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Cheap Perfume

20+ tips to halve costs

Whether for Christmas, birthdays, Valentine's or anniversaries, perfume or aftershave is often an easy gift. Provided it's legit, Dior is Dior whether bought in Harrods, Asda or online - it's cost that counts.

We've 20+ quick top tips 'n' tricks to help bag your smellies for less. However, ALWAYS double-check prices before buying, as they change hourly at Amazon and new sales come up all the time.

Important! How safe are these sites?

Whatever you're buying, including perfume, there are always two main risks: either it's a dodgy company, or it's a legit company that has financial problems and goes bust.

Follow these quick tips to help you minimise the risks...

Pay by credit card for goods over £100

Protect purchases under £100 via chargeback

Check the site's legit

Know your cancellation rights

Understand there's sometimes no protection

Don't let your anti-virus run out

Top prices for popular fragrances

Here's a round up of the cheapest prices we've found on some of the most popular fragrances:


DKNY, Be Delicious City Blossom Empire Apple

eau de toilette, 50ml.

£18.50 at Debenhams*. Delivery's £3.99.

(Next cheapest £27.28 delivered at Boots.)


Jean Paul Gaultier Kokorico

eau de toilette, 50ml.

£14.95 at All Beauty*. Delivery's £1.50.

(Next cheapest £18.37 delivered at The London Perfume Company.)

Hugo Boss Hugo Red

eau de toilette 125ml.

£32.01 at Boots*. Delivery's £2.95.

(Next cheapest £39.20 delivered at Fragrance Expert.)

Important: these prices were correct at the time of writing, but prices change, so do double-check before buying.

Bag smell-alike designer brands for less

Smell-alike perfumes are what people call supermarket and store-bought own-brand perfumes that have similar smells, but different names, packaging – and most importantly, different prices – to the big designer perfume brands.

These are not copies. Yet we’ve noted a remarkable similarity in the smell of the perfumes, as well as the bottles and boxes in some cases.

While many people sniff at these cheap perfumes, it’s important to note that much of the cost of the big-name versions goes on pricey marketing and advertising. After all, their flashy billboard adverts don’t pay for themselves.

We’ve carried out our own (non-scientific!) testing on three smell-alike scents. In these, we found the vast majority either couldn’t tell the difference between the smell-alike or the designer perfume - or actually preferred it.

  • Branded perfume:

    Chanel Coco Mademoiselle (50ml), £67.50 at Boots.


    Lidl Suddenly Madam Glamour (50ml), £3.99 at Lidl.

  • Branded perfume:

    Ralph Lauren Romance (50ml), £51 at Superdrug.


    Next Just Pink (75ml), £14 at Next.

  • Branded perfume:

    Issey Miyake L'Eau d'Issey (100ml), £44.95 at All Beauty.


    M&S Isis (100ml), £16 at M&S.

While we can’t guarantee they’ll fool your nose, it’s well worth checking them out yourself. While some are sniffy about giving smell-alikes as Christmas gifts, if you’re buying perfume for yourself, they’re a cost-effective way of doing it. See the smell-alike forum & alternatives to high-end make-up discussions for more.

Boots up to 50% off fragrances

Go to Boots* or in-store and you'll find up to 50% off a limited range of fragrances.

We've found even with this discount, prices are often the same as those on Amazon,so always do some price comparisons before buying.

The Fragrance Shop 10% off orders

Go to VoucherCodes* to get 10% off at The Fragrance Shop in-store and online till 31 Dec 2014. Check out the ts and cs as exclusions apply.

Search all major retailers in one click

To quickly search and compare the biggest retailers we've built a special tool called the MegaShopBot. It includes specialist perfume comparisons such as FragrancesCompared* and Cheap Perfume Expert, as well as all the other mainstream shopping comparison sites.

Just pop in the name of the perfume you're after, click 'compare', and it'll automatically scan the three big perfume comparisons, plus a selection of the other retailers, at once, ensuring you can quickly find the very cheapest price.

For a full guide to slashing the cost of buying anything and everything online, see the full 40 Online Shopping Tricks guide.

Instantly selects & searches THE BEST shopping comparisons

Know your perfume from your eau de cologne

The perfume industry's big business, so there are lots of types to choose from. Yet don't confuse perfume with the weaker eau de toilette or eau de cologne, as you may find it's a false economy.

As a rough guide, the main tiers of fragrance type are below from weakest (generally cheapest) to strongest (priciest):

  • Splash and aftershave

    Low perfume essence at about 1-7%.

  • Eau de cologne

    Again, lowish perfume essence, at about 2-6%.

  • Eau de toilette

    Also sometimes known as cologne, contains slightly more perfume essence at about 5-15% (typically about 10%).

  • Eau de parfum and perfume

    Also called perfume extract, these are top of the range at roughly 10-20% essence (typically about 15%).

The higher the concentration of perfume essence, the longer the perfume's scent will last and the less you'll need - but the more expensive it's likely to be. The fragrance style and ingredients used also affect how long the scent will last, so it's worth experimenting with different types before shelling out on a big bottle.

Thanks to the International Fragrance Association and British Society of Perfumers for info.

'Is it really a bargain?' trackers

Most of us know just because a retailer lists a perfume as "on offer", it doesn't mean it's cheap. Yet the trouble has been sorting awesome offers from pants promos.

To help, there are sites that chart products' price histories to show if the item's 'was' price is realistic and you can also set up alerts that will land in your inbox when your favourite items drop in price.

