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eBay Selling Tricks

Easily declutter, flog & make money

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Jenny | Edited by Martin

Updated October 2017

30 ebay tricks

Many old items you have sitting around at home can be worth serious cash, but to really get the money rolling in on eBay, you need to know the etiquette and shortcuts.

This is a crash course on how to sell on eBay that explains how to cut fees, what the best time to close auctions is, how to profit from bizarre items you never thought you'd sell and more. See our Facebook Selling Tips guide for help on flogging stuff for free.

Know where to start

As well as bringing in extra cash, eBay* can help you declutter your home and be environmentally friendly too - after all, if people are reusing your goods rather than you flinging them into a tip, everyone gains.

 cashback credit card

Selling on eBay isn't just for those in the first flushes of a major declutter either – continually selling things you no longer use can provide regular ready money.

When you get the eBay bug, it's addictive watching the bids flow in; the pounds can quickly add up, especially as you're profiting from stuff that was just picking up dust.

Committed MoneySavers on our eBay board make £100s a year – although of course how much you make depends on whether you're flogging a few cast-offs or trading full-time. For more ways to bring in extra loot, read Boost Your Income.

Not used it for a year? Flog it

Companies stock check to value their assets, and you can do the same - walk through your home to find items of value you no longer need, then flog 'em.

Use the 12-month rule of thumb to help decide what to offload. Haven't used it for a year? Sell it.

Here's a list of what sells best; if what you're selling doesn't fit into any of these categories, the pounds can still add up, and you'll benefit from a more orderly home.

  • New items. Cellophane-wrapped DVDs and frocks with tags fetch a higher price.
  • Branded goods. People trust a 'Black & Decker drill' over an 'electric drill'.
  • Items with keywords. Ask yourself 'will someone search for this?'. People are more likely to search for a 'Ted Baker shirt' than a plain ol' 'shirt'.
  • Rare commodities. Rare or difficult-to-get-hold-of items always sell well.
  • Job lots. If you've little time and heaps of similar items, consider selling them as a bundle - this works especially well with baby clothes. But sell expensive branded goods individually – don't bung Prada in with Primark.

Don't bin it, 'Bay it

Don't be too quick to cry 'that's rubbish' - sell everything. When it comes to eBay, one seller's junk is another man's treasure, and it's astounding what people will fight to buy.

old console

Faulty electrical items, for example, shift well, as clever bods fix them or use them for spares. Always be upfront about an item's condition though.

MoneySavers have made a quick buck selling used carrier bags, magazine cosmetic samples and even a broken Nintendo Game Boy that had fallen down the toilet. For more bonkers sales, read the classic Things you never thought you could sell thread on the forum.

You might not want to go as far as this MoneySaver did though...

I sold my false teeth, got £20 for them. – leezed

Buy first to build your profile and ensure you can sell at a decent price

Before flogging your cast-offs on eBay, buy a few small items you need; you can buy everything from tights to toothpaste on eBay and may well save cash to boot - see our 40 eBay buying tips.

This will give you an insight into how the site works and build up your feedback rating. Few buyers will do business with sellers who have no feedback, and even if they do, it means your item is unlikely to fetch its market value.

The worst mistake you can make is log in for the first time and try to sell a pricey item, such as an iPhone, when you've no feedback.

For buyers... find super-cheap local bargains

eBay Bargain FinderWhether they're offering designer sofas, dishwashers, Wiis or children's books, sellers on eBay often specify items must be collected in person. This often means fewer bids, which means there are bargains to be had.

You can search for ‘pick-up’ only items listed as ‘collect in person’ via eBay’s advanced search tool. But we’ve also built tools that allow you to speedily track and map gems near you.

The savings can be massive, such as this one made by MoneySaver Jen_Jen1985: "Had been looking for a double buggy – most ended up selling for around £40. I found one via the Local Deals Finder and ended up winning it for £1.24."

Spy on what others do to get tips on how to sell your stuff

spy

The joy of eBay is you can see exactly how much other items have sold for and how other sellers have described their wares. Click 'Advanced' next to the search box on the homepage, enter the item you want to sell, tick the 'Completed listings' box and click the 'Search' button - you'll be able to see how many bids similar items attracted and what the winning bids were.

