O2 now allows phone users to lease the new iPhone 4S to save on huge upfront costs.
The telecommunication giant's 'O2 Lease' scheme means consumers can get the new Apple handset for a year without paying an upfront fee, as long as they return the phone after a year.
However, iPhone buyers who can afford to pay upfront will pay less overall on a standard contract and they can sell it after a year to generate cash.
What's more, it can cost hundreds of pounds if the phone is damaged under the O2 Lease scheme.
It is possible to pay nothing upfront for an iPhone 4S, but only if you commit to a contract of at least 18 months.
What's the deal?
O2 Lease enables new or existing customers to get a new 16GB iPhone 4S for one year with no upfront payment, for £55 per month including insurance, for which they'll get 750 minutes, unlimited texts and 500 MB of data.
Consumers can also pay £65 a month for the 32GB iPhone 4S on the same package.
Both prices include O2 mobile phone insurance, which is compulsory.
The difference to a monthly contract is that you won't own the phone. At the end of the contract you'll have to return it in good condition to avoid a fee.
Can you get it cheaper elsewhere?
Over the year, O2's deal for the iPhone 4S 16GB model comes in at £660, including insurance.
A similar 12-month deal from Tesco Mobile with 750 minutes, 5,000 texts and 1GB of data for the 16GB phone costs £235 upfront, then £35 a month. Over the year that's £655, although that excludes insurance.
You could get insurance for £6 a month, taking the total cost to £727 a year.
However, consumers can often make further cash selling an old iPhone once their contract has run out.
For example, if you sold the iPhone 4 16GB now, which is a better indicator of how much you could expect to get for a 4S in a year or so, in good condition, you'd make up to £267, and up to £110 if broken.
Factor the cash from a handset in good condition as cash in your pocket, and the net annual cost of the Tesco contract, including the insurance, is £460. Without insurance, it's £388.
This is much less than O2 Lease at £655 a year.
The cheapest iPhone 4S contract without an upfront fee is £429 a year from T-Mobile via BuyMobilePhone, although you are tied into a 24 month contract.
Is O2 Lease any good?
MoneySavingExpert.com consumer products analyst Archna Luthra says: "This is an interesting move from 02. It'll appeal to those who can't afford to pay upfront, but if you have the cash you're far better off getting the cheapest deal overall and selling your phone at the end.
"If you go for it, guard the phone carefully. While the insurance offers some cover, if you can't claim, you'll end up stumping up hundreds of pounds."
What if the phone is damaged?
If you do go for O2's scheme, you'll have to guard the phone carefully.
The insurance won't cover everything and O2 will charge if you return the phone in a less than perfect condition.
Its fees are as follows:
O2 Lease return fees
|Description||16GB charge||32GB charge|
|Excellent condition, small scratches allowed||No charge||No charge|
|Fully functional but with obvious cracks/scratches||£78||£90|
|Functioning, with some operational & cosmetic faults||£156||£180|
|Not functional or excessive damage||£228||£264|
|Beyond repair, not returned||£300||£348|