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What gift cards do you value the most?

7 September 2014

No, sorry we’re not giving them away. Yet lots of firms now use them as promotion incentives e.g. currently you can get £100 Amazon vouchers with an EE broadband deal.So we wanted to know how much gift cards are worth to you if you could take them in hard cash, remembering too of course that if you’re holding one and the firm goes bust, they’re often worthless. Imagine a friend was willing to sell you their £100 gift card (for personal use not to resell). How much would you pay for it (answer from as many of the following options as you like)?

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No, sorry we’re not giving them away. Yet lots of firms now use them as promotion incentives e.g. currently you can get £100 Amazon vouchers with an EE broadband deal.So we wanted to know how much gift cards are worth to you if you could take them in hard cash, remembering too of course that if you’re holding one and the firm goes bust, they’re often worthless.

Imagine a friend was willing to sell you their £100 gift card (for personal use not to resell). How much would you pay for it (answer from as many of the following options as you like)?

Results

Amazon (2897 votes)
£90-£100 961 votes (33%)
£76-£89 804 votes (28%)
£51-£75 573 votes (20%)
£1-£50 402 votes (14%)
Worthless 157 votes (5%)
Argos (2584 votes)
£90-£100 308 votes (12%)
£76-£89 713 votes (28%)
£51-£75 794 votes (31%)
£1-£50 538 votes (21%)
Worthless 231 votes (9%)
Asda (2701 votes)
£90-£100 566 votes (21%)
£76-£89 745 votes (28%)
£51-£75 659 votes (24%)
£1-£50 459 votes (17%)
Worthless 272 votes (10%)
Boots (2704 votes)
£90-£100 302 votes (11%)
£76-£89 629 votes (23%)
£51-£75 840 votes (31%)
£1-£50 681 votes (25%)
Worthless 252 votes (9%)
Debenhams (2661 votes)
£90-£100 275 votes (10%)
£76-£89 550 votes (21%)
£51-£75 796 votes (30%)
£1-£50 650 votes (24%)
Worthless 390 votes (15%)
House of Fraser (2603 votes)
£90-£100 218 votes (8%)
£76-£89 438 votes (17%)
£51-£75 712 votes (27%)
£1-£50 622 votes (24%)
Worthless 613 votes (24%)
iTunes (2624 votes)
£90-£100 172 votes (7%)
£76-£89 312 votes (12%)
£51-£75 417 votes (16%)
£1-£50 665 votes (25%)
Worthless 1058 votes (40%)
John Lewis/Waitrose (2763 votes)
£90-£100 619 votes (22%)
£76-£89 742 votes (27%)
£51-£75 629 votes (23%)
£1-£50 429 votes (16%)
Worthless 344 votes (12%)
Love2shop (2517 votes)
£90-£100 307 votes (12%)
£76-£89 541 votes (21%)
£51-£75 543 votes (22%)
£1-£50 381 votes (15%)
Worthless 745 votes (30%)
M&S (2855 votes)
£90-£100 557 votes (20%)
£76-£89 851 votes (30%)
£51-£75 799 votes (28%)
£1-£50 464 votes (16%)
Worthless 184 votes (6%)
Morrisons (2652 votes)
£90-£100 384 votes (14%)
£76-£89 681 votes (26%)
£51-£75 707 votes (27%)
£1-£50 488 votes (18%)
Worthless 392 votes (15%)
Next (2670 votes)
£90-£100 277 votes (10%)
£76-£89 508 votes (19%)
£51-£75 786 votes (29%)
£1-£50 638 votes (24%)
Worthless 461 votes (17%)
One4all (2444 votes)
£90-£100 280 votes (11%)
£76-£89 449 votes (18%)
£51-£75 479 votes (20%)
£1-£50 374 votes (15%)
Worthless 862 votes (35%)
Sainsbury's (2723 votes)
£90-£100 574 votes (21%)
£76-£89 831 votes (31%)
£51-£75 709 votes (26%)
£1-£50 414 votes (15%)
Worthless 195 votes (7%)
Tesco (2774 votes)
£90-£100 643 votes (23%)
£76-£89 840 votes (30%)
£51-£75 683 votes (25%)
£1-£50 407 votes (15%)
Worthless 201 votes (7%)

           3,354 people have voted.

We try to use technology to limit voting to one per person. Occasionally, this may erroneously block a few people's votes (eg, from shared offices). Apologies for that.

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