Spotted a product identical to yours? Click 'Sell one like this', which automatically fills in a lot of the listing form for you - don't copy descriptions or pictures wholesale from another listing though.

You can list 20 things for free each month – but you'll still pay 10% of the price of every sold item

If your home's an Aladdin's cave of goods you've meaning to flog, don't forget that eBay* offers 20 free listings a month. You'll still have to give eBay a cut of every item you actually sell though.

eBay charges sellers two fees for basic listings.

  • 'Insertion' fee. This is the basic fee to list an item - normally a flat 35p per item. However, you can list up to 20 items a month (at any start price) without paying any charge.
  • Final value fee. If and when an item sells, you have to pay a flat 10% of the final sale price, including postage. This applies to every item, including those listed for free. The final value fee is capped at £250, ie, you pay 10% on items up to the value of £2,500.

If the buyer pays by Paypal, it usually takes 3.4% of the total sale price, plus 20p per transaction.

Take advantage of free listing days

Regular sellers find they use up their 20 free listings fairly quickly. To avoid paying a 35p insertion fee for each item you want to sell, keep an eye out for free listing periods when you can list as many items as you want without paying the fee.

eBay will still take its percentage of the final sale price if the item sells, and you'll still have to pay for any listing enhancements you want, such as bigger pictures or the buy-it-now option, but, crucially, any items listed during free listing periods do not count towards your monthly allowance of 20 free listings.

Check out the Free Listing email alerts thread on the MSE Forum to keep track of these periods.

Sell for more using the right keywords, eg, 'thong' beats 'knickers', 'sneaker' tops 'trainer'

KeywordsIf you want to earn more on eBay, tweak your vocab. In 2016, boffins at Birmingham City University trawled over 68,000 completed UK eBay listings to find the keywords most likely to entice buyers.

Some examples of what the results showed:

  • Perfumes with the word 'authentic' in the description sold for £34 on average, those that used 'genuine' just £21.
  • Shoes labelled 'sneaker' fetched £32, those labelled 'trainer' just £21.
  • Listings mentioning 'thong' brought in £41, and those mentioning 'knickers' £10.

The researchers analysed over 15 million words in the listings of the items most recently sold when they started their study and worked out an average sold price for each word.

The study also showed that spelling and grammar mistakes lower items' values, probably because they suggest a careless attitude. For example, fashion listings described as 'men's' closed at £31, but 'mens' only £19. Some innocuous words aren't safe either - car sellers should avoid 'time waster', 'honest' and 'reliable'.

Check out the list of keywords for the most popular categories below. Describe your item accurately, but try to use high-value terms and avoid low-value ones where possible.

Of course, some of the most effective words describe items that would fetch higher prices anyway, eg, 'Apple' in the tablets category. Equally, some low-value terms are unavoidable, eg, if you're selling darts – found in the toys and games category – you have to use the word 'darts', yet many terms are interchangeable.

The best and worst keywords revealed

Here are some of the best and worst words to use for 14 of eBay's most popular categories. The data is an average of both buy-it-now and auction listings that included those terms.

Women's fashion

Men's fashion

Home and garden

Baby

Furniture

Toys and games

Men's fragrances

Make-up

DVDs

Laptops

Tablets

Mobile phones

CDs

Cars

Research what products are hot with a nifty tool

Want some inspiration on what to sell? You can quickly research potential markets with the handy eBay Most Popular Tool. Type in a search term and it generates a list of the relevant auctions with the most watchers and bids. As an example, type in 'games console' and you'll get a list of the most popular gaming items on eBay.

Got a top eBay selling tip we haven't listed? Feed back in the eBay Selling discussion.

Learn the lingo with our eBay jargon buster

eBay pros use certain initials to get their message across. These are useful for cramming extra information into titles without exceeding the character limit. Don't go overboard though, or newbies won't have the foggiest what you're on about.

This is the most commonly-used eBay jargon:

  • BN: Brand new.
  • BNWT: Brand new with tags.
  • BNIB: Brand new in box.
  • BIN: Buy it now.
  • VGC: Very good condition.
  • NWOT: New without tags.
  • NWOB: New without box.
  • HTF: Hard to find.
  • NR: No reserve.
  • VTG: Vintage.

