MSE News

Viagogo suspended from advertising on Google

Google has suspended secondary ticket resale site Viagogo from advertising, meaning its adverts won't appear in paid-for search results.

The internet giant hasn't given an exact reason for its move, but has said "We have strict [advertising] policies and take necessary action when we find an advertiser in breach."

Businesses that pay for adverts on Google often appear at the top of search results for particular phrases, but the search engine's decision won't stop Viagogo appearing in 'organic search' results – which are ranked by their relevance to the search terms.

Earlier this month, the competition watchdog told Viagogo that it will be asking a court to find it in contempt of court. The Competition and Markets Authority says that the website hasn't done enough to overhaul the way it presents information to ensure it complies with UK consumer protection law, despite several warnings. MPs have also criticised Viagogo and warned consumers not to buy or sell tickets using it.

Cris Miller, managing director at Viagogo, said: "We were extremely surprised to learn of Google's concerns today. We are confident that there has been no breach of Google's policies and look forward to working with them to resolve this as quickly as possible."

What does Google say?

A Google spokesperson said: "When people use our platform for help in purchasing tickets, we want to make sure that they have an experience they can trust.

"This is why we have strict policies and take necessary action when we find an advertiser in breach." 


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