Cashback websites pay you when you click through them, go to retailers or product providers and spend. You can make £100s a year using them correctly.
This is a full guide to the top cashback sites, along with some serious warnings to make sure you protect yourself. You can also earn an extra 5% on top using a cashback credit card.
In this guide
How do cashback sites work?
If you want to buy something online or sign up to a finance product; rather than going direct, click to the company via a cashback site and you get paid for it. The amounts range from pennies for retail items to - at the top end - more than £100 for some insurance policies.
You'll have to sign up to the cashback site, which should be free. If it's not, avoid it. Then simply log on and search for the online retailer you want to buy from, such as Argos or Tesco Direct. If it's listed, click the cashback site's link to visit that company.
Your visit is then tracked. If you buy something, an amount is put into your cashback site account once the transaction's processed. You can then withdraw this once it arrives in your cashback account, which can take a few weeks, or even months. For some cashback sites, you need to reach a set threshold before withdrawing.
|Typical cashback sites payments|
|3% of product's cost||
Marks & Spencer
|3% of product's cost|
Aviva home insurance
|£60 per policy||
|3% of product's cost|
Esure car insurance
|£35 per policy||
|5% of product's cost|
|Correct at June 2014|
Why do they pay out?
Cashback sites take advantage of the way commercial payments from one website to another work. They use affiliate links, which allow the retailer to track where the traffic is coming from and then pay the cashback sites for the lead.
This is a common system, used by sites that send people through from comparison results, unique content or using links on advertising promotions. Cashback sites simply drive traffic by giving their users some of the money they're paid.
The amount of money depends on what's spent on what as well as the commercial deal, so can vary widely. The cashback site may earn its money per click, per transaction, application, or accepted applicant.
The technology's simple. Ready-made paying links are available from 'links warehouses'. Big cashback sites also have direct relationships, which means they can offer a wider range of providers, earn more or negotiate their own exclusive deals.
The five MAJOR cashback safety rules
Don't use cashback sites without reading these
While cashback sites can and do generate some users £100s a year, it's very important you understand there are substantial pitfalls in using these sites and you need to understand them BEFORE you begin.
Think of cashback as a bonus only - it's not guaranteed
Tracking problems occur for many people using cashback sites. There are times when you'll expect to be paid but won't be. One study showed 40% of cashback users don't get paid. We think that figure's overblown, but it shows this is an issue.
If you do have problems getting paid, remember you need to contact the cashback site directly, not MSE. We just tell you about the top paying sites.
However, it's not just problems with cashback sites. They get the money from the retailers or product providers. Disputes in this area are common, so sometimes the cashback site doesn't receive the cash either.
Plus, unlike when you get cashback from a retailer, which is part of the product T&Cs, here you've fewer rights. The best way to approach this is to consider cashback as a bonus if you get it, but don't let it drive your purchasing decisions.
The cashback isn't yours until it's in your bank account
Never count the cashback until it's in your bank account. This isn't just because of tracking and processing issues. Cashback sites are easy to set up and many are small companies which can go bust (and some have done just that).
If it happens, you've little protection. You may count as a creditor to the company but in all likelihood, your money will be gone.
Never store cash in a cashback site - withdraw it ASAP
Most cashback sites set a threshold which you must reach before you can withdraw cash. The best practice is to withdraw as soon as you hit that level.
Never leave cash building up when you can take it out. Not only are you missing out on interest, but if the company goes kaput or changes its payout policy, the money's lost.
Focus on the cheapest deal, not the cashback
It's easy to be seduced by £50 cashback for signing up to an insurance provider or an extra 5% discount when shopping. Yet never let the cashback tail wag the dog. Not because of the warnings above, but simply because it may not actually be cheapest for you.
If the cashback doesn't happen, you need to be left with the best deal anyway and it might not be the cheapest without it.
Deirdre Deal wants a telly. A cashback site brings up Asteroid Electricals, offering 5% cashback; meaning a £20 discount off a £399 TV. Yet two minutes using a shopbot would've found her the same TV on sale at £299.
