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Morrisons first 'big four' supermarket to offer 10% discount for uni students

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Maeve O'Donnell
Maeve O'Donnell
Editor
22 September 2016

University students will be able to get 10% off their weekly food shop for the next three months, after Morrisons teamed up with student discount company UNiDAYS.

This is the first time one of the 'big four' supermarkets has offered a student discount nationwide and Morrisons has said if the three month trial goes well it will consider extending the scheme.

Morrisons has more than 500 stores in the UK and the discount will be available in all of them, however, a maximum spend of £100 per transaction will apply and the offer can’t be used online.

To get the discount students need to sign up to the free UNiDAYS app on their smartphone. You will need a valid UK university email address to register, UNiDAYS will then verify your details with your institution.

Each time you shop you'll get a unique code from the app which you'll need to show at the checkout to get the 10% discount.

While this is the first offer of its kind to be rolled out by a 'big four' supermarket (Asda, Morrisons, Sainsbury's and Tesco), Co-op offers a 10% discount at at over 3,200 of its supermarkets (check which are included) to students with NUS Extra cards.

An NUS Extra card unlocks more than 200 student discounts in the UK, both in-store and online. To get the discounts students need to buy an NUS Extra card either online or from their student union. It costs £12 for a one-year card, £22 for two years and £32 for three years.

There's more about NUS Extra discounts and more ways for students to save cash in our Student Checklist guide.

Is there anything I can't use the discount for?

Unfortunately there's a relatively long list of items that can't be used in conjunction with the UNiDAYS app - however, most students will be chuffed to hear that booze (other than spirits), video games and DVDs are included in the offer.

Items that don't form part of the 10% discount offer include:

  • Fuel

  • Spirits

  • Lottery tickets

  • Tobacco

  • Prescription medication and pharmacy services

  • Gift vouchers

  • Mobile phone cards

Check out the 'terms and conditions' section on the UNiDAYS website for the full list of items that aren't included in the offer.

What do Morrisons say?

Rebecca Singleton, Morrisons director of local solutions, said: “We listened to students and they told us that they’d be more loyal to a supermarket that offered the sort of discounts that they get on rail travel, clothes and eating out. So today, we’re launching the trial of a discount on groceries that will help students make their money go further.”

What about other supermarkets?

We've contacted the other big supermarkets to see if there are any plans for them to offer a student discount in the future, we'll update this story when we have more information.

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Morrisons first 'big four' supermarket to offer 10% discount for uni students

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