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Alton Towers

Alton Towers deals

( 5 Current Deals )
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Merlin logo2for1 to 28 attractions via £1-£4ish frozen foodFree child ticket with full-paying adult. Incl Legoland & Sea Life

14 attractions

If you buy a promotional Birds Eye pack, including 10 Potato Waffles, 24 Chicken Dippers, 800g Garden Peas and 12 Fish Fingers (see 'more info' for all included), you'll get a voucher for a 'free' child ticket to one of 28 UK theme parks and attractions, valid with a full-priced adult gate ticket.

You can buy the packs for £1-£3ish at major supermarkets including Tesco, Asda, Sainsbury's, Iceland and Waitrose until the end of October 2015, when they'll be taken off the shelves.

Each pack will include one voucher that can be exchanged for entry on the day to any one of 14 attractions, including Legoland, Alton Towers, Sea Life, and Madame Tussauds (see ‘more info’ for full list of attractions). 

Based on one child and one adult visiting the attractions during the summer holidays, we've worked out that it's cheaper to use the Birds Eye voucher for every attraction included in this offer apart from Thorpe Park, where it's cheaper to buy tickets online in advance when you factor in the cost of Birds Eye frozen food (see full analysis below).

Child ticket ages vary from attraction to attraction, eg, an Alton Towers child ticket is under-12s - so check before you go.

The voucher is valid until Sat 31 Dec 2016. There are a few dates excluded - see 'more info' below for 2015 exclusion dates. Birds Eye told us that it doesn't have 2016 exclusion dates yet - we'll update you here when we know them.

Is this the best deal for you?

Since this ‘free’ child ticket is only valid with an adult gate ticket (usually up to £50), it's always worth checking online before you use it. Online tickets can be much cheaper than on the gate, plus there are sometimes online offers. There's also a kids go 'free' voucher with kids' magazines - if you're more likely to buy a kids' mag than Birds Eye frozen food, you'd be better off opting for the kids' mag voucher.

Kellogg's is running a 2for1 promotion on selected cereal boxes and snacks, including Rice Krispies, Frosties, Crunchy Nut and Squares (£2ish-£3ish at most supermarkets, valid until 30 Jun 2016), offering a 'Grown-Ups Go Free' voucher for 28 UK Merlin theme parks and attractions with the purchase of a child's ticket. If it's cheaper for a gate child ticket at the attraction you're going to (some aren't), this would work out cheaper than the Birds Eye and kids' mag vouchers.

A peak Thorpe Park ticket is £59.99 on the gate and £29.99 in advance online, so using the Birds Eye voucher will cost the same as booking online for two adults (child tickets are not available online). If you then factor in the price of the Birds Eye item, you're actually making a £1-£3ish loss using the voucher. However, if you can't book online in advance and have to buy on the day, you should use the voucher.

With some attractions you can save quite a bit using the voucher, eg, an adult and child ticket for Legoland Windsor Resort would cost £70.65 online (£36.90 adult ticket plus £33.75 child ticket) compared to £51ish using the voucher at the gate (£49.20 adult ticket plus £1-£3ish Birds Eye item).

More info

All attractions included:

Chessington World of Adventures Resort, Thorpe Park Resort, Legoland Windsor Resort, Warwick Castle, Madame Tussauds London or Blackpool, the London, York, Edinburgh or Blackpool Tower Dungeons,  The Blackpool Tower Eye or The Blackpool Tower Circus, Legoland Discovery Centre Manchester, Sea Life Bray, Sea Life centres & Sanctuaries in the UK (Birmingham, Great Yarmouth, Loch Lomond, Weymouth, Blackpool, Gweek, Oban, Brighton, Manchester, Scarborough and Hunstanton), Sea Life London Aquarium, Weymouth Sea Life Adventure Park & Tower and Alton Towers.