Describe your item in detail – warts & all

describe

Now it's time to sell and market your product. To write a good description, think about what you'd like to know if you were buying the product yourself. Include the brand name, condition (new or used), specifics, model numbers, size, precise dimensions, style and colour.

While you want to big up the product, ensure the description's accurate. It might be tempting to describe a shirt as 'like new', but if it turns up with kebab stains on it, the buyer will give you negative feedback and may demand their money back.

Always run your description through a spellchecker, especially the title. Showing how important spelling is whenn it comes to selloing on eBay, tools such as FatFingers, BayCrazy, Goofbid and BargainChecker are dedicated to profiting from people's slip-ups. Listings with spelling errors, especially in the title, sell for less.

Get to the top of the search results

As everyone who works for a web-based business knows, there's no point creating fantastic content if nobody can find it. It's crucial to write your listing in your customers' language and use the terms they search for – especially brand and product names.

When buyers search, eBay only looks for words in the listing's title (although buyers can opt to search the title and description if they want), so every word counts.

Imagine what you would search for. Take 'stylish plunging-neckline plum dress' - no one's going to search for 'stylish', 'plunging-neckline' or 'plum'. Try something like "new size 10 purple silk Whistles dress' and you'll cover far more of the terms buyers are likely to search for.

Even better, use Goofbid's nifty and free eBay Pulse Tool, which shows the most popular search terms buyers use, by category. For example, 'perfume' is the second most popular search term in health and beauty after 'Dior', so a listing titled 'Dior perfume' is more likely to get noticed than one called 'Dior fragrance'.

Upload quality snaps to show buyers exactly what they're getting

A decent picture's paramount - you might get away with not including a photo of a Moanna DVD, but no one pays good cash for a painting if they haven't got a good idea of what it looks like.

eBay used to charge for pictures, but now lets you upload 12 for free. It's easy – just click 'Add from computer' or 'Add from mobile device' in the 'Add photos' section of the listing form.

Ensure you've got good light when taking photos - if you're taking photos of something outdoors, like a car, try to do it on a sunny day. If it's an expensive item, take shots from different angles, as well as close-ups and distance shots.

Use a plain background - buyers won't be enticed if see a mirror showing you in your Y-fronts in the photos. Take close-up photos of slight imperfections – ideally next to a ruler to show the scale of them – so buyers can inspect them, as they're more likely to buy if they have a good idea of what the flaws are like and may leave you good feedback for your honesty.

Lower your starting price to draw in bids - unless it's a niche product

Selling on eBay is a balancing act; set the starting price too high and no one will bid; set it too low and there's a risk your item will go for a knock-down price.

As mentioned above, searching completed items will give you an idea of the prices similar items have fetched, giving you a guide to how much money you can expect to make.

Consider lowering your starting price to attract more attention; boffins at London University did some research on this topic, and found auctions with modest starting prices sparked more bidding and fetched higher final prices.

The exception is products you expect little interest in; the petrol cap of a 1974 special edition VW Beetle may be niche, but someone who wants it could be willing to pay a good price for it. Set starting prices higher for items only specialist buyers will be after.

Close auctions on Sundays, when eBay's busiest

Avoid ending auctions at 4am, when few people will be up and about in the UK - often bidders prefer to swoop in in the last few minutes, hoping others won't have time to fight back.

According to eBay, its busiest time is Sunday evenings, so aim to end your auction then. If you're listing an expensive item, check the TV listings to ensure you don't clash with the Game of Thrones series finale.

But remember, if you're aiming to sell your item to a buyer another country, such as the US, you should tweak the end time of your auction to suit that country's time zone.

Prior engagement? You can schedule 20 of your listings for free, so you can choose when the auction begins and ends.

You can find more tips on the Best day/time to end eBay auctions forum thread.

Sell in high season

Think about seasonality - sell stuff at the right time of year; few will be searching for Christmas crackers in July or barbecues in December.

The closer you can get it, the better. If you're flogging an air-conditioning unit, for example, wait for a hot spell and pump up the price.

Use eBay as a free removal service freeremoval

Don't pay the council to collect old sofas or broken washing machines. Put them on eBay for 1p - or on Freecycle - and people may collect them from you - people with the ability to fix things often buy broken washing machines and TVs.

