investing in funds

Fund need-to-knows

The cheapest way to buy, sell and hold

Investing in funds is one of the most popular ways to start investing for beginners. There's risk involved, but with savings rates in the toilet, get it right and you could max your cash.

There are no guarantees when you're investing

Investing is a long way from putting your cash in a bank account where it sits to earn interest. An investment is a gamble: instead of the security of guaranteed returns, you're taking a risk with your money. This means your money can go up as well as down in value. 

We can't tell you whether investing is right for you. But if you're going to do it, it's recommended you invest for at least five years. This is because the longer you invest, the longer you have to ride out any bumps in the market.


What is a fund?

Unlike a share, when you're the direct owner of a slice of a company, a fund investment sees you pool your money with other people in a collective investment - known as a fund. And that's why beginner and experienced investors alike will choose to invest their money in funds - because relatively speaking, it's a safer route than buying shares - where you shoulder the risk alone.

You buy 'units' in this fund, which can then either rise or fall in price (or stay the same, of course) - multiply the price of each unit in your fund with the number of units, and you'll have the value of your investment.

The 6 fund need-to-knows

  • Most funds have a specific theme around which all the investments are based. The fund's theme could be anything from:

    • Geography - European, Japanese, emerging markets.
    • Industry - green companies, utility firms, industrial businesses.
    • Types of investment - shares, corporate bonds, gilts (which are government bonds).
    • Size of the company - small, medium or large companies.

    The combination gives you the risk factor. If the fund focuses on "fledgling biotech companies in emerging markets", all the elements involve a high degree of uncertainty. So if it goes well you could be in for massive gains, and if it goes badly, massive losses.

  • As a rule of thumb, you should invest for at least five years. This allows enough time to ride out any bumps in the market that might see you make a loss on your money. If you know you're going to need access to your money in this time, then perhaps investing isn't the right route for you.

  • It's tempting to try to time the market, but it's almost impossible and even the most experienced investors get it wrong. By pulling out of the market as soon as a fund dips or trying to second-guess when a fund will reach its peak, you could lose out on sharp recoveries or see the price go down again.

    Instead, you should invest on a regular basis - in investment lingo this is called 'pound-cost averaging' - to smooth out any ups and downs.

  • If you're new to investing an ISA should be your preferred route for the first £20,000 (the current ISA limit). Most fund platforms will let you do this and it's a great way to reap tax benefits at the same time as investing your money.

    However, how much you'll benefit from moving your funds to a stocks & shares ISA will also depend on things such as whether you'll max your capital gains tax (CGT) allowance. See more on this below.

    If you have more than £20,000 to invest, you can put the first £20,000 into an ISA and then use a standalone dealing account for the rest. For full details on investing in stocks & shares read the Stocks & Shares ISA guide.

  • Actively managed funds are, as the name suggests, managed by a professional fund manager. 

    Fund managers have access to lots of research, they actively make a decision when to buy and sell and aim to deliver a return that's better than the stock market the companies sit within. But this level of management comes at a price, and you'll often pay more for the privilege.

    In comparison, passive investment funds will simply track a market and aim for a steady performance rather than maxing returns. As such, you'll pay far less for a passive fund in comparison to an active one.

  • Follow the five golden rules below to ensure you have a good investment journey:

    1. The greater return you want, the more risk you'll usually have to accept. It's normally wise to take on more risk the younger you are where you have more time to make up any dips in the market.

    2. Don't put all your eggs in one basket. Try to diversify as much as you can to lower your risk exposure, ie, invest in different companies, industries and regions.

    3. If you're saving over the short-term, it's wise not to take too much of a risk. It's recommended you invest for at least five years. If you can't, it's often best to steer clear of investing and leave your money in a savings account.

    4. Review your portfolio. A fund might be a dud or you might not be willing to take as many risks as you did before. If you don't review your portfolio regularly, you could end up with a fund account which loses money.

    5. Don't panic. Investments can go down as well as up. Don't be tempted to sell or buy funds just because everyone else is.

      For more on investing see our brand new Investing for beginners guide.

How to buy funds

The cheapest route for investing in funds is to use what's known as a ‘fund supermarket', often referred to as 'platforms' (for ease we'll use this terminology throughout the rest of the guide). If you go direct to the fund provider, use your bank, or go through a financial adviser, you're going to be charged a lot more.

All platforms can be found online and some even have apps, meaning you can sort your investments on the go. The platform is a one-stop-shop for investing in funds - you can buy and hold the funds you're looking to invest in and also sell them in the future.

Investing in funds is a two-stage process. First you need to pick which platform you want to use, then you need to decide what investments to put in it.

It's like buying bread in a supermarket. You first need to pick where you want to buy the bread from (decide which platform to use), then choose what bread you want to buy from there (your funds).

