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Top Cashback Sites

Make £100s when you shop online

Cashback websites pay you when you click through them, go to retailers or product providers and spend. You can make £100s a year using them correctly.

This is a full guide to the top cashback sites, along with some serious warnings to make sure you protect yourself. You can also earn an extra 5% on top using a cashback credit card.

How do cashback sites work?

If you want to buy something online or sign up to a finance product, rather than going direct, click to the company via a cashback site and you get paid for it. The amounts range from pennies for retail items to - at the top end - more than £100 for some mobile contracts.

You'll have to sign up to the cashback site, which should be free. If it's not, avoid it. Then simply log on and search for the online retailer you want to buy from, such as Argos or Tesco Direct. If it's listed, click the cashback site's link to visit that company.

Your visit is then tracked. If you buy something, an amount is put into your cashback site account once the transaction's processed. You can then withdraw this once it arrives in your cashback account, which can take a few weeks, or even months. For some cashback sites, you need to reach a set threshold before withdrawing.

Typical cashback site payments
Debenhams 3.15% of product's cost Marks & Spencer 6.3% of product's cost
Aviva home insurance £63 per policy Tesco Direct 10.5% of product's cost
Esure car insurance £36.75 per policy games 6.5% of product's cost
Last updated March 2015

Why do they pay out?

Cashback sites take advantage of the way commercial payments from one website to another work. They use affiliate links, which allow the retailer to track where the traffic is coming from and then pay the cashback sites for the lead.

This is a common system, used by sites that send people through from comparison results, unique content or using links on advertising promotions. Cashback sites simply drive traffic by giving their users some of the money they're paid.

The amount of money depends on what's spent on what as well as the commercial deal, so can vary widely. The cashback site may earn its money per click, per transaction, application, or accepted applicant.

The technology's simple. Ready-made paying links are available from 'links warehouses'. Big cashback sites also have direct relationships, which means they can offer a wider range of providers, earn more or negotiate their own exclusive deals.

The 5 MAJOR cashback safety rules

While cashback sites can and do generate some users £100s a year, it's very important you understand there are substantial pitfalls in using these sites and you need to understand them BEFORE you begin.

  1. Think of cashback as a bonus only - it's not guaranteed

    Tracking problems occur for many people using cashback sites. There are times when you'll expect to be paid but won't be. One study showed 40% of cashback users don't get paid. We think that figure's overblown, but it shows this is an issue.

    If you do have problems getting paid, remember you need to contact the cashback site directly, not MSE. We just tell you about the top paying sites.

    However, it's not just problems with cashback sites. They get the money from the retailers or product providers. Disputes in this area are common, so sometimes the cashback site doesn't receive the cash either.

    Plus, unlike when you get cashback from a retailer, which is part of the product T&Cs, here you've fewer rights. The best way to approach this is to consider cashback as a bonus if you get it, but don't let it drive your purchasing decisions.

  2. The cashback isn't yours until it's in your bank account

    Never count the cashback until it's in your bank account. This isn't just because of tracking and processing issues. Cashback sites are easy to set up and many are small companies which can go bust (and some have done just that).

    If it happens, you've little protection. You may count as a creditor to the company but in all likelihood, your money will be gone.

  3. Never store cash in a cashback site - withdraw it ASAP

    Most cashback sites set a threshold which you must reach before you can withdraw cash. The best practice is to withdraw as soon as you hit that level.

    Never leave cash building up when you can take it out. Not only are you missing out on interest, but if the company goes kaput or changes its payout policy, the money's lost.

  4. Focus on the cheapest deal, not the cashback

    It's easy to be seduced by £50 cashback for signing up for insurance or an extra 5% discount when shopping. Yet never let the cashback tail wag the dog. Not because of the warnings above, but simply because it may not actually be cheapest for you.

    If the cashback doesn't happen, you need to be left with the best deal anyway and it might not be the cheapest without it.

    Deirdre Deal wants a telly. A cashback site brings up Asteroid Electricals, offering 5% cashback; meaning a £20 discount off a £399 TV. Yet two minutes using a shopbot would've found her the same TV on sale at £299.

    Boris Bargain wants car insurance. He spots the Suffolk Mutual £100 cashback offer on a cashback website, so grabs its £540 policy via the site. Yet if he'd used car insurance comparison websites he'd have found Hippo Insurance at £370. As Hippo is also on a cashback site, Boris could've returned to get a further £25 off.

    This is especially important for bigger transactions, where the cost of making a mistake can dwarf the cashback received. So read our relevant guides first, like Top Balance Transfers, Cheap Car Insurance, Cheap Home Insurance, Top Bank Accounts and Cheap Broadband.

  5. Consider clearing your cookies

    Cashback sites track your visits by putting cookies (little bits of info that identify you) onto your computer. Many other sites, like comparison sites, also use cookies.

    So when making your purchase, make sure you click through from the cashback site and not from anywhere else, as the rule's normally 'the last cookie wins'.

    To be doubly safe, if you're expecting big cashback, clear your computer's cookies first to ensure the cashback is tracked. See more on controlling cookies at AboutCookies.

The top-paying cashback sites

Don't think all cashback sites pay you the same. Many pay out 50% or less of what they get paid. We checked 10 of the biggest cashback sites for the top rates and feedback.

The best sites are over 100% payers, which ostensibly give all the money they earn to you. Here, we focus on those.

Find out how they do it

The overall winner



If you want the site that pays the most, TopCashback* is the winner. It's free to use, and pays out 101% of the cashback it receives.

