Now TV's sports pass prices have increased – check if you can beat the hike

The streaming company, which is owned by Sky, increased the cost of the following passes yesterday:

• The Sky Sports Day Pass has increased by 12.5% from £7.99 to £8.99.

• The Sky Sports Week Pass has increased by 15% from £12.99 to £14.99.

The Month Pass has escaped the price jump and will stay at £33.99 a month – but unlike the daily and weekly options, it auto-renews unless you cancel it.

If you bought a daily or weekly sports pass prior to the price increase but have yet to use it, you won't be charged extra when you do.

See our Watch Movies & TV Online and Digital TV Deals guides for more ways to save.

How does Now TV work?

You can stream Now TV on devices such as smart TVs and games consoles, or by using a special Now TV box or stick – check if your device supports Now TV.

You can buy sport and entertainment packages without a contract, either as a short-term pass or on an auto-renewing monthly option.

The passes give you unlimited access to Sky's 11 sports channels for a set period of time. You can also choose an auto-renewing mobile pass to access five Sky Sports channels for £5.99 a month, which is not affected by the price rises.

Check if you can beat the rise

You can often pick up discounted Now TV passes on their own or as part of a bundle from other retailers – even if you've already previously bought and used passes.

When we checked today, we found the Sky Sports Week Pass for £10 online at Currys. We also saw the same pass listed on Argos's website as being available in some stores.

If you have a rolling contract, you could also try cancelling it, as some customers have reported immediately being offered a discount to entice them to stay. Alternatively, you can try haggling via Now TV's online chat.

What does Now TV say?

A Now TV spokesperson said: "Whenever we review our pricing we work hard to keep any increases to a minimum and to provide greater choice and flexibility for customers to be able to choose the pass that suits them.

"We know price increases are never welcome, however we hope customers can see the range and frequency of sports available on the Now TV Sky Sports Day and Week Passes offer great value viewing."