Birds Eye products included:

10 Potato Waffles 567g, 24 Crispy Chicken Dippers 440g, 12 Cod Fish Fingers MSC 336g, Garden Peas Resealable 800g, 2 Crispy Chicken 170g, 2 Southern Fried Chicken 180g, 2 Original Chicken Chargrills 170g, 2 Hot & Spicy Chicken 180g, 4 Crispy Chicken 340g, 4 Southern Fried Chicken 360g, 4 Chicken Burgers 200g, 10 Chicken Fingers 250g, 12 Crispy Chicken Dippers 220g, Harry Ramsdens 4 Cod Batter 480g NO msc, Harry Ramsdens 4 Cod Breadcrumbs 480g NO msc,  Garden Peas Resealable 1.37kg, Petits Pois Resealable 1.07kg, 36 for 24 Crispy Chicken Dippers 660g, 42 Crispy Chicken Dippers 770g, Petits Pois 545g, 4 Original Beef Burgers 227G, 12 Original Beef Burgers 680g, 15 for 12 Cod Fish Fingers MSC 420g, 15 for 12 Omega 3 Fish Fingers 420g, 12 Wholegrain Chicken Nuggets and 12 Omega 3 Fish Fingers 336g.

2015 exclusion dates:

Fri 9 Oct - Sun 1 Nov at The Blackpool Tower Attractions (The Blackpool Tower Eye is subject to weather conditions),  Fri 23 Oct –  Sat 31 Oct at Thorpe Park Resort, Sat 1 Aug - Mon 31 Aug and Thu 29th - Sat 31 Oct at the London Dungeon, Fri 30 Oct – Sat 31 Oct at the Blackpool Tower Dungeon, Sat 31 Oct - Sun 1 Nov at the Edinburgh Dungeon, Fri 30 Oct - Mon 2 Nov at the York Dungeon and 25th December 2015 and any secondary ticketed events/hotel events/concerts at all Attractions.

Merlin logo2for1 Legoland, Sea Life & more with £3ish cereal'Adults go free' voucher on selected Kellogg's cereals and snacks

28 attractions

Look for promotional packs of Kellogg's cereal and snacks, including Fruit Winders Doubles, Rice Krispies, Frosties, Crunchy Nut and Squares (£2ish-£3ish at most supermarkets), to get a "Grown-Ups Go Free" voucher for 28 UK Merlin theme parks and attractions.

Kellogg’s says the promotional packs of cereal are being phased out, but we’ve seen plenty of promotional boxes in supermarkets with the vouchers valid until 30 Jun 2016.

Effectively this is a 2for1, as you must buy a full-price child or adult ticket to get the free adult entry. It's 'grrreat!' as you can get it now and go any time over the summer and into next year (when the parks are open).

This could actually work out better than a 2for1 ticket if you’re an adult going with a child as generally child tickets tend to be cheaper than adult tickets. Based on one child and one adult visiting the attractions during the summer holidays, we've worked out that it's cheaper to use the Kellogg's voucher for every attraction included in this offer apart from Thorpe Park, where it's cheaper to buy tickets online in advance when you factor in the cost of cereal (see full analysis below).

The vouchers can be exchanged for entry on the day at 28 Merlin attractions, such as Legoland, Chessington, Alton Towers, Sea Life centres and sanctuaries and Madame Tussauds. Some dates are excluded at attractions, see 'more info' below.

Is this the best deal for you?

As this 2for1 is for on-the-gate tickets (usually up to £50 a ticket), it's always worth checking online before you use the voucher as these can be much cheaper than the gate and there are sometimes online offers. 

There's also a kids go 'free' Birds Eye voucher and a kids go 'free' kids' magazine voucher. A child ticket can cost the same as an adult ticket at some attractions, meaning a free child ticket is effectively the same as a free adult ticket - so if you're more likely to buy Birds Eye frozen food or a kids' mag, it'd be worth checking the ticket prices of the attraction, and opting for one of those vouchers if you'd save the same as with the Kellogg's voucher.