Sounds strange, but it's able to do this as it passes on a little of the bonuses it gets for generating large amounts of sales. It's also the one that gets the best feedback from its users. You can take earnings as cash, or boost returns by swapping cashback for Amazon vouchers or Tesco Clubcard points.

How do I join & get cashback?

  • Choose its free membership. TopCashback has no annual administration fees, meaning it's free to use. New users are are signed up to a 30-day trial of its 'Plus' membership - remember to downgrade before the trial is up otherwise you'll automatically be charged for a year's membership.

  • You can choose to pay a £5 membership fee. TopCashback's Plus membership gives a 5% bonus on all cashback rates on its site - eg, a £100 cashback deal would net you £105 as a Plus member.

  • Boost returns by 8%. If you choose vouchers instead of cash, you can get up to 8% extra back. Eg, Amazon vouchers come with a 5% 'bonus'.

  • Trade cashback for Tesco Rewards. You can trade in £10 of cashback for 1,050 Tesco Clubcard points (worth £10.50 in-store, or up to £42 in Tesco Rewards). But you can only swap a maximum of £50 TopCashback earnings for Tesco points per year – that's up to £210 in Rewards. For more info, see the Tesco Clubcard guide.

  • Now earn cashback in-store. TopCashback has followed Quido and now offers cashback on certian purchases made in-store, see below for more details.

In second place



Our second best cashback site is Quidco*, which has similar payout levels as TopCashback above. Indeed, the two sites usually compete on exclusive deals.

How do I join & get cashback?

  • Pick the basic membership. If you don't pick this, you'll need to pay a fee.

  • There's a Premium membership available. Pay a £5 fee and you get your cashback quicker, plus loyalty bonuses.

  • You can pick how you get paid. You can either take the cash, have it paid into your PayPal account, or opt for an Amazon gift certificate, which also includes a 2% payout bonus (6% for Premium members).

  • You can boost cashback in stores. Quidco members can also get cash in stores as well as online. Read full info on this below.

Cashback Maximiser tool

Only for the super cashback savvy earners, but this tool can boost your cashback profits by sourcing the top paying sites for what you want to buy.

Speedily find the max cashbackCashback Sites Maximiser

Cashback sites maximiser

If you use cashback sites regularly, you can use our free Cashback Sites Maximiser tool to compare how much the top sites pay for each retailer/product provider, helping you get the best deal every time.

What do I need to watch out for?

  • Don't spread your cashback too thinly. Most cashback sites only pay out once you hit a certain threshold, so if cashback's small and you never use the site again, you won't get it.

  • Check whether you'll get all the cash. Sites charging a joining fee are barred from the Maximiser. But some sites charge an annual fee out of money you've earned, so always check.

  • Watch out for unreliable sites

    Be careful about reliability. The Cashback Sites Maximiser is an automated list of what the sites say they pay, so always doublecheck you'll get the cashback. We also include smaller sites. As explained in our warnings, while they may offer the best payout they come with an implicit reliability risk, so consider whether it's worth it.

Cashback successes

Plenty of MoneySavers have had huge success using cashback sites. Here are some stories for inspiration:

Have been paid out £1,200 + from Topcashback, 110% all round ace from my experience.

On track to clear over £200 in 9 months with Topcashback, don't know why I've not used them before.

Just on Topcashback this year I've had £300 and probably that much again through the others.

So far I've got back around £300 from buying things that I would normally have bought like my garden shed, washing machine, car insurance, home insurance and every day items.

How to boost your cashback by £100s more

There are three ways to boost your cashback:

  1. Earn in-store cashback

    You can get money back on in-store spending at a few retailers with both Quidco and TopCashback:

    • TopCashback. Is our top pick and now, it also allows you to earn in-store cashback by registering your debit or credit card through OnCard*. It's not been around for long though so currently very few retailers are available through this method.

      Otherwise, its 'Snap & Save'* program lets you to do it by taking a photo of your receipt from purchases at eligible retailers and uploading it to the website. The cashback will then be added to your account balance.

      You can also earn in-store cashback using TopCashback's iPhone and Android apps.

    • Quidco. Simply register your credit or debit card with Quidco, spend on it, and your purchase is tracked. Once it's processed, an amount is put into your cashback site account. It says card details are encrypted so no-one can access them. Learn more about in-store cashback with Quidco*.

      For some merchants you have to upload your receipt once you've purchased in store for cashback, and in some cases you may get slightly different rates for doing it this way.

      Quidco has also recently made it possible to open up or increase rates with some retailers by 'activating' them first on the website or through its iPhone or Android app. You'll typically have a seven-day window after activating, but in theory you could do it every week. See the full list* of retailers.

  2. Cashback credit cards: 5% spending boost

    Cashback credit cards give cold hard cash every time you spend on the card. Always make sure you pay it off in full so you're not charged interest.

    There's no conflict between cashback sites and cashback cards, as when you spend money, whoever it's spent with, the cashback credit card gives you some of it back. The top card pays up to 5% back on your spending for the first three months. See the Cashback Credit Cards guide for the top payers.

  3. Make free cash from cashback sites

    You don't have to buy anything to earn cash via cashback sites - you can earn cash just for clicking links on the internet. Cashback websites give you a share of their ad revenue, and sometimes get paid paid just for sending traffic.

    For example, at the time of writing TopCashback pays £8.40 when you click through for a free Credit Score and Report from CreditExpert, or £2.10 for a Gocompare home insurance quote. Its Free Cashback* section lists the top offers.

    Quidco* also has a similar page with free cashback offers, including £7.50 cashback for ordering and connecting a free Sim from EE.

Further tips

Cashback loopholes - they pay more than you pay them

Survey sites: Make money from giving your opinion