Do you care more about your bank’s ethics, or its rates?

2 July 2012

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It was tough to imagine banks' reputations could sink any lower. Then we had NatWest's screw-up, followed by the Barclays scandal, and potentially more revelations of moral bankruptcy to come. Yet does this really matter to you?

It was tough to imagine banks' reputations could sink any lower. Then we had NatWest's screw-up, followed by the Barclays scandal, and potentially more revelations of moral bankruptcy to come. Yet does this really matter to you?

Results

Overall Position	Priority	Average Rank
1st	Customer Service: Speaking to real people who help	2.6
2nd	Facilities: Either a nearby branch or good online banking	2.6
3rd	Rates: Competitive interest and perks	2.9
4th	Ethics: How the bank as a whole operate and behave	3.2
5th	Brand: A bank I know	3.8

                   3380 people have ranked their priorities.

We try to use technology to limit voting to one per person. Occasionally, this may erroneously block a few people's votes (eg, from shared offices). Apologies for that.