Go global to attract more bidders

Selling to overseas buyers boosts the number of potential bidders. When expanding your empire abroad, you have two options: sell to overseas bidders via eBay UK or list your auction on that country's eBay site.

If you think an item will be more popular in a specific country, such as the US, it may be worth listing it on that country's eBay site, as it will be more attractive to locals because it will appear in their currency and appear higher up in searches.

Whichever you choose, always add a higher postage charge, otherwise the extra cost will eat into your profits. This isn't worth going for bigger, bulkier items, as the high postage costs will outweigh any gains for the buyer.

Want to know more? Here's our full how-to...

Use eBay selling instead of renting

The economics of trading are fascinating. The fluidity of eBay as a marketplace means stuff often moves quickly and at a reasonable price, which has a bizarre effect on some purchases.

Imagine you're intending to keep something for a limited time - you need a small TV for a few months or want a computer game for a few weeks. In the past, renting was cheaper than buying, but with eBay, buying it, using it, keeping it in good nick, then flogging it can actually undercut renting.

In fact, if you buy something for the cheapest possible price - see our Cheap Online Shopping and 40 eBay buying tips guides - then re-flog it when you're done, it's perfectly possible to get as much back as you paid for it, so the period you used that item for doesn't actually cost you anything.

PayPal charges sellers, so avoid it – if you can

The standard way to pay on eBay is using online payment system PayPal. This works well for buyers, as it's free and affords extra protection.

When selling, the argument's reversed - PayPal takes 3.4% of the amount paid, plus 20p for each transaction. Add this to eBay's fees, and it's a fair whack.

Unfortunately, eBay requires all sellers to offer PayPal as an option, but if anyone's willing to pay by cheque, you'll make more money. If you're selling a bulky item that must be picked up in person, say you'd prefer cash on collection.

Use free software to perfect your pics

Smartening up your photos increases your chances of selling your item for more, but top-end graphics software can cost £1,000s. Instead, download a free photo editing suite, where you can crop, resize, touch up and polish your pictures before sharing them. Be careful not to mask any flaws or damge though.

Go for 10-day auctions to ensure the max number of bids

tendays

When listing an auction, you can choose whether it lasts one, three, five, seven or 10 days. The longer your item is advertised, the more chance people will see it, so unless it's time-sensitive, pick 10 days.

Know the rules around paying tax on eBay sales

If you're flogging unwanted stuff such as cast-off clothing or a second-hand stereo, there's NO tax to pay. But become a trader, make or buy goods with the intention of selling them, and it IS taxable. There are some grey areas, so read this HMRC guide to work out if you need to tell it about income made from online sales.

Two new tax breaks, which were supposed to have applied to earnings from 6 April 2017, were dropped by the Government before the June election, though they're now due to be reintroduced. See our £1,000 tax breaks will be back in new finance bill news story for full details.

Stick to the law for listing and selling products

If you're a trader – a person who makes or buys goods with the intention of selling them – the buyer has the same statutory rights as when buying from a shop. This applies to both new and second-hand items - see the Consumer Rights guide for more infomation. Traders are also required to register as business sellers with eBay.

If you're a trader and sell using the buy-it-now button, rather than just a standard auction format, then Consumer Contract Regulations apply. Under the regulations, buyers have 14 days after the item is received to let sellers know they'd like to return the item. They then have another 14 days to return it.

It's worth reading eBay's returns guide for more help.

Be careful with descriptions

With private sellers it's caveat emptor - let the buyer beware. Buyers' only rights under law are that the product is fairly described and the owner has the right to sell it. Under eBay's own rules buyers are also eligible for a refund if the item's "not as described", ie, it doesn't match the seller's description.

Business traders' sales are covered by the Consumer Rights Act whether or not they use buy-it-now. This means goods must be of satisfactory quality, fit for purpose, and as described. Therefore business traders need to be more careful with descriptions than private sellers.

Build your reputation by selling as you'd like to be sold to

To build an array of sparkling feedback ratings, you need to deliver goods speedily and in the condition advertised. While not a legal obligation, offering good customer service will boost feedback and protect you from problems.

So how can you get top marks? The key is to put yourself in the buyers' shoes – how would you like to be treated?

