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Emily Whitford

Emily Whitford

Research & Policy Officer

Emily's experience

Emily joined MSE in October 2021 as part our Campaigns team. Her focus is on delivering research projects and policy recommendations which fight the consumer's corner. She studied history at university and previously worked for a market research consultancy, where her work centred on understanding the experiences of consumers in the financial services and energy markets.

A little more about Emily

Outside of work, Emily likes to explore different bars and restaurants, attempts to make it to the gym, and reads, with the aim of meeting her (potentially overly ambitious) Goodreads challenge.

Emily says...

"It's a privilege (and definitely a responsibility!) to work for an organisation that genuinely believes in making things better for consumers. From campaigning to postpone the planned rise to the Energy Price Guarantee in April 2023, to urging the Government to free mortgage prisoners, we're proud to be constantly pushing for stronger consumer protection and fairness when it comes to your personal finances."

Latest from Emily Whitford

Why MSE is campaigning for buy now, pay later to be regulated
You might well be one of the millions of us who've used buy now, pay later (BNPL) in recent years. Services like Klarna, Clearpay and Laybuy have become hugely popular, especially since the Coronavirus pandemic hit and more of us took our shopping online. But did you know that, almost always, this type of debt is completely unregulated?
28 March 2025