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Now subscribers should beware Boost being automatically added to bundles for £5/mth - what to watch out for

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Sophie King
Sophie King
News Reporter
27 June 2022

New Now subscribers should watch out for its £5 a month Boost package being added automatically when they take out a bundle from the streaming service. Here's what to look for and how to unsubscribe.

Now has admitted to MoneySavingExpert.com (MSE) - after we put complaints to it - that it does automatically sign bundle subscribers, up to its Boost service. 

Users signing up to bundles can access multiple Now services, such as entertainment, sport or Hayu. Non-bundle members usually just have one of these services. Boost, meanwhile, is a separate package that allows users to watch programmes ad-free, in HD and on multiple devices. 

When signing up to a Now bundle, you need to actively untick 'Boost' upon registration otherwise you'll be charged an additional £5 a month for the service on top of the package you initially signed up to. 

Of course, before joining Now, you should also make sure you're getting the best value for money by comparing subscription deals elsewhere. See our Best subscriptions guide for full help. 

Mistakenly signed up to Boost? You can unsubscribe

If you've already signed up to a Now bundle package, you can check if you're also signed up to Boost by logging into your online account. Click on the drop down menu and select "memberships and vouchers".

If Boost is listed but you want to cancel it, click "cancel membership" next to the Boost package and follow the instructions. The service will continue until your next bill is due, at which point it will be removed and you'll no longer be charged.  

We've asked if customers can get a refund if they're unhappy about Boost being added automatically without their notice and we will update this piece as soon as we know. In the meantime, it's worth complaining to Now's customer services team by logging into your account on a desktop and selecting the option to "online chat".

Now subscribers report being charged for unwanted Boost packages

Below is a selection of some of the complaints we've seen about Boost being added automatically: 

What does Now say? 

A spokesperson for NOW said: "We know our members value the option to stream our content in HD and on multiple devices simultaneously. Therefore, at checkout, we wanted to offer this functionality to all members as quickly and easily as possible via our Boost membership."

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