MSE News

Now hikes Boost and Sports membership costs  - here's what you need to know

Now has increased the price of its monthly Boost (which enables ad-free viewing) and Sports memberships by £1 each a month. It means viewers who subscribe to both will pay an extra £2 a month. You're limited in what you can do to beat the price hike but you can cancel your subscription penalty-free if you're not happy. 

Below we explain what's changing, who's affected, and what you can do about it. For more tips on how to slash the cost of your digital TV subscriptions, check out our TV MoneySaving Tricks guide.

You'll pay £2 a month more if you have a Boost add-on AND a Sports membership

Here are the changes impacting customers with a monthly Boost add-on or Sports membership:

  • If you have Boost, which enables ad-free viewing, your monthly price has increased from £5 to £6. 
  • If you have a Sports Monthly membership, your price has increased from £33.99 to £34.99.

The price increase came in on 28 February, although you'll only see it from your next bill. It impacts both new and existing customers. Now currently has almost 2 million UK customers.

You can cancel your subscription penalty-free at any time if you aren't happy

Because Now is a monthly rolling service, you can cancel, and restart, your subscription at any time if you aren't happy.

To cancel, you'll need to log into your online account. Click on the drop down menu and select "memberships and vouchers".

If Boost and/or Sports are listed but you want to cancel, click "cancel membership" next to either option and follow the instructions. The service will continue until your next bill is due, at which point it will be removed and you'll no longer be charged.  

Try to get money off your subscription by 'pretending to cancel'

You might also be able to secure money off your subscription by "pretending to cancel". We've spotted a number of MoneySavers reporting being offered discounts when they try to cancel their Now passes online – for example, MSE Kelvin tried it and was offered a three-month Sky Cinema pass for £2.40 a month (normally £9.99 a month).

So if you're happy to continue your subscription, it's worth starting the online cancellation process to try and bag a discount. Make sure when you're asked online why you're leaving that you say it's because you "can't afford" the service.

You could try a daily Now Sports pass if you only want to watch certain events

If you only want to watch certain sports events, and not pay for the monthly pass, you could instead purchase a daily Sky Sports pass for £11.98, which allows you access to Sky Sports for 24 hours. You also get a nine-month mobile subscription, which allows you to stream five channels including Sky Sports on your mobile phone. 

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