depend on the season and stock in your local store.
Product | 'Wonky' price | 'Standard' price | Cheapest alternative |
---|---|---|---|
Morrisons Wonky Carrots, 1kg | 53p | 69p | 53p, Sainsbury's |
Morrisons Wonky Parsnips, 500g | 75p | 75p | 74p, Asda |
Morrisons Wonky Peas, 900g | £1.09 | £1.45 (for 1kg) | £1.09 at Tesco |
Morrisons Wonky Pears (minimum four) | £1.17 | £1.55 | 99p, Sainsbury's & Asda, (more than four) |
Morrisons Wonky Potatoes, 2kg | £1.35 | £1.55 | £1.35, Sainsbury's, Asda |
The cheapest alternative price is based on online supermarkets – so doesn't include Aldi and Lidl. Prices may differ based on your location.
Be aware, that wonky doesn't always mean cheaper. We found that 'wonky' parsnips were the same price as standard parsnips, and you could get a bag of 15 apples for £2, but only four 'wonky' apples for £1.19.
Often includes wonky potatoes, wonky carrots, wonky apples & more
If you go in-store or online to Waitrose, you can get selected vegetables and fruit branded 'wonky', which may be slightly irregular in shape or appearance, but totally fine to eat.
In most cases it's the cheapest way to eat fresh at Waitrose and means it's often priced competitively against other major supermarkets. However, what's available will depend on the season and stock in your local store.
Here's what we found at one Waitrose store:
Product | 'Wonky' price | 'Standard' price | Cheapest alternative |
---|---|---|---|
Morrisons Wonky Carrots, 1.5kg | 90p (60p per kg) | 70p ( 70p per kg) | 53p per kg, Sainsbury's |
Waitrose Wonky Potatoes, 3kg | £1.60 (53.3p per kg) | £1.70 (68p per kg) | 67.5p per kg, Asda & Sainsbury's |
Waitrose Wonky Apples, 6 pack | £1.70 (28p each) | £1.80 (30p each) | 99p (17p each) with Nectar at Sainsbury's |
The cheapest alternative price is based on online supermarkets – so doesn't include Aldi and Lidl. Prices may differ based on your location.
Although Waitrose is rarely the most MoneySaving supermarket, its wonky fruit and vegetables are a great option for healthy eating.
For Iceland Bonus card holders. In stores only
If you're aged 60 or over, you can get 10% off your shopping at all Iceland (find your nearest*) or The Food Warehouse (find your nearest) stores nationwide, every Tuesday when you show valid ID and an Iceland Bonus card (its loyalty scheme, sign up for free* if you don't have one).
To receive the over-60s discount, simply show proof of age at the checkout, either a driving licence, senior bus pass, senior railcard, or freedom pass (although freedom passes can only be used as ID in London stores). If you’re in Scotland or Wales, you can’t get the discount on alcohol. See full T&Cs*.
See our Supermarket Coupons page for other ways to save on your food shop.
When you spend up to £250 in a calendar month
New and existing users of the Lidl Plus app (download via App Store or Google Play) in England, Wales and Scotland will receive a 10% off voucher when spending £250 in a calendar month – up to a maximum of £20. If you spend £100 in a month, Lidl told us you will qualify for a free own-brand item, and then again if you spend £150.
Lidl Plus is also available in Northern Ireland, but tends to have different offers.
As well as money-off coupons, you can claim a free in-store bakery item when you've spent at least £10 in a month. To track the amount spent, scan your virtual Lidl Plus card (within the app) each time you shop. Of course, this shouldn't be an excuse to overspend, but it could be a nice bonus when doing your normal shopping anyway.
Once you've reached the spend target, your coupons should appear automatically in the Coupons section of the app. You can't get change from the coupons, and you'll need to use them within seven days of issue at any Lidl store in the UK (find your nearest).
The qualifying spend excludes infant formula, and coupons can't be used on alcohol or infant formula.

