Do tear-jerker Christmas ads, such as the bouncing John Lewis dog, change where you shop?

Do tear-jerker Christmas ads, such as the bouncing John Lewis dog, change where you shop?

Whether it’s John Lewis’s dog bouncing on a trampoline, Aldi’s carrot traversing a Christmas dinner or Waitrose’s two robins uniting over a mince pie, a host of maudlin Christmas ads are designed to tug at our heart and purse strings.

While they certainly get column inches and boost brand recognition, do they change where you do your Christmas shopping?

Has this year’s or previous years’ ads ever affected where you shop? Which of these is closest to your answer…?

Results

I'm male aged under 25 (225 votes)
Big impact – these ads regularly push me to shop in a store more 4 votes (2%)
An impact – I remember a few that have made me shop in that store more 7 votes (3%)
Rare impact – a really good one may have subtly influenced me once or twice 22 votes (10%)
No impact – I’ve never changed where I shop after watching these Christmas ads 135 votes (60%)
No TV – I don’t ever see these ads 16 votes (7%)
No memory – I like some of the ads but never remember who they’re for 15 votes (7%)
No chance – these ads mostly turn me off and I avoid the stores 26 votes (12%)
I'm female aged under 25 (208 votes)
Big impact – these ads regularly push me to shop in a store more 2 votes (1%)
An impact – I remember a few that have made me shop in that store more 10 votes (5%)
Rare impact – a really good one may have subtly influenced me once or twice 37 votes (18%)
No impact – I’ve never changed where I shop after watching these Christmas ads 140 votes (67%)
No TV – I don’t ever see these ads 8 votes (4%)
No memory – I like some of the ads but never remember who they’re for 3 votes (1%)
No chance – these ads mostly turn me off and I avoid the stores 8 votes (4%)
I'm male aged 25 to 34 (791 votes)
Big impact – these ads regularly push me to shop in a store more 2 votes (0%)
An impact – I remember a few that have made me shop in that store more 18 votes (2%)
Rare impact – a really good one may have subtly influenced me once or twice 101 votes (13%)
No impact – I’ve never changed where I shop after watching these Christmas ads 483 votes (61%)
No TV – I don’t ever see these ads 52 votes (7%)
No memory – I like some of the ads but never remember who they’re for 37 votes (5%)
No chance – these ads mostly turn me off and I avoid the stores 98 votes (12%)
I'm female aged 25 to 34 (757 votes)
Big impact – these ads regularly push me to shop in a store more 4 votes (1%)
An impact – I remember a few that have made me shop in that store more 20 votes (3%)
Rare impact – a really good one may have subtly influenced me once or twice 129 votes (17%)
No impact – I’ve never changed where I shop after watching these Christmas ads 514 votes (68%)
No TV – I don’t ever see these ads 26 votes (3%)
No memory – I like some of the ads but never remember who they’re for 30 votes (4%)
No chance – these ads mostly turn me off and I avoid the stores 34 votes (4%)
I'm male aged 35 to 49 (1215 votes)
Big impact – these ads regularly push me to shop in a store more 9 votes (1%)
An impact – I remember a few that have made me shop in that store more 30 votes (2%)
Rare impact – a really good one may have subtly influenced me once or twice 102 votes (8%)
No impact – I’ve never changed where I shop after watching these Christmas ads 838 votes (69%)
No TV – I don’t ever see these ads 43 votes (4%)
No memory – I like some of the ads but never remember who they’re for 60 votes (5%)
No chance – these ads mostly turn me off and I avoid the stores 133 votes (11%)
I'm female aged 35 to 49 (1952 votes)
Big impact – these ads regularly push me to shop in a store more 13 votes (1%)
An impact – I remember a few that have made me shop in that store more 40 votes (2%)
Rare impact – a really good one may have subtly influenced me once or twice 191 votes (10%)
No impact – I’ve never changed where I shop after watching these Christmas ads 1410 votes (72%)
No TV – I don’t ever see these ads 45 votes (2%)
No memory – I like some of the ads but never remember who they’re for 141 votes (7%)
No chance – these ads mostly turn me off and I avoid the stores 112 votes (6%)
I'm male aged 50 to 64 (1282 votes)
Big impact – these ads regularly push me to shop in a store more 8 votes (1%)
An impact – I remember a few that have made me shop in that store more 15 votes (1%)
Rare impact – a really good one may have subtly influenced me once or twice 100 votes (8%)
No impact – I’ve never changed where I shop after watching these Christmas ads 853 votes (67%)
No TV – I don’t ever see these ads 29 votes (2%)
No memory – I like some of the ads but never remember who they’re for 92 votes (7%)
No chance – these ads mostly turn me off and I avoid the stores 185 votes (14%)
I'm female aged 50 to 64 (2845 votes)
Big impact – these ads regularly push me to shop in a store more 10 votes (0%)
An impact – I remember a few that have made me shop in that store more 34 votes (1%)
Rare impact – a really good one may have subtly influenced me once or twice 232 votes (8%)
No impact – I’ve never changed where I shop after watching these Christmas ads 2122 votes (75%)
No TV – I don’t ever see these ads 46 votes (2%)
No memory – I like some of the ads but never remember who they’re for 204 votes (7%)
No chance – these ads mostly turn me off and I avoid the stores 197 votes (7%)
I'm male aged 65+ (827 votes)
Big impact – these ads regularly push me to shop in a store more 2 votes (0%)
An impact – I remember a few that have made me shop in that store more 6 votes (1%)
Rare impact – a really good one may have subtly influenced me once or twice 43 votes (5%)
No impact – I’ve never changed where I shop after watching these Christmas ads 576 votes (70%)
No TV – I don’t ever see these ads 12 votes (1%)
No memory – I like some of the ads but never remember who they’re for 60 votes (7%)
No chance – these ads mostly turn me off and I avoid the stores 128 votes (15%)
I'm female aged 65+ (1399 votes)
Big impact – these ads regularly push me to shop in a store more 9 votes (1%)
An impact – I remember a few that have made me shop in that store more 14 votes (1%)
Rare impact – a really good one may have subtly influenced me once or twice 69 votes (5%)
No impact – I’ve never changed where I shop after watching these Christmas ads 1059 votes (76%)
No TV – I don’t ever see these ads 12 votes (1%)
No memory – I like some of the ads but never remember who they’re for 110 votes (8%)
No chance – these ads mostly turn me off and I avoid the stores 126 votes (9%)

                   11,501 votes received.

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