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For a more detailed explanation see How MSE is financed.

Top cashback sites
Cashback websites pay you when you go through them to spend with retailers or providers. You can make £100s a year using them properly. Here are the top cashback sites, along with some serious rules to make sure you protect yourself. You can also earn an extra 5% on top using a cashback credit card.
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How do cashback sites work?

If you want to buy something online or sign up to a finance product, rather than going direct, click to the company via a cashback site and you get paid for it. The sums range from pennies for groceries to more than £100 for some mobile or broadband contracts.
You'll have to sign up to the cashback site, which should be free (though you can sometimes pay an annual subscription cost, and potentially benefit from boosted cashback). Then simply log in and search for the online retailer you want to buy from, such as Argos or BT. If it's listed, click the cashback site's link to visit that company.
Your visit is then tracked. If you buy something, an amount is put into your cashback site account once the transaction's processed. You can withdraw this once it arrives, which can take a few weeks, or even months. For some cashback sites, you need to reach a set threshold before you can withdraw.
The following table gives you an idea of the possible savings – though remember rates fluctuate every day and differ between sites:
Typical cashback site payments
AA car insurance | £15-£20 per policy |
---|---|
Admiral travel insurance | £5.25-£12 per policy |
BT broadband |
£37.50-£93.50 per package |
Currys | 0.75%-40% of purchase's cost |
JD Sports | 1.5%-12.75% of purchase's cost |
Lastminute.com | 1.12%-8% of purchase's cost |
M&S | 0.75%-10.2% of purchase's cost |
New Look | 1%-5.25% of purchase's cost |
O2 mobile | £6.37-£71.25 per contract |
RAC breakdown cover | £6-£60 per policy |
Last updated February 2023. Based on rates from Topcashback and Quidco, which may differ based on product/spend and customer type (new or existing).
Why do they pay out?
Cashback sites take advantage of the way commercial payments from one website to another work. They use affiliate links, which allow the retailer to track where the traffic is coming from and then pay the cashback sites for the lead.
This is a common system, used by sites that send people through from comparison results, unique content (MSE does this – for more details, see How this site is financed) or using links on advertising promotions. Cashback sites simply drive traffic by giving their users some of the money they're paid.
The amount of money depends on what's spent on what as well as the commercial deal, so can vary widely. The cashback site may earn its money per click, transaction, application, or accepted applicant.
The technology's simple. Ready-made paying links are available from 'links warehouses'. Big cashback sites also have direct relationships with companies, which means they can offer a wider range of providers, earn more and negotiate their own exclusive deals.
How much money could I make?
The total amount depends on how much you buy, what you buy, and the cashback being offered. But many MoneySavers make £100s a year using cashback sites. Here are a few examples...
So far I have got back around £300 from buying things that I would normally have bought and not received anything back for. Things like my garden shed, washing machine, car insurance, home insurance and every day items.
I've made £2,500 from Topcashback alone over the last three years – booked holidays, offered to book hotels for family members for occasions like weddings, and bought all insurance and Christmas and birthday presents.
Let us know about any success you have using cashback sites, and any other feedback, on the Top cashback sites forum thread, or by emailing successes@moneysavingexpert.com or tweeting @MoneySavingExp.
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5 MAJOR cashback safety rules

While cashback sites can generate some users £100s a year, it's very important you understand there can be substantial pitfalls in using these sites – and you need to understand them BEFORE you begin.
Top-paying cashback sites
Don't think all cashback sites pay the same. When we checked in February 2023, we found big differences, for example, up to £52.50 vs up to £106.25 on Vodafone mobile deals and up to 7.5% vs up to 15% on Accor Live Limitless hotels.
The best cashback sites are those that pay out up to 100% of what they get from the retailer – that is, they give a large part or all of the money they earn to you. Here, we focus on those sites (yet don't forget there are other ways to boost cashback, which can often be used in combination with these sites).
The top-paying cashback sites
Site | Key details | MSE analysis |
![]() Topcashback* |
- Membership is free, but you'll need to actively downgrade from its 'Plus' membership when you sign up. - Plus membership* is £5/year – it pays extra top up on cashback and up to 20% higher payout bonuses via rewards. |
Pays the best rates most often in our spot checks. Topcashback* offered the highest rate of cashback for 22 of 30 spot checks (though always check both before buying, especially for larger purchases). You can take your earnings as cash, but if you prefer it's possible to get up to 12.5% extra by exchanging your cashback for downloadable e-gift cards. |
![]() Quidco* |
- Basic membership is free |
Can beat Topcashback, so worth checking too. Quidco* is Topcashback's big rival, with the two sites often competing on exclusive deals. It's always worth checking both, especially if you're making a big purchase. It pays out as cash, but gives up to 15% more if you agree to take earnings in gift cards. |
Another option if you have (or know) a kid... | ||
![]() Kidstart |
- Membership is free - You can only withdraw once you've £10+, but you'll need to add a child's details to do so. |
Rare cashback on Apple and John Lewis. KidStart lets you earn cashback with over 2,300 retailers, and offers cashback on some retailers the sites above don't. That said, it isn't always competitive. Eg, it pays only £5 on Virgin Media broadband-only packages, yet Topcashback pays up to £93.50 and Quidco up to £78.75, so always compare, especially for big purchases. |
Quick question
How to boost your cashback by £100s more
There are a few ways to boost your cashback:
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