Boris Bargain wants car insurance. He spots the Suffolk Mutual £100 cashback offer on a cashback website, so grabs its £540 policy via the site. Yet if he'd used car insurance comparison websites he'd have found Hippo Insurance at £370. As Hippo is also on a cashback site, Boris could've returned to get a further £25 off.
This is especially important for bigger financial transactions, where the cost of making a mistake can dwarf the cashback received. So read our relevant guides first, like Top Balance Transfers, Cheap Car Insurance, Cheap Home Insurance and Top Bank Accounts.
Consider clearing your cookies
So when making your purchase, make sure you click through from the cashback site and not from anywhere else, as the rule's normally 'the last cookie wins'.
To be doubly safe, if you're expecting big cashback, clear your computer's cookies first to ensure the cashback is tracked. More on deleting or controlling cookies is available at AboutCookies.
Don't think all cashback sites pay you the same. Many pay out 50% or less of what they get paid. We checked 10 of the biggest cashback sites for the top rates and feedback.
The best sites are 100% payers, which ostensibly give all the money they earn to you. Here, we focus on those. Find out how they do it
In 2005, Quidco launched the first 100% cashback site. On the surface the system doesn't seem sustainable, yet actually it's a very clever way to work. It's earned Quidco, and its fellow 100% operator Topcashback, a massive share of the cashback market.
These sites do exactly what they say on the tin. They give you 100% of the cashback allocated to you, meaning you get a bigger payout. It's been hugely profitable for many customers, but that doesn't mean these sites don't generate income.
They may keep the first fiver or tenner a year. If you join their 'premium schemes' some retain the first £5 you earn each year. There's nothing wrong with this, it's far better than charging a membership fee upfront. Of course, it means £5/year from every active member.
They get 'bonuses'. Let's say a retailer pays the cashback site 5% of every transaction. Of course, all that money is then passed to individual customers. Yet many retailers will also pay affiliates bonuses - so for example; if they generate £10,000 of sales, they'll get a bonus. These aren't and can't be allocated to individuals, so the cashback sites keep them.
Topcashback The overall winner
Both on user feedback and overall payouts, Topcashback* is the winner.
It pays out 101% of the cashback it receives. Sounds strange, but it's able to do this as it passes on a little of the bonuses it gets for generating large amounts of sales. Plus it has no annual administration fees.
When withdrawing your cashback, you can opt to get an extra 5% on top by selecting Amazon vouchers instead of cash. For example, if you've £50 in your account, you get £52.50 in vouchers.
Opt for free membership
It has no annual administration fees, unless you opt for the Plus membership. This gives members a 5% bonus on all cashback rates on its site. For example, if you sign up to a new mobile phone contract via TopCashback that normally earns you £100 cashback, as a Plus member you'd get £105.
Members of TopCashback's Classic package can trial 'Plus' membership free, for three months. However, TopCashback retains the first £5 of a Plus user's earnings each year.
Trade cashback for Tesco Rewards
Alternatively, Topcashback now lets you trade in every £10 of cashback for 1,050 Tesco Clubcard points. This equals £10.50 to spend in in-store, but up to £42 in Tesco Rewards (see Top 10 Tesco Rewards guide).
There's no minimum amount of cash you can exchange - every 20p cash is worth 21 Tesco points. But you can only swap a maximum of £50 Topcashback earnings for Tesco points per account – that's up to £210 in Rewards. For more on this, see the Tesco Clubcard guide.
Quidco In second place
In second place is Quidco*, which has similar payout levels. The two sites usually compete on exclusive deals.
Quidco has a two-tiered level of membership. Basic membership is now free while premium membership costs £5/year. Premium gets you:
- Cashback paid up to six to eight weeks quicker, Quidco claims, compared to basic membership.
- A loyalty bonus that offers a £10 cashback bonus when you buy six items with faster-paying retailers.
- Guaranteed query responses in seven working-day hours. Basic members should get a reply within 24 working-day hours.
