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Ocado to axe 'Low Price Promise' from February

Ocado to axe 'Low Price Promise' from February

Online grocery seller Ocado is to ditch its 'Low Price Promise' from 1 February. If you're an Ocado shopper, here's what it means for you.

Currently, Ocado checks your shopping against Tesco prices when you're buying comparable items. If your basket of shopping would have been cheaper at Tesco, you get a voucher to spend on a future shop at Ocado for a minimum of the difference between the Tesco price and the price you bought the item for. This will be worth up to £10.

But Ocado has revealed the price promise is being scrapped and any orders placed on or after 1 February 2021 will no longer be eligible for the offer. It comes as M&S took over as Ocado's partner from 1 September 2020. Until then, Ocado had stocked and delivered Waitrose items for 18 years. 

See our Supermarket Shopping Tips guide for 30 tools and tricks to slash food bills.

Price difference vouchers will be honoured until expiry

Orders placed on 31 January or before will still be eligible for Ocado's 'Low Price Promise' vouchers, no matter the delivery date. But any orders placed on 1 February 2021 onwards will not be eligible. 

If you've got 'more than the difference' vouchers already, Ocado will honour them until their expiry date. You can find the expiry date listed in the email the vouchers were sent with.

Ocado is adding 'hundreds of low priced items'

The price promise offer won't be directly replaced, but Ocado says it has added hundreds of low priced items to its site.

It says these will be marked with a red '£' icon, and it'll be monitoring these prices against other supermarkets. You can get full information on the scheme on the Ocado website.

Price match deals generally aren't as common as they once were, but some do still exist. For example, Tesco checks the value of many Aldi products each week and matches its price against them.

What does Ocado say?

An Ocado spokesperson said: “We are committed to providing our customers with the best choice, quality and value.

"As part of this, we’re making it easier for our customers to find and enjoy low prices week in, week out, and our most-loved items will still be at the best prices on Ocado.com.”   

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