What else you can get from the app – 20% off in-store bakery items and weekly coupons
Check the 'Coupons' section of the Lidl Plus app weekly for extra offers. You can get 20% off all in-store bakery items on Monday to Saturday (excluding bank holidays) from 7pm until closing time.
Every Thursday, you'll be offered a different selection of item-specific coupons valid for one week. When we checked, you could get 20% off cookies and 15% off salted nuts, bacon and stonebaked pizzas.
The Lidl Plus app for Northern Ireland customers
To use the app, select Northern Ireland when signing up. Each week, the app will have 10 coupons for selected products, usually up to 33% off. MoneySaver Glenda K told us she's previously seen 33% off organic honey, 30% off smoked bacon and 25% off ground coffee.
How to use the Lidl Plus app
Scan your virtual card at the till or self-service till each time you shop. Spend coupons by loading them onto your virtual card, then scanning your card before paying. You can use more than one coupon at the same time, but Lidl says there may be a limit of six promotional items per customer.
For more ways to save on the weekly shop, whichever supermarket you frequent, see our supermarket coupons.
Includes a main, side, starter or dessert
If you fancy a pizza, but want to save your dough, this M&S meal deal could be one for you.
Go into an M&S (find your nearest*) and you can pick up its £12 Pizza Night dine-in meal deal which includes two pizzas and two sides. M&S says this'll feed four. This is an on-going offer with no end date. A pizza would usually cost £6 by itself, so with another and two sides, we think this is good value.
What's on the menu?
The M&S website* lists 11 pizzas and 14 sides to to mix and match as you wish (subject to availability). A few highlights we spotted on the menu include:
Pizzas 🍕
-
Stonebaked smoky BBQ chicken
-
Stonebaked feta and caramelised onion
-
Plant Kitchen stonebaked vegan three cheese
Sides 🥦
-
Chicken munchies
-
Dirty fries
-
Garlic doughballs
Visit our Supermarket coupons page for ways to save on the weekly shop.
Via Lidl Plus app, which also includes weekly coupons. Excluding Northern Ireland
Sign up to the Lidl Plus app to get a free doughnut from the bakery section (normally about 30p) on your birthday, with no minimum spend. You'll receive the coupon in your Lidl Plus app on your birthday and will have seven days from then to use it. See full T&Cs.
Regular Lidl shopper? Check our full analysis of the Lidl Plus app offers.
Every day with its loyalty card when you bring your own cup
If you sign up for a myWaitrose loyalty card you can get a free regular-sized tea or coffee in-store every day from the self-serve machine, when you use your own reusable cup. You can choose from americano, cappuccino, latte or tea.
If you haven't got one already, you'll receive your physical myWaitrose loyalty card within five weeks of signing up via the link above. Alternatively, you can download a myWaitrose card via the app (free in the App Store or Google Play).
Simply swipe your card at the till – you can then go and get your free drink using your reusable cup. In some Waitrose stores, you need to scan your loyalty card in order to use the machine.

Why do I have to provide my own cup? Waitrose used to hand out disposable coffee cups for this freebie, but in 2018 it stopped this for environmental reasons (see our Waitrose ditches disposable cups MSE News story). For where else you can save with a reusable cup, see our own-cup discounts blog.
More info
It's one free drink per member, per day. Offer excludes hot chocolate, mocha and espresso and isn't valid at Costa concessions, petrol filling stations, Shell and Welcome Break. It can't be used with other café or hot drink offers, or the café loyalty card.
How to find more coupons and how to max them

