Do you just head to Amazon when you shop online?

Do you just head to Amazon when you shop online?

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Last year, retail heavyweight Amazon reportedly accounted for over a third of online spending in the UK – suggesting it’s the first port of call for many, especially those who pay £79 a year for its Prime service (see Martin’s Amazon Prime's commercial genius blog).

So we want to know if you still compare prices when shopping online, or whether you just head to Amazon out of habit?

Please select the option closest to your view, EXCLUDING GROCERIES…

Results

I’m male, under 35 and have Amazon Prime (828 votes)
I mostly just head straight to Amazon to shop online 494 votes (60%)
I mostly head to the same retailer every time online (not Amazon) 9 votes (1%)
I usually compare prices when shopping online 201 votes (24%)
I always compare prices when shopping online 122 votes (15%)
I don’t/rarely ever buy online 2 votes (0%)
I’m female, under 35 and have Amazon Prime (465 votes)
I mostly just head straight to Amazon to shop online 258 votes (55%)
I mostly head to the same retailer every time online (not Amazon) 3 votes (1%)
I usually compare prices when shopping online 118 votes (25%)
I always compare prices when shopping online 83 votes (18%)
I don’t/rarely ever buy online 3 votes (1%)
I’m male, under 35 and don’t have Amazon Prime (452 votes)
I mostly just head straight to Amazon to shop online 102 votes (23%)
I mostly head to the same retailer every time online (not Amazon) 8 votes (2%)
I usually compare prices when shopping online 159 votes (35%)
I usually compare prices online, but exclude Amazon on principle 40 votes (9%)
I always compare prices when shopping online 138 votes (31%)
I don’t/rarely ever buy online 5 votes (1%)
I’m female, under 35 and don’t have Amazon Prime (360 votes)
I mostly just head straight to Amazon to shop online 70 votes (19%)
I mostly head to the same retailer every time online (not Amazon) 6 votes (2%)
I usually compare prices when shopping online 149 votes (41%)
I usually compare prices online, but exclude Amazon on principle 29 votes (8%)
I always compare prices when shopping online 101 votes (28%)
I don’t/rarely ever buy online 5 votes (1%)
I’m male, 35 - 55 and have Amazon Prime (1160 votes)
I mostly just head straight to Amazon to shop online 601 votes (52%)
I mostly head to the same retailer every time online (not Amazon) 7 votes (1%)
I usually compare prices when shopping online 330 votes (28%)
I always compare prices when shopping online 218 votes (19%)
I don’t/rarely ever buy online 4 votes (0%)
I’m female, 35 - 55 and have Amazon Prime (1129 votes)
I mostly just head straight to Amazon to shop online 634 votes (56%)
I mostly head to the same retailer every time online (not Amazon) 8 votes (1%)
I usually compare prices when shopping online 271 votes (24%)
I always compare prices when shopping online 215 votes (19%)
I don’t/rarely ever buy online 1 votes (0%)
I’m male, 35 - 55 and don’t have Amazon Prime (883 votes)
I mostly just head straight to Amazon to shop online 169 votes (19%)
I mostly head to the same retailer every time online (not Amazon) 10 votes (1%)
I usually compare prices when shopping online 304 votes (34%)
I usually compare prices online, but exclude Amazon on principle 67 votes (8%)
I always compare prices when shopping online 319 votes (36%)
I don’t/rarely ever buy online 14 votes (2%)
I’m female, 35 - 55 and don’t have Amazon Prime (901 votes)
I mostly just head straight to Amazon to shop online 206 votes (23%)
I mostly head to the same retailer every time online (not Amazon) 28 votes (3%)
I usually compare prices when shopping online 255 votes (28%)
I usually compare prices online, but exclude Amazon on principle 75 votes (8%)
I always compare prices when shopping online 318 votes (35%)
I don’t/rarely ever buy online 19 votes (2%)
I’m male, 55+ and have Amazon Prime (512 votes)
I mostly just head straight to Amazon to shop online 254 votes (50%)
I mostly head to the same retailer every time online (not Amazon) 2 votes (0%)
I usually compare prices when shopping online 139 votes (27%)
I always compare prices when shopping online 114 votes (22%)
I don’t/rarely ever buy online 3 votes (1%)
I’m female, 55+ and have Amazon Prime (560 votes)
I mostly just head straight to Amazon to shop online 251 votes (45%)
I mostly head to the same retailer every time online (not Amazon) 2 votes (0%)
I usually compare prices when shopping online 166 votes (30%)
I always compare prices when shopping online 139 votes (25%)
I don’t/rarely ever buy online 2 votes (0%)
I’m male, 55+ and don’t have Amazon Prime (997 votes)
I mostly just head straight to Amazon to shop online 152 votes (15%)
I mostly head to the same retailer every time online (not Amazon) 14 votes (1%)
I usually compare prices when shopping online 281 votes (28%)
I usually compare prices online, but exclude Amazon on principle 80 votes (8%)
I always compare prices when shopping online 444 votes (45%)
I don’t/rarely ever buy online 26 votes (3%)
I’m female, 55+ and don’t have Amazon Prime (1139 votes)
I mostly just head straight to Amazon to shop online 217 votes (19%)
I mostly head to the same retailer every time online (not Amazon) 22 votes (2%)
I usually compare prices when shopping online 299 votes (26%)
I usually compare prices online, but exclude Amazon on principle 92 votes (8%)
I always compare prices when shopping online 471 votes (41%)
I don’t/rarely ever buy online 38 votes (3%)

                   9,386 votes received.

We try to use technology to limit voting to one per person. Occasionally, this may erroneously block a few people's votes (eg, from shared offices). Apologies for that.