Describe the item accurately, reply to questions promptly and try to dispatch within 48 hours. Let the buyer know when you've dispatched, email them the postal tracking number and include an invoice in the package.

Another nice touch is to email a message along the lines of: 'Hi there, I've just sent your lovely puzzle/pineapple earrings/plastic parrot. Hope you enjoy it/them as much as I did – please shout if you have any questions.'

Never bid on your own auctions

Don't bid on your own auctions with another account to boost prices – this is known as shill bidding. It's illegal to push up a price artificially by bidding against yourself or by getting family or friends to do so.

Popping something in the post? Show off your package

package

Hoard large envelopes and other packaging materials - big brown paper carrier bags are a good substitute for brown paper.

Make sure items are secure and nicely packaged. Traders often like to add a personal touch by including a business card or wrapping good quality clothes in tissue paper.

Some eBayers even use popcorn instead of polystyrene to pack around fragile goods - buy kernels in bulk, cook the popcorn without oil and let it cool. If you're sending an item internationally, watch out, as some countries have tight controls on importing food, so always check this before packaging this way.

Make sure you price the postage right

The buyer pays for postage, so when listing goods, you must specify a postage cost. Try to be as accurate as possible, because if the price specified is too low, you'll have to make up the difference, and if it's too high, the buyer may give you bad feedback.

Don't forget to factor in packaging costs when calculating postage charges - buyers often don't expect to pay much more than the price of postage itself, so you may wish to factor packaging costs into the price of the item.

To get an idea of prices, weigh the item and use the Royal Mail price finder. If you're posting anything weighing more than 2kg, it may be cheaper to use a courier - read the Cheap Parcel Delivery guide for full details.

Postage costs are included in eBay's final value fee - see the eBay sellers beware: Its fees now eat into postage costs MSE news story for more details. The final value fee is 10% of the final sale price and postage, so sellers should factor this into their postage charge to avoid being left out of pocket.

Get proof of delivery to beat the cheats

It's not just buyers who get caught out by the unscrupulous – sellers can too. One problem for sellers is a buyer winning a pricey item such as a MacBook, then saying it never arrived and claiming the cash back – even though they have the item.

To qualify for eBay's seller protection, you need 'online documentation from a postal company' that has 'delivered' status, the date of delivery and the buyer's address. For items valued at over £750, you'll also need signature confirmation.

You must also have sent the item within the number of days you promised in your listing, which eBay calls your "handling time" - read eBay's seller protection FAQ for more details.

Send to the address on eBay OR PayPal - even if they conflict

According to the eBay Seller Protection guidelines, if the buyer's address on the PayPal transaction details page differs to the one on the eBay view order details page, sellers will have met their shipping obligations with regard to the eBay Money Back Guarantee as long as they send their item to one of the addresses.

Block dodgy buyers

Discourage dodgy buyers by adding a requirement that you'll only accept bids from buyers with a certain feedback score. To do this, in My eBay, click the 'Account' tab, then 'Site Preferences' under 'My Account'. In the 'Selling Preferences' section, scroll down to 'Buyer Requirements' and click 'Show'. To the left of 'Block buyers who:' click 'Edit' and then tick the box under 'Buyers with a negative Feedback score' and click the 'Submit' button at the bottom of the page.

You can also block specific buyers - if you get enquiries from a buyer before your auction ends and don't like the cut of their jib, just add 'em to your blocked list.

While most negative feedback is likely to be justified, buyers who casually leave negative and neutral feedback for sellers most people would consider decent are an issue. To check if you're dealing with a cranky curmudgeon, go to their profile, click on Feedback profile and then on the Feedback left for others tag.

Be prepared to refund

moneyrefund

An item may arrive damaged because you didn't package it up well enough, or a buyer could be disgruntled because your description was inaccurate. If you're in the wrong, it's only fair to refund the buyer, whether or not you're legally obliged to - and you could limit the damage to your feedback score. If payment was made by PayPal, be sure to refund that way.

Set up a bank account just for eBay

Consider setting up a bank account specifically for paying your eBay earnings into - that way you'll see the cash pile up, rather than it just disappearing into your current account. Some MoneySavers then spend what they've made on Christmas or a holiday - see the Top Savings Accounts guide for best buys.

