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The MSE Editorial Code

The MSE Editorial Code

On 21 September 2012 the group took over the operations of In order to preserve the editorial independence of, Martin Lewis and agreed an editorial code as part of the sale.

On 22 September 2015, Martin Lewis moved from Editor-in-Chief to Chairman of  The new Editor-in-Chief reports to Martin directly and is responsible to him for ensuring that:

(1) shall be operated in accordance with this Editorial Code and
(2) this Editorial Code shall be carried out and applied in a manner consistent with the practice, activities, ethos and operation of and Martin Lewis (as Editor-in-Chief) during the 12 month period prior to 1 June 2012:

  1. and the group websites shall continue to operate as separate websites.

  2.'s editorial independence and strategy of “helping the consumer” first shall prevail. The editorial stance shall remain independent from commercial objectives. The reporting lines of the editorial and commercial teams shall remain separate to maintain the independent editorial stance.

  3.'s Editor-in-Chief shall control all editorial decisions made in relation to and its editorial strategy.

  4.'s forum shall continue to be operated in a manner consistent with current practice for the benefit of “helping the consumer” first.'s Editor-in-Chief shall oversee the website's forum strategy.

  5.'s Editor-in-Chief shall determine any content on the website and in any email, printed publications and reports. The Editor-in-Chief shall ensure the design of the website, all products, services, mobile applications and tools provided by the website from time to time are consistent with's strategy of “helping the consumer first” (the “ Content”).     

  6.'s Editor-in-Chief (and authorised spokespersons) may comment freely on all issues consistent with the website's role as a consumer campaigning website, regardless of whether such views differ from those of the group. Such comments shall be made in an objective manner consistent with's strategy of “helping the consumer” first.

  7.'s Editor-in-Chief (and authorised spokespersons) shall be permitted to comment freely about the products and services available through the group. Such comments shall be made in an objective manner consistent with's strategy of “helping the consumer” first.

  8. Content shall continue to be researched, written and approved by the editorial team according to journalistic methods and in an objective manner in order to identify the money saving techniques, products and services that considers to be the preferred option for users consistent with its strategy of “helping the consumer” first.

  9. Products and services provided by the group shall be assessed using the same journalistic methods as those of any other third party and, like any other third party, shall only be included on where those products and services are the preferred options for users.

  10. Third parties (including the group) shall not be able to pay for or otherwise agree advertising space on Where printed guides produced by are sponsored, the name of the sponsor may be noted.

  11. shall continue to highlight to its users how it is financed. Where uses an affiliate link (a link that can result in a payment to the website) it will, wherever practicable, continue to provide an alternative unpaid link to an identical product or service on the same page.

  12. may continue to highlight and remind users (via its email or website navigation) of Content that generates revenue, provided this does not impact the editorial stance which shall continue to be determined in an objective manner consistent with's strategy of “helping the consumer” first. For more information, see how the site is financed.

  13. Content and the brand may only be used on media with the express permission of the's Editor-in-Chief (acting reasonably). If such permission is granted, the following provisos shall apply:

    • 13.1 when's opinions on products or services are used, a one-click link path shall exist to the full information on about those products or services; and

    • 13.2 if deemed appropriate by the Editor-in-Chief, any applicable caveats shall appear directly within the copy on media; and

    • 13.3 Content and brand shall be used in the same context as in the original copy on; and

    • 13.4 the amount of Content used shall be determined by the Editor-in Chief.

  14. Any personal data about individual users, including contact details, (as opposed to aggregated or anonymised user behaviour data) gathered while operating shall not be tracked or otherwise used by group (except for internal reporting, accounting or compliance purposes) without the express permission of the's Editor-in-Chief and in accordance with the informed consent of the relevant user.

    If individuals give separate informed consent for their data to be shared across the group (eg,,, it may then be used to speed up form filling, or to personalise, or improve their experience if the same user then goes to those websites.

    If sends users directly to group's websites or the user visits group's websites independently, they shall be subject to's data protection policy.

  15. Any personal data about individual users, including contact details, gathered while operating shall not be sold to third parties or used for the purposes of unsolicited communications from other parts of the group.