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Netflix testing price rise on new customers – here's what you need to know

Netflix testing price rise on new customers – here's what you need to know

TV streaming service Netflix had admitted showing higher prices to some potential customers as part of a "value" test – but says nobody will actually pay the higher price.

Over the past couple of days, some consumers in the UK who are signing up for Netflix have reported seeing prices of up to £12.99/month quoted for the premium package, which usually costs £9.99/mth – this would equate to a £36/year price rise.

But Netflix says anyone faced with the different price will not have to actually pay it when they get through to checkout, and it may never actually roll out the price increase properly.

What prices are customers being shown?

Netflix's basic service usually costs £5.99/mth, while its standard service is £7.99/mth and its premium service £9.99/mth.

However, the provider is showing new customers various different prices, of up to £3/mth more than its standard costs.

Netflix won't give further details on who is seeing the higher prices.

Below are prices one potential customer says they were shown, although we couldn't replicate it:

Another Twitter user who went to sign up also saw prices which were £1/mth higher than typical:

I've been shown a higher price – will I have to pay it?

Netflix says that the higher prices are just a test and so anyone faced with the different price will not have to actually pay it when they get through to checkout.

In the end, you should end up paying £5.99/mth for the basic service, £7.99/mth for the standard service and £9.99/mth for the premium service.

What does Netflix say?

A Netflix spokesperson said: "We are testing slightly different prices to better understand how members value Netflix.

"Not everyone will see this test and we may never roll out these specific prices beyond this test.

"Our goal is to ensure that Netflix is always great value for money."