While it is still possible to clip coupons out of a magazine or newspaper, there are now fewer of these coupons available. Like many things, couponing has largely gone digital and most of the savings you can bag these days will be via your phone or online.
There are hundreds of coupons and cashback deals out there, so the info below will help you to find them. However, we regularly update the very best in the supermarket coupons round-up above.
Any true couponer will have a purse, wallet or phone full of stamp cards and loyalty cards/apps. Some give points on your normal shopping which can then be turned into vouchers, and others offer personalised coupons which are usually for items you frequently buy or it thinks you'll be interested in based on your previous purchases.
Some of the best loyalty schemes for coupons and perks:
Up to 30% off items you frequently buy at Sainsbury's. Nectar card-holders using the Sainsbury's SmartShop app can scan items as they shop in-store, and it'll automatically trigger deals of up to 30% off on selected products you regularly buy. If you don't have a smartphone, you can get the offers when you use in-store scanners, and this all on top of normal Nectar perks. However, you can't get these deals when shopping online. Check the Nectar app to see what automatic coupons you've been offered and how long they're valid for – you can use them multiple times before the expiry date. Our Nectar tips & tricks guide has more ways to earn points and boost your stash.
Turn Clubcard points into vouchers to spend at Tesco, or exchange for 2x value for days out and more. You'll get Clubcard statements quarterly, which will change your points to a voucher. You can exchange the vouchers for other rewards, or use them to take their value off your shopping online or in stores. See Reclaim & boost Clubcard vouchers for more info.
Bag Boots Advantage bonus points. Pick up a free magazine in-store monthly, and it may include coupons for money off, but most often it's additional points when you buy a product. Sometimes you'll be able to get a freebie though, so it's worth picking up. You can also get extra points by loading offers from the Boots App to your Boots Advantage card before you shop. Check out our Boots Advantage Card tips & tricks for more info.
The Pets at Home VIP card gets you coupons in the post to spend online or in-store on products your pet likes. You set up the account online, telling it which kind of pet you have, so you won't receive coupons for dog food if your furry friend is feline. These offers are often stackable, and Ex-MSE Rhiannon was previously been sent a code for a free pack of cat treats for her cat's birthday, plus £3 off a £20 spend.
Online shopping has become increasingly popular since the start of the coronavirus pandemic so if you're doing an online shop, have a look for codes that can get you money off, or even a freebie.

Sainsbury's frequently offers selected products for free via codes as part of an online shop, which you can find at its little-known Freebies & Competitions page. Some examples over the last year include 'free' £2.85 Tampax, 'free' £2.75 Yeo Valley yogurt, and 'free' £1.65 Dentastix dog treats.

Tesco is another that often gives online coupons on selected products when doing an online shop. Some examples in the last year include £4 off a £12 spend on frozen food such as Birds Eye and Ben & Jerry's, and £5 off a £15 spend on cleaning/laundry items such as Persil and Dettol. We add these when we spot them to our Coupons round-up above.

Iceland online shoppers should also look out for codes on selected products or categories. For example, it's previously offered an online shopping code for free fruit or vegetables (up to £3-worth).
There are online auction sites full of photocopied high-value coupons which may have been originally obtained legitimately, but are now being sold as fakes.
You might think you're not hurting anyone by using them, but the best case scenario is you'll be turned away. Worst case scenario? You could be prosecuted for fraud.
'Stacking' is cleverly combining offers, such as a coupon and an in-store deal, to save even more. Not all retailers and coupons allow stacking, and sometimes it's a temporary glitch. The general key to this is to use a manufacturer's coupon alongside an in-store offer or coupon.
Here are some of the ways you can stack coupons to make a bigger saving:
Combine coupons with store sales. It’s all well and good using a 50p off coupon for a £2 product, but if you wait for that same product to go on sale at half-price (£1) and then use the 50p off coupon, you’re only paying 50p and essentially getting 75% off. Each of the major supermarkets have a sale on a specific item on average every two weeks. Most coupons last for a month, so if you hold out for a deal you could save a lot more.
Combine coupons with cashback. If a company is launching a new product it will sometimes offer a coupon for it and also appear in one of the cashback apps we told you about above. Providing both are for the same product, you may be able to use the coupon and get cashback as well, but it's important to check T&Cs as some apps won't always allow you to do this.
Use coupons on yellow-stickered items. The reduced section is where items which are broken, being discontinued or nearing their sell-by date are being sold at a fraction of the price. They'll probably have a sticker on them (usually yellow or orange/white) and there may be a few different reduced sections (especially for refrigerated items). If you can match a coupon to an item here, you could pocket a bargain (providing it is still edible). Check out our guide to yellow stickers.
Sign up to loyalty schemes for bonus offers, and some give personalised product discounts
Check for online codes/coupons on selected products at the big supermarkets
DON'T buy coupons, with the exception of purchasing a product, magazine or newspaper with the coupon inside
Stack coupons with other offers for super savings – works better with physical coupons
Popular coupon Q&As