A peak Thorpe Park ticket is £59.99 on the gate and £29.99 in advance online, so using the Kellogg's voucher will cost the same as booking online for two adults (child tickets are not available online). If you then factor in the price of the cereal, you're actually making a £3ish loss using the voucher. However, if you can't book online in advance and have to buy on the day, you should use the voucher.

However, there are other attractions where you can save a great deal. For example, an adult gate ticket at Alton Towers is £50.40 but £37.80 seven days in advance online normally, so the voucher saves £22.20ish factoring in the cereal cost.  

Also make sure there are no other deals on, as attractions have offers all year round. 

Important: Make sure the expiry on the voucher matches 30 Jun 2016. This deal runs annually so there is a chance you could get a cereal box with a voucher from last year’s promotion. 

More info

Here's a list of Kellogg's products with the voucher. Ensure you take the voucher with you on the day. It can only be used against the gate price, not the discounted online price.

The age classification for an adult ticket varies between attractions so make sure you check before you go. Valid for standard entry tickets only and it's one voucher per person, per transaction. 

Also check the venue's individual opening dates as some are closed at certain times of the year. Chessington and the Legoland Windsor Resort close on 2 Nov 2015, the Alton Towers Resort and Thorpe Park Resort close on 8 Nov 2015.

Excludes the upcoming Shrek's Adventure attraction and any secondary attractions including the Castle Dungeon at Warwick Castle. There are also some extra excluded dates listed below:

  • 9 Oct –1 Nov 2015 at The Blackpool Tower Attractions (The Blackpool Tower Eye is subject to weather conditions)
  • 23–31 Oct 2015 at Thorpe Park
  • 1-31 Aug 2015 & 29–31 Oct 2015 at The London Dungeon
  • 30–31 Oct 2015 at The Blackpool Tower Dungeon
  • 31 Oct–1 Nov 2015 at the Edinburgh Dungeon
  • 30 Oct–2 Nov 2015 at The York Dungeon
  • 25 Dec 2015 at all attractions
  • When there are special events on (e.g. Lates at The Dungeons and Legoland Windsor Christmas events), hotel events or concerts at all attractions


Exclusion dates for 2016 will be available at the end of the 2015 season.

Offer can't be used with: 

  • Any other offer or concession
  • Reward or loyalty schemes
  • Pre-purchased/advance tickets
  • Online or call centre ticket bookings (except the London Dungeon which you can pre-book online via this Kellogg's London Dungeon link, but you must still bring your voucher with you on the day along with your pre-booked ticket)
  • Combination tickets, 2 Day Pass, Annual Pass, Q-bot, Fastrack or priority entrance, Early Ride Time, or rail inclusive tickets
  • Event or concert tickets
  • Group bookings

Children must always be accompanied by an adult, check the attraction's website for more details.

National Rail logo2for1 attractions with National RailBuy train ticket & print vch to save up to £50

Save up to £50

If you register and print a voucher from Days Out Guide then buy a National Rail ticket from a train station you can get 2for1 entry to over 150 top UK attractions, including SeaLife Centres, Thorpe Park, Chessington World of Adventures, Alton Towers and Legoland Windsor when you present both at the attraction. See the full theme park list or the zoo and wildlife list

You need to print a voucher for the relevant attraction (follow the link above and search for it) AND have a valid rail ticket bought from National Rail on the same day for a single or day return ticket, or within the days of travel for a return ticket. 

What if I live near the attraction/am travelling by other means?

It's worth doing this even if you are not travelling by train as a cheap single ticket can be available for a couple of quid, far cheaper than the entry ticket price (Thorpe Park is the most expensive at £50 on the gate). 

Just stop by the nearest station on your way and pick one up, then present both to get your 2for1. Crucially, your rail ticket must show that you have travelled to one of the stations nearest the attraction. So for Thorpe Park, you need to have a ticket with an end destination of Staines or Chertsey. 

