O2 Priority customers will no longer be able to grab a £1 lunch after next Monday (28 August).
O2 is warning its Priority app users that next week will be the last time they can use the mega-popular offer, which allows you to buy lunch – typically a sandwich, drink and snack – for just £1 at shops such as WHSmith, Pumpkin and Domino's.
An O2 spokesperson said: "We regularly review our Priority deals to ensure we provide our customers with exclusive offers every day across different categories, including food and drink, travel, music tickets, sports and more.
"While we recognise that ending our £1 lunch will disappoint some customers, we'll continue to update the new-look Priority app with exciting offers, freebies and once-in-a-lifetime experiences."
The spokesperson said other offers such as kids eating for 25p at Byron, £5 mains at Pizza Express and a free hot drink at Caffè Nero on Tuesday will continue to be available.
The scrapping of the deal, which is likely to be met with disappointment from O2 Priority users, comes after O2 stopped the £1 lunch deal at Boots in February. Last year O2 closed a loophole whereby customers were able to get multiple meal deals from different shops.
See our MSE O2 Priority deals page for more offers, including how to bag O2 Priority perks even if you're not an O2 customer.