It's not just eBay – don't forget you can sell on other auction sites too

While eBay is massively dominant, eBid and CQout* are decent-sized alternatives. The advantage of using them is that they charge sellers less than eBay, which means some prefer them. On the downside, your auctions are likely to get less exposure than they would on eBay, so could get fewer bids and, ultimately, earn you less money.

Comparing charges is tricky, because all auction sites have different fee structures. eBid lets you list items for free and charges 3% of the final sale price with a free SELLER account - with a SELLER+ account, which starts at £1.99 depending on how long you want to subscribe for, you pay 0% of the final sale price. Alternatively, you can pay £2.50 to list an item and it will be featured on the homepage with nothing to hand over when you sell - see more on eBid's fees.

With CQout, you don't pay a listing fee, though there is a one-off £2 identity check charge. You're only charged once your item sells – it depends on what the final bid is, but you'll pay between 3.6% and 7.9% commission.

Sell for free on classified sites

With local classified sites, the buyer usually collects in person and pays cash on collection, which means no eBay, no PayPal and no fees – hurrah!

The king of 'local' classified sites is Gumtree, which covers the entire UK and lets sellers list for free. Interestingly, Gumtree is owned by eBay, but thankfully this hasn't affected its free community-based operations.

Many MoneySavers rate second-hand site Preloved*, where placing ads is also free. Try Loot, local online forums and your local paper too.

Sell for free on Facebook

Local Facebook selling groups and the social network's new Marketplace are fast rivalling eBay as the place to earn cash by flogging unwanted stuff. The best bit is there are NO fees, so you keep all the profit.

For a crash course in how to earn £100s this way, see our Facebook Selling Tips. It tells you how to find the right local groups, use Marketplace and get the best price for your goods, plus how to make sure you stay safe when selling.

Profit from old books

oldbooks

Listing books one by one on eBay* may make you the most cash, but it'll take time. Amazon Marketplace* is a convenient place to sell old books as you only need to search for the book and write a short description. Your listings will stay up until the books sell, but it will cost you 75p per sale or £25 a month.

If you need speed and ease, trade-in website We Buy Books lets you enter the barcode or ISBN and offers you a price - you can then post off your books for free. However, the prices offered are usually lower than you would get by selling them yourself.

See the Get max cash for old books section of our Boost Your Income guide for a full list of trade-in sites.

Quicker cash for old CDs, DVDs & games

Trade-in sites pay quick cash for old CDs, DVDs, computer games and Blu-rays, plus some electronics and clothing, making them a convenient option.

When it comes to newer items, you're probably better off selling them individually on eBay, but hoarders of CDs and games from the 1990s and beyond could make £100s on the side - see the Quicker cash for old CDs, DVDs & more section of the Boost Your Income guide for a full list of trade-in sites.

Can you profit from lost luggage auctions?

Ever watched Storage Hunters, the US show where people bid for the mystery contents of storage units? Now you can do it yourself at lost luggage auctions.

When airlines are unable to reunite lost bags with their rightful owners, they often sell them off via specialist auction houses for £10-£75.

You don't always know what's inside the cases, but pick a winner and profit is possible from eBaying the content. For a full guide, including which auction houses do this, see our guide to Lost luggage auctions.

It's also worth checking out police auctions - forces in England and Wales use an eBay-style site, official eBay stores and even auction houses to sell lost property and goods seized from criminals when they can't find the rightful owner. It's a cracking way to get a bargain.

Got old gold? You can flog it for serious cash

'Sell unwanted gold for CASH!' TV, magazine and billboard ads from gold dealers pulse with promises, yet rarely seem to live up to them.

However, amid the scrap are shining examples - meaning getting £100s for old jewellery is possible. Like forumite Happypig, you could strike, er, gold: "I sent some old chains, earrings & rings – mostly 9ct, mostly broken. Your top site offered £970, almost double my £520 high street quote." old gold

For tips on how to safely get maximum ker-ching for your bling, see our Selling gold for max cash guide.

It's not all about selling – consider giving stuff away as well

Top-quality goodies are available daily across the country for FREE. It's all about web communities, and the big names are Freecycle and Freegle.

Instead of binning goods or trying to eBay them, people offer them to their local community for free. In return, they hope they can grab something they want - see our Freecycle & Freegle guide for more information.

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