The offer's ongoing, but check the voucher for each individual attraction's restrictions, as these vary. See the full T&Cs including which tickets are valid.

MSE Rhiannon says:

Electronic ticket barriers can sometimes retain your ticket (especially if it's a single), so to make sure you don't lose your proof of travel, ask a member of the station staff at a manned gate to help you through.

More info
Excludes family, advance and web tickets as well as Oyster cards, and tickets and travelcards bought from London Underground. Can't be used with other offers or promotions.

Tesco Clubcard logoUp to 75% off theme parks with Tesco Clubcard*Use at 20 theme parks, or over 200 days out venues and attractions

Convert Tesco Clubcard points into Tesco Boost tokens* and on some theme parks you get four times the vouchers' face value to use on tickets, eg, £5 in points converts into £20 worth of Boost rewards.

Here are some of the places you can visit:

The London Dungeon*
Alton Towers*
Blackpool Pleasure Beach*
Drayton Manor*
Lightwater Valley*
Legoland Discovery Centre*
Madame Tussaud's London*
Thorpe Park*
Warwick Castle*

For how to fully maximise Clubcard points, see the Loyalty Schemes guide.

Alton Towers logoAlton Towers £38ish early bird tix (norm up to £50ish)Save 25% when you book online a week in advance


If you can’t get your hands on any 2for1 Alton Towers vouchers then you can still make significant savings by booking in advance online.

For example, an adult gate ticket (12+ years) is £50.40 if bought on the day or the day before visiting. It’s normally 10% cheaper (£45.36) when booked online two to six days in advance, and 25% less expensive (£37.80) when purchased a week or more in advance.

The same discounts apply to tickets for children (£45.60 on the gate, £34.20 bought seven days in advance), seniors and families, while larger discounts are available for groups of seven or more. Alton Towers entry is free for kids under the age of four.

It costs a standard £7.50 to upgrade a one-day ticket to a two-day one, but unless you live locally you’ll need to factor in accommodation or travel costs.

Discounted advance tickets purchased online can’t be used in conjunction with any other promotional offer.

Alternatively, if you’ve got Tesco points, you can buy a one-day Alton Towers ticket for £13 in Clubcard Boost vouchers, or an annual Merlin attractions pass for £50 in Clubcard Boost vouchers. See our Tesco Clubcard Boost page for more info. Also see our Theme Parks guide for other handy MoneySaving tips.

use the money mantras

Before spending, use Martin's Mantras. If you answer 'NO' to any, Don't buy!

Skint? ask:
  • Do I need it?
  • Can I afford it?
not skint? ask:
  • Will I use it?
  • Is it worth it?
Section 75

Free protection for all shopping!

There's a little-known piece of legislation that turns any credit card into a financial self-defence superhero. 'Section 75' of the Consumer Credit Act means your plastic must protect anything you buy for more than £100 for free, so if there's a problem or the company goes bust, you can still get your money back.

And although Section 75 doesn't apply to debit cards, there is something else to fall back on if you've paid using a debit card, or used a credit card for a purchase under £100. Known as Chargeback, this is part of banks' and card companies' internal rules and not a legal requirement. Read full details of Section 75 or Chargeback, plus how to claim, in our guides.

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You shouldn't notice any difference and the link will never negatively impact the product. Plus the editorial line (the things we write) is NEVER impacted by these links. We aim to look at all available products. If it isn't possible to get an affiliate link for the top deal, it is still included in exactly the same way, just with a non-paying link. For more details, read How This Site Is Financed.

For the sake of transparency, so you can check there's no difference, here are duplicate versions of the * links that don't help Tesco Clubcard

About Alton Towers

Below are today's top Alton Towers deals, fully checked and verified by the MSE Deals team. If there aren’t any Alton Towers 2for1 offers then you can still make significant savings by booking in advance online. New Alton Towers vouchers are available regularly, so make sure to keep an eye on this page and follow us on Twitter @MSE_Deals for all the latest promotions.

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