Do your kids nag you to get a payday loan?

21 October 2013

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Payday loan adverts are, sadly, now even shown on children’s TV as well as other channels. Have they filtered into your child’s awareness? Please ticks AS MANY AS APPLY as a result of watching payday loan TV ads.

Payday loan adverts are, sadly, now even shown on children’s TV as well as other channels. Have they filtered into your child’s awareness?

Please ticks AS MANY AS APPLY as a result of watching payday loan TV ads.

Results

Children under 10 (868 people)

They’ve seen payday loan ads		522 votes (60%)
They’ve commented on payday loan ads		296 votes (34%)
They enjoy the slogans and see the ads as fun		246 votes (28%)
They’ve repeated the slogans of ads		304 votes (35%)
They’ve suggested you should take out a payday loan		108 votes (12%)
They’ve said something similar to “get a payday loan then”, if you’ve told them you won’t buy them something		120 votes (14%)
We don't let them watch any TV with adverts on / we don’t let them watch any TV / they're too young to understand TV		233 votes (27%)

Children aged 10-16 (631 people)

They’ve seen payday loan ads		502 votes (80%)
They’ve commented on payday loan ads		381 votes (60%)
They enjoy the slogans and see the ads as fun		158 votes (25%)
They’ve repeated the slogans of ads		226 votes (36%)
They’ve suggested you should take out a payday loan		113 votes (18%)
If you've told them you won’t buy them something, they've said something similar to "get a payday loan then"		112 votes (18%)
We don't let them watch any TV with adverts on / we don’t let them watch any TV / they're too young to understand TV		28 votes (4%)

I don’t have children / children under 16 (1691 people)

		1691 votes (100%)

           2,855 people have voted.

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