You'll be charged both for using the platform and buying the funds. To stretch the analogy somewhat, imagine each supermarket charges a different price for its shopping bags.

Some supermarket bags are cheaper than others, but the ones that have the most expensive bags may be the ones that sell the bread the cheapest. So it's a combination of the two factors that needs to be taken into consideration.

Note that while the platform fee is charged by the platform you choose, the company running the funds will be charging you for the funds.

How much will it cost?

One of the big things to take into account when picking a fund platform are the charges, failure to do so may result in a big chunk of your investment being swallowed up by fees. Below we've listed some of the best buys for those who are new to investing, or have been investing, but are looking for a cheaper platform.

Both the platform and the funds you invest in will cost you money. Your charges will be taken out of the money in your account and distributed accordingly to the platform or fund manager. The biggies to look out for are:

Platform charge: This can either be a flat fee (best for high investors - people investing over £50k) or a percentage of the value of your funds (the larger your funds, the more it'll cost you). This fee is usually charged yearly, but can sometimes be a quarterly fee or even monthly.

Fund manager charge (also known as annual management charge/ongoing charge figure): This is the charge by the actual manager of the fund, it's always a percentage and on average is around 0.75% on most actively managed funds, depending on which fund you’re investing in. This charge is accounted for within the daily pricing of the fund. The fund manager will publish the price every day. This will reflect how the fund has been performing, and will account for the charge.

Selling/buying funds: This is the cost every time you buy or sell a fund on the platform. These can be anything from £5 to £25 per fund - though some have no fees for doing this. So if you're an active trader making several trades throughout the year, looking for a low trading charge should be a high priority.

Transfer out fee: If you invest within an ISA or pension (see below) and move from one platform to another you'll usually be charged a transfer out fee. This is usually charged per fund, so the more funds you have, the more it’ll cost you. Transfer out fees typically range from £0-£25.

Quick questions

  • Yes. A lot of the big platforms give you the option of choosing ready-made portfolios. You're often given the choice of different portfolios, depending on what level of risk you're willing to take from cautious to adventurous. This route is suited to someone who knows they won't have the time to commit to picking funds, or have the confidence to make investment decisions. All the decision making is done for you.

    The downside is, because you're paying for more fund managers to manage your portfolio, you'll pay higher charges. However, if you weigh this up against the money you could lose by making a poor investment decision, for a less experienced investor, it may be worthwhile.

    If you want to take out all the hassle from investing and don't mind being locked into investing in a 'portfolio' of funds, then robo-funds might be a good option for you. See our Robo-investment guide for full details.

  • You may want to switch fund platform after reading this guide, especially if you think you're being overcharged. But one thing to take into consideration is whether your new platform holds your existing funds.

    If it doesn't, you'll need to sell the fund on your existing platform and then buy a different fund on your new platform - meaning you'll be out of the market while this happens - but this is often for a very short amount of time.

    If the platform you're switching to does the same funds, you'll be able to transfer them over, meaning you stay invested in the market for that time.

  • When you choose a platform for your funds investing, you might want to take into consideration whether you'd want to invest in shares too in the future.

    If you think you might, then it's a good idea to take a look at the cost of doing this at the same time. That way you won't get stung with hefty dealing charges if you decide to start dealing in shares in the future.

How to sell funds

As most people who invest in funds won't buy them direct but through a platform, the selling process is just as easy as the buying and holding of funds.

Most platforms will work the same. If you go online to your account where the fund is held (some platforms may even allow you to do this through an app on your phone) you'll be able to see all the funds you hold.

Next to the fund there'll probably be a button you can press to sell it, by pressing this you'll instruct the platform you no longer want to invest in that fund.

Funds are sold the next day

Unlike shares, where you'll get a live price there and then when you instruct to sell, funds are sold on a forward pricing basis. As the price is affected by the underlying shares that sit in the fund, the price will be calculated for the next working day. Fund pricing doesn't move around as much as individual shares, however if the markets are falling you most certainly will lose out, but it shouldn’t be by a lot.

You'll be alerted when the fund has been sold and you can either choose to keep the money in your account, or reinvest in a different fund.

How to hold funds

There are three different ways you can hold funds. You can simply have a dealing account where you choose to hold your funds directly, or you can choose to invest your funds within a pension or ISA wrapper where you'll gain from tax benefits.

Holding funds in an ISA

Rather than just having a fund dealing account where you buy and sell your funds, you can invest your funds within a stocks & shares ISA and reap tax benefits at the same time. Most fund platforms allow you to invest within an ISA wrapper.

How much you'll benefit from moving your funds to a stocks & shares ISA will depend on things such as whether you'll max your capital gains tax (CGT) allowance. If you sell or give away an asset worth more than £6,000, you could have to pay CGT. Each year you get an annual exemption amount that allows you to receive some gains tax-free, above this, you pay capital gains tax on all gains.

