Do you just head to Amazon when you shop online?

23 July 2018

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Untitled Document Last year, retail heavyweight Amazon reportedly accounted for over a third of online spending in the UK – suggesting it’s the first port of call for many, especially those who pay £79 a year for its Prime service (see Martin’s Amazon Prime's commercial genius blog). So we want to know if you still compare prices when shopping online, or whether you just head to Amazon out of habit? Please select the option closest to your view, EXCLUDING GROCERIES…

Last year, retail heavyweight Amazon reportedly accounted for over a third of online spending in the UK – suggesting it’s the first port of call for many, especially those who pay £79 a year for its Prime service (see Martin’s Amazon Prime's commercial genius blog).

So we want to know if you still compare prices when shopping online, or whether you just head to Amazon out of habit?

Please select the option closest to your view, EXCLUDING GROCERIES…

Results

I’m male, under 35 and have Amazon Prime (828 votes)

I mostly just head straight to Amazon to shop online		494 votes (60%)
I mostly head to the same retailer every time online (not Amazon)		9 votes (1%)
I usually compare prices when shopping online		201 votes (24%)
I always compare prices when shopping online		122 votes (15%)
I don’t/rarely ever buy online		2 votes (0%)

I’m female, under 35 and have Amazon Prime (465 votes)

I mostly just head straight to Amazon to shop online		258 votes (55%)
I mostly head to the same retailer every time online (not Amazon)		3 votes (1%)
I usually compare prices when shopping online		118 votes (25%)
I always compare prices when shopping online		83 votes (18%)
I don’t/rarely ever buy online		3 votes (1%)

I’m male, under 35 and don’t have Amazon Prime (452 votes)

I mostly just head straight to Amazon to shop online		102 votes (23%)
I mostly head to the same retailer every time online (not Amazon)		8 votes (2%)
I usually compare prices when shopping online		159 votes (35%)
I usually compare prices online, but exclude Amazon on principle		40 votes (9%)
I always compare prices when shopping online		138 votes (31%)
I don’t/rarely ever buy online		5 votes (1%)

I’m female, under 35 and don’t have Amazon Prime (360 votes)

I mostly just head straight to Amazon to shop online		70 votes (19%)
I mostly head to the same retailer every time online (not Amazon)		6 votes (2%)
I usually compare prices when shopping online		149 votes (41%)
I usually compare prices online, but exclude Amazon on principle		29 votes (8%)
I always compare prices when shopping online		101 votes (28%)
I don’t/rarely ever buy online		5 votes (1%)

I’m male, 35 - 55 and have Amazon Prime (1160 votes)

I mostly just head straight to Amazon to shop online		601 votes (52%)
I mostly head to the same retailer every time online (not Amazon)		7 votes (1%)
I usually compare prices when shopping online		330 votes (28%)
I always compare prices when shopping online		218 votes (19%)
I don’t/rarely ever buy online		4 votes (0%)

I’m female, 35 - 55 and have Amazon Prime (1129 votes)

I mostly just head straight to Amazon to shop online		634 votes (56%)
I mostly head to the same retailer every time online (not Amazon)		8 votes (1%)
I usually compare prices when shopping online		271 votes (24%)
I always compare prices when shopping online		215 votes (19%)
I don’t/rarely ever buy online		1 votes (0%)

I’m male, 35 - 55 and don’t have Amazon Prime (883 votes)

I mostly just head straight to Amazon to shop online		169 votes (19%)
I mostly head to the same retailer every time online (not Amazon)		10 votes (1%)
I usually compare prices when shopping online		304 votes (34%)
I usually compare prices online, but exclude Amazon on principle		67 votes (8%)
I always compare prices when shopping online		319 votes (36%)
I don’t/rarely ever buy online		14 votes (2%)

I’m female, 35 - 55 and don’t have Amazon Prime (901 votes)

I mostly just head straight to Amazon to shop online		206 votes (23%)
I mostly head to the same retailer every time online (not Amazon)		28 votes (3%)
I usually compare prices when shopping online		255 votes (28%)
I usually compare prices online, but exclude Amazon on principle		75 votes (8%)
I always compare prices when shopping online		318 votes (35%)
I don’t/rarely ever buy online		19 votes (2%)

I’m male, 55+ and have Amazon Prime (512 votes)

I mostly just head straight to Amazon to shop online		254 votes (50%)
I mostly head to the same retailer every time online (not Amazon)		2 votes (0%)
I usually compare prices when shopping online		139 votes (27%)
I always compare prices when shopping online		114 votes (22%)
I don’t/rarely ever buy online		3 votes (1%)

I’m female, 55+ and have Amazon Prime (560 votes)

I mostly just head straight to Amazon to shop online		251 votes (45%)
I mostly head to the same retailer every time online (not Amazon)		2 votes (0%)
I usually compare prices when shopping online		166 votes (30%)
I always compare prices when shopping online		139 votes (25%)
I don’t/rarely ever buy online		2 votes (0%)

I’m male, 55+ and don’t have Amazon Prime (997 votes)

I mostly just head straight to Amazon to shop online		152 votes (15%)
I mostly head to the same retailer every time online (not Amazon)		14 votes (1%)
I usually compare prices when shopping online		281 votes (28%)
I usually compare prices online, but exclude Amazon on principle		80 votes (8%)
I always compare prices when shopping online		444 votes (45%)
I don’t/rarely ever buy online		26 votes (3%)

I’m female, 55+ and don’t have Amazon Prime (1139 votes)

I mostly just head straight to Amazon to shop online		217 votes (19%)
I mostly head to the same retailer every time online (not Amazon)		22 votes (2%)
I usually compare prices when shopping online		299 votes (26%)
I usually compare prices online, but exclude Amazon on principle		92 votes (8%)
I always compare prices when shopping online		471 votes (41%)
I don’t/rarely ever buy online		38 votes (3%)

                   9,386 votes received.

We try to use technology to limit voting to one per person. Occasionally, this may erroneously block a few people's votes (eg, from shared offices). Apologies for that.