MSE News

Ice loyalty scheme for Mastercard customers stops trading

A loyalty scheme which let Mastercard users collect points when shopping at 'sustainable' retailers has ceased trading, less than two years after its launch.

The Ice loyalty scheme, which was set up in 2017, was designed to encourage environmentally-friendly purchasing, and operated alongside Mastercard credit cards.

A major perk to this scheme was that customers could earn Ice points on top of other loyalty schemes, discounts or cashback.

But this week a message appeared on saying the site had ceased trading, and as per its terms and conditions, any previously-collected Ice points could no longer be used.

See our Loyalty Points Boosting guide for ways to max points at Tesco, Nectar, Boots and Morrisons.

How did the scheme work?

Customers registered their Mastercard with Ice, and could then collect points when they used the card to spend at participating retailers, which the scheme deemed environmentally conscious. It was also possible to collect points on online shopping, by clicking through to a retailer from the Ice website and paying with any card.

Once they had points in their account, members of the scheme would receive a text or email notification after spending in participating stores, giving them the chance to spend the points and get money off that shop. The discount was then credited to their credit card statement.

We previously featured the scheme in our loyalty points guide.

'I have £30 in points but can't spend them'

A number of MoneySavers have been in touch to say they've been unable to access the website, contact Ice or spend their loyalty points.

Iain emailed: "I recently logged in to see I had £30 of points to cash in which I wanted to use at John Lewis... no response to my email query, nor online query on their website and now I cannot even access".

Mike emailed: "Has the Ice loyalty scheme closed? I've been a member for a while and have been unable to contact them via web and email for over a week now!"

What does Ice say?

Although the website was unavailable for a number of days, there is now a message on

It says: "It is with the greatest regret that we have to inform you that Ice has now ceased trading. The directors will be seeking shareholder approval to put the company into voluntary liquidation.

"In accordance with Ice's published terms and conditions, any Ice points in circulation cannot now be redeemed and the company has no liability for unredeemed points.

"We would also like to reassure customers that the directors are continuing to ensure that all customer personal data is dealt with securely in accordance with GDPR rules.

"The Ice team would like to thank everyone who has supported Ice and our mission to mitigate climate change. We would also like to express our sadness that we have been unable to find a way to allow the Ice business to continue and for any inconvenience and disappointment this has caused to our customers."

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