  1. MySupermarket* is handy for tracking high street perfume prices, as it now includes Boots and Superdrug as well as the six big stores. Just search for an item, then on its page, scroll down and you'll often see a chart of the stores' average prices for that item over the last year. Results can be fascinating. When we searched...

    • Hot!

      Beyonce Midnight Heat eau de parfum (100ml) is £15 at Superdrug at the time of writing - 44% less than its average price of £27.05 over the year (though it's £14.45 at All Beauty)

    • Not!

      Beckham Instinct eau de toilette (75ml) is £30 at Boots at the time of writing - 20% more expensive than its average price of £24.04 over the year.

    To use the MySupermarket price alert service, search for a product, click 'add price alert' and it'll fire off an email as soon as the price drops in one or more stores.

  2. CamelCamelCamel lets you enter your desired price for items on Amazon (where prices tend to yo-yo) and fires off an email when Amazon hits it. Simply pop an item's URL into it, and enter the maximum price you want to cough up. You'll then get an email when the price falls to that amount or lower.

  3. Zeezaw works in a similar way. Just sign up, create a list with the max price you want to pay for Amazon items, and you receive emails when the price drops.

Debenhams sale

Debenhams* is not usually the cheapest place to buy fragrances, but it does currently have fragrances and gift sets with up to 50% off. Delivery's £3.99, or collect in-store, free.

Though, do remember, these offers don't always beat other retailers, so be sure to do some price comparisons before purchasing.

Buying online's often cheapest

The internet's usually the cheapest option when purchasing aftershave, perfume, eau de cologne and eau de toilette. Rather than keeping pricey shopfronts with fancy displays to draw you in and make you spend, they simply pile it high in warehouses and sell it cheap.

So don't be sucked in by smooth sales patter and gleaming window displays when you're on the high street. When comparing prices online and in-store, don't forget to note down the size of the bottle, and what you're buying, eg, eau de toilette/parfum.

Unboxed perfumes are even cheaper

Some internet retailers, including Half Price Perfumes*, Fragrance Direct* and sell testers and unboxed perfume or aftershave at an even cheaper price. While at first this may not seem like a good idea for a prezzie, it's easy to turn around...

Perfume bottle with a tassle

Tie a ribbon around it!

Buy an unboxed scent, then simply buy a nice-looking gift box for a pound or two and pack it in that - or even just tie a nice ribbon around it.

The money saved on buying the perfume should more than cover it. It'll look as if you've made an extra-special effort (rather than an extra cheap effort!)

Fragrances at Wilkinson

Shop online at Wilkinson or at your nearest store to see what's on offer - in the past it's had some cracking offers. Delivery's from £3.50 or you can collect in-store for free.

As ever, be sure to do some price comparisons before purchasing.

Uncover 60%+ off hidden Amazon bargains

Amazon often offers 70% and better reductions, yet it directs people to other areas, sending them to higher profit margin products instead. Go to site*

There's a geeky way to manipulate Amazon's web links to display all heavily-reduced bargains. All you need to do is fiddle with Amazon web addresses (URLs) to bring up lists of knock-down prices. Here's one we've specially created for 60%+ off fragrances*.

We've built the Amazon Discount Finder tool to quickly reveal hidden Amazon mega-bargains across a huge range of departments. Have a play to see what you can uncover.

Don't forget your local pound store

Discount stores and pound shops are also worth a look if you don't mind experimenting! One forumite reports finding a cache of 99p bargains in their local:

"Granted some aren't to my taste but I have four that are looovely. They're actually eau de parfum rather than toilette which is a bonus! The boxes look quite cheap but my local store always has one out to try."

Is it worth buying from the US?

A couple of large-scale US sites deliver to the UK and can be competitive, though don't forget to factor any extra delivery fees and charges into the price as these can add a chunk. Big ones to try include Strawberrynet* and*. Read How safe are these sites? above before buying.

It's worth noting that if you're ordering items from overseas, you may have to pay extra tax so always check this first - find more info on the HMRC website.

(Please note: We're talking about the US-based, NOT the UK-based, which went bust in 2010. They are unrelated sites and is still running.)

Check if you can grab cashback on top

Once you've found the cheapest retailer for your scent, you may be able to get additional cashback by purchasing it via a cashback site. See the Top Cashback Sites guide for full info on how the system works, plus full safety help.

Boots extra points promos can be cheaper

Boots has a hefty fragrance department* and often runs points promotions, where instead of the usual four points per pound, you get double, or even triple. This can sometimes undercut online retailers, especially for newer or more costly perfumes.

It sometimes runs triple Advantage Card points events - sign up to the free weekly email to get a heads-up when these events are on. For more info on making the most of your Boots' Advantage Card, see the Loyalty Points Boosting guide, and see the Boots Deals page for the latest discounts.

Scout out extra gifts before you buy

Particularly around Christmas and New Year, shops may offer extra gifts with the perfume, so make sure you check for any 'free gift' deals before buying.

Plus it may also be cheaper to buy a gift set rather than the fragrance on its own, so factor this in.

Some stores like Superdrug even offer search tools to help you sniff out 'free' gift offers* and gift sets* within your budget.

Slash scent costs with codes, vouchers and sales

Particularly in the run-up to Christmas, retailers use sales, money-off codes and vouchers to lure customers in. Where high street shops are often expensive, these deals mean they can sometimes beat online retailers.

So once you've done a comparison, check our Discount Vouchers, Top High Street Sales and Hot Bargains deals pages to see if you can shave any more off the price.