Premium members can downgrade for free on or after their annual renewal date to the basic account. All customers, on either membership, can get 5% cashback via Amazon on categories such as garden and outdoor, DIY and tools and pet foods.
Advanced users only Speedily find the max cashback
If you use cashback sites regularly, you can use our free Cashback Sites Maximiser tool to compare how much the top sites pay for each retailer/product provider, helping you get the best deal every time.
If you're using this tactic, though, here's some specific issues to watch out for:
Don't spread your cashback too thinly
Most cashback sites only pay out once you hit a certain threshold. So for small transactions, trying to maximise the cashback may mean you're never paid. If you're going for an insurance product or something else which is likely to pay over the threshold in one hit, then go for the highest.
Check whether you'll get all the cash
All sites which charge an upfront joining fee are barred from the Maximiser. But some cashback sites do charge an annual fee out of any money you've earned - it's worth remembering this if using multiple sites.
Be careful about reliability
The Cashback Sites Maximiser is simply an automated list of what the sites say they pay. Always double-check you'll actually get that cashback - results are auto-generated, so errors can and do happen.
Also, we include some smaller sites. As explained in our warnings, they come with an implicit risk. While they may offer the best payout, there could also be reliability issues.
Plenty of MoneySavers have had huge success using cashback sites. Here are some stories for inspiration:
Have been paid out £1,200 + from Topcashback, 110% all round ace from my experience.
On track to clear over £200 in 9 months with Topcashback, don't know why I've not used them before.
There are three ways to boost your cashback:
Earn in-store cashback
You can get money back on in-store spending at a few retailers with Quidco*. Simply register your credit or debit card with Quidco, spend on it, and your purchase is tracked. Once it's processed, an amount is put into your cashback site account.
It says card details are encrypted so no-one can access them. If you don't already have a Quidco account, you need to sign up before you can earn. Remember it takes the first £5 you earn each year as an admin fee.
Get paid to enter shops
Another Quidco* feature is free Android and iPhone apps that let you earn cash on the go. Walk into shops with your mobile and you get 5p-50p a time - without getting your wallet out. 37 retailers are included.
As an example, swing by a participating Homebase store, check in on Quidco's app and it pays 50p into your account. You also get a bonus for sharing your check-in on Facebook or Twitter - you'll be prompted to do it. Read a full guide to how the Quidco app works.
Cashback credit cards: 5% spending boost
Cashback credit cards give cold hard cash every time you spend on the card. Always make sure you pay it off in full so you're not charged interest.
There's no conflict between cashback sites and cashback cards, as when you spend money, whoever it's spent with, the cashback credit card gives you some of it back. The top card pays up to 5% back on your spending for the first three months. See the Cashback Credit Cards guide for the top payers.
Make free cash from cashback sites
You don't have to buy anything to earn cash via cashback sites - you can earn cash just for clicking links on the internet. Cashback websites give you a share of their ad revenue, and sometimes get paid paid just for sending traffic.
For example, Topcashback* pays £2.31 when you click through to get a Gocompare car insurance quote or 5p when you search for flights on Fly.com. Its Free Cashback section lists the top offers.
Cashback loopholes - they pay more than you pay them
Some companies pay more cashback than the product itself costs. In the past, cashback sites paid up to £25 for Cahoot savings account applications, even though these could be opened with just £1.
There are two warnings with this particular method though. First, be careful when applying for financial products, especially bank accounts, credit cards and loans. Application usually add a search on your credit file, which potentially diminishes your credit score.
Secondly, each cashback site has its own rules for members. They may ban you if they think you're abusing the scheme, as if too many people do this with specific products, they'll lose their links because too few customers are using them to spend money.
Survey sites: Make money from giving your opinion
On a similar theme, it's possible to earn £100s a year without any special skill or talent by stashing cash from filling in online surveys.
You could earn cash or Amazon vouchers for taking part, and surveys are often short enough to fill in during breaks at work. For a full how-to, see the Survey Sites guide.