Now you know how to find coupons, check our top tips for using them most effectively so you can maximise your savings. Some of the tips here can involve a bit of planning or be time-consuming, so these might not all be for everyone – but MoneySavers have previously managed to get £50+ shops for pennies, or even be PAID to shop using these methods.
Coupons will all have specific terms and conditions, and while reading T&Cs is never fun, it's important to check them to understand what you can and can't do with a coupon or cashback offer.
Some cashback sites and credit cards will offer cashback for a specific supermarket for a limited time, so you can get money back on any products you have a coupon or cashback for and a percentage or amount back on the total spend of your shop.
For example, when we checked, Topcashback* was offering up to £8.50 cashback on Sainsbury's online grocery orders over £40 and up to 12% on Iceland online orders. See our Top cashback sites guides.
Some Amex cardholders have previously been able to get 10% cashback on Morrisons spends over £30 and 5% cashback at Waitrose on £20 or more spends.
Normally we encourage downshifting – going for a brand level lower than you usually would – in order to save money. But sometimes a higher value coupon can make a more premium brand cheaper than a basic/own-brand.
For example, if your usual basic brand soy milk is 55p a litre, but you've a coupon for £1.50 off a new premium brand that normally costs £1.70/litre then it's worth a go, as you'll only spend 20p after the coupon.
As a coupon aficionado, you can often end up in the slightly embarrassing situation of knowing couponing rules better than shop assistants. Coupon policies differ by supermarket, and sometimes by offer too, so to be fair to shop workers it can be very difficult to know exactly what is allowed. To help, we've asked all the major supermarkets for their coupon policies.
The policies below set out the rules at Tesco, Asda, Sainsbury's, Morrisons, Lidl, Co-op, and Waitrose – they come directly from the companies' press offices.
Aldi isn't in the list as it doesn't currently accept coupons (though it does accept Free School Meal vouchers).
Make no mistake... companies don't offer coupons or cashback out of the goodness of their hearts. It's all part of their money-making marketing strategy, with the aim of selling more of an item, often a new product.
Of course, when you're shopping in a supermarket you're usually buying stuff you need, but nevertheless, remember the Money Mantras and don't overspend or get something you don't need just because you have a coupon.
If you think you'll use it or want to try a new version of what you already use, then it could be worth it, however, if you buy it just because you have a coupon and then don't use it, then it's not really saving you money.
Skilled couponers have a number in their head of what's a good price for products they usually buy, so any coupon which brings a new brand or new version down to less than this price dictates what they buy.
As well as using coupons on selected products, see if you can get cashback for your WHOLE shop too
Go up a brand level if your coupon makes it cheaper than your usual brand
Know supermarkets' coupon policies – see our store-by-store Q&A
Do you need it? Will you use it? If the answer's no, don't buy it, even with a coupon
Having trouble printing a coupon?
For starters, make sure your printer is on and has enough paper.
If you have a pop-up blocker installed on your web browser, disabling it may help. You may be asked to install a coupon software application before the voucher will print; just follow the instructions to do this. Some anti-virus software will flag up the file but it's not malicious - if you're worried you can always delete it after you've printed the coupons you'd like. Some coupons will allow you to bypass the software download by putting in your mobile number to receive a code.
For more tricks to slash food bills, see our Supermarket shopping tips and How to get free (or cheap) food guides.