Boots to cut extra loyalty points given to parents and over-60s
Boots is to reduce the number of Advantage Card loyalty points it gives parents and older customers – with members of its Parenting Club and Over-60s Rewards schemes to earn 20% fewer points on some items from March.
The Advantage Card loyalty scheme normally rewards customers with four points for every £1 spent in Boots stores – with each point being worth 1p when spent in store. But members of the Over-60s Rewards scheme currently get 10 points for every £1 spent on Boots own-brand and exclusive products, while Parenting Club members get 10 points for every £1 spent on baby shops.
Boots now says that from 16 March, members of Parenting Club and Over-60s Rewards will receive eight points instead of 10 for every £1 spent on items covered by the schemes.
See our Loyalty Point Boosting guide for full help on how to get the most from your points.
What are the Parenting Club and Over-60s Rewards schemes?
Both the Parenting Club and Over-60s Rewards scheme are free to join:
- The Parenting Club is open to parents from the day they find out they're pregnant until their child is five. As well as the extra Advantage Card points when you spend on baby products, you also get access to parenting advice and a free child's farm gift when you sign up (and these perks will continue). You can sign up on the Boots website.
- The Over-60s Rewards scheme is available to anyone over 60. You get access to extra points when you spend money on Boots own brands and selected exclusives, including Liz Earle, No7, YourGoodSkin and Soap & Glory. You also get put in to exclusive over-60s events with prize draws and one-off offers – and this will continue after the changes are made. You can sign up on the Boots website.
What does Boots say?
A Boots spokesperson said: "The Boots Advantage Card remains one of the most generous loyalty schemes in the UK, with members earning four points for every £1 spent. Each point is worth 1p.
"We are making changes so we can further invest in what we offer our members. We want to continue to give them great value on the products we know they will love."