For full details on investing in stocks & shares read the Stocks & Shares ISA guide.

Standalone fund dealing

In a standalone account you don't get any of the tax advantages you would by choosing an ISA or pension wrapper. However, there's no restriction on the amount you can invest and there's more flexibility with the account.

Holding funds in a pension

When you invest in a pension (SIPP) you pay the money in before income tax is taken off. What this means in practice:

When a basic-rate taxpayer, paying 20% tax, invests £100, it only costs £80 (for a higher-rate taxpayer, paying 40%, it would only cost £60); the amount that would've been in their pay packet if they'd paid tax. For full details on investing in a pension read the Cheapest SIPP guide.

Funds platform best buys

When it comes to investing in funds, which platform you choose for your fund dealing will depend on a number of different factors, such as how experienced you are and how often you want to trade. This means it's not just as simple as providing a best buy table.

Below we've given a few different options to suit different people's investments needs. Each of the options allows you to have a standalone dealing account or invest through an ISA.

Cheap unless you're a frequent trader 

No frills investment website iWeb is cheap across the board regardless of how much you want to invest. There's a one-off account opening charge of £100, then it's £5 per trade after.

It's not the most flashy website, but it does offer market information and trading advice, so if you're not bothered by an all-singing all-dancing website and want a cheap offering, then iWeb is a good option for you.

If you wanted more in-depth help and research, you could always use another platform for your research, then just use iWeb to execute the investments.

Be careful though, iWeb could start to get expensive in the first year if you trade funds frequently - between 3-5 trades a year. 

Platform charge: £100 (one off)
Fund dealing: £5 per trade
Min investment: £0
Transfer out fee: £25 per fund

Good if you're going to make 10+ trades a month

AJ Bell has a tiered charging structure starting at 0.25% on the first £250,000 of funds, and charges £1.50 for buying and selling funds - meaning it's cheaper than iWeb above if you know you're going to be a frequent trader. 

If you're into making deals on the go, then AJ Bell also offers a mobile app for iPhone, iPad and Android devices. It also offers a range of information that would be helpful to those that are new to investing.

Platform charge: 0.25% (up to £250,000), 0.10% (£250,000-£1m) 0.05% (£1m-£2m), no charge on value of funds over £2m
Fund dealing: £1.50 per trade
Min investment: £0
Transfer out fee: £25 per fund

Good if you make a couple of trades a month

Interactive Investor has three different plans to choose from ranging from £9.99/mth for its cheapest option which gives you one free trade a month, to its most expensive option costing £19.99/mth, where you get two free trades a month, with further trades costing £3.99. 

See the II site for full details and other options.

Platform charge: £9.99 / £13.99 / £19.99/mth (depending on plan)
Fund dealing: £7.99 with cheapest plan, plus one free trade/mth and commission-free regular investing
Min investment: £0
Transfer out fee: N/A

The best of the rest

There's some other good players out there that don't come out top on our best buys, but offer something that may be a good deal for you.


Vanguard has a low platform fee of 0.15% and no fund dealing charge. But you can only invest in its own range of funds. It has 75 to choose from, but if you want the diversity of some of the best buys above, then Vanguard isn't the right option for you.

However, if you want a super cheap way to invest in a small range of funds, then this could be a perfect option for you. The other good thing about Vanguard is, it doesn't charge exit fees, so if you do change your mind, you won't be landed with a big bill if you decide to leave.

Hargreaves Lansdown

We can't include Hargreaves Lansdown* in our best buys above because, simply, on paper, it's not the cheapest. However, it's a reputable platform a lot of investors choose to use for its level or service, so equally, we can't ignore it.

For people who might need a bit of hand holding and support they are a good fit. It comes with all the bells and whistles including a good app and portfolios for easy investing.

You'll pay a 0.45% fee up to £250,000; 0.25% to £1m, 0.1% to £2m and nothing above that.

Where to get more info for research

We don’t cover what to invest in because we never want to have told you to put your money in something, only for you to lose money on it. But these sites do:

ADVFN – Live news, lists of gaining and losing companies, company-by-company performance charts, news and discussion forums.

Hargreaves Lansdown*- Offers news, guides and tools.

Motley Fool – A wealth of company-by-company information including news, commentary and comparisons of fund performance.

Interactive Investor – Offers information, news and discussion forums.

Citywire – Features financial information on companies, and is also a news source. You can watch shares in a virtual portfolio if you sign up for an account.

The Lang Cat - Publishes an annual guide to direct platforms which contains details and price comparisons of every direct platform.

If you're not sure how to invest and what to invest in, seek independent financial advice. Read the Financial Advice guide for more information.

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