Watch out for fool’s gold on Black Friday, warns


Cutting your costs, fighting your corner

Under embargo for 00:01 on Friday 25 November 2016

Watch out for fool’s gold on Black Friday, warns

- Analysis by finds some Black Friday ‘bargains’ aren’t all they’re cracked up to be

- Warning to shoppers not to be seduced by deals – only buy what you need and can afford on the UK’s busiest shopping day

Black Friday has arrived, and despite weeks of warm-up deals from the UK’s biggest retailers, can reveal that offers from some may not be as great as they first seem.

While some shoppers may be lured by the attractive discounts from the UK’s high street and online retailers, in reality, a host of better offers on big-name brands can be found.

Some Black Friday favourites are offering discounts on electricals, clothing, white goods and more, but many could be found much cheaper elsewhere. Deals Editor Gary Caffell says: “Stores will do whatever they can to get consumers to spend their hard-earned cash, so if there’s something you need and can afford, make sure you do your homework so you don’t part with more money than you need to.

“The key is to make sure you only buy items you were looking for anyway, and not because you fall for the marketing hype. There are some great deals out there but make sure you do your own price comparisons, as prices can fluctuate wildly from store to store – don’t just take a retailer’s word for it that something is a bargain.”

‘Dud’ deals



Previous price*

(Before Black Friday event)

Black Friday event price**

Cheapest deal***

Karcher Premium Window Vac



£49.99 at (which has same owner as, Shop Direct)

Currys PC World

Microsoft Office Home and Student



£79.98 at Ebuyer and Amazon

Dyson V6 Absolute cordless vacuum cleaner



£269.99 at Euronics


Indesit 50/50 white fridge freezer



£199 at John Lewis

* Based on analysis by

**Prices correct as of 3pm on Thursday 24 November 2016.

***These deals could be discounted further on Friday 25 November 2016.

Please note these are examples found by the Deals team – there may be many more across the market.


Notes to editors:

Available spokespeople on Black Friday:

Gary Caffell – Deals Editor,

Jordon Cox – ‘Coupon Kid’ and Deals Writer,

Gary and Jordon are available via phone, ISDN and Globelynx.

For more comments, please contact:

Katie Watts

Tel: 020 3150 1594

Mob: 07875 415 378

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About Martin Lewis: Martin Lewis OBE, Money Saving Expert, is the journalist and consumer campaigner who created, the UK’s biggest money website. He’s the UK’s most internet-searched man, Citizens Advice’s Consumer Champion of the Year, and has spearheaded major financial justice campaigns including bank charges reclaiming (over six million template letters downloaded) and PPI reclaiming (over five million) and a successful large-scale campaign to get financial education in schools. He has his own prime-time ITV programme, The Martin Lewis Money Show, as well as regular slots as resident expert on Good Morning Britain, This Morning and Radio 5 Live, among others.He was appointed OBE in the Queen’